Professional Documents
Culture Documents
Btech Oe 8 Sem Digital and Social Media Marketing Koe 094 2023
Btech Oe 8 Sem Digital and Social Media Marketing Koe 094 2023
B. TECH
(SEM VIII) THEORY EXAMINATION 2022-23
DIGITAL AND SOCIAL MEDIA MARKETING
Time: 3 Hours Total Marks: 100
Note: Attempt all Sections. If require any missing data; then choose suitably.
SECTION A
2
13
(j) Explain co creation and co-existence?
_2
2.
P1
SECTION B
24
3E
5.
.5
(a) Discuss the trends which are driving a shift from traditional marketing practices
P2
to digital ones?
17
Q
(e) Discuss the latest trends seen in digital marketing related to Indian Context.
54
SECTION C
:
08
(a) Illustrate the use of following platforms for Social Media Marketing by taking
|0
90
2
13
_2
2.
P1
24
3E
5.
.5
P2
17
Q
|1
0
:1
: 54
08
3
02
-2
06
7-
|0