VAC: DIGITAL MARKETING

ANSWER KEY 2023

SET-C
Q. Ans.
Answer
No. Code
1 D All of these
2 A To drive profitable customer action
3 B Facebook
4 D All of these
5 C It is a CMS (Content Management System)
6 D Online methods of analyzing and visualizing patterns of visiting a websites viewing
7 B Pay Per Click
8 A Advertising Cost/Number of Clicks
9 B Cookies
10 B Promoting
11 B Paid, Owned and Earned Media
12 A CPM
13 D Mark Zuckerberg
14 C Tweets
15 A LinkedIn
16 C Snapchat
17 C Keywords
18 D Insights
19 D Search Engine Marketing
20 D Dynamic Product Ads
21 B 1998
22 D All of these
23 C Threads
24 C Audience Retention
25 C Rank Brain
26 D Link Building
27 A Dynamic
28 D Social Media ROI
29 C Reels
30 B Newsletter Marketing