Lean Model Canvas Example

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Name: Adleen Nazurah Binti Norley Firdaus

Project Title: Dr Hawa Vet Clinic Mobile Application


with SMS Notification
THE LEAN MODEL CANVAS

PROBLEM SOLUTION UNIQUE VALUE UNFAIR ADVANTAGE CUSTOMER SEGMENTS


PROPOSITIONS
1. Lacks an appropriate To develop Dr Hawa Bangi streamlining vet clinic Pet owners, doctor and
fixed appointment Vet Clinic Mobile Application operations admin of Klinik Haiwan Dr
with SMS Notification easily schedule enhancing customer Hawa Bangi
platform
appointments for engagement
2. It is a hassle to bring a
their furry friends improving the quality of
pet’s health card to the
access digital health pet care
vet clinic
cards that provide a providing a competitive
3. Customer tends to
comprehensive view advantage over other
forget their appointment clinics that do not offer
of their pets' health
date such a comprehensive
records
solution
receive SMS
notifications for
KEY METRICS appointment CHANNELS
reminders to ensure
Customer's reliability on promotion on social
they never miss an
this app media: Instagram,
customer's user important Facebook, Tiktok &
experience appointment. Twitter
Total number of Email advertisements
appointments made per
month
Number of registered
users in the app

COST STRUCTURE REVENUE STREAMS


cost of maintenance and support commission on each appointment booked through the app.
cost of development of the mobile app the app could charge veterinary clinics a monthly or yearly
cost of marketing the app on social media subscription fee to use the app's features and functionalities.
available to reach in Google Playstore.

MOHD TAUFIK BIN MISHAN


Pensyarah Kanan
Kolej Pengajian Pengkomputeran, Informatik dan Media,
Universiti Teknologi MARA (UiTM) Cawangan Melaka,
Kampus Jasin,
77300 Merlimau, Melaka.

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