Trends Report 2024

TABLE OF INTRODUCTION
Survey Info .................................... 02
CONTENTS
Sponsors ....................................... 03
The Survey at a Glance ............ 05
1 2 3
SURVEY GROWING RUNNING
DEMOGRAPHICS YOUR FIRM YOUR FIRM
Practice Area .............................. 06 Year–to–Year Growth .................. 08 The Biggest Worry .................... 13
Staff Size ...................................... 06 Why Firms Lose Business ......... 09 Remote Work and Offshore
Projected Revenue ................... 06 Rates .................................................. 10 Staff ................................................ 14
How to Determine Your Worth 11 Practice Management
System .......................................... 16
Artificial Intelligence (AI) ........ 17
How Law Firms Use AI ............. 18
AI Prompts .................................... 20
4 MARKETING YOUR FIRM
5
CONTENT
Marketing Budgets ... 22 How to Create a How Law Firms MARKETING
The Biggest Marketing Plan ............ 27 Handle Their
Marketing The Marketing Plan Marketing ...................... 32
Challenges .................. 23 Template ....................... 28 Delegating Marketing 33 Email Newsletters ............................... 37
Prospect Generation Law Firm Marketing Working with a Email Newsletter Content ............. 38
Challenges .................. 24 Goals .............................. 29 Marketing Vendor ...... 34 Why Law Firms Don’t Send
Marketing Plans ......... 25 Law Firm Marketing Insider Request: Email Newsletters ............................... 39
Essential Strategies ..................... 30 Greeting Card Social Media ............................................ 40
Components of a Law Firm Marketing Strategy ......................... 35 What Firms Post on Social
Marketing Plan ............ 26 ROI ................................... 31 Media ............................................................ 41
Video ............................................................. 42
The Value of Video .............................. 43
Blogging ...................................................... 44
Who Writes the Blogs? ................... 45
Podcasting ................................................ 46
6 7
OTHER LAW FIRM FINAL Lawyer Attitudes Toward
Podcasting ................................................ 47
MARKETING INITIATIVES THOUGHTS Your Website .......................................... 48
Website Features You Need ....... 49
Search Engine Optimization (SEO) ............. 53 What Did We Learn? ... 61 Lead Magnets ......................................... 50
Pay–per–Click Ads (PPC) ............................... 54 Sponsors ......................... 62
Large Scale Networking ................................. 55
Intimate Networking ........................................ 56
Referrals ............................................................... 57
How to Ask for a Referral .............................. 58
Law Firm Business from Referrals ............. 60
INTRODUCTION
Welcome to the 2024 edition of our Legal Marketing Trends Report. This
survey was conducted in conjunction with our sponsor partners, highlighted in
the front and back of this resource.
We genuinely hope you learn something new from this report as we dive into
various aspects of law firm marketing.
We begin with basic demographic The final two sections of this report cover
information, followed by information on content marketing (our favorite) and other
how law firms are growing as it relates to forms of lead generation. Specifically, we
revenue, rates, and more. We then look at find out what law firms are doing, how
how firms are being operated, with a they’re doing it, and how they feel about
focus on remote work, virtual staff, and AI it.
integration.
We hope you enjoy, and if you have any
We then get into the details of marketing questions, comments, or feedback about
your firm, providing data on marketing what you saw in this report (or what you
budgets, marketing plans, the goals want to see in the future), please don’t
lawyers have for their marketing in the hesitate to reach out to us.
upcoming year, the ROI they receive, and
how they delegate marketing work.
(800) 406-7229 info@spotlightbranding.com 01

SURVEY INFO
This survey was administered to our internal

email list of over 15,000 contacts.
Additionally, we had several of our friends
from other companies that serve the legal
community share our survey with their
lawyer audience, allowing us to expand the
reach and response potential. Their
information is contained on the following
pages, and we highly recommend you
check out what they have to offer your firm.
This report will begin by sharing basic

demographic information about the
respondents to the survey, followed by the
results of various questions around how
other lawyers are currently running and
growing their firm. Lastly, we’ll jump into the
marketing–related questions spanning a
wide range of strategies and preferences.
Note: In instances where the added

percentage does not equal 100, you can
safely assume that an “Other” response
accounted for the remaining data.

THIS REPORT WAS MADE
POSSIBLE WITH THE HELP
SPONSORS OF SOME OF OUR GREAT
FRIENDS AND PARTNERS.

THE SURVEY AT A GLANCE
Why is our theme this year about reinvesting in your marketing? Well, as with the previous
two editions of this report, a clear pattern emerged with the data we were given: Law firms
aren’t spending as much, but have clear problems that key marketing investments can
solve. Here are some of the biggest highlights from the data that accentuate this point:
91%
of law firms
saw growth
in 2023.
44%
of firms feel as though they lose business
because prospects didn’t realize the firm
could help them.
48%
of law firms are spending
less than 10% of their
revenue on marketing.
72%
of law firms indicated
that they needed better
QUALITY leads rather
than MORE leads.
43%
of law firms indicated that their goal for 2024
was to get more preferred case types rather
than more leads.
43%
of law firms indicated that Networking provided the best
ROI for their firm, yet we saw many indicate that they
decreased their regular networking activities as compared
to last year’s report.
On average...
42%
of law firms don’t blog, send email newsletters, or have video
content. These are all HUGE pieces that can drive referrals,
repeat business, better quality clients, and more preferred
case types to your firm.
Now, let’s dive in to all of this data to see why we came to these conclusions!

SURVEY
DEMOGRAPHICS
1
2024 LEGAL MARKETING TRENDS REPORT
PRACTICE AREA PROJECTED REVENUE
Respondents to the survey represented
more than 15 different practice areas,
with no area accounting for more than
15% of the data. The top three practice
$5,000,000+
areas represented were:
14% $5,000,000+
Estate
Planning/ Personal
10% $2,000,000–$3,000,000
Elder Law Injury

5% $2,000,000–$3,000,000
Family Law 17% $1,000,000–$2,000,000
12% $701k–$999,999
STAFF SIZE
26% 1-4
up 6 points
from 2023 7% $501k–$700k
12% $301k–$500k
14% Solo 23% 5-10

up 7 points
from 2023
down 10 points
from 2023 15% $101k–$300k
8% Under $100k
25% 20+
12% 11-20 UNDER $100K
down 9 points
from 2023

GROWING
YOUR FIRM
2
As a business owner,
your goal is to GROWTH
continually grow your
business. Let’s see
how law firms fared in
2023 and examine
some marketing–
related factors that
contributed
THEIR
TO

GROWTH FROM
YEAR–TO–YEAR
Here’s the good news—the legal industry is still growing!
Despite massive inflation and continued economic

uncertainty, many law firms continued to grow in 2023.
Respondent Revenue Growth from 2022 to 2023
up 6 points
1%–10% 37% from 2022
down 5 points
11%–25% 28% from 2022
down 5 points
26%–40% 11% from 2022
no change
41%–60% 6% from 2022
down 2 points
61%–80% 4% from 2022
up 1 points
81%–100% 2% from 2022
up 2 points
+100% 3% from 2022
Lost up 3 points
Revenue 9% from 2022
While 91% of respondents that growth was not as

saw their firms grow in big as what we saw in
2023 2022
WHY FIRMS
LOSE BUSINESS
25%
Competitor
has better
marketing 44%
Prospects
didn’t realize I
13% could help
them
Competitor
charges 18%
lower
Competitor
rates
has more
experience
There was a clear winner here—many lawyers believe they

lose business because they felt as though a prospect didn’t
actually realize they could be helped.
The good news is that this is a problem you can easily fix.
All it takes is a consistent, clear marketing message that

explains who you are and how you help.

RATES
We asked our respondents to share
their hourly rates because this is an
important aspect of your firm’s growth.
(Yes, we know many of you operate on a
contingency or flat fees, but we asked
our respondents to adjust that to an
hourly rate.) Here’s what we found:
Law Firm Hourly Rates
2% $801–$900/hr
$701–$800/hr 1% 1% $901–$1,000/hr
or more
And here’s the truth—you’re likely
still not charging your true value. But
we also know how humble you are
and worry that you’re taking too
7% 15% much of peoples’ hard–earned
$601– Less than money.
$700/hr
8%
$200/hr
$501– Don’t worry about that. It doesn’t

$600/hr matter how much you charge: there
are always going to be clients who
protest that it’s too much. That
16% 22% resistance will never fully go away.

$201–
$401– $300/hr
$500/hr Instead of giving in to pressure and
lowering your rates, take a close
look at the value you provide. The
specialized knowledge you possess
and the complex issues you help
28% your clients through should
understandably come at a higher
$301–$400/hr
price than, for example, hiring a
landscaper. Going lower will reduce
your perceived value and ultimately
Based on the data, make your practice unsustainable.
half of law firms charge
between $200–$400
when converted to an hourly rate.

HOW TO DETERMINE
YOUR WORTH
Many lawyers don’t really have a solid answer for why they charge what
they charge. They just have a vague idea of what other lawyers charge
and try to compete with that. DON’T
Instead, set your rates based

on your personal situation.
Start by determining the cost of doing business. You need to charge

enough to cover not only your salary but also:
Office expenses like rent, utilities, supplies, and professional
memberships
Profits that can be used to market the business more effectively and
keep it going during slower billing periods
So, for example, if you want to make a

$100,000 salary, your firm expenses WHEN YOU DIVIDE
average $30,000, and you want a
25% profit margin, your cost of doing 1,000 $162,500
business is $162,500.
YOU GET:
From there, you need determine how
many billable hours you want to
work. Let’s call it 1,000 after taking
out vacations, national holidays, and
$163/hour
the time you spend doing other work NOT BAD, RIGHT?
in your firm that isn’t directly related
to what your clients need from you.
Give yourself more runway to do
DOUBLE IT.
If that’s what you less work and actually enjoy
currently charge, doing things you want to do.

RUNNING
3
YOUR FIRM
MARKETING
is just one component of
running your business.
THERE’S
EEPING,
KK
THE BOO
THE RECEPTION,
ADMINISTRATIVE DUTIES,
THE
THE SYSTEMS,
LIANCE,
E COMP
TH
AND SO
MUCH
MORE.
WHEN YOU BREAK DOWN ALL OF THE THINGS A FIRM OWNER HAS TO KEEP
TRACK OF AT ANY GIVEN MOMENT, IT’S A MIRACLE ANYONE CAN RUN A
SUCCESSFUL BUSINESS!
With that in mind, we asked respondents several questions around how they run their firm
on a daily basis.

THE BIGGEST WORRY
23%
Making enough profit to
maintain my lifestyle
21% Hiring and
managing staff
Having enough time to

spend with my family
Taking on enough cases

to stay in business
12%
26% Maintaining or
managing my
mental health
9%
Here, the biggest concern exists around taking on enough cases and doing so at a
profitable rate. There’s plenty of room to raise your rates, and if you do so, you’ll likely find
that you don’t have to take on as many cases as you think you need!

REMOTE WORK AND
OFFSHORE STAFF
We’ve reached a crossroads in the post–pandemic world. For some businesses, the party is
over and everyone must return to the office. Other businesses have embraced the virtual world
and remained fully remote.
What does the legal world have to say?
Law Firm Stance on Remote Work
19% 18%
We have an
We are fully office, but some
remote/virtual positions are fully
remote
33% 30%
We have an office, We are full-time

but our team has in the office
remote flexibility
Based on the data (and compared to the previous two years we’ve asked this question), more
and more firms are fully in an office with a few exceptions and remote positions.

When it comes to the law firms who employ offshore staff, here’s what our respondents said:
Law Firm Offshore Staffing
74% No offshore
employees 17% Atemployee
least 1 offshore
Multiple offshore
employees 9%
Pro Tip: If increased profitability is your goal and you need to make additional hires for
your team, look into offshore talent!
There are a TON of great people in places like Mexico, the Philippines, and others
that possess the skills a small firm needs to be more efficient and help free up
more of your valuable time. For examples, respondents who told us they employ
virtual staff highlighted these roles that those workers fill:
Roles Filled by Virtual Staff
19% 44% 45%

Marketing Intake/Reception Paralegal
25% 18%
Admin/Finance Executive Assistant
*NOTE: Respondents could select multiple roles.
Even more, only 5% of respondents indicated some level of unhappiness with their virtual
response. While managing the remote aspect of a role or finding the right person was noted as
being sometimes difficult, the overall sentiment towards virtual talent is resoundingly positive!

PRACTICE
MANAGEMENT SYSTEM
We believe that your firm’s core processes can greatly benefit from utilizing a case
management software system. 37% of lawyers only use their CMS to organize their work
despite these platforms having tons of integrations available to make your life easier.
Here are our respondents current platforms:
Law Firm Preferred Case Management System
35
30
25
20
15
10
NONE OTHER
4% 20% 5% 14% 7% 9% 35%

Note: “Other” includes softwares like 4iiz, Smokeball, Asana, ActionStep, and more.
For the 9% who aren’t using a CRM,

you are SEVERELY hampering your
firm’s efficiency and productivity.
These platforms really do help!

ARTIFICIAL
INTELLIGENCE
(AI) HOWEVER…THE FIRMS THAT
EMBRACE AND ADOPT
If 2023 had a cultural theme, it was the rise of ARTIFICIAL INTELLIGENCE
artificial intelligence and its looming impact on
our lives. Unfortunately, this revelation was met WILL REPLACE YOU.
with more fear and trepidation than excitement.
We’re fully embracing AI here at Spotlight
Let’s make something clear right off the bat: Branding, and we want to help you jump
into this new phase of life. But first, let’s
see how other lawyers feel and how some
ARTIFICIAL INTELLIGENCE are currently using it:
IS NOT GOING TO Lawyer Feelings Toward AI
REPLACE YOU.
30% 31%
Excited and Not using it, but
currently working interested
with it
14% 25%
Neutral/No opinion Wary/Negative

HOW LAW FIRMS Intake 8%
CURRENTLY USE Risk Assessment 11%

AI
How Law Firms Are Using AI Document review 29%
Proofreading/error
correction 32%
Research 36%
Marketing 62%
As you can see, AI has a wide range of uses in a law firm, and we’re excited to see what the
future holds.
If you’re part of the 61% of lawyers who either wanted to learn more about it or
were apprehensive at the thought, here are a couple of things to keep in mind:
1
As with any transformative technology,
YOU NEED TO DEVELOP experimentation is key to unlocking the full
AN AI MINDSET potential of AI in the legal field.
Lawyers should encourage a culture of innovation, empowering their teams to

explore AI applications in various domains. However, in this journey of exploration,
it's crucial to be mindful of protecting the firm's intellectual property.
Develop a clear framework for experimenting with AI, outlining protocols for data
privacy, confidentiality, and compliance. Ensure that your team is well-versed in the
ethical use of AI and that the firm's values align with responsible AI practices.
Collaborate with AI developers and vendors while keeping a watchful eye on the
protection of sensitive client information.

2
One common misconception about AI is that
UNDERSTAND THAT AI it will replace human lawyers. On the contrary,
ELEVATES, NOT REPLACES AI is a force multiplier, amplifying a legal
team's capabilities rather than substituting
them.
By automating routine tasks, AI allows lawyers to focus on more complex and
strategic aspects of their work.
Consider AI as a virtual legal assistant, tirelessly processing vast amounts of data,

extracting insights, and streamlining repetitive tasks. This not only saves time but
also enables lawyers to allocate their expertise where it matters most—providing
nuanced legal advice, strategizing, and building stronger client relationships.
3
The legal profession is no stranger to
TAKE TIME TO EXPERIMENT transformative technological shifts.
AND INNOVATE Remember when the internet became an
integral part of our lives?
You had to adapt to new tools (like your computer), communication methods (like
email), and the vast repository of information accessible at your fingertips (rather
than poring through mountains of books and documents). Similarly, embracing AI
requires a shift in mindset.
Just as the internet transformed legal research and communication, AI is poised to

revolutionize how legal professionals approach tasks. The key is to recognize that
AI is not a threat, but a powerful ally. It's about viewing AI as a tool to enhance
efficiency, augment decision-making, and unlock new possibilities. Just as lawyers
embraced the internet, the adoption of AI demands a proactive approach to stay
ahead of the competition.

AI PROMPTS
AI can also help you generate blog and social
media content!
Check out our free resource of prompts to help

ChatGPT create great content for your firm.
Scan the QR code below or visit:

https://www.spotlightbranding.com/airesource

MARKETING
YOUR FIRM
4
Okay, enough set up. It’s time to
see how lawyers around the
country are marketing their firms.
e into the various

to div
We’re going
ARKETIN
M ATEGIESG
STR th e y f e e l
ROI
they’re they’re
employing
, getting,
th e
H MORE!
ND MUC
A

MARKETING BUDGETS
One of the biggest questions we receive is how much of a firm’s budget should be
allocated to marketing. Our answer is always a lawyer’s favorite answer to practically
every question:
Law Firm Monthly Marketing Spend

IT DEPENDS!
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*This does not include any payroll expenses for in–house marketing
Truthfully, in most cases, law firms should
employees.
have a baseline marketing budget of 10%.
Because there are so many factors to However, 48% of respondents indicated that
consider, such as firm size, revenue, goals, they spent less than 10% of their revenue on
and market size, we thought you’d at least like marketing the previous year.
to know what amount other firms are investing
in on a monthly basis. This is an important investment, but we
understand your trepidation and desire for
But we won’t leave you hanging!
risk mitigation. The next few pages address
some of those concerns.

THE BIGGEST
Luckily, the legal industry has set the bar very
low for consumer expectations when it comes
to staying in touch with law firms, so if you can
MARKETING
implement a consistent content strategy, you’ll
already set yourself miles ahead from most of
your competitors.
CHALLENGES We can help with that, by the way. Book a call

with our team today and let’s chat about how
we can work together.
Over the last two years we’ve asked this
question, the top two responses have
always centered on time/capacity and (800) 406-7229
help standing out from the competition.
However, as more and more lawyers have SCHEDULE HERE!
begun to understand how to market and
generate the budget to market, they have
increasingly realized the need for help
against their competitors.
Luckily, there isn’t some sort of secret, 10% Don’t know

how to market
complex formula required to stand out, all
you need to do is…
14% Lack of marketing

budget
STAY IN TOUCH
WITH YOUR AUDIENCE!
35% Need help standing out

from competitors
up 8 points since 2021
41% Need more capacity to

devote to marketing

PROSPECT GENERATION
CHALLENGES
28% Better quality

More leads 72% leads needed
overall needed
As we’ve seen over the last two years, the vast majority of law firms
aren’t necessarily having an issue generating more leads. Instead,
they need BETTER leads.
Despite that, the vast majority of law firms are overly concerned with
lead generation. But focusing on lead generation doesn’t
necessarily solve the issue of lead quality.
One potential reason that this keeps happening for lawyers is

around their marketing plan.

During last year’s trends
MARKETING
report survey, we asked
respondents what they
wanted to learn more
about when it came to
PLANS their marketing.

overwhelming
indicated that
An
number
they
wanted to learn more
about marketing plans.
THIS YEAR,
33% 35%
said they
either upd
nts ated it
of responde annually o
r weren’t
t they sure
indicated tha of the las
t time the
on e , y
did not have looked at
it.
Your firm’s marketing plan is a key tool to helping you achieve your
firm’s goals each year, and it’s something you should be looking at
monthly or quarterly.

ESSENTIAL COMPONENTS
OF A MARKETING PLAN
If you don’t have a marketing plan, you need to develop one TODAY.
The following pages are here to help you build yours.
If you already have one, make sure yours includes these elements!
1. Goals &
If you run EOS or a similar sort of framework in your firm, you likely
Initiatives already have things like a core focus/mission statement, a detailed
target market, a unique selling proposition, and more. You also likely
have goals for the year planned out. These items should be included
at the start of your marketing plan and serve as guideposts for the
marketing you undertake.
These are the different marketing initiatives you’re planning for.

However, you’ll want to separate them into different categories or
buckets. For example:
2. Digital: Pay-Per-Click Ads, SEO, Content, etc.

Marketing Print: Direct mail, magazine ads, etc.
Channels Events: Local festivals, trade shows, etc.
Public Relations: Charity, PR, Awards, etc.
Referrals: Client, vendor, employee, other
The key here is to think about ALL of the different marketing you’ll
be doing and organize it accordingly. Some channels may have
more initiatives than others, and that’s okay! Tailor it to your firm’s
needs.
You obviously need to know how much you’re spending! Once you
know how much each of your channels will cost, cross-reference
3. Budget that number with your total budget and begin to apportion money
appropriately. You may have to cut some initiatives out, or you may
have the opportunity to look into spending more in a certain channel.
Remember: You should be spending at least 10% of your revenue on

marketing, if not more depending on your growth goals.

HOW TO CREATE
A MARKETING
PLAN
Ready to get started? Here’s how to make it happen!
2
DO YOUR RESEARCH
1
What do you do well? Not so
well? What opportunities are out
there (or have been done in the
past) that you can go after?
Understanding what your CRAFT YOUR GOALS

competitors and other law firms
are doing as well can help inform Make them SMART (specific,
your future decisions. measurable, attainable,
relevant, timely). If your firm
has big-picture goals for the
year, craft your marketing
goals so that your marketing
3
is working towards achieving
SET THE BUDGET them. The only difference is
that your goals will be on a
How much money do you have
quarterly basis.
available to pursue your goals and
other metrics? Remember—your
Maybe you want to book a
marketing still needs to generate
certain number of
leads and referrals regardless of
consultations or increase the
whatever other goals you set, so
firm’s TikTok following by
make sure you take that into
20%—either way, be
consideration. Once you have your
intentional about your goals
budget, you can begin doling out the
and then use them to build
money to each marketing channel
out the rest of your plan.
based on need and how much you
expect to spend.
Pro Tip: Whenever possible, give yourself a couple hundred dollars as a

“buffer” in each marketing channel (and make it a specific line item). This is like
bonus money you can use in case something does better than expected and
you want to do more; something costs more than you anticipated; or, as is
usually the case, something comes up in the middle of a quarter that you want
to pursue.

THE MARKETING
PLAN TEMPLATE
As an added bonus, we’ve gone ahead and done the bulk
of the setup work for you!
We have designed a law firm marketing template FREE for

you to use.
Scan the QR code below or visit:

https://spotlightbranding.com/mpresource

LAW FIRM
MARKETING
GOALS
3% Hiring
help
marketing
24% More leads

30% clients
Higher paying
43% cases
More preferred
Last year, respondents indicated that they wanted higher paying

clients. This year, there was an overwhelming increase in the
number of law firms who just wanted more of the cases they
preferred to work.
The good news is that this too is an easily solvable problem.
Can you guess what it is?
Your content marketing!

If you create content that focuses on the subject matter you want to work
on, those types of cases will subsequently start being referred your way.

How do law firms market themselves?
What are the strategies they’re using?
Here’s what our respondents said:
LAW FIRM
MARKETING
STRATEGIES
33% SEO
11% PPC
28% Blogging
24% Video
47% Email
9% Podcasting
67% Social Media
13% Direct Mail
13% Print Newsletter
10% Billboards
17% Radio / TV Shows
37% Event Sponsorship
63% Networking
LAW FIRM
50%
MARKETING
ROI 43% Networking
up 10 points
from 2023
As you saw on the previous page, law

firms are employing many different
strategies to generate leads and grow
their business…
…but what’s actually providing the *most*

ROI?
Content 13%
11% SEO
Radio/TV/Billboards 9% 8% Community Sponsorships
PPC 6% 5% Direct Mail
0%
We’ve talked before about how networking is a foundational element of your marketing
strategy and is the catalyst for how the rest of your marketing performs, and it’s amazing to see
that more and more people are recognizing the value that it brings. We’ll also look closer at
networking later on in this report.
Even more interestingly, the only other marketing strategy that saw an increase in respondents’
belief that it produced the most ROI was content marketing. All other strategies saw a decrease
from last year’s answers.

HOW LAW
FIRMS
We have dedicated
16% marketing staff, but

they outsource work
to a vendor
HANDLE 28% We work exclusively

with a vendor
THEIR
56% We handle our
marketing in–house
MARKETING
As a company that takes the
marketing work off the plate of
law firms, seeing nearly 60% of
firms handling it themselves
raises red flags for us. But before
we jump to conclusions, we want
to look a little deeper.
How Law Firms Handle

I handle it myself = 55% Marketing In–House
I have a part time staff person And therein lies the problem.
who handles it = 16%
If you’re the attorney, you don’t need
to be doing the marketing. We love
I have a full time staff seeing firms who have dedicated
person who handles it = 18%
marketing staff (or firms who
outsource), but your time is far too
I have multiple members of a valuable for you to be wearing
marketing team in–house = 11% multiple hats.

DELEGATING MARKETING
When it comes to what law firms are outsourcing to a marketing company, we
were curious as to what lawyers would say. This chart can best be interpreted as a
combination of what marketing strategies law firms are using AND what they are
delegating.
What Law Firms Delegate to a Marketing Company
39% SEO
22% PPC
57% Social Media
28% Blogging
28% Video
7% Podcasting
40% Email
11% Print / Direct Mail
9% Billboards
17% Radio / TV Shows
13% Reputation Management
The biggest jump in outsourced services from 2023 was social media
and email.
Did you know that those are service we
execute for law firms like yours? Book a (800) 406-7229
call with our team today and let’s talk
about how we can work together! SCHEDULE HERE!

WORKING WITH Law Firm Vendor Preferences
A MARKETING
The Vendor’s Strategy
VENDOR The Vendor’s Services
As a marketing company, we are curious as to

The Price of the Services
what is most important when it comes to
selecting a vendor to work with. Here’s what our
respondents said:
The Vendor’s Specialty
(legal-specific vs. one-
Although it may not be obvious, there’s a bit of a stop-shop)
correlation in these two questions. Most law firms
are frustrated with the results and find it difficult
to trust vendors, and the most important factor in
selecting a vendor was the strategy. The Proximity of the
Vendor to the Firm
That’s why communication is so important. Being
on the same page with your vendor is key to a
lasting relationship that produces results.
Law Firm Vendor Complaints
To help you select the right vendor (even if it isn’t
us!), we created a resource of 10 Questions You
Should Ask a Vendor Before Hiring Them. Scan
the QR code below for free access or visit 7%
https://spotlightbranding.com/10resource
Difficult to
communicate
with
18%
Lack of
resources
27% or
education
Lack of
trust on
product or
follow
34%
Poor or
through unclear
results
INSIDER You asked for it, and
REQUEST: we delivered!
GREETING
Many of our wonderful
Spotlight Insiders requested
information about greeting
CARD
card strategy. Many law
firms send holiday cards, but
is it a valuable initiative? How
STRATEGY
many other firms do it?
Here’s what we found:
Law Firms Who Use Greeting Cards Law Firms Perceived Value of
Greeting Cards
YES 53% Yes, people love them!
29%
Unsure, but it feels good to send them
NO 47% 58%
Concerned that money should be

spent elsewhere
As a bonus, if you’re looking for other times/occasions
to send greeting cards, the most common responses
13%
outside of the holiday season were:
Birthdays Thank Yous Significant Life Events

CONTENT
MARKETING
5
CONTENT is more than just creating a blog or social
media post and checking off a box. There
MARKETING
are immense benefits to focusing on this
strategy, such as:
Content marketing drives more referrals and

repeat business because it not only reaches
new audiences, but it also nurtures your
existing audience as well.
Content marketing attracts better quality clients

because it filters out the noise and only grabs the
people you really want to work with by making it
obvious who you are and how you help.
Content marketing positions you as the

expert, which allows you to command
higher rates that people won’t balk at.
Content marketing provides more

consistent results as opposed to SEO
or PPC ads, which can be derailed at
any moment with a simple change to
the algorithm.
Let’s see how law firms around

the country are using content.

EMAIL NEWSLETTERS
Your law firm’s contact list is its most valuable marketing asset, yet last year many law firms
didn't even utilize it. When we asked our respondents whether or not they sent out an email
newsletter this year, the response blew us away:
Do Law Firms Send Email Newsletters?
40% No
12% Yes, multiple times per month
28% Yes, at least monthly
20% Yes, sporadically
Here’s a huge opportunity for your firm. Only 40% of law firms are
regularly sending out email newsletters, meaning the majority of law
firms aren’t doing this well or at all.
A simple email newsletter is going to be the biggest driver of referrals

and repeat business for your firm. It’s an easy way to stay top–of–mind
and remind people of all the other ways you can help them.
Furthermore, 34% of respondents indicated that their contact list is

less than 500 people. While that may seem small, there’s still all kinds
of untapped potential in that list.
For example, if you’re an estate planning lawyer that helped someone

draft their Last Will & Testament, having an email newsletter that talks
about a trust can spur them to reach back out and inquire about adding
that to their estate plan. Just like that, you’ve earned hundreds or
thousands of dollars for a project that you otherwise wouldn’t have
gotten.

EMAIL NEWSLETTER
CONTENT
Many law firms seem to feel as though their
newsletters need to be stuffed to the brim with
content. After all…
Content in Law Firm Newsletters
As you can see, most law firm newsletters
62%
have announcements, current events, AND
Relevant &
educational content.
Educational
Content
YOU DON’T NEED ALL OF THAT!
While it’s fine to throw in some firm updates

and announcements when you have them, they
don’t have to appear every month. The only
59% Firm
Announcements
thing your newsletter has to have is a single
blog or video that addresses a common
concern your audience has. This is the content
that informs, educates, and makes people
understand what kind of business you do so
they can send the right referrals your way.
For the 11% of you that put recipes in your

58% newsletter, STOP IT.
Current
Events
Articles
11% Recipes
You’re not a chef or a baker. Leave the recipes

to the culinary experts.

WHY LAW
For the 40% of law firms that
didn’t send emails, nearly half
said that it was because they
didn’t have the time to do so.
FIRMS DON’T Ironically, sending an email
newsletter doesn’t have to be a
SEND EMAIL time-consuming endeavor. It’s

also something that can be easily
outsourced to experts who know
NEWSLETTERS how to send great newsletters.
(We’re talking about us!)

Why Law Firms Don’t Send Email
Book a call with our team today
Newsletters
to see how we can help you!
46% Don’t have the time
26% Don’t see the value
23% Worried
audience
about annoying
5% Can’t afford it
SCHEDULE HERE!
(800) 406-7229
SOCIAL MEDIA
According to survey responses, 79% of law firms have a
social media presence. Of that group, here are the most
utilized platforms:
Law Firm Social Media Presence
Facebook 82%
LinkedIn 76%
Twitter 39%
Google Business 47%
Instagram 55%
TikTok 20%
Based on data from last years report, Instagram saw

the biggest jump in usage by 17 points. (We’ve seen
proof of that ourselves based on our own Instagram
presence!)

If you’re interested in what to post, or
even setting up a presence on a platform
you’re currently not on yet, check out our
Social Media Survival Guide resource.
WHAT Scan the QR code below or visit

https://spotlightbranding.com/smsurvival
FIRMS POST
ON SOCIAL
MEDIA
As with email newsletters, we wanted to see what

kind of content lawyers were including in their social
media strategy:
Law Firm Social Media Content
69%
70 62%
60
50 39%
40 29% 28%
30
20 14%
10
0
Memes/GIFs Office Current events/ Educational Inspirational 3rd party
happenings/ articles blogs/videos quotes articles relevant
photos to practice
It’s important to strike a content balance on your social profiles. Too much self-promotion will cause
people to tune out, but posting a ton of silly or irrelevant content will confuse people as to how you truly
help.

VIDEO
Did you know that 91% of businesses across all industries leverage video as a marketing tool?
That’s because video is the future of content consumption.
(We may even argue that it’s already happening.)
Law Firms with Video
21%
20% Yes, we post them
on social media
Yes, we regularly
publish to
Youtube/our
website 15%
Yes, we did it once
but it is not an
ongoing strategy
45%
No
It’s truly shocking that nearly half Why Law Firms Don’t Use Video
of law firms aren’t utilizing video.
Even more, only 23% of those Don’t see the value in it
who did not use video said they 49%
planned to in the next 12 months.
As for why they didn’t use video, Can’t afford the production
respondents indicated the
21%
following:
Uncomfortable in front of a camera
30%

THE VALUE
With half of respondents who don’t use
video claiming they don’t see the value
in it, we thought it would be important
OF VIDEO to share what you could do to make

valuable video content:
Educational Content: Case Highlights: Sharing Live Q&A Sessions: Live

Lawyers can use video success stories through video sessions can be
to demystify legal video testimonials or an excellent way for
complexities, providing case highlights allows lawyers to engage with
valuable insights and law firms to showcase their audience in real
advice on common legal their expertise and the time. Hosting Q&A
issues. This not only positive outcomes sessions allows firms to
positions the firm as an they’ve achieved for their address common legal
authority in the field but clients. This personal concerns, foster a sense
also helps build trust touch can humanize the of community, and
with potential clients firm and make it more establish a direct line of
seeking reliable relatable to prospective communication with
information. clients. potential clients.
With these video formats, you can Video also breaks down barriers people
not only show off your expertise, but have of lawyers in general. With video, you
you can repurpose these content can now humanize your firm and allow
pieces into blogs and podcast people to get comfortable with you before
episodes, which makes your content they ever meet you in person.
go farther.
Is that enough value for you?

BLOGGING
Law Firm Blogging Frequency
Weekly 10%
Monthly 18%
Bimonthly 9%
Infrequently 21%
Does not blog 41%
0 10 20 30 40 50
We’re starting to see a pattern emerge here, aren’t we? Nearly half
of law firms aren’t doing this either!
For those that didn’t blog, only 16% said they planned to in the
next 12 months, while the rest gave the following reasons for why
they didn’t plan on it:
Reasons Law Firms Don’t Blog

100
80
60
40
20
42% 40% 18%

Don’t have
Don’t have Don’t see
time AND
time the value
don’t want to
in it
pay for it

WHO WRITES
THE BLOGS?
For the 59% of respondents who have We get it. You want it to be perfect. You
blogging as part of their marketing strategy, want to cover all the possible scenarios.
60% of those have either a vendor or staff You want to impress your lawyer peers.
member who writes them, while the remaining
YOUR BLOGS
40% write the blogs themselves.
DON’T HAVE TO DO
of law firms
ANY OF THOSE THINGS!
60% outsource/
delegate
their blogs
There are other ways to retain your voice
and expertise without spending hours
writing it all down.
You can outline your main points and

send them to your staffer or vendor.
You can do interview–based blogging
40%
and share your ideas with a staffer or
write their
professional copywriter.
own blogs
You can dictate your blog ideas and
then have ChatGPT clean them up.
For a law firm owner trying to write blogs Regardless of what path you take, you
themselves, this is one area where you should NEVER be writing your own blogs
lose valuable blocks of time. and handling the entire process yourself!

PODCASTING
Podcasting is continuing to grow as a marketing tool for small businesses. Aside from it
being an alternative to streaming music on apps like Pandora or Spotify, people are
using podcasts to learn and be inspired. However, it also has benefits for show hosts as
well:
Podcasts allow you to nurture your referral network by interviewing them as guests
on your show.
Podcasts allow you to show off your expertise and dive deeper into topics you
didn’t have time or space for on blogs or videos.
Podcasts—whether you’re a host or a guest—make you look like a big deal to your
audience.
Even if you’re not interested in having your own show, seek out opportunities to be a
guest on other shows in 2024!
Check out
‘s
podcast,
Available on your
favorite platform!
LAWYER
Law Firm Interest in Podcasting
I have my
8%
ATTITUDES
own show!
100
29%
TOWARD 80
I want to have
a show, but I
PODCASTING
think it’s too
complicated
60
If you’re interested in learning more about

having your own show, we encourage you to
check out our free podcasting resource, The
Beginner’s Guide to Podcasting, which will take
40
63%
you through the entire process of getting a I listen to a
show started, from selecting equipment to few shows
choosing a show, to formatting and uploading but have no
interest in
your episodes online. starting my
own
20
Scan the QR code below or visit

https://spotlightbranding.com/podresource
0
Item 1

YOUR WEBSITE
Your firm’s website is the first impression it will make on almost everyone you come into
contact with. While some may get your business card or meet you in person, they’re going to
do their due diligence by looking you up online and learning about your firm. That means if your
website isn’t up to date or user–friendly, you could lose out on potential business.
Last Time Lawyers Updated/Redesigned Their Website
6% I don’t have a website
More than 5
years ago 9%
Within the
30% last 6
months
More than 2
years ago 29%
Within the
26% last year
If you haven’t updated your website since On the other hand, if you’re one of the
prior to the pandemic, you could be driving 6% who still doesn’t have a website for
people away from your firm and directly to your law firm, get it together.
your competitors. Design trends and layouts
change, and if your website looks like it was
made in the 2010s, people will notice.

WEBSITE FEATURES
YOU NEED
Your website provides you with the perfect opportunity to help you stand
out from your competition. Three easy ways to do this are:
1. 2.
Showcasing reviews to Showcasing your video content
provide the social proof
that you’re the right person
for the job
3. Providing resource to allow your

free downloadable website to capture new leads.
a
Law Firm Websites Showcasing Reviews Law Firm Websites with Video
64% YES 36% NO 42% YES 58% NO

We live in a world where people want social As we’ve discussed already, video is an
proof that your firm is the one they need to important element of your marketing strategy,
work with. If someone isn’t able to get a direct and your website is a great home for them!
referral, having a good number of reviews from
happy clients works almost the same way.

LEAD MAGNETS
Law Firm Websites with Free Download
Free download Free download in

No download no strings exchange for
offered attached contact information
52% 18% 30%
If you want your website to convert more leads more efficiently, having a free download (lead magnet)
is a great way to make it happen! Here are a few tips for crafting one that converts those website
visitors.
1. IDENTIFY YOUR TARGET AUDIENCE
Understanding your audience is the first step towards creating a

lead magnet that resonates. Who are your potential clients? What
legal issues do they face? By diving deep into your audience’s
needs, pain points, and questions, you can tailor your lead magnet
to provide the solutions they’re seeking.
Example: If your firm specializes in family law, consider crafting a

lead magnet that addresses common custody concerns during
divorce proceedings or a step–by–step walkthrough of the various
LEAD MAGNETS phases of your state’s divorce process.
2. PROVIDE VALUABLE AND RELEVANT

CONTENT IN AN EASY-TO-CONSUME WAY
The foundation of a successful lead magnet is valuable content that

addresses a specific problem your audience is grappling with, but it
needs to be more than a 15,000 word legal brief. Present the
information in a PDF format that’s easy to consume, such as:
A comprehensive guide
A practical checklist
An informative eBook
An insightful whitepaper
Example: A downloadable guide outlining the steps to take after a

car accident can showcase your firm’s knowledge of personal injury
law.

3. SOLVE A PROBLEM
Your lead magnet’s core purpose is to solve a problem for your
audience. By offering actionable advice or practical steps, you
establish your firm as a trustworthy source of information and
assistance.
Example: If your firm specializes in business law, consider offering a

downloadable template for creating legally sound contracts,
helping entrepreneurs navigate the complexities of contracts.
4. CRAFT A CLEAR AND COMPELLING TITLE

Your lead magnet’s title is like the front door to your content—it
needs to be inviting and clearly communicate the benefits of
downloading it. Keep the title concise and engaging, so it grabs your
audience’s attention instantly.
Example: “The Ultimate Guide to Navigating Child Custody: Expert

Tips from [Your Law Firm Name]”
5. INVEST IN A PROFESSIONAL DESIGN

The presentation of your lead magnet matters as much as the
content itself. Invest in professional copywriting and design to create
a visually appealing and polished document. A well-designed lead
magnet increases its perceived value and reflects positively on your
law firm’s professionalism. Ensure the layout is clean and easy to
read, with headings, subheadings, and images that break up the text.
NEED HELP WITH THAT?
If you have us build your law firm’s

website, you’ll work with a dedicated
copywriter who create a lead magnet as
described above. We will then program it
into your site, including the creation and BOOK A CALL (800) 406-7229
integration of your forms so that you’re WITH OUR TEAM TODAY
TO SEE HOW WE CAN HELP YOU! SCHEDULE HERE!
notified of each download.

6
OTHER LAW
FIRM
MARKETING
INITIATIVES
This final section will look at
those forms of marketing, along
with our favorite...
REFERRALS!
We know there is more to marketing than
Videos Blogs Social Media
And while SEO and PPC are prevalent marketing strategies

in the legal industry, they shouldn’t form the foundation of
your firm’s strategy. In fact, most SEO and PPC vendors will
tell you that their job becomes easier if they’re working with
a firm that has an established strategy of informative content
prior to adding on cold lead generation initiatives like SEO or
PPC.

SEO
SEARCH ENGINE
OPTIMIZATION
We’ve been saying for years that law

firms don’t need SEO to be successful
marketers, and it seems as though
they’re starting to listen.
Only 49% of law firms indicated that

they did some sort of ongoing SEO
work, which is down 22 points from last
years responses! Even more, 34% of
those doing SEO work were spending
The truth is that your firm likely
less than $250 per month on it,
doesn’t need dedicated SEO work in
meaning they were mostly just doing the first place. Much of what goes
ongoing maintenance and routine SEO into SEO for blogs or websites is
building. already built in. Search engine
algorithms have become increasingly
According to respondents, 71% of law intelligent and can easily filter
firms do dedicated, ongoing SEO as websites and articles that have been
part of their marketing strategy. (This manipulated to try to rank higher on
involves organic search tactics like search engines. Trends are now
keyword emphasis, link building, pointing towards content that
location tagging, etc.) While this was a answers questions and actually
sizable jump from last year (16 points), addresses concerns rather than
only 30% indicated that it’s one of current event articles with a certain
their top priorities in their marketing number of keywords.
strategy, with another 44% indicating
that they don’t even absolutely need Even more, 43% of respondents
to get clients from organic search. told us that they had no idea how
many search terms they ranked on
Page 1 for.
It just goes to show that you don’t need it, and many lawyers don’t even know if it’s
working or not.

PAY–PER–
CLICK ADS
(PPC)
Law Firms Using PPC
No
66%
70
60
50
Yes, primarily Yes, a
40 balance of
Google Yes, primarily
social media multiple
30
platforms
15%
20 13%
6%
10
While pay-per-click ads can result in spurts of lead generation, it appears as

though law firms are also abandoning this route of marketing.
Running these ads on a regular basis can get expensive, and as we saw
earlier, many law firms just aren’t spending that much on marketing these
days.

LARGE SCALE NETWORKING
Law Firm Networking Habits on Large
Scale (Meetings, Groups, Etc.)
We’re talking BNI, Chambers of Commerce,

your local or state bar associations. These large
groups are ripe with other business owners and
attorneys who can become your most valuable
referral sources.
20%
33%
Infrequently
Compared to last year’s responses, the A few times
frequency at which lawyers are attending these per quarter
events is going down, but before we jump to
any conclusions, let’s see how smaller 16%
networking activities changed over the last Rarely/ Never
22%
year.
A few times
per month 9% Weekly

INTIMATE
NETWORKING
1–on–1 Networking Frequency
20%
29% A few times
A few times per month
per quarter
14%
Weekly
23%
Infrequently 13%
Rarely/ Never
As with the large scale networking activities,

respondents indicated that they are now
doing fewer of these activities on a regular
basis. Despite that, if you remember earlier,
the overwhelming majority of respondents
indicated that networking provided the best
ROI…
…so why are lawyers networking less?

REFERRALS
Finally, our favorite part of this report (and arguably the most
important one). Referrals are the lifeblood of law firms, and they
should be considered as a separate part of your marketing
strategy outside of other lead generation efforts.
That’s why we wanted to specifically know what other firms

around the country were doing to generate their referrals.
Law Firm Referral Generation Strategies
Asking
45% Directly
28% Sending
Gifts
Meeting with Strategic

45% Contacts Regularly
Sending Print/Email
28% Newsletters
Paying for Nearly half of law

9% a Service firms make a direct
referral ask. And while
Hoping It Just
42% Happens
that’s great, that still
means
55% aren’t directly asking.
We get it—it can be scary, but having a system in

place to make a simple ask can lead to business
you otherwise never would have gotten!

HOW TO ASK FOR
A REFERRAL
1. BUILD VALUE FIRST

Don’t just ask right out of the gate. Wait until you’ve
provided a client with superior service before asking for a
referral. The value you delivered will make them want to
tell their colleagues about you. Keep that value flowing by
consistently staying in touch and reminding them of all the
ways you can help. (An email newsletter is a super easy
way to do this!)
2. ASK ABOUT THEIR CLOSEST CONTACTS

Ask your clients to refer you to people they like and trust,
as the quality of referrals you receive from passive or
lukewarm sources isn’t much better than what you’d get
through cold calling. You want to benefit from the trust
that already exists between your client and the prospect.
3. TAKE A PERSONAL APPROACH
If the client mentions the name of an associate who might

be interested in your services, take a personal approach
when you reach out. Remember that you’re not cold-
calling someone—you already have a positive relationship
with someone they know. Act like you’re already part of
their inner circle because technically you are.

4. GIVE WHAT YOU GET
It is important to give referrals if you wish to receive them.

Connect your contacts and acquaintances with people in
your network to help them grow their businesses or
otherwise improve their lives, and they’ll be inclined to
reciprocate.
5. STAY CONNECTED
Keep in touch with your clients even if you’ve already

asked for a referral and they declined. As a result, the
next time you get in touch, it won’t seem desperate or out
of the blue. You can maintain a connection by following
them on LinkedIn or Twitter, meeting them occasionally
for coffee, or making sure they’re on your email list.
6. ADD A REFERRAL LINK TO YOUR WEBSITE
Make it as easy as possible for happy clients to refer your

services. A referral link form, box, or page on your website
will encourage more referrals with less work for your
team. You can even think about starting a dedicated
referral program for clients.

LAW FIRM
Percentage of Law Firm Business
from Referral
BUSINESS FROM
6% 100%
9% More than 80%

REFERRALS
67%
of law firms get less than
18% More than 60% half of their business from
referrals.
If you're reading this right now, this is

where your biggest marketing
breakthrough is waiting.
20% More than 40%
Even more, for the 6% of law firms who are

100%–referral based, you have the
opportunity to DOUBLE your business. Why?
24% More than 20%
80%
of people are willing to give
you a referral, but only
about 30% actually do.*
How can you do that? By implementing the

content marketing strategies that we’ve
23% Less than 20% outlined in this report!
450%
In fact, we had a client
HUGE
As always, this is such a share with us that their
referrals grew by
over one year after working with us! They received
33 referrals in 2022, and then exploded with 192
in 2023.
opportunity for law firms.

While we can’t guarantee results that incredible for
you, we feel confident that we can help you close
that referral gap with your existing network.

FINAL
THOUGHTS
7
SO WHAT
did we learn
from this survey?
It’s time to reinvest in your marketing!
If you’re like most firms….
You want better QUALITY clients and more PREFERRED case types.
You may also have cut back on your networking, which provided the biggest ROI to your firm.
You may also be spending less than 10% of your firm’s revenue on marketing.
You may also not be blogging, sending email newsletters, or using video.
Fortunately, the solution is simple:
INVEST IN ...and watch the quality of your clients improve!

CONTENT ...and start working on the cases you enjoy doing the most!
MARKETING ...and get an even bigger ROI from your networking activities!
IT’S THAT SIMPLE.

We are so thankful for all of you who participated in this survey. We
are also very grateful to our sponsors for sharing the survey with
(800) 406-7229
their audience.
SCHEDULE HERE!
We are excited for the 2025 edition of this survey. If there’s
anything you want to have us include, please reach out to us and
let us know.
If you’d like to have us help you with your firm’s marketing strategy,
book your call with our team today.

THIS REPORT WAS MADE
POSSIBLE WITH THE HELP
SPONSORS OF SOME OF OUR GREAT
FRIENDS AND PARTNERS.

Thank you again to those who participated in this survey, to our partners
who provided sponsorship, and to you for reading.
If you’re interested in learning more about Spotlight Branding and how we

can help you delegate your marketing tasks (and help you get more
referrals and elevate your expertise in the process), please contact us.

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TABLE OF INTRODUCTION

Survey Info .................................... 02

4 MARKETING YOUR FIRM

(800) 406-7229 info@spotlightbranding.com 01

This survey was administered to our internal

This report will begin by sharing basic

Note: In instances where the added

(800) 406-7229 info@spotlightbranding.com 02

(800) 406-7229 info@spotlightbranding.com 03

(800) 406-7229 info@spotlightbranding.com 05

Elder Law Injury

Family Law 17% $1,000,000–$2,000,000

14% Solo 23% 5-10

(800) 406-7229 info@spotlightbranding.com 06

(800) 406-7229 info@spotlightbranding.com 07

Despite massive inflation and continued economic

Respondent Revenue Growth from 2022 to 2023

While 91% of respondents that growth was not as

There was a clear winner here—many lawyers believe they

All it takes is a consistent, clear marketing message that

(800) 406-7229 info@spotlightbranding.com 09

Law Firm Hourly Rates

$501– Don’t worry about that. It doesn’t

16% 22% resistance will never fully go away.

(800) 406-7229 info@spotlightbranding.com 10

Instead, set your rates based

Start by determining the cost of doing business. You need to charge

So, for example, if you want to make a

Give yourself more runway to do

(800) 406-7229 info@spotlightbranding.com 11

(800) 406-7229 info@spotlightbranding.com 12

Having enough time to

Taking on enough cases

(800) 406-7229 info@spotlightbranding.com 13

What does the legal world have to say?

Law Firm Stance on Remote Work

We have an office, We are full-time

(800) 406-7229 info@spotlightbranding.com 14

Law Firm Offshore Staffing

Roles Filled by Virtual Staff

19% 44% 45%

*NOTE: Respondents could select multiple roles.

(800) 406-7229 info@spotlightbranding.com 15

Here are our respondents current platforms:

Law Firm Preferred Case Management System

4% 20% 5% 14% 7% 9% 35%

For the 9% who aren’t using a CRM,

(800) 406-7229 info@spotlightbranding.com 16

IS NOT GOING TO Lawyer Feelings Toward AI

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