ESCALET

ESCALET
MARKETING
PORTFOLIO
B Y S A Q I B K A S H I F
ABOUT US

ESCALET MARKETING
Escalet is a small team of like minded
people working as a media

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45% INCREASE IN ROAS IN 60 DAYS
KEY POINTS
- Niche: Arts and Crafts
- ROAS: 5.5x (Average)
- Purchase Conversion Value: PKR 1,413,700
- Purchases: 377

CAMPAIGN STRUCTURE
When we onboarded this client, they had an average of 3.8x ROAS on prospecting (cold audience) and
with no re-targeting audience.
We started with optimizing their on going campaigns and added broad audiences with better
creatives(videos). These changes took some time but eventually started performing with 5x ROAS.
On the other hand, I created a retargeting campaign where we used dynamic ads and often some
discounts. As a result our retargeting ad is performing great with 25.5x ROAS and Average Order value is 2
times compared to the prospecting campaign.

Both of our prospecting campaigns have 1-2 Interests and Lookalikes campaigns and one Broad Audience.
This structure is working great for this ad account

Image ads, testimonials and videos worked great in this account.

27X ROAS WITH $11,000 REVENUE IN 25 DAYS
KEY POINTS
- Niche: Travel Accessories
- ROAS: 27x
- Purchase Conversion Value: 11,080
- Purchases: 110
- Campaign Duration: 25 Days

CAMPAIGN STRUCTURE
This was not a Brand new account and we have been getting on average 6.5x ROAS for past couple of
months. But client wanted to scale even further.
We knew our target audience because of the data from google analytics. We started a sale on our
account and began testing some new creatives
We created a CBO campaign with 3 adsets.
- One was a previous best performing adset.
- One was a Super lookalikes using custom Audience (Works great almost every time).
- One was a retargeting adset (yes we added retargeting adset in the CBO camapign)
We initially started with 2 carousel and 1 Image ad (carousel performed best in this account) adn closed
one of the carousels after a couple of days.

And that was it..

$17,200 SALES IN 8 MONTHS
KEY POINTS
- Niche: Indoor Games
- ROAS: 11.12x
- Purchase Conversion Value: $17,200
- Purchases: 1500
- Campaign Duration: 8 months

CAMPAIGN STRUCTURE
This was one of the brands that was doing private label and also selling products of other brands. We
started with hunting the most relevant keywords.

After some research, we created 2 Campaign

-One was google search ads on our most relevant and competitors keywords
-One was Google Shopping ads which performed amazing since we already had data in google analytics
PKR 1.7 MILLION SALES WITH 10+ ROAS IN 3 MONTHS.
KEY POINTS:
- Niche: Footwear
- ROAS: 10x
- Purchase Conversion Value: 1,743,594.00
Duration: 3 months

CAMPAIGN STRUCTURE
This was a new brand launched in the Footwear niche, we started working from scratch, tested many
products, different creatives, and audiences and finally, we were able to hit the jackpot!
We found a huge demand for the product in the market, and our marketing strategies proved to be
success. We started scaling this brand by the end of 1st month.

The results were outstanding, we were able to achieve consistent ROAS of 10+ even in scaling phase.
 ESCALET MARKETING

THANK YOU
We would love to hear more about your Brand. Contact
us and let’s work together on your next project.

+92 310 2726745 5 star, Nazimabad, Karachi

www.escalet.org info@escalet.org