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The Woke' Way or The Highway: American Democracy in The Age of Wokism' and Cancel Culture'
The Woke' Way or The Highway: American Democracy in The Age of Wokism' and Cancel Culture'
The Woke' Way or The Highway: American Democracy in The Age of Wokism' and Cancel Culture'
https://doi.org/10.1007/s43545-024-00886-w
ORIGINAL PAPER
Received: 12 October 2022 / Accepted: 2 April 2024 / Published online: 15 April 2024
© The Author(s), under exclusive licence to Springer Nature Switzerland AG 2024
Abstract
This paper explores the emergence and proliferation of Wokism and Cancel culture
in the context of democracy. It traces the origins and evolution of the aforemen-
tioned concepts and their contemporary application through the conceptual frame-
work of concept appropriation. The key finding is that the current discussions on
racism and social justice are significantly dependent in the way concepts like
‘Whiteness’ and ‘Blackness’ are interpreted. This enquiry reveals a tendency to
conflate ‘Whiteness’ and ‘White supremacy’ and to appropriate ‘Blackness’ in
a way that creates an otherness that distinguishes African-Americans from other
members of the Black race. It also identifies the dangers of Wokism and Cancel
culture to democracy like impediment to the rule of law and free speech. The major
contribution of this paper is the utility of concept appropriation in explaining how
ambiguous and benign concepts can be employed to re-characterize racialization
and influence the understanding of race relations.
Introduction
Freedom of speech is one of the cardinal values and vital signs of a healthy
democracy. It is a sacrosanct principle enshrined in the constitution of any true
democratic polity. The 1st Amendment to the United States Constitution, and
Article 19 of the Universal Declaration of Human Rights respectively, underscore
the right of a citizen and human beings to freely express themselves in society.
However, the advent of ‘Wokism’ and ‘Cancel Culture’ seems to pose a threat to the
1
Department of Political Science and International Relations, Eastern Mediterranean University
(EMU), Famagusta, North Cyprus
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free expression of opinions, or views and sentiments that goes at odds with the
reigning orthodoxy in civic space.
Etymologically, ‘Wokism’ and ‘Cancel Culture’ are not a 21st Century invention.
Though ‘Woke’ as a concept that represents “active awareness of systemic injus-
tices and prejudices, especially those related to civil and human rights” (Dictionary.
com 2021) entered the English lexicon in 2017, it was already popular in African
American culture decades before then. Its figurative use as a reference for being
well-informed, aware, or awakened began in the 1960s (Steinmetz 2017).
Grammatically, the word ‘Woke’ simply represents the simple past tense of the
word ‘wake’. Ipso facto, one can be figuratively woke (aware, well-informed, or
awakened) to anything he values or cherishes. Chances are, everyone is woke to
something. Therefore, ‘wokeness’ in its original sense is benign, apolitical, acul-
tural, and non-religious. However, it appears evident from the contemporary sig-
nificance that woke and wokeness has gone through an etymological transformation
to become what it is today.
Just like ‘Woke’, ‘Cancel Culture’ made its English dictionary debut in 2017.
According to the Collins English Dictionary, the term ‘Cancel Culture’ refers to “a
social climate in which a person, organization, etc is likely to be ostracized in
response to a perceived wrongdoing”. Cancel culture is etymologically linked to
African-American Culture with the first reference to cancelling a person used by
renown African-American actor Wesley Snipes in the movie “New Jack City”,
which premiered in 1991. The movie carries a scene where Nino Brown (the
character played by Snipes) says (with reference to his girlfriend’s disapproval of
his violent attitude): “Cancel that [woman]. I’ll buy another one,” (Dudenhoefer
2020). The concept can also be said to be remotely connected to the practice of
boycotting which was used by the Irish in the late 19th Century and the civil rights
movement prominently Rosa Parks’ Montgomery bus boycott (Ibid).
Though ‘Wokism’ and ‘Cancel Culture’ etymologically and historically bears the
ethos of social justice, and accountability, their contemporary conception and
practice seems largely divorce from this ethos. There seems to have been nefar-
iously transformed through what I call ‘concept appropriation’ and weaponized as
a means to silence dissent and impose a certain orthodoxy of opinion and under-
standing in society. This paper probes into the controversy surrounding ‘Wokism’
and ‘Cancel Culture’, and contends for the need to strike a fair balance between the
pursuit of social justice and the preservation of free speech.
Methodology
basically uses a conceptual tool (concept appropriation) to fit the various elements
together in order to understand the effect wokism and cancel culture has on
democracy.
In terms of limitation, it must be acknowledged here that an exploration of
primary sources, especially questionnaire-based survey and interviews would
further corroborate the finding obtained from the qualitative source analysis.
Concept appropriation
Whiteness
The advent of critical race theory and its recent proliferation in the American school
system, the gruesome death of George Floyd after a vicious police arrest and the
global social justice protest it engendered (“Back Lives Matters”) in the summer of
2020 revived activism against racism. At the core of most anti-racism activism
spearheaded by social justice movements and advocacy groups like ‘Black Live
Matters’ is a revolt against ‘whiteness’. But what is ‘whiteness’ and why is it so
pernicious and repugnant?
Ordinarily, ‘whiteness’ refers to “the fact or state of belonging to a population
group that has light pigmentation of the skin: the fact or state of being white”
(Merriam-Webster n.d.a, n.d.b). Therefore, one will expect ‘whiteness’ as
a concept to relate to racial identity based on colour pigmentation. However,
most prevailing conceptualization of ‘whiteness’ shows a conflation of ‘white-
ness’ and ‘white supremacy’. According to the National Museum of African
American History and Culture (NMAAHC), “Whiteness and white racialized
identity refer to the way that white people, their customs, culture, and beliefs
operate as the standard by which all other groups are compared.” (NMAAHC
2021); the Alberta Civil Liberties Research Center (ACLRC) defines ‘whiteness’
as “a dominant cultural space with enormous political significance, with the
purpose to keep others on the margin” (ACLRC 2021); Gopal (2020) sees ‘white-
ness’ as “a set of ideas and practices about race that has emerged from a bedrock
of white supremacy, itself the legacy of empire and slavery”; Carter et al. (2007,
p. 152) define ‘whiteness’ in the following terms: “a hegemonic system that
perpetuates certain dominant ideologies about who receives power and privilege.
Whiteness maintains itself in cultures through power dynamics within language,
religion, class, race relations, sexual orientation, etc.”.
The aforementioned conceptualization of ‘whiteness’ appears slanted and preg-
nant with incongruities. Conceptualizing ‘whiteness’ with the tropes of ‘white
supremacy’ tacitly affirms the notion that being ‘white’ as a racial identity inher-
ently means being a ‘white supremacist’ and thereby should come with an inherent
guilt on the part of those who so identify themselves as such irrespective of their
individual character and actions. In other words, being ‘white’ comes with being
a member of a racist group that has structured social and political institutions to
perpetuate the hegemony of their racial identity (white) over others. For such
conceptualization to be empirically verified, there are two important considerations
that have to be validated:
SN Soc Sci (2024) 4:90 Page 5 of 15 90
First, though racism may still exist, it would be an exaggeration to affirm that
systematic racism still pervades and controls core political institutions at state and
federal levels in America as it did prior to the civil rights movement of the 1950s
and 60s and the battery of reforms it engendered: The 1954 ‘Brown v. Board of
Education’ landmark decision by the U.S. Supreme Court abolishing racial segre-
gation in public schools; The Civil Rights Act of 1964 ending all discrimination
based on colour, race, national origin, and religion; The Voting Rights Bill that
ended the disenfranchisement of Southern Blacks and general impediments for
African Americans to exercise their voting rights; and Affirmative Action (Morris
1999; Britannica 2022; PBS 2022). The climax and most glaring symbol of this
radical transformation in the racial landscape of America is undoubtedly the elec-
tion of Barack Obama as the first black President and his two successive tenures at
the oval office. In his inaugural address before a 125,000-person crowd that
thronged Grant Park in Chicago, Obama acknowledged the civil rights milestone
when he underscored: “We have never been a collection of individuals, a collection
of red states and blue states. We are and will always be the United States of
America. Because of what we did on this day, change has come to America.”
(Glendinning 2008).
So, while pockets of resistance may still exist when it comes to racial segrega-
tion, it would be difficult to come across nationwide or state-wide systems in which
the racial identity of a ‘superior race’ trump over meritocracy, excellence, transpar-
ency, and accountability in governance. Such a phenomenon (the institutionalization
of systemic racism) will also need to be historically traced beyond anecdotes and
assumptions. Such a pursuit will also entail debunking what James Truslow Adams
termed the ‘American Dream’— “that dream of a land in which life should be better
and richer and fuller for everyone, with opportunity for each according to ability or
achievement.” (Barone and Barnier 2021). Over the years, the pursuit of the
‘American Dream’ has and continues to enchant and attract people from different
countries across the globe (Burke 2016).
Statistically, the US stands out by far as the largest favourite destination for
immigrants across the globe with a total migrant population of 46.6 million people
(about one out of every five or 19% of international migrants) in 2015 (Connor and
López 2016), and 44.8 million in 2018 (Budiman 2020). In 2019, the total number
of migrants in the US quadrupled to nearly 51 million compared to a migrant
population below 12 million in 1970 (International Organization for Migration
2020) making it once more a distance leader amongst immigration recipient states
in the world. And why America? According to San Diego Immigration Law
Centre’s principal attorney and immigration law expert, Ali Golchin Esq, the
most common motivations for the influx of immigrants to the US include better
living conditions, better opportunities to find a job, a safe haven from their trouble
countries, and the opportunity to get the best education (Golchin 2015).
While there are several prominent cases of racism and racial profiling against
Blacks in recent years (The Charleston church shooting of 2015; blacks killed by
police like: Michael Brown and Eric Garner in 2014; Freddie Gray in 2015;
Breonna Taylor, George Floyd, Daniel Prude, and Rayshard Brooks in 2020), it is
difficult to come across any literature that has documented (with unimpeachable
90 Page 6 of 15 SN Soc Sci (2024) 4:90
2013; Gannon 2016; Onwuachi-Willig 2016), then so too is the current racialization of
‘whiteness’ supposedly as an antidote to racism in the white race.
Blackness
White woman racial identity adopting the nickname “Miss Ann”. This was met with
an abusive social media backlash focused on minimizing her Blackness making her
to emerge as “a poster child for less than legitimate Blackness” (Abrams 2017).
Professor Celeste Watkins-Hayes of Northwestern University adds another layer
to this blackness conundrum by highlighting the distinction between ‘Black’ and
‘African American’. Though there is a tendency for both terms to be used inter-
changeably, Watkins-Hayes underscores “There are black people in every continent
who are all over the world,” but that “African American is nation-specific. We are
typically talking about black people who are born in the United States.” (Adams
2020). This implies not everyone in the black community may be comfortable with
the conflation of the aforementioned concepts (Black and African American).
Watkins-Hayes points to this by emphasising the raison d’etre of the adoption of
the term ‘African American’ which he saw as “very deliberate move on the part of
black communities to signify our American-ness, but also signify this African
heritage.” (Ibid.) In other words, there is a level of otherness that comes into play
here when this distinction is evoked. This means in a multicultural black commu-
nity, it is possible for some to distinguish themselves beyond the common denomi-
nator (skin colour) to a historical heritage which is exclusive from others.
The quandary of the concept appropriation of Blackness was eloquently
expressed by Johnson in his critical piece on the subject entitled Appropriating
Blackness: Performance and the Politics of Authenticity in which the author
underscores:
The title of this book suggests that “blackness” does not belong to any one
individual or group. Rather, individuals or groups appropriate this complex
and nuanced racial signifier in order to circumscribe its boundaries or to
exclude other individuals or groups. When blackness is appropriated to the
exclusion of others, identity becomes political. (Johnson 2003, p. 2–3)
A good example of the politicization of identity through the appropriation of
Blackness is the infamous comment of made by then US Presidential candidate
Joe Biden to Charlamagne tha God. During an 18-minute interview with Biden
hosted by the popular Black radio host, Biden told him “I tell you what, if you
have a problem figuring out whether you’re for me or Trump, then you ain’t
black” (Sotomayor and Memoli 2020). This comment, which drew a lot of
criticism and an apology from the candidate, appears to project a stereotype
about Black voters in America as being confounded to a monolithic political
reasoning. Black political monotheism has been the subject of some scholarly
enquiry and empirical verification which points to the validity of identity politics
link to Blackness. White and Laird (2020) for instance argue that Black American
voters are singularly swayed by the social expectation of their kin to prioritize
Black America’s quest for equality and freedom as a group. Analysing data
collected from the 2012 American National Election Study (ANES), and
a separate study they conducted, the authors point out:
This partisan loyalty is maintained through a strategic social process that we
call racialized social constraint, where by support for the Democratic Party
90 Page 10 of 15 SN Soc Sci (2024) 4:90
Wokism has occupied centre stage in recent times with a number of activities
mostly geared towards upholding causes that are centred on or related to the fight
against racism and social justice. Here are a few examples:
One of the most prominent and enduring manifestation of Wokism in recent times
is beyond doubt the ‘Black Lives Matters’ protests after the horrendous murder in
police custody of George Floyd in May 2020. Video of the chilling incident in
which Floyd screamed “I can’t breathe” sent shocked waves across the spines of
onlookers and triggered a wave of protest against police brutality and racial
profiling in the US and across the globe under the slogan ‘Black Lives Matter’
(Gottbrath 2020). However, there is a tendency to conflate ‘Black Lives Matters’
as a spontaneous social movement (triggered by Floyd’s murder) towards social
justice and the fight against racial discrimination with the registered international
non-for-profit organization which also goes by the name ‘Black Lives Matters’
(BLM). While most people will be quick to take an unequivocal stand to ‘Black
Lives Matter’ as a concept of social justice and anti-racism, they may not
necessarily want to be associated or involved with BLM which has been tainted
with controversies of Marxism, the destruction of the nuclear family (Freeman
2020; Miller 2020), and the defence of looting as ‘reparations’ (Rahman 2020).
Another wokish initiative that sprang up from the George Floyd incident is ‘Defund
the Police’, pushed by ‘Black Lives Matters’ activists. The whole concept was
immediately mired in controversy from birth as its proponents offered contrasting
interpretations of what it meant. While some argue it meant the reallocation of
funds directed to police department to other local government funded public
agencies (Ray 2020), others maintained it literally meant to abolish the police
(Kaba 2020). Thus, the appropriation of the concept varied depending on whether
one was in the moderate or radical end of the wokeness to police brutality spectrum.
SN Soc Sci (2024) 4:90 Page 11 of 15 90
Censorship of opinion
Secondly, Wokism and cancel culture has no room for due process (presumption
of innocence and the opportunity for accused persons to defend or justify
themselves). It depends solely on perceptions, and interpretation at the discre-
tion of individuals who take upon themselves the role of arbiters and judges of
social norms and values. What results is often times digital mob justices which
violate the sacrosanct principle of due process and the rule of law which is vital
for democracy. Most democracies across the globe are composed of pluralistic
societies with political, cultural, religious, and ethnic heterogeneity held
together by mutual respect of individual freedom especially free speech.
Wokism and cancel culture provides an opportunity for dominant groups to
impose their orthodoxy on vulnerable or weaker ones. It can be very harmful
to free speech as highlighted in the “Harper’s Letter” endorsed by 153 scholars
and writers including prominent academics like Noam Chomsky, Francis
Fukuyama, Andrew Moravcsik, Anne-Marie Slaughter and Fareed Zakaria
(Harper’s Magazine 2020).
Conclusion
This paper explored the emergence and proliferation of Wokism and cancel
culture in the context of democracy. It traced the origins and evolution of the
aforementioned concepts and their contemporary application through the con-
ceptual framework of concept appropriation. An empirical analysis was done on
how Wokism can appropriate certain ordinarily benign concepts like ‘Whiteness’
and ‘Blackness’ to construct racial connotations that affects how these concepts
are perceived and utilized in society. It was revealed that Whiteness is usually
conflated with White supremacy which engenders racial tropes like white guilt
and white shame which a crucial in shaping the perception of racism and social
justice. This paper also found that like Blackness like Whiteness is also ambig-
uous at it base and can be racially appropriated to give it connotations that also
shapes one’s perception of race and racism. The current manifestations of
Wokism and cancel culture highlighted in this paper poses a threat to democracy
given its impediment to freedom of speech. While it is important to acknowledge
the importance for societies to be constantly alert to issues of racism and social
justice which do exist and confronts several democracies, it is nonetheless
essential to ensure that the remedy to such social plagues doesn’t impinge on
sacrosanct principles of democracy itself like freedom of speech. Plurality of
opinions, and an agreement to disagree without being disagreeable is one of the
uniqueness of democracy. For this uniqueness to thrive in an age of increased
political polarization, citizens living in a democracy need to abide by Voltaire’s
timeless maxim: “I disagree with what you say, but I will defend to the death
your right to say it”.
SN Soc Sci (2024) 4:90 Page 13 of 15 90
Funding This article did not benefit from any research funding.
Data availability This is not applicable to this article because it did not generate any dataset and did not
make use of any data.
Declarations
Ethical approval This article does not contain any studies with human participants performed by any of
the authors.
Informed consent This article does not contain any studies with human participants performed by any of
the authors.
Conflict of interest I hereby declare that I have no potential conflict of interest pertaining to this
submission to SN Social Sciences.
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