Design Thinking

Background
Design Thinking Characteristic
Design Thinking & Innovation Design Thinking Step

PRESENTATION

Different with Other Method

Empathy

Empathy Step
Empathy
Empathy Step
Persona
Understand User

Empathy Map
Empathy Step
Customer Journey
 Define
Focus to get insight from Empathy, then making
Priority and Problem statement from Customer POV

Define Step

Define Tools
POV Problem Statement

How Might We Problem Statement

 Brainstorming with team, 8 person. Each person
give 8 possibility idea. Tool : Table Crazy 8

Idea
Select Idea
Prototype Prototype
Team making prototype as a
Model of product with low resolution,
quick, and cheap but still representative
Prototype Step

Tool
Sketch, flow diagram, Story Board, Lego, Paper, Physic

Purpose
Get user experience and user possible to interact with prototype
 Step
Test → Choose user for testing
Feedback from user for prototype User fill Feedback Form
in order to be iterated, improved and Team improve prototype
get best solution iterate process
Learning Card
Approval
Tool
Story Story Telling

Make it simple

Entertaining & Objective

Emotional

Be Visual

Presentation
Important Think to Success in Design Thinking

Sustainable Business Model

Technology

Top Management Champion