Minor Project Report

On
A COMPARITIVE STUDY ON CONSUMER PERCEPTION TOWARDS OLA
AND UBER

Submitted in Partial Fulfillment for the Award of the

Degree of BBA 2021-2024

Under the Guidance of:Dr. Anitha Garg Submitted By: Garvit Jalan
Maharaja Agrasen Institute of
Management Studies 0861470121

Maharaja Agrasen Institute of Management Studies (14, Bold)

(A unit of Maharaja Agrasen Technical Education Society)
Affiliated to GGSIP University; Recognized u/s 2(f) of UGC
Recognized by Bar Council of India; ISO 9001 : 2015 Certified Institution
Maharaja Agrasen Chowk, Sector 22, Rohini, Delhi-110086
 CERTIFICATE FROM THE INSTITUTE GUIDE

This is to certify that the minor project titled A COMPARITIVE STUDY ON CONSUMER

PERCEPTION TOWARDS OLA AND UBER is an academic work done by “Garvit Jalan”

submitted in the partial fulfillment of the requirement for the award of the degree of BBA at

Maharaja Agrasen Institute of Management Studies, Delhi, under my guidance & direction.

To the best of my knowledge and belief the data & information presented by him/her in the project

has not been submitted earlier.

Signature :

Name of the Guide : Dr. Anitha Garg

Designation :
 DECLARATION BY THE STUDENT

This is to certify that I have completed the Minor Project report titled” A COMPARITIVE STUDY

ON CONSUMER PERCEPTION TOWARDS OLA AND UBER” under the guidance of “Dr.

Anitha Garg” in partial fulfillment of the requirement for the award of Degree of BBA at Maharaja

Agrasen Institute of Management Studies, Delhi. This is an original piece of work & I have not

submitted it earlier elsewhere.

Date: Signature:

Place: Name: Garvit Jalan

University Enrollment No.:

0861470121
 TABLE OF CONTENTS

S.NO.
Topic Page No.

1
Declaration
2
Acknowledgement
3
Tables of Content
4
Chapter-1: Introduction to industry
5
Chapter-2: Introduction to company

6
Chapter-3: introduction to topic & literature
review
7
Chapter-4: Research Methodology

8 Chapter-5: Data Analysis & Interpretation

9
Chapter-6: Conclusions & Findings

10 Recommendation

11 Bibliography

12 Questionaries
Executive Summary

Title of the study “A COMPARITIVE STUDY ON CONSUMER

PERCEPTION TOWARD OLA AND UBER”. The purpose is to attach with the
research is to the calculation of the preference within customers, for
understanding the expectation of the customer from online cab services and to
find the problems which includes service and expectation of the customers.

This study helps to understand the customer on the basis of the customer’s
preferences. This study is focusing only on the factor which helps to determine
the expectations of the customers. This study provides the company information
in many ways so that the company can solve the problems and can provide a
better satisfaction level to the customers. so, they can become loyal customers
and get attracted by these cab services.

Random sampling method was used by the examiner. The examiner has taken
responses from 100 respondents at randomly to know their opinions, satisfaction
level, expectation, problem they are facing in the store. Structured questionnaires
were used and secondary data was collected from the different websites. The
company has always tried to maintain its high standard when it comes to giving
service to the customers.

The main aim of this study is to see how to attract customers towards the online
cab services by satisfying
them with the service to understand the customers with the customer’s
expectations.
 CHAPTER 1
INTRODUCTION TO THE INDUSTRY
The industry in which Ola Cabs & Uber Cabs are dealing in is Online Cabs
Industry.

Online Cab Booking Industry in India

India- A country known for lowest car ownership across all emerging countries
found a new answer to its mobility needs in 2013, when Taxi for sure launched
its app based on-demand taxi programme. The very same year, when Uber
entered India and launched its services in Bangalore.

Till 2014, there were very few takers for on-demand taxis but a lot changed in
2015 when Ola rolled out a much improved and accurate app with broader
coverage. Till 2014 and even early 2015, Ola`s ~20% bookings were made
through laptops and desktops. India`s weak internet infrastructure and
comparatively lower smartphone penetration was prime reason behind this.

The smartphone penetration was 6% in India in 2013 and, reached 45% by May
2021. In metro cities, the penetration reached 85-90% by Q1-2021 and that is
when and where the revolution of on-demand taxis began in India.

Among various transportation mode cab service gained popularity because of its
advantage of door-to-door service and now because of technological
advancement customers were able to book cabs at competitive price in just one
click using their smart phones. These App based cab services were having
tremendous potential for growth in densely populated countries like India where
parking is major problem because of space crunch as well as public transports are
over cowered during peak hours. Slowly this convenient mode of travel started
gaining popularity and competition became dense after Uber’s launch in 2013.

As customers have become more demanding it’s a challenging job for rental cab
industry to meet the customer’s expectations. Now a days not just the price but
quality service also plays an important role in customer satisfaction. Now using
a smart phone consumer can access, compare, evaluate and purchase. In this
situations App based services such as Ola or Uber Cabs offered solution by
offering various services ranging from the economic to ultimate luxury. As per a
current report in the financial express introduction of App based pre-paid taxi
services like Uber and Ola taxi not only grabbed customers’ attention but also
contributed in increasing employability by providing opportunity to drivers.

Market Segmentation
MARKET SIZE AND FORECAST

The Indian taxi market size was estimated at 1.9 million taxis estimated to
generate US$31,094m revenue in 2021.The unorganized small fleet operators
account for ~91% market share in terms of registered taxi fleet. The arrival of on-
demand taxi players has helped organize this market to a great extent.

The target user-base of on-demand taxis in India is typically urban with an

income of >25,000 INR ($350)/ month. Although, with growth in share/pool
rides, that income threshold has further reduced. In India, both Ola and Uber,
earn ~78% of their revenue from budget segment rides.
Apart from Meru cabs, the cab aggregators have an asset-light business model
and don’t own any vehicles of their own. They simply charge a 20-25%
commission on every ride just for the match they provide between a rider and a
driver.

In 2016, Ola and Uber accounted for ~400 Million and ~260 Million rides each.
By 2017, the cumulative figure went up by 12%. In May`19, Ola and Uber had
6.9 Million and 6.3 Million Monthly active users respectively.

The car manufacturers in India are capitalizing on the growing popularity of on-
demand taxis. The passenger car market leader with 51% market share in India,
Maruti launched the second generation Swift Dzire Tour in Oct `17. About
70%+ Toyota Etios is sold to commercial segment.

Hyundai now sells cars to taxi segment under Prime brand and post recent
(March 2019) investment in Ola is planning to manufacture EVs for ride hailing
firms by 2021.

How the On Demand Cabs Business Model works

Uber was founded as "UberCab" in 2009 by Travis Kalanick and Garrett Camp.
The Uber app software required a smart phone. Uber was trying to build a
presence in this segment in addition to its existing business model. Since Uber's
launch, several other companies have copied its business model, a trend that has
come to be referred to as "Uberification" (cf. Huffington Post, January 2015).
Other startups were Ola Cabs, Lyft, Sidecar, Haxi, Lets Ride, Pool Circle,
Tripda etc.
Though limited to a niche presence, the ride sharing startups have the potential
to disrupt and bring structural changes to the industry. This model could cut
costs further and serve to an entirely different target market. By end of
December 2015, the Uber service was available in 68 countries and 372 cities
worldwide

How does the on demand cabs business model works?

The customers can hire drivers using the company‘s app available on both
iPhone, Android and Windows. Once riders make a request, they receive
an ETA (expected time of arrival) from the driver. When a driver receives
a request, it appears on his iPhone, along with GPS coordinates of the
rider. From here on, riders can call the driver if they need to make any
special requests. Customers are required to enter their payment
information through the Company‘s app prior to requesting a car. Riders
can rate their drivers with a rating of 1 to 5, so if someone reports a
negative experience, the company can discipline (or dismiss) delinquent
drivers.

Cab booking

1. Customer loads the mobile wallet with cash or stores credit/debit

card details
2. Customer opens app and sets pick-up location (some apps can pick

up location on their own) 3. Selects payment method

4. Selects cab type and then places the order
 Cab delivery

5. Cab picks up the customer and the trip is tracked by GPS Payment
6. At the end of the trip, the fare is charged directly to the mobile
wallet. In the case of cards, a customer enters CVV and verification
password on the app. Payment can also be in cash.
7. The aggregator transfers money to the driver‘s linked bank account
in 24-48 hours

Uber pioneered the business model which is now replicated by other

taxicab aggregators with customization to the local countries.

In the business model, the Company is a Network Orchestrator that

connects passengers with drivers i.e., it manages a network of drivers and
passengers through a phone application. It also provides options and
varieties in the transportation service.

This means that there is no ownership of fleet or cars, coordinating

passengers with drivers via technology and sharing of the ride cost.
The On Demand Cabs Business Model in a Capsule:

Driver:

Anyone with a driving license and a car can apply to become a driver
in any of the covered cities. After screening, the driver is enlisted in the
system and given a smart phone. This provides a steady income to
anyone with a car without additional investment.
 Passenger:

Registered users download the app to their phones and if they need a
taxi, they call a taxi via the app. They can also track the taxi on their
phone as it approaches. This service is convenient for the passengers,
provides them relatively low cost comfortable service.
Fare and Payment:

Company sets the taxi fares with Premium fare during peak hours and
flat rate for off peak hours. Passengers pay through their credit cards,
cash or mobile wallets. The fare is based on car type, distance and peak
hour.
Dividing the Fare:

Company divides the fare, usually 80% to the driver and 20% to itself.
Even after a 20% pay cut, the taxi drivers earn more than the traditional
taxi services.
Future Growth:

Company doesn’t own any taxi. Because of that it can show a higher
amount of its earnings as profits. The company needs to invest in research
and development for future growth. The initial reinvestment will be a
modest amount. In addition, there will be legal and regulatory issues
costs.
DRIVER ENTREPRENEURS:

In the study by Goutam Das (August 2015), Uber’s global model has
heralded the rise of the on-demand economy. In this model, the driver is more
an entrepreneur than an employee. He contracts his services and is on flexible
employment triggering a change in labor market dynamics.

This model is highly scalable because it is cost efficient. The responsibility

rests with the driver in owning, licensing, insuring and maintaining a car and
not with the ridesharing company. The model has found ready acceptance by
the investors and has facilitated the rise of on-demand start-ups across the
world and in India. The deep pocketed investors subscribed to the approach
of the on-demand companies to garner market share and gain scale even as
they made losses. The comparative table of the ridesharing companies in the
next section reflects the losses that they are making.

WHAT IS DRIVING THE SUCCESS OF CAB BOOKING INDUSTRY

IN INDIA?

The app-enabled cab booking industry has managed to bring a true revolution
in how taxi-cabs rides are hailed and shared. Beginning from a pilot project
back in 2010, Uber was the first company to offer location-based cab booking
service in San Francisco, California, where it became an instant hit.

In India, Ola, which is the more successful cabbie service, has about 200
million customers through a network of 2.5 million driver-partners, whereas
Uber facilitated 14 million rides a week in India last year. What allowed such
an enormous growth? Let’s see the contributing factors one by one.

FACTORS FAVORING CAB

BOOKING SERVICES
Cab booking services provide some additional features in comparison the
traditional ways of hailing rides.
They’re fast, accurate and much more convenient, even if they are bit costly
on the pocket.
Following are the factors that have prompted their growth over the years.

Quick Accessibility

If we talk about India, the Cabbie service has been unreliable in the least until
aggregators like Uber and Ola arrived on the scene. With the help of location-
based tracking and one-tap booking, they have reduced the time in which a
cab would come and pick you up.
From having to go out cabbie-hunting in scorching heat or heavy rains,
online cab booking service picks you up from your immediate shelter and
makes sure you reach your destination all good. Something, the traditional
taxi servicers could never provide.

Ride Sharing

Ride sharing has been one of the best features to increase customer
adaptability in India. Even with low flat rates and discounted per mile price,
booking a cab for a single-person use can seem costly. But with the ability
to share rides, the situation changed.
Indians, in particular, who would only choose convenience if it’s offered at
an economical price, ride sharing became the perfect fit. Ola was the first to
bring the concept of ride sharing to India, after which Uber launched it’s
Uber Pool service.
 Conveyance Security

When it’s stormy outside and you are stuck at your office at the end of the
day, you want to make sure you get home dry. Taking out your mobile
phone to book a cab is the first thing you can think of.
These cabs provide a keen sense of security when travelling conditions are
not so good and you want to be transported safely to your destination. This
factor alone serves for the success of cab aggregators in India.

Luxury

The main reason why you would choose a cab over public transport or
taking out your own vehicle is the luxury factor involved in the deal. Even
if you are are a regular cab booking service user, it’ll be much cheaper for
you in comparison to hiring a personal driver, for the same level of luxury.
Further, most of the cars deployed by the aggregators have all the necessary
features you need to find in a cab such as AC, comfortable seats, secured
doors and baggage storage compartments.

COMPETITIVE LANDSCAPE

Ola vs Uber is the best way to define the competitive landscape of on-
demand taxi market in India. Both unicorns, funded by Softbank have put
up a relentless fight. The other players namely Meru cabs and Jugnoo are
pretty much non-existent in the overall scheme of things.
Ola and Uber have 2 million+ drivers on its platform, Ola is on track to
become a holding company for various different companies under one group.
This move is widely looked at a move to boost valuation, but we believe it is
more on the lines of making the company diversified and sustainable in the
long run.

As of Feb,21, Ola was valued at ~$3.3 billion has raised over $3.8 Billion till
date and about $510 Million raised in 2019 alone.

Ola expanded internationally in England, Australia and New Zealand in 2018.

Uber on the other hand has sold its Chinese and South East Asian business to
Didi and Grab respectively but is fully committed to the Indian market.

Rivalry between the Companies

The taxi industry in India is $ 6-9 billion size. In this industry, the organized
market is 4-5%. The rest 95- 96% comprises of operators with 2 to 50 cars
operating in 1 or 2 cities.
At one level, there is the rivalry between cab aggregators (like Ola, Uber)
with radio taxi operators (like Easy cabs, Fast track, Meru cabs etc.) Seeing
the demand switch of the customers to taxicab aggregators, radio taxi players
like Meru are adopting a hybrid model.
At another level, there is the rivalry amongst the cab aggregator themselves.
The competition is taking place on the price since the last couple of years.
Ola loses Rs 4 per km as it pays more to the driver than it charges the
customer.

As a new start up with a new business model that aims to change the existing
paradigm, the focus is to gain traction by gaining a faithful customer base
with support from venture capital investors. With a dominant market share
and economies of scale, the aggregator would enjoy the advantage of more
cabs with more control in providing cars on time leading to a network effect.
It is hoped then that there would be an oligopoly and therefore profitability
by charging respectable commissions and earning through customer data &
advertisements in an industry space that will not be fragmented.
However, it is noticed that of late Ola stopped giving discounts/coupons to
the customers expecting that the now habituated customer will continue with
the service from Ola at standard fare rates. The exhibit also explains the peak
charges that are charged during busy hours and the rationale behind the same.
 CHAPTER-2
INTRODUCTION TO THE COMPANY

OLA CABS

Ola Cabs (stylized as OLΛ) is an Indian multinational ridesharing

company offering services that include vehicle for hire and food
delivery. The company is based in Bengaluru, Karnataka, India. As of
October 2019, Ola was valued at about US$6.5 billion [3] A variety of
venture capitalists including Softbank have large stakes in the
company.

In January 2018, Ola extended into its first overseas market, Australia,
and in New Zealand in September 2018. In March 2019, Ola began its
UK operations introducing auto rickshaws in UK. More than 10,000
drivers have applied both in online and offline mode ahead of its launch
in London. In February 2020, Ola launched its taxi-hailing services with
over 25,000 drivers registered.

HISTORY

In March 2015, Ola Cabs acquired Bengaluru-based taxi service Taxi for
Sure for approximately ₹ 1237 crore (US$ 200 million). June 2015
onwards, Ola users gained access to TFS cabs via the Ola mobile
application. Later in the year in November, Ola further acquired Geotag,
a trip-planning applications company, for an undisclosed sum.
In a move to expand beyond cab aggregation, Ola acquired struggling
food tech company Food panda with an eye on leveraging the growing
food delivery segment business in December 2017. In April 2018, Ola
made its second acquisition with Rider (formerly Traffline), a public
transport ticketing app. Later in August 2018, Ola financed Series A
funding of the scooter rent startup Vogo, and again in December,
invested another $100 million.

In March 2019, the Karnataka state transport department suspended

Ola's operating license for six months for violation of license conditions
and violation of Karnataka On-Demand Transportation Technology
Aggregator Rules, 2016. This was on account of Ola running bike taxi
services though it only had license for four-wheeler taxi operations. The
company termed the order unfortunate and was looking at working with
driving partners to continue functioning. They also claimed to be in
touch with authorities to sort Services

Ola offers different levels of service, ranging from economic to luxury

travel. The cabs are reserved through a mobile app and also through their
website and the service accepts both cash and cashless payments with
Ola money. It claims to clock an average of more than 150,000 bookings
per day and commands 60% of the market share in India as of 2014. As
of 2019, the company has expanded to a network of more than 1.5
million drivers across 250 cities.

Ola Auto
In November 2014, Ola diversified to incorporate auto rickshaws on a
trial basis in Bengaluru. After the trial phase, Ola Auto expanded to
other cities like Delhi, Pune, Chennai and Hyderabad starting in
December 2014.

Ola Electric Mobility

Ola spun off its electric vehicles business into a separate unit called Ola
Electric Mobility with US$ 56 million of funding capital in February
2019. The funding was provided by Tiger Global and Matrix India.
Apart from electric vehicles, Ola Electric also works on charging
solutions, EV batteries and developing viable infrastructure to allow
commercial EVs to operate at scale. The company announced on 6 May
2019 that Ratan Tata had invested an undisclosed amount in Ola Electric
as part of its Series A round of funding.

Ola Electric raised $250 million from SoftBank during Series B round
funding in July 2019, earning a valuation of over $1 billion.

Anand Shah, co-founder, Ola Electric and senior VP, Ola Cabs said that
Ola Electric will need more capital to achieve its target of putting 1
million EVs on the roads by 2021.

Ola Electric acquired Amsterdam-based EV startup Eter go on 27 May

2020 to launch an own line of electric scooters in 2020.

Ola Electric CEO Bhavesh Aggarwal announced in March 2021 that the
company was building a 500 acre, fully-automated factory in Hosur City
of Krishnagiri, Tamil Nadu to manufacture electric two wheelers. The
company claims it will be the largest two-wheeler factory in the world
with an annual production capacity of 10 million units.

UBER CABS

Uber Technologies, Inc., commonly known as Uber, is an American

technology company. Its services include ride-hailing, food delivery
(Uber Eats), package delivery, couriers, freight transportation, and,
through a partnership with Lime, electric bicycle and motorized scooter
rental. The company is based in San Francisco and has operations in over
900 metropolitan areas worldwide. It is one of the largest firms in the gig
economy.

Uber is estimated to have over 93 million monthly active users

worldwide. In the United States, Uber has a 71% market share for ride-
sharing and a 22% market share for food delivery. Uber has been so
prominent in the sharing economy that changes in various industries as a
result of Uber have been referred to as uberisation, and many startups
have described their offerings as "Uber for X".

Like similar companies, Uber has been criticized for the treatment of
drivers as independent contractors, disruption of taxicab businesses, and
an increase in traffic congestion. The company has been criticized for
various unethical practices and for ignoring local regulations, particularly
under the leadership of former CEO Travis Kalanick.

History
In 2009, Uber was founded as Uber cab by Garrett Camp, a computer
programmer and the co-founder of StumbleUpon, and Travis Kalanick,
who sold his Red Swoosh startup for $19 million in 2007.

After Camp and his friends spent $800 hiring a private driver, he wanted
to find a way to reduce the cost of direct transportation. He realized that
sharing the cost with people could make it affordable, and his idea
morphed into Uber. Kalanick joined Camp and gives him "full credit for
the idea" of Uber. The prototype was built by Camp and his friends, Oscar
Salazar and Conrad Whelan, with Kalanick as the "mega advisor" to the
company.

In February 2010, Ryan Graves became the first Uber employee. Graves
started out as general manager and was named CEO shortly after the
launch. In December 2010, Kalanick succeeded Graves as CEO. Graves
became chief operating officer (COO). By 2019, Graves owned 31.9
million shares.

Following a beta launch in May 2010, Uber's services and mobile app
officially launched in San Francisco in 2011. Originally, the application
only allowed users to hail a black luxury car and the price was 1.5 times
that of a taxi. In 2011, the company changed its name from Uber Cab to
Uber after complaints from San Francisco taxicab operators.

Services

Uber determines the fees and terms on which drivers transport riders. The
company takes a 25% share of each fare provided by Uber’s “partners”.
Uber uses a dynamic pricing model. Fares fluctuate depending on the
local supply and demand at time of service. Customers are quoted the fare
in advance.

Service is generally accessed via mobile app. Users set up a personal

profile with a name, phone number, other information, and payment
preference, which could be a credit card, e-commerce payment system or,
in some cases, cash. After the service is complete, the customer may be
given the option to provide a gratuity to the driver, which is also billed to
the customer's payment method.

The status of drivers as independent contractors is an unresolved issue.

Drivers provide a vehicle, which could be owned, rented, or leased.
Drivers must meet requirements for age, health, car age and type, have a
driver's license and a smartphone or tablet, and may be required to pass a
background check. In many cities, vehicles must pass annual safety
inspections and/or must have an emblem posted in the passenger window.
Some cities also require drivers to have a business license. There may be
accommodations for hearing-impaired drivers. Drivers may be notified
before accepting a trip if it will be longer than 45 minutes. After each
transaction, drivers and customers may rate each other and users with low
ratings may be deactivated.
 CHAPTER-3
INTRODUCTION TO THE TOPIC &
LITERATURE REVIEW
INTRODUCTION
The topic of research here is “A Comparative Study of Consumer
Preferences between OLA & UBER CABS”. So, the project is to study
the Preference of the consumers.

Here the term ‘consumer’ means the end user of the product who not
only consumes the product but also gives the feedback to the company.
The traditional view point has been to define consumer strictly in terms of
economic goods and services.
This position holds the consumers are potential purchasers of product and
services offered for sale.

what is Consumer Preference?

It is a concept, used in the social sciences, particularly economics. It

assumes a real or imagined "choice" between alternatives and the
possibility of rank ordering of these alternatives, based on happiness,
satisfaction, gratification, enjoyment, utility they provide. More generally,
it can be seen as a source of motivation. In cognitive sciences, individual
preferences enable choice of objectives/goals.

The underlying foundation of demand, therefore, is a model of how

consumers behave. The individual consumer has a set of preferences and
values whose determination are outside the realm of economics. They are
no doubt dependent upon culture, education, and individual tastes, among
a plethora of other factors. The measure of these values in this model for a
particular good is in terms of the real opportunity cost to the consumer
who purchases and consumes the good. If an individual purchases a
particular good, then the opportunity cost of that purchase is the forgone
goods the consumer could have bought instead. We develop a model in
which we map or graphically derive consumer preferences. These are
measured in terms of the level of satisfaction the consumer obtains from
consuming various combinations or bundles of goods. The consumer’s
objective is to choose the bundle of goods which provides the greatest
level of satisfaction as they the consumer define it. But consumers are
very much constrained in their choices.
These constraints are defined by the consumer’s income, and the prices
the consumer pays for the goods. We will formally present the model of
consumer choice. As we go along, we will establish a vocabulary in order
to explain the model. Development of the model will be in three stages.

THE THEORY OF THE

CUSTOMER

Consumer make decisions by allocating their scarce income across all

possible goods in order to obtain the greatest satisfaction. Formally, we
say that consumers maximize their utility subject to budget constraint.
Utility is defined as the satisfaction that a consumer derives from the
consumption of a good. As noted above, utility’s determinants are
decided by a host of noneconomic factors. Consumer value is measured in
terms of the relative utilities between goods. These reflect the consumer’s
preferences.
Why is Consumer Preference Important?

Consumer preference determines what products people will buy within

their budget, understanding consumer preference will give you an
indication of consumer demand. This information will help to ensure that
you have enough product to meet demand and will help you determine
the price for your product.

If, for example, your company makes dresses, knowing what women
prefer in a dress will help you determine which colors and fabrics will sell
better than others, as well as whether shorter hemlines will sell better than
longer hemlines. If your products are comparable to more expensive
brands, you may be able to sell them at a higher profit. On the other hand,
if your competitors offer similar dresses for less money that are also
preferable to yours, you may need to reduce production, change the
design or reduce your profit to ensure you aren't left with too much
inventory at the end of the season.

As the preference for one product over another increase, one product may
outsell the other even if the price is much higher. However, when the
preference is negligible, then price and availability become the
determining factors over which one will sell better.
How to determine Consumer Preference?
To determine what consumers, prefer, you have to give them similar
products to compare. When offering them two or more products to
evaluate, each product should be complete. Asking them to compare
apples to oranges is fair, but asking them if they would rather have six
apples or two oranges is not. One preference that does not change when
evaluating commodities is that consumers always prefer more to less. As
well, if consumers prefer product A over product B, and they prefer
product C to product A, then it is always safe to assume they prefer
product Cover product B, too.

A common way to determine consumer preferences is to create a

consumer panel. A company may do this itself or by hiring a market
research organization. The panel is typically selected based on the
demographics you hope your product will appeal to. There are four
different ways to determine preferences with a consumer panel.

Preference Tests

Preference testing is useful when you want to compare one product to

another. The consumers are given two or more products and asked which
they prefer. Once their preferences, or lack of preference, are recorded, you
can then analyze the results to determine which product is preferred. You
cannot, however, determine how much each product was liked using this
method.

Acceptance Tests
Acceptance testing can determine how much a product is liked. Instead of
stating which product is preferred compared to others, the consumers are
asked to give a score to each product based on their like or dislike for it.
This test is also called hedonic ranking. Usually, the scoring system is
based on a nine- point scale, ranging from extreme like to extreme dislike,
with neither dislike or like in the middle. Depending on the products being
evaluated, you can ask for different scores for different properties, such as
physical appearance, color or other attributes.

Ranking Tests

A third way of determining consumer preferences is to use a ranking test.

Ranking tests are usually best for comparing consumer preference between
three or more products, which the panel ranks according to their
preference. A ranking test does not reveal how much more consumers like
one product over another.
Difference Tests
As its name suggests, difference testing measures how well consumers can
tell the difference between two products. For example, if your company
has developed a new soda, you could ask consumers to compare it to a
previous version you sold, as well as to similar competitors’ sodas, for
aspects like sweetness. While this test itself doesn’t reveal preferences, it
can provide insight into products when used with any of the other tests.

The History of Cab Service?

 A taxicab or taxi or cab is a car and driver that can be hired to carry
passengers to a requested destination.
Before the invention of the car, the practice of vehicles for public hire was
in place. In 1640, in Paris, Nicolas Sauvage offered horse-drawn carriages
and drivers for hire. In 1635, the Hackney Carriage Act was the first
legislation passed that controlled horse-drawn carriages for hire in
England.

Taximeter

The name taxicab was taken from the word taximeter. The taximeter is the
instrument that measures the distance or time a vehicle travels and allows
an accurate fare to be determined. The taximeter was invented by the
German inventor, Wilhelm Bruhn in 1891.

Daimler Victoria

Gottlieb Daimler built the world's first dedicated taxi in 1897 called the
Daimler Victoria. The taxi came equipped with the newly invented taxi
meter. On 16 June 1897, the Daimler Victoria taxi was delivered to
Friedrich Greiner, a Stuttgart entrepreneur who started the world's first
motorized Taxi Company.

PROFILES OF RADIOSHARE CAB AGGREGATORS

OLA CABS
OlaCabs has emerged as pre-eminent mobile app for personal
transportation in India. Ola as it is popularly known started as an online
cab aggregator in Mumbai. It was founded in December 2010 and
launched in
January 2011 by the alumnus of Indian Institute of Technology Bombay,
Mr Bhavish Aggarwal (currently
CEO) and Mr Ankit Bhati (CTO). Ola is owned by ANI Technologies Pvt
Ltd (cf. Ola Cabs, website,
Wikipedia). In November 2014, Ola expanded to incorporate autos on-
trial basis in Bengaluru (cf. Now Book Auto Rickshaws in Bangalore via
Ola Cabs, NDTV Gadgets). Post the trial phase, Ola Auto expanded to
other cities like Delhi, Pune and Chennai.

As of October 2019, Ola was valued at about US$6.5 billion[3]

A variety of venture capitalists including Softbank have large
stakes in the company.[4]

In January 2018, Ola extended into its first overseas market, Australia,
and in New Zealand in September 2018.[5] In March 2019, Ola began its
UK operations introducing auto rickshaws in UK. More than 10,000
drivers have applied both in online and offline mode ahead of its launch in
London. In February 2020, Ola launched its taxi-hailing services with
over 25,000 drivers registered
Acquisition

In March 2015, Ola Cabs acquired Bengaluru-based taxi service

TaxiForSure for approximately ₹ 1237 crore (US$ 200 million). June
2015 onwards, Ola users gained access to TFS cabs via the Ola mobile
application. Later in the year in November, Ola further acquired Geotagg,
a trip-planning applications company, for an undisclosed sum.

In a move to expand beyond cab aggregation, Ola acquired struggling

foodtech company Foodpanda with an eye on leveraging the growing
food delivery segment business in December 2017. In April 2018, Ola
made its second acquisition with Ridlr (formerly Traffline), a public
transport ticketing app. Later in August 2018, Ola financed Series A
funding of the scooter rent startup Vogo, and again in December, invested
another $100 million.

Funding

Till date, Ola had received six rounds of funding. In 2012, Ola raised an
undisclosed amount in Series A funding from US-based Tiger Global
Management. In 2013, Ola received Series B funding from Matrix
Partners and Tiger Global. In July 2014, Ola raised Rs 250 crore from
Steadview Capital and Sequoia
Capital. In October 2014, Japan‘s SoftBank Internet and Media led a
Series D funding of $210 million (about Rs 1,281 crore), one of the
largest fund raising in the Indian consumer technology and mobile space.
Existing investors Tiger Global, Matrix Partners India and Steadview
Capital also participated in the round.
Ola also has angel funding from Rehan Yar Khan, Anupam Mittal of
Shaadi.com and Snapdeal co-founder Kunal Bahl. (cf. ola acquires
TaxiForSure for $ 200 million in a bid to compete with Uber.

In November 2015, Ola closed $500 million in its Series F funding round.
Baillie Gifford, Falcon Edge Capital, Tiger Global, SoftBank Group, DST
Global and Didi Kuaidi participated in this round. Ola will use these funds
to further accelerate its growth in the Indian market with a focus on
building mobility for a billion people (cf. Ola raises $ 500 million in
series F funding. Website,
http://forbesindia.com/article/special). Interestingly, Ola also roped in
Ratan Tata, chairman emeritus of Tata Sons, the private holding arm of
the business conglomerate, as a small shareholder.

UBER CABS

Uber Technologies Inc. is an American international transportation

network company headquartered in San Francisco, California. Founded in
the year 2009 by Travis Kalanick and Garrett Camp, the company
develops, markets and operates the Uber mobile app, which allows
consumers with smart phones to submit a trip request which is then routed
to Uber drivers who use their own cars. Beginning in 2012, Uber
expanded internationally. By end 2015, the service was available in 68
countries and 372 cities worldwide (cf. website, http://www.Uber.com).
Since Uber's launch, several other companies have copied its business
model, a trend that has come to be referred to as "Uberification".

Service Overview

Uber determines the fees and terms on which drivers transport riders. The
company takes a 25% share of each fare provided by Uber’s “partners”.
Uber uses a dynamic pricing model. Fares fluctuate depending on the
local supply and demand at time of service. Customers are quoted the
fare in advance.

Service is generally accessed via mobile app. Users set up a personal

profile with a name, phone number, other information, and payment
preference, which could be a credit card, e-commerce payment system
or, in some cases, cash. After the service is complete, the customer may
be given the option to provide a gratuity to the driver, which is also
billed to the customer's payment method.

The status of drivers as independent contractors is an unresolved issue.

Drivers provide a vehicle, which could be owned, rented, or leased.
Drivers must meet requirements for age, health, car age and type, have a
driver's license and a smartphone or tablet, and may be required to pass
a background check. In many cities, vehicles must pass annual safety
inspections and/or must have an emblem posted in the passenger
 window. Some cities also require drivers to have a business license.
There may be accommodations for hearing-impaired drivers.
Funding

Uber is one the world‘s strongly funded startups. In the past, Uber has
raised funding from marquee investors like Fidelity Investments,
Wellington Management, BlackRock Inc, Summit Partners, Google
Ventures, Menlo Ventures, New Enterprise Associates (NEA) and Qatar
Investment Authority. Uber was valued at $40 billion during its last round
in December 2014. At least two Indian family offices invested in Uber in
its latest funding round where it raised $1.2 billion led by China's
Hillhouse Capital Group and other investors. Both these family offices
have significant exposure to India's burgeoning technology services and
the internet space. One is the Times Internet Ltd, the digital arm of the
Times of India Group, had inked a commercial marketing partnership with
Uber which also included a small undisclosed investment to facilitate
Uber's expansion in India. The other is the Tata Capital's flagship private
equity fund Tata Opportunities Fund (TOF). Market Share of Ola Cab
& Uber Cab in India.

The online taxi services market in India is mainly driven by two major
players - ANI Technologies Private Limited (Ola Cabs) and Uber India
Systems Private Limited (Uber India). In FY 2019, Ola Cabs accounted
for almost 72.44% of the total revenue generated by the online taxi
services market in India, whereas, Uber India held a share of ~21.01%.
 Market Share

Ola Cab Uber Cab

REVIEW OF LITERATURE

1. Allamdas Rohit H. (2019)

Suggested that as Indian consumers and highly price-sensitive and very
less brand loyal, companies need to design new packages to attract new
customers and to keep existing customers.

2. Shukla et al (2019)

OLA and UBER suggested, to adopt highly innovative and customer-

centric strategies to increase market share

3. Ruchi et al (2017)
Studied various factors of dynamics of Indian taxi markets such as pricing,
their revenue models, market share etc.

4. Utsav Pandya et al (2017)

 Identified technology trends, safety, and price, ease of availability,
comfort and payment options affecting public taxi market.

5. Sarit Prava Das et al (2017)

Identified convenience, quality services, transparency and safety as most
important parameters for selecting pre booked.

6. Parondaetal (2016)
Identified the key performance indicators of conventional taxis which
includes reliability, travel speed, passenger expenses and quality of service.
Study based on surveys for 30 days concluded that Uber and Grab Car
offers better quality services than conventional taxis.

7. Hanif and Sagar (2016) suggested that cab services have a huge

potential for growth in Mumbai targeting middle and affluent class.

Consumer not only use cab service for commutation but also for visiting
a shopping mall, attending late night party or going out on special
occasion.

8. Horsu and Yeboah (2015)

Had revealed in their study that driver behavior have negative
correlation on customer satisfaction in Ghana. Other variables
continuous service, comfort, reliability and affordability have an impact
on customer satisfaction with regard to minicab taxi
9. Chen, Luteal (2014) study suggested that self- service mobile

technologies give control to commuters to access lot of information

with the help of technology and ease the process.

10. Ruchika Malik (2013)

Identified that retaining drivers by initiatives like monetary awards of
influence customer decision. Ola is using reward systems to motivate their
drivers thus motivating them as well as involving them in resolving the
customer grievances to build a loyal base of drivers.
 CHAPTER-4
RESEARCH METHEDOLOGY

The study sample comprised of 100 random people. The sample is mixed
like both male and female. The data is collected through a questionnaire
consists of 10-11 questions. All questions are easily understandable and
close ended questions. All questionnaires were distributed and collected
by me. This study has been attempted to find out consumer preference,
hence descriptive analysis has been adopted to study consumer
preference. Descriptive analysis was used to determine the independent
variables and to conclude the results on the basis of secondary and
primary data.

OBJECTIVES OF THE STUDY

Following are the objectives of the study:

1) The objective of the study is to get an insight of the consumer

preference on Ola Cabs and Uber Cabs.
2) To comprehensively analyze the Online Cab Booking Industry.

3) To identify the difference between satisfactions levels for both cab

services.

TYPES OF RESEARCH

Following are the types of research:

1. Basic Research: Basic research is mostly conducted to enhance knowledge.
It covers fundamental aspects of research. The main motivation of this research is
knowledge expansion. It is a non-commercial research and doesn‘t facilitate in
creating or inventing anything. For example, an experiment is a good example of
basic research.

2. Applied Research: Applied research focuses on analysing and solving real-

life problems. This type of research refers to the study that helps solve practical
problems using scientific methods. This research plays an important role in solving
issues that impact the overall well-being of humans. For example, finding a
specific cure for a disease.

3. Problem Oriented Research: As the name suggests, problem-oriented

research is conducted to understand the exact nature of the problem to find out
relevant solutions. The term ―problem‖ refers to having issues or two thoughts
while making any decisions. For example, Revenue of a car company has
decreased by 12% in the last year. The following could be the probable causes:
There is no optimum production, poor quality of a product, no advertising,
economic conditions etc.

4. Problem Solving Research: This type of research is conducted by

companies to understand and resolve their own problems. The problem-solving
research uses applied research to find solutions to the existing problems.

5. Qualitative Research: Qualitative research is a process that is about

inquiry, that helps in-depth understanding of the problems or issues in their natural
settings. This is a non- statistical research method. Qualitative research is heavily
dependent on the experience of the researchers and the questions used to probe the
sample. The sample size is usually restricted to 6-10 people in a sample. Open-
ended questions are asked in a manner that one question leads to another. The
purpose of asking open-ended questions is to gather as much information as
possible from the sample.

6. Quantitative Research: Qualitative research is a structured way of

collecting data and analysing it to draw conclusions. Unlike qualitative research,
this research method uses a computational, statistical and similar method to collect
and analyse data.
Quantitative data is all about numbers.

Data sources Primary and Secondary

Data approaches Questionnaire 11
Sample size 100
Sample procedure Convenience sampling
Area of survey Delhi and NCR regions
Data analysis method Pie charts

Sampling
design: I. Sample
Unit:

We will interview general public to know how much satisfied they are from OLA
& UBER policies.
II. Sample size:

The sample size of the report is 100 in numbers

Data collection method:

Primary data:
The primary data are those which are collected afresh and for the first time, and
thus happened to be original in character. There are several methods of collecting
primary data particularly in surveys.
For the study: Questionnaire method is used for collecting the data while
conducting the research. Secondary data:
The secondary data are those which have already been collected by someone and
which have already been passed through the statistical process. Secondary data
may either be published data or un- published data. For the study: Internet& Books
are used for collecting the data while conducting the research.

LIMITATIONS

1) Time factor was the main limitation for the study as the project was
restricted to small period.

2) The research was limited only to the Delhi. so the result can’t be
generalized to the whole market.
3) The sample taken for research was concerned only for 100 customers

rather than millions of customers scattered around the world.

4) Since the project has to be completed within a short period of time the

information collected could be biased.

 CHAPTER-5

DATA ANALYSIS & INTERPRETATION

Ques1. What is your Age?

Age

Below 18 18-30 30-45 45+

Age in
Percentage
Below 18 15
18-30 55
30-45 25
45+ 5

Interpretation

From the Pie-chart and table , it can be observed that the age of
the respondents are less than 18, 18-30, 30-45, more than 45
have been taken in this survey. These numbers show that most
of the respondents are young.
 Ques2 . What is your gender?

Gender

Male Female

Gender
Male 58
Female 42

Interpretation
From the above Pie-chart, it can be observed that 58% males
and 42% females have been taken in this survey.
 Ques3. What is your Occupation?

Occupation

Student Working Home Maker

Occupation
Student 35
Working 55
Home Maker 10

Interpretation
From the Pie-chart and table, it can be observed that 35% respondent are
Student, other 55% respondent are working individual and the rest of the
10% are home maker.
 Q4. Do you book cabs online?

Booking

Yes No

Cab Booking
Yes 94
No 6

Interpretation
From the above Pie-Chart and table, it can be observed that 94% booked a cab
in their life or book cabs in their daily life. Whereas only 6% doesn’t book
cabs.
 Q5. How frequently do you book a cab in a month?

Frequency

0-1 1-5 5-10 10+

Frequency
0-1 14
1-5 57
5-10 19
10+ 10

Interpretation

From the above Pie-Chart and table, it can be observed that most respondent
are from 1-5 group meaning around 57% respondent book a cab 1 to 5 times
a month and around 19 respondent books a cab 5 to 10 times a month
whereas nearly around 14 respondent book once in a month and around 10
respondent books more than 10 times a month.
Q6. Do you prefer cab aggregator ?

Preference

Ola Cabs Uber Cabs

Product
Review
Ola Cabs 53
Uber Cabs 47

Interpretation

From the above Pie-Chart and table, it can be observed that most customers
prefer to travel with Ola Cabs with 53 respondents selected Ola Cabs as
their first preference. But Uber Cabs is not far behind around 47 respondent
selected Uber Cabs as their first preference.
 Q7. Factor is most important to you when choosing a form of
transportation?

Important Factor

Price Ease of use Safety & security All of these

Important
Factor
Price (affordability) 7
Ease of use 0
(convenience)
Safety & Security 19
All of the above 74

Interpretation
From the above Pie-chart, it can be observed that 7 respondent selected price
as their main factor to choose any transportation, but nobody selected ease of
use as their prima factor, there were 19 respondent who preferred safety &
security while booking a ride, and almost 74 respondent selected all the
factor mentioned as important for them to select or book any cab.
Q8. Safety feature according to you would work?

Safety Feature

GPS Tracking CCTV Camera Panic app Option All the above

Safety
Feature
GPS Tracking 2
CCTV Camera 2
Panic app Option 1
All the above 95

Interpretation
From the above Pie-Chart and table, it can be observed that 2 respondent
selected GPS tracking as their first priority when it comes to safety feature in a
cab. Similarly 2 respondent selected CCTV Camera as their first safety feature,
only 1 respondent selected panic app option but with the majority of whooping
95 respondent selected all the options as their top priority safety features for any
cab services to offer to their customer.
 Q9. According to you which cab aggregator is more affordable.

Affordable

Ola Cabs Uber Cabs

Affordable
Ola Cabs 56
Uber Cabs 44

Interpretation

From the above Pie-Chart and table, it can be observed that majority of
respondent selected Ola Cabs as most affordable with 56 respondent. And
around 44 respondent selected Uber cab as cheaper than Ola Cabs.
Q10. Which Cab services have more presence in your area in terms of Cabs
availability?

Presence

Ola Cabs Uber Cabs

Presence
Ola Cabs 48
Uber Cabs 52

Interpretation

From the above Pie-chart, it can be observed that 48 respondent selected Ola
Cabs for having more presence in their locality and around 52 respondent
selected Uber Cabs having more cab presence in their locality.
 Q.11 According to you, which Cab service is safer?

Safety

Ola Cabs Uber Cabs

Safety
Ola Cabs 57
Uber 43
Cabs

Interpretation

From the above Pie-Chart and table, it can be observed that majority of responds
selected Ola
Cabs service as having more security features whereas, around 43 respondent
selected Uber Cabs as having better security feature or they feel more secured
in an Uber Cab.
 Q12. Which cab service has best customer support?

Customer Support

Ola Cabs Uber Cabs

Customer Support
Ola Cabs 65
Uber Cabs 35

Interpretation
From the above Pie-chart and table, it can be observed that
65% respondent feels Ola’s Customer support is better.
Whereas, 35 respondent feel Uber’s customer support is
better as compared to Ola Cabs.
 Q13. Which Cab Service is more customer friendly?

Customer Friendly

Ola Cabs Uber Cabs

Customer Friendly
Ola Cabs 46

Uber Cabs 54

Interpretation
From the above Pie-Chart and table, it can be observed that
majority of respondent selected Uber Cabs as more Customer
friendly with 54% and around 46 respondent feel Ola Cabs are the
best when it comes to customer friendly aspect.
 Q14. Which Cab service is more customized to customer needs?

Customizable

Ola Cabs Uber Cabs

Customizable
Ola Cabs 67

Uber Cabs 33

Interpretation

From the above Pie-Chart and table, it can be observed that

majority of respondent selected Ola Cabs as more Customizable
with 67% and around 33 respondent feel Uber Cabs are the best
when it comes to customize the cab services according to the
customer needs.
 CHAPTER-6

CONCLUSIONS & FINDINGS

CONCLUSION

• This survey was conducted in New Delhi region.

• Through this project, we got to know that most people who filled the
survey was between 18 to 30 years of age. Though a lot more
participated in the survey conducted.
• In this survey, respondent are divided into 3 types based on their
occupation. Where around 55 respondents were from working class,
35 were students in different universities and the remaining 10 were
home makers.
• From the survey, we can clearly see majority of the people book a
cab. Around 94 people in the survey out of 100 said they book cabs
online.

• Through this report, we got to know, that majority of the people

books a cab for 1 to 5 times a month. Following to people also
selected or booked cabs for more than 5 to 10 times a month. There
were people who booked more than 10 times a month all of them
were working professionals. People who travels only once in a month
were all students.
• In this survey, we got to know that most people tends to ride with Ola
cabs i.e. around 53 respondent selected Ola cabs as their first
preference, with just behind Uber cabs is preferred by 47 people.
• In this survey, most of the respondents selected all the important
factor when choosing a form of transportation which was mentioned
in the question i.e. price, convenience, safety and security.
• Through this survey, we got to know that most people prefer all the
safety features including GPS tracking device connected on the
vehicle to help track the annual location, CCTV Camera to monitor
driver's behavior and Panic app option for User/Driver/Operator.
• With the help of this survey, we got to know that most respondent
find Ola cabs as more affordable than Uber Cabs, but Uber cab is not
very far behind Ola cabs in terms of affordability, nearly 44
respondent selected Uber cabs as more affordable.
• Respondent were found divided on this question around 52
respondents preferred Uber cabs having more presence in their
locality whereas 48 selected Ola cabs as having better presence in
their locality in terms of cabs availability.
 CHAPTER-7

RECOMMENDATIONS

SUGGESTIONS AND
RECOMMANDATION
• Uber cabs should focus more on their customer segment as the
potential customer selected Ola cabs as their first priority to book a
cab service online.

• As many of the respondent in the survey preferred safety measures

as their first priority, both the cab aggregator including Ola and
Uber cabs should include many safety features for their customer
especially for women customer to make them feel safe while riding
with them.

• While booking a cab, pricing plays a very important role and the
cab companies should ensure to charge feasible amount to grab the
market share as respondents were price conscious.

• Cab companies should try to increase their cabs availability in the

region by attracting more and more cab drivers to work for them.
Availability of cabs is an important factor and both Uber and Ola
cabs are neck to neck in this segment, but in order to grab more
 revenue or market share they should onboard more drivers and
cabs..

• Having very diverse set of customer, both the cab companies

should work upon improving the customer experience. Specially
Uber cab has to focus more on it as Ola cabs is currently the first
choice of customer when it comes to giving good customer
experience, Uber cab can customize their services according to the
customer needs in order to provide maximum customer
experience..

• Uber Cab is growing in India but they are currently lagging behind
in many aspect when we compare it to Ola cabs, and customer
support is one of the major factor which can make or break a
company. Uber cab has to give good customer support in case of
any dispute while riding, having a good customer support system
Uber cab has the potential to reach on the top of Indian Online Cab
Booking Segment
 CHAPTER-8

BIBLIOGRAPHY
• Rajesh, D. R., & Chincholkar, S. (2018). A Comparative Study of
Ola And Uber Customers In Mumbai. Jurnal Internasional.

• Bishnoi, V. K., & Bhardwaj, R. (2019). Cab Aggregators in India:

A Case Study of Ola and Uber. International Journal of Research
in Social Sciences, 9(4), 10291040.
• Shukla, R., Chandra, A., & Jain, H. (2017). Ola Vs Uber: The
Battle of
Dominance. IOSR Journal of Business and Management, e-ISSN, 73-78.
• Sharma, K., & Das, S. (2017). Service quality and customer
satisfaction-with special focus on the online cab industry in India.
International Journal of Business and Management, 12(7), 192-
200.
• Bellis, Mary. (2020, August 27). Hailing: History of the Taxi.
Retrieved from https://www.thoughtco.com/hailing-history-of-the-
taxi-1992541.
• Kothari, C. R. (2004). Research methodology: Methods and
techniques. New Age International.
• Indulkar, Y., & Patil, A. (2020, September). Sentiment Analysis of
Uber & Ola using Deep Learning. In 2020 International
Conference on Smart Electronics and Communication (ICOSEC)
(pp. 21-27). IEEE.

• https://www.researchgate.net/publication/329504341_A_Study_on
_Consumer_Perception_of_Ol a_and_Uber_Taxi_Services \
 CHAPTER-9
ANNEXURE

1) Your Name

2) What is your Age?

A) Below 18 B) 18-30 C) 30-45 D) 45+

3) What is your Gender?

A) Male B) Female

4) What is your Occupation?

A) Student B) Working C) Home maker

5) Do you book cabs online?

A) Yes B) No

6) How frequently do you book a cab in a month?

A) 0-1 B) 1-5 C) 5-10 D) 10+

7) Which cab aggregator do you prefer?

A) Ola Cabs B) Uber Cabs
 8) Which factor is most important to you when choosing a form of
transportation?
A) Price (Affordability) B) Ease of use ( Convenience C) Safety &
Security D) All

9) Which safety feature according to you would work?

A) GPS Tracking device connected on the vehicle to help track the actual
location.
B) CCTV Camera to monitor driver’s behavior
C) Panic app option – User/ Driver/ Operator.
D) All the above
10) According to you which cab aggregator is more affordable.
A) Ola Cabs B) Uber Cabs

11) Which Cab services have more presence in your area in terms of Cabs
availability?
A) Ola Cabs B) Uber Cabs

12) According to you, which cab service is safer?

A) Ola Cabs B) Uber Cabs

13) Which Cab service has best customer support?

A) Ola Cabs B) Uber Cabs

14) Which Cab service is more customer friendly?

A) Ola Cabs B) Uber Cabs

15) Which Cab service is more customized to customer needs?

A) Ola Cabs B) Uber Cabs