Name & Enrollment No.

Harsh KishorbhaiBhadeshiya (23SOMBA21405)

Dhruv HimanshubhaiVadera (23SOMBA21441)
Himanshu RameshbhaiKhatwani (23SOMBA21419)
Field
MBA Sem-2nd
Subject
Production and Operation Management
Subject Code
MBC217
Submission for
CIE-1
Component
Mini Project Report and Presentation
Report Title
A Study on Various Components of Manufacturing of Gautam Technocaste
Guided By
Prof. Rashmi Gotecha

1
 Preface
In today’s world the management ability is in so demand in the company for doing
the better managerial work. The person must have the knowledge of the
management this knowledge is not only based on thousand on theoretical but also on
practical aspect. In short, for being a good manager a person must have both the
knowledge theoretical as well as practical.

This basis for this research A study on various production components of

Gautam Technocast Private Limited originally stemmed from my passion for
developing better methods of production and preservation. As the world moves
further into the digital age, generating vast amounts of data and born digital content,
there will be a greater need to access legacy materials created with outdated
technology and techniques. How will we access this content? It is my passion to not
only find out, but to develop tools to break down barriers of accessibility for future
generations.

In modern days human life is very busy life. In this life man wanted to reach one
place very quickly because they have no time to satisfy this want some scientist
countries different vehicle.

I hope that report will provide all necessary as per the requirement of syllabus about
the company.

2
 Acknowledgement
The completion of any task is the reward to not only persons actively involved in
accomplishing it, but also to the people involved in inspiring, guiding and helping
those people. We take the opportunity here to thank all those who are helping us in
this project, without which this indeed, would have been, a mammoth task. We
would take the pleasure of thanking all the people, without their support and help, it
would not have been possible to prepare this project. We take this opportunity to
thank School of Management, R.K. University by providing an opportunity to
learn and understand a particular industry in a foreign nation.

First and foremost, we would like to thank our Director Dr. Chintan Rajani who
guided us in doing these projects. He provided us with invaluable advice and helped
us in difficult periods. His motivation and help contributed tremendously to the
successful completion of the project. We would like to earnestly acknowledge the
sincere efforts and valuable time given by them. Their valuable guidance and
feedback have helped me in completing this project.

Yet, this project wouldn’t have been possible without the unrelenting care and
support of many people. A Project is never the sole product of a person whose name
has appeared on the cover. Even the best effort may not prove successful without
guidance. We owe our deepest gratitude to Prof. Rashmi Gotecha for giving us a
sample opportunity to carry out this Project. We would like to thank my project
guide Prof. Rashmi Gotecha for giving me this and guiding me throughout my
work with patience.

Date :

Place : Rajkot

ThankYou,

Harsh Bhadeshiya,

Himanshu Khatwani,

Dhruv Vadera.

3
 Declaration

We the undersigned solemnly declare that the research project report A study on
various components of production of Gautam Technocast is based on my own
work 0carried out during the course of our study under the supervision of Prof.
Rashmi Gotecha.

We assert the statements made and conclusions drawn are an outcome of my

research work. We further certify that:

 The work contained in the report is original and has been done by me under the
general supervision of my supervisor.

 The work has not been submitted to any other Institution for any other
degree/diploma/certificate in this university or any other University of India or
abroad.

 We have followed the guidelines provided by the university in writing the

report.

 Whenever we have used materials (data, theoretical analysis, and text) from
other sources, we have given due credit to them in the text of the report and
giving their details in the references.

Date :
Place :

Signature :

(Harsh Bhadeshiya)

(HimanshuKhatwani)

(Dhruv vadera)

4
 Index

NO. PARTICULAR PAGE

NO.

1 Introduction 6

2 Production Process Design 11

3 Product Development Process 16

4 Location Selection 18

5 Operation Management 22

6 ERP (Enterprise Resources Planning) 25

7 Facility Layout 26

8 Supply Chain Management 28

9 Operation & the Value Chain 31

10 Conclusion 37

11 Contribution and Learning from Studies 38

12 References 39

5
 1. Introduction of the Company

Casting is manufacturing process in which a liquid material is usually pou

poured into a
mold, which contains a hollow cavity of the desired shape, and then allowed to
solidify. The solidified part is also known as a Casting is manufacturing process in
which a casting, which is ejected or broken out of the mold to complete the proce
process.
Casting materials are usually metals or various cold setting materials that cure after
mixing or more components together, example are epoxy, concrete, plaster and clay.
Casting is most often used for making complex shapes that would be otherwise
difficult
cult or uneconomical to make by other methods.
Casting is a 6000-year
year-old
old process. The oldest surviving casting is a copper frog
3200 Bc.

1.1 Introduction of Gautam Technocast.

6
Gautam Technocast was established as joint family in the year 1962 as a partnership
firm. The industry is setup by a young, enthusiastic & experienced & experienced
entrepreneur Mr. Prafulbhai Dhami (Managing Director). Gautam group of
companies have become one of the leading foundries in Gautam, India by producing
ductile and grey cast iron casting. They have a production capacity of 24000 metric
ton per annu

Their castings find wide application in industries such as Tractor and Automobile.
Machine Tools, Electrical Transmission and Machinery, Diesel locomotive, Pumps
etc. They directly supply to OEM’S like Mahindra & Mahindra, Escort, Eicher, Asia
motor works, ABB etc. Gautam group is an ISO 9001, and moving towards IATF
16949 certified company ensuring maximum value addition to our customers by
supplying Quality products trough constant improvement in its designing method,
manufacturing process. Quality control and customer service. At Gautam they are
committed to achieve total customer satisfaction by rendering best quality
components together with ethical business standard and integrity.

Production facilities at Gautam include and cupola furnaces, Molding machines,

Sand plant, shot blasting machines. High tech laboratory and various testing
equipment such as spectrometer, hardness testing, strength testing (UTM) etc.
Gautam group machining division are upgraded with new range of CNC, VMC and
HMC machines so that they can the most complexly configured component as per
customer requirement. Use of these new techniques of production helps them to
archive high rate of versatility and in turn allows their customer to consolidate
patterns at a single for consistently high quality and competitiveness.

7
1.2 Company profile

Name of unit Gautam Technocast

Our banker Kotak Mahindra Bank, Rajkot
Address Fountry and Machine shop-1&2
Plot no. G-101,G-102, & G-110, Lodhika GIDC metoda,
Kalawad road, post-khirasara,
Dist-Rajkot(360021) Gujarat, India.
Established 1962
Our Gautam Casting Pvt. Ltd. Rajkot.
association
Director Mr. Dharmesh Dhami
Telephone 02827-287225
Fax 2827-287226
Constitute Partnership Firm
Contacted Mr. Akhshay Dhami
person
Types of Manufactures of Grey Cast Iron, Spheroid Graphite Iron and
Project Machined Components for Automotive and
NonAutomotiveApplicaton.
Total number 400+
of Employees
Annual 2022-2023 ….. 131.62 Corers (INR)
Turnover
Web site https://www.gautamcasting.com/

8
1.3 Introduction of Jyoti CNC Automation Ltd.

Jyoti CNC Automation Ltd. is a pioneering force in the Indian machine tool industry,
renowned for its comprehensive range of CNC machining centers, turning centers, and
industrial automation solutions. Established in 1989, the company has evolved into a
dynamic entity, continually pushing the boundaries of innovation and technology in
precision machining.

With a relentless focus on research and development, Jyoti CNC has consistently delivered
cutting-edge solutions to meet the evolving demands of industries such as automotive,
aerospace, defense, and general engineering. Their state-of-the-art manufacturing facilities
are equipped with the latest machinery and adhere to stringent quality control standards,
ensuring the production of high-precision, reliable, and durable machines.

Jyoti CNC's commitment to excellence extends beyond product development, encompassing

a comprehensive customer support infrastructure. From initial consultation to installation,
training, and after-sales service, the company provides end-to-end solutions to empower its
clients with the tools and expertise needed to thrive in competitive markets.

Driven by a vision of technological advancement and customer satisfaction, Jyoti

CNC has garnered a reputation for reliability, performance, and innovation. With a
strong global presence and a dedicated team of professionals, the company continues
to be at the forefront of the machine tool industry, shaping the future of precision
manufacturing worldwide.

Jyoti is having technology centers at Rajkot, and has its sales and service branches
in all the major cities of India.

9
1.4 Company profile

Name of unit Jyoti CNC Automation Ltd.

Our banker ICICI Bank Ltd. , Rajkot
Address G-506 & 2839, Lodhika G.I.D.C., Vill. Metoda, Rajkot, Gujarat
360021.
Established 1964
Our The Jyoti CNC Automation Ltd is an Indian company known for
association manufacturing CNC machines and machine tools
Director Parakram Jadeja
Telephone 02827287081
Fax 15144484875
Constitute
Contacted Mr. P Jadeja
person
Types of Jyoti cnc project aerospace and defence, auto and auto
Project components, general engineering, EMS, dies
Total number 650+
of Employees
Annual 2022-2023 …. 500 Corers (INR)
Turnover
Web site https://jyoti.co.in

10
 2.. Production Process Design

Production means “the conversion into finished products w

with
ith the help of certain
processes”.

2.1 Explanation

Gautam Technocast is producing the Tractor and Auto parts. The production process
is the Casting and Machining. Gautam Technocast is known as a renowned and
supplier of advanced range of products like Pulley
Pulley,, Housing, Front Excel Support,
Counter weight, Bush, body, Retainer, Sleeves, etc. product of the company
conform to international market standards and guidelines.

The company’s production planning procedure is applicable for timely processing of

all customer
tomer orders. The company maintaining customer order status and finished
products stock statement as in input to production planning process. The company
produces the product as per customers demand or need.

In production department there are two main typ

types of division:-

(1) Foundry division

(2) Machinery division

[Foundry division]

11
 CI Housing (20kg to 150kg)

Front Axle Supports CI & SG (20kg to 200kg)

Ductile (SG) Iron (1kg to 30kg)

12
 Various Finished Weight Casting (1kg to 100kg)

Counter Weight Casing for Forklifts & Cranes (100kg to 10000kg)

[Machinery division]

Gautam Technocast is a manufacture of Grey Cast Iron and Spheroid Graphite Iron
and Forge items as well as duly machined.

Gautam Technocast in this field for last 57 years and have almost all facilities to
manufactures quality casting. Gautam Technocast supply Grey Cast Iron ranging from
1 kg. To 10000 Kgs. And S.G. Iron up to 250 kgs. Single piece. Gautam Technocast
has to be annual turnover on 2017-18 in 101Corers.

13
2.2 Analyse

Production design helps the company to select the process of manufacturing that is
manual or machinery.

Production design helps the management to enhance the quality and ability of a
product by selecting the right shape pattern and function of the product.

There is a direct relationship between product quality and customer satisfaction. It is

the key to success.

A product design helps the company in making a product that is easy to use, can
perform multiple functions and sold at reasonable price. This can be done with the
right selection of a production design.

2.3 Identification

It achieves the desired product quality. It reduce the development time and cost of
the product. It helps to attract more and more customers.

Designing the Production Flow: Map out the sequence of operations required to
produce the product efficiently. This involves considering factors like the order of
operations, equipment needed, and layout of the production facility.

Capacity Planning: Determine the production capacity needed to meet demand

while balancing factors like resource availability, space constraints, and budget.

Resource Allocation: Allocate resources such as raw materials, labor, and

machinery effectively to ensure smooth production.

Quality Control Measures: Implement quality control checkpoints throughout the

production process to identify and address defects or issues early on.

Inventory Management: Develop strategies for managing inventory levels to

prevent stock outs while minimizing excess inventory.

Continuous Improvement: Establish mechanisms for collecting feedback and

implementing improvements to optimize the production process over time.

14
2.4 Evaluation

Design and Engineering: GTPL starts with the design phase where they collaborate
collab
with clients to understand their requirements. This phase involves CAD/CAM
design and engineering to create detailed plans for the casting process.

Material Selection: Once the design is finalized, GTPL selects the appropriate
metal alloys based on tthe
he application requirements, considering factors like strength,
durability, and cost-effectiveness.
effectiveness.

Pattern Making: Patterns are created based on the design specifications. These
patterns are typically made from wood, metal, or plastic and serve as templat
templates for
the mold-making
making process.

Mold Making: GTPL creates molds using the patterns. They may use various
molding techniques such as sand casting, investment casting, or die casting,
depending on the complexity of the component and the volume of production.

Melting and Pouring: The selected metal alloys are melted in furnaces at precise
temperatures to achieve the desired consistency. Once molten, the metal is poured
into the prepared molds under controlled conditions to prevent defects like porosity
or shrinkage.

15
 3. Production Development Process

3.1 Explanation

First of all purchase department purchase raw material including Casting from the
outside till they are having fully inside production facility.

All kind of machining is done in this stage. Workers are doing Productions under the
supervision of supervisor. At this stage, work of Fabrication and work of powder
coating are done.

After production, all goods are going for 1st stage inspection. Once they get
approval, it’s going for assembly.

Here all the parts are assembling which are purchased and which are produced both.

And at last quality controller check the quality of machine and at last and its
dispatch department firstly do work of packaging and then its Dispatched.

3.2 Analyse

The Key Features of the Production:

 The production is done with high volume.

 There is a requirement of large inventory management as the production is

carried out in bulk.

 There will be one type of machinery used for all the process just the methods
may change a bit with ever product. The product, tools, material are
standardized.

 Production is done on anticipation on demand.

 Any fault in flow of production than it may have to stop the process to avoid the
mistake.

16
3.3 Identification

Market Research and Analysis: Once an idea is selected, market research is

conducted to understand the demand, competition, and feasibility of the product.

Product Design and Engineering: Designers and engineers work together to create
detailed specifications, prototypes, and blueprints for the product.

Manufacturing Process Development: Once the design is finalized, the

manufacturing process is developed, including selecting materials, tools, and
production methods.

Quality Control: Quality standards and protocols are established to ensure that each
product meets the company's standards and customer expectations.

Production and Scaling: Mass production begins, and the product is manufactured
in larger quantities. Production efficiency and scalability are key considerations
during this stage.

Distribution and Marketing: Finished products are packaged, labeled, and

distributed to retailers or directly to customers. Marketing efforts are launched to
promote the product and generate sales.

3.4 Evaluation

Research and Planning: Identifying market needs, conducting feasibility studies,

and outlining project goals.

Design and Prototyping: Creating prototypes or samples to test feasibility and

functionality.

Testing and Quality Assurance: Conducting thorough testing to ensure products

meet standards and customer requirements.

Manufacturing and Production: Implementing efficient manufacturing processes

to scale production.

Distribution and Logistics: Managing the transportation and delivery of products

to customers.

17
 4. Location Selection

Selection of Two Companies from same Sector

1 .Gautam Technocast
2. Jyoti CNC Automation Ltd

4.1 Explanation

Importance of location selection:

The importance of location in business success cannot be understated. The location

of a business positions it not only to attract a customer base but also to attract the
right sort of talent to make the business a success. A business’s location also helps it
create a brand and image, since there are always parts of a city that carry a
reputation, whether it is a reputation for simple living or a reputation for luxurious
extravagance.

18
(I) Important factors that drive the choice of location of Gautam
Technocast.

 Availability of raw material

 Infrastructural facilities

 Availability of manpower

 Ecological and environmental factor

 Diversity and inclusion

(II) Important factors that drive the choice of location Jyoti CNC
Automation Ltd.

 Availability of raw material

 Infrastructural facilities

 Availability of manpower

 Sound corporate culture

Location of Gautam Technocast Pvt. Ltd.

G-101,G-102, & G-110, Lodhika GIDC, Vill. Methoda Rajkot-360021

19
 Location of Jyoti CNC Automation Ltd

G-506 & 2839, Lodhika G.I.D.C., Vill. Metoda, Rajkot-360021

4.2 Analyse

Significance difference between important factors:

At a glance if we want to talk about location selection any company should find the
best location as per their preference. but still, we can find the difference. This
difference is only based on need of owner. Here we have two companies namely
Gautam Techanocast Pvt. Ltd. And Jyoti CNC Automation Limited.

From this information we can analyse that both companies are situated at Metoda
GIDC. Both have their own competitive advantages.

Regulatory Environment: Consider the regulatory environment, including tax

incentives, zoning laws, environmental regulations, and business-friendly policies
that can impact the ease of doing business and overall costs.

Cost of Operations: Analyze the overall cost of operations, including real estate
prices, labor wages, taxes, and other overhead expenses, to ensure competitiveness
and profitability.

20
Expansion Opportunities: Look for a location that offers room for future
expansion and growth, allowing the company to scale operations as needed without
significant disruptions.

Quality of Life: Consider factors such as the quality of life for employees, including
housing, education, healthcare, and recreational amenities, to attract and retain
talent.

Risk Factors: Assess potential risks such as natural disasters, political instability,
and security concerns that could impact business continuity and mitigate them
through proper planning and risk management strategies.

4.3 Identification

Constraints of the current locations at Gautam Technocast Pvt. Ltd.

The basic constraint or we can say the limitation due to location of Gautam
Technocast Pvt. Ltd. is that there is lack of high level of corporate culture.

Constraints of the current locations at Jyoti CNC Automation Limited.

The basic constraint or we can say the limitation due to location of Jyoti CNC
Machines Limited CNC Machines Limited is that there is lack of high level of
corporate culture.

4.4 Evaluation

Government Incentives and Regulations: Research any incentives offered by local

governments to attract businesses, as well as regulatory requirements that may
impact operations.

Market Access: Assess the potential market for your products in different regions
and choose a location that provides good access to target markets.

21
 5. Operation Management

To know the Operation management and also different issue faced by the
organisation to do specific operation we select the company namely Jyoti CNC
automation Limited.

5.1 Explanation

Operation management involves overseeing, designing, and controlling the process

of production and redesigning business operations in the production of goods and/or
services.

Gautam Techno Cast Private Limited, like any other manufacturing company,
employs operation management principles to ensure efficient production processes
and delivery of high-quality products to its customers. Operation management
involves overseeing various aspects of the production process, from raw material
procurement to product distribution.

At Gautam Techno Cast, operation management begins with strategic planning,

where the company sets its production goals and objectives. This includes
determining the types of products to manufacture, the target market, and production
capacity. The company also establishes quality standards to meet customer
expectations and comply with industry regulations.

22
Once the strategic plan is in place, Gautam Techno Cast focuses on production
planning and scheduling. This involves determining the optimal production
processes, allocating resources such as manpower and machinery, and creating a
production schedule to meet customer demand. The company may use techniques
such as lean manufacturing or Six Sigma to streamline production processes and
minimize waste.

5.2 Analyse

Operation management helps streamline processes, minimize wastage, and optimize

resources, leading to increased efficiency in production.

It ensures that products meet the required standards and specifications, which is
essential for maintaining customer satisfaction and loyalty.

Operation management strategies can help identify areas where costs can be
minimized without compromising quality, thus improving the company's
profitability.

Operation management involves monitoring performance metrics and implementing

initiatives for continuous improvement in processes, products, and services.

5.3 Identification

Modern operations management is comprised of four theories: business process

redesign (BPR), six sigma, lean manufacturing, and reconfigurable manufacturing
systems.

Operations management involves the activities that enhance business and

organizational efficiency. Its key aspects include marketing, finance and operations.
These aspects facilitate operational planning and quality control.

Operations management involves managing the operations and processes of an

organization. Some of the functions performed by an operations manager include

23
supply chain management, product design, forecasting, quality control, and delivery
management.

process, are central concepts that underpin how our Army fights. Mis- sion
command is both a philosophy of command and a warfighting function. The
operations process (plan, prepare, execute, and assess) is the Army's framework for
the exercise of mission command.

5.4 Evaluation

The operations function of a business is the key to successful performance because it

produces what the business sells. In many companies, operations consume a large
part of the company resources and generate most of the revenue.

The program evaluation process goes through four phases planning, implementation,
completion, and dissemination and reporting that complement the phases of program
development and implementation. Each phase has unique issues, methods, and
procedures. In this section, each of the four phases is discussed.

24
 6. ERP (Enterprise Resources Planning)

6.1 Explanation

Inventory Planning and Control is a key aspect of Supply Chain Management that
involves the management of inventory levels in an organization to ensure the
optimal balance between having enough stock to meet demand and minimizing
excess inventory that ties up capital.

The primary objectives of Inventory Planning and Control are to minimize the total
cost of inventory, ensure customer satisfaction by avoiding stockouts and
overstocking, and maintain the proper level of inventory to support production and
sales activities.

(I) Recommendation :

Gautam technocast make the billing process but they cannot manage inventory.
Gautam technocast should get suggestions from experts and they can update their
software and they do updating in their technology also.

25
 7. Facility Layout

Selection of Two Organizations:

1. Gautam TechnocastPvt. Ltd.

2. Jyoti CNC Automation Limited

7.1 Explanation

A facility layout, or plant layout, is the operations plan used to arrange workers,
equipment, and machines in a way that increases efficiency in the production
process. There are three main types of facility layouts: process, fixed position, and
product layouts.

The main goal of layout is to ensure that work, materials, and information flow
smoothly through a system. A basic definition of a facility is where a business does
its job. How space is set up significantly affects how work is done and how things
like work, supplies, and information move through the system.

It increased productivity, reduced material handling costs, improved safety, and

enhanced customer satisfaction.

Facility layout is found in operations when workers and equipment are located in
areas depending on similar tasks. The process layout will have all the same types of
tools for a specific function in one area, and other tools or employees in another
area. Each group performs different tasks in the process.

7.2 Analyse

(I) Advantage of Layout of Gautam Technocast Pvt. Ltd.

 Proper use of floor space
 Lesser manufacturing time
 Removal of obstacles in production

26
(II) Limitation of Layout of Gautam Technocast Pvt. Ltd.

 Lesser flexibility
 Immobility of material

(III) Advantage of layout of Jyoti CNC Automation Limited

 In labour cost
 In production control
 In supervision

(IV) Limitation of Layout of Jyoti CNC Automation Limited

 Rigidity
 Supervision difficult
 High initial investment for the specialized facilities

7.3 Evaluation

Requisites of ideal plant layout

1. Efficient space utilization
2. Flexibility
3. Ensuring Co-ordination
4. Reduced discomfort
5. Preservation of materials and equipment

These are the basic Requisites of ideal plant layout which determines the success of
production.

So, both company’s layout is designed in a manner that the twin objectives of
improving efficiency and reduction of costs are achieved. It should minimize
movement of man and machine. Smooth operation of the manufacturing process
should be facilitated and work in process inventory reduced.

27
 8. Supply Chain Management

Selection of Organization

Gautam Technocast Pvt. Ltd.

8.1 Explanation

supply chain management, the management of the flow of goods and servi
services,
between businesses and locations, and includes the movement and storage of raw
materials, of work-in
in-process
process inventory, and of finished goods as well as end to end
order fulfilment from point of origin to point of consumption
consumption.

(I) Supply chain managemen

managementt of Gautam Technocast Pvt. Ltd.

Supply chain management consist of mainly two components namely sourcing of

raw material (purchasing) and delivery (logistic).

28
(II) Scorching of Raw Material

Supply chain management starts with sourcing of raw material include casting
forgings and fabrication but Jyoti CNC Automation limited has totally in-house
manufacturing facility so as and when they require casting and forging for the
production, they acquire it from outside.

(III) Delivery (Logistic)

Supply chain management require placing the final product at their place. The
success of supply chain management is largely depended on this stage.

(IV) Efficiency of Supply Chain Management

The management of supply chain is so effective and efficient as well. Maximum

utilization of machinery and other assets and maintain high overall equipment
efficiency to reduce cost. They have efficiency in terms of cost and speed both. This
is core reason of success of Jyoti CNC Automation Limited.

8.2 Analyse

supply chain management (SCM) is management of the flow of goods, data, and
finances related to a product or service, from the procurement of raw materials to the
delivery of the product at its final destination.

Supply chain management is the handling of the entire process of turning raw
materials into a final product. Without the supply chain, we would not have access
to food and health products, or the items that allow us to work, travel and entertain
ourselves.

Supply chain management is important because it can help achieve several business
objectives. For instance, controlling manufacturing processes can improve product
quality, reducing the risk of recalls and lawsuits while helping to build a strong
consumer brand.

Supply chain management has five major functions. These include purchasing,
operations, logistics, resource management, and information workflow.

29
8.3 Identification

Flow of Supply Chain Management

Major limitation of process of supply chain management is that it is quite expensive

to implement. It requires large investment in terms of time, money and other
resources. While the implementation of e-supply chain management can provide
efficiency and improvements, it also suffers from several weaknesses ranging from
cyber-attacks and reliability of access to uncertain return on investment

8.4 Evaluation

Inventory Optimization: By accurately forecasting demand and coordinating with

suppliers, Gautam Technocast can reduce excess inventory levels while ensuring
products are available when needed.

Cost Reduction: Through efficient sourcing, transportation, and inventory

management, the company can lower procurement, production, and logistics costs.

Enhanced Collaboration: Building strong relationships with suppliers and partners

fosters collaboration and enables better coordination throughout the supply chain,
leading to improved performance.

Risk Mitigation: Having a well-managed supply chain allows Gautam Technocast

to identify and mitigate potential disruptions, such as supplier issues or
transportation delays, reducing the impact on operations.

Quality Control: Implementing robust quality control measures throughout the

supply chain ensures that products meet standards and customer expectations,
reducing defects and rework.

Customer Satisfaction: With improved delivery times, product quality, and

reliability, customers are more likely to be satisfied, leading to increased loyalty and
repeat business.

30
 9. Operation & The Value Chain

Selection of Companies

1 Gautam TechnocastPvt. Ltd.

2. Jyoti CNC Automation Limited

9.1 Explanation

Value chain management (VCM) is the integration of all resources starting with the
vendor's vendor. It integrates information, materials, labour, facilities, logistics, etc.
into a timeresponsive, capacity-managed solution that maximizes financial resources
and minimizes waste.

A value chain is a step-by-step business model for transforming a product or service

from idea to reality. Value chains help increase a business's efficiency so the
business can deliver the most value for the least possible cost. The value chain
concept works by breaking down the process of creating and delivering a product or
service in order to assess the efficiency of the whole process better.

The value chain model offers businesses a clearer picture of how expenses are
broken down over the complete cycle of delivering a product.

31
1. Primary Activities

The primary value chain activities of Gautam technocast Private Limited are directly
involved in producing and selling the product to targeted customers. Analysis of
primary value chain activities can improve the performance of Gautam technocast
Private Limited as explained below.

(A) Inbound Logistics

It is important to develop strong relationships with suppliers as their support is

necessary to receive, store and distribute the product. Without analysing the in-
bound logistics, Gautam techno cast Private Limited can face various challenges in
product development phases. Analysis of in- bound logistics requires a company to
focus on every aspect of transformation from raw material to finished product.

(B) Operations

The importance of analysing operational activities raises when raw material arrives,
and gautamtechnocast private limited is ready to process the raw material into the
end product and launch it in the market. Some examples of operational activities are
machining, packing, assembling and testing. Equipment repair and maintenance also
falls into this category.

(C) Outbound Logistics

It include the activities that deliver the product to the customer by passing through
different intermediaries. Some outbound logistics activities are material handling,
warehousing, scheduling, order processing, transporting and delivering to the
destination. Gautam technocast private limited can analyse and optimise the
outbound logistics to explore competitive advantage sources and achieve its business
growth objectives.

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(D) Marketing and Sales

At this stage, Gautam technocast private limited will highlight the benefits and
differentiation points of offered products to persuade the customers that its offering
is better than competitors. Only producing a high quality product at affordable costs
and distinctive features cannot create value until Gautam Technocast Private
Limited invests on the marketing and sales activities. The sales agents and marketers
play an important role here.

(E) Services

The pre-sale and post-sale services offered by the Gautam Technocast Private
Limited will play an important role in developing customer loyalty. The modern
customers consider post-sale services as important as marketing and promotional
activities.

2. Secondary Activities

The support activities play an important role in coordinating and facilitating the
primary value chain activities. Gautam Technocast Private Limited can also benefit
from analysis of its support activities as explained below.

(A) Firm infrastructure

The firm infrastructure denotes a range of activities, such as- quality management,
legal matters handling, accounting, financing, planning and strategic management.
Effective infrastructure management can allow Gautam Technocast Private Limited
to optimise the value of the whole value chain. Gautam Technocast Private Limited
can control the infrastructure activities.

(B) Human resource management

Gautam Technocast Private Limited can analyse human resource management by

evaluating different HR aspects, including- recruiting, selecting, training, rewarding,
performance management and other personnel management activities. The effective
HR management can allow Gautam Technocast Private Limited to reduce
competitive pressure based on motivation, commitment and skills of its workforce.
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The company can also achieve its cost minimisation objectives by analysing hiring
and training costs with their relative return.

(C) Technology development

In a modern, technological advanced era, almost all value chain activities depend on
technological support. The technological integration in production, distribution,
marketing and human resource activities requires Gautam Technocast Private
Limited to realise the importance of technology development. It can be divided into
product and process technological development activities.

(D) Procurement

The procurement in value chain denotes the processes involved in purchasing the
inputs that may range from equipment, machinery, raw material, supplies, raw
material and other items necessary for producing the finished product.

9.2 Analyse

Value chain analysis is a means of evaluating each of the activities in a company's

value chain to understand where opportunities for improvement lie. Conducting a
value chain analysis prompts you to consider how each step adds or subtracts value
from your final product or service.

The goal of a value chain is to improve your business. It's to take a critical look at
every aspect of its workings and give you an opportunity to make improvements.
You'll find that this process can enhance profit, efficiency, and even employee
morale, as you optimize certain processes and target the problems within.

Conducting a value chain analysis prompts you to consider how each step adds or
subtracts value from your final product or service. This, in turn, can help you realize
some form of competitive advantage, such as: Cost reduction, by making each
activity in the value chain more efficient and, therefore, less expensive.

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9.3 Identification

Here are given five steps to perform value chain analysis

1. Identify all value chain activities.

2. Calculate the cost of each value chain activity.

3. Look at what your customers perceive as value.

4. Review your competitors' value chains.

5. Decide on a competitive advantage.

9.4 Evaluation

(I) Advantage of Operation and Value Chain Management in

Gautam Technocast

 Reduction cost

 Optimize efforts

 Eliminate inefficient business activities

(II) Limitation of Operation and Value Chain Management in

Gautam Technocast

 Risk of loss of focus on core competences

 Expensive enough to implement

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(III) Advantage of Operation and Value Chain Management in
Jyoti CNC

 Quickly reduce cost

 Increase profitability

 It helps in identifying strength and weakness of each element of the firm

 Eliminate waste

(IV) Limitation of Operation and Value Chain Management in

Jyoti CNC

 Resistance from employee.

 Lack of data

 Risk of loss of focus on core competences

(V) Suggestions for improvement in Operation and Value Chain

Management

 Improve Distribution Network.

 Build Healthy Supplier Relationships.

 Review Procedures Regularly

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 Conclusion

Gautam Technocast has gained credit as reputed manufacturing, product designs and
performance over a decide has enabled there to offer unique quality products with
latest technology. They use ultra tech machinery for the manufacturing of casting
product.

There are specialized in manufacturing of different casting products as per

customer’s specification and their need.

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 Contribution and Learning from Studies

 Working together allows for the exchange of ideas and perspectives, leading to
innovative solutions and insights that might not have been possible individually.
 Working as a team provides support and motivation for individual members,
making the process more enjoyable and fostering a sense of camaraderie and
shared accomplishment.

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 References

 https://www.gautamcasting.com/
 https://jyoti.co.in

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