Pilot Implementation

New XL SATU FIBER

Regional Pricing

Updated
17 Aug 2023

1
Currently we have 70+ product portfolio

Current Product Portfolio Product Distribution Revenue Contribution per Product

6,3% 6,5%

31,3%
44,8% 30,9%
40,2%

We must
5,6%
6,0% 7,4% simplify the
HOME 10 HOME 30 HOME 50 HOME 100
current overall
HOME 300 HOME 1000 SATU 10 SATU 30
HOME 10
HOME 30
SATU 10
HOME 100
HOME 300
SATU 100
HOME 1000
HOME 50
SATU 1000
product
SATU 50 SATU 100 SATU 300 SATU 1000 SATU 30 SATU 300 SATU 50
portfolio

• Currently we have 70+ product portfolio

• Product is designed per footprint; the
impact is difficult to manage
• Daily basis managing the PA per cluster
• Complexity in billing and operations.
• Lot of different product variant but
similar benefit
XL Home and SATU 30 Mbps is the
most subscribed Product on our XL Home 30 & XL SATU 30
Customer population with more than Contributing more than 70% of our
75%, while 50 Mbps Product monthly revenue.
contribute 12% and >100Mbps 8,5%
We group the product based on price segment with similar
benefit hence we proposed 5 level of product
Current Product Portfolio Product New Product Portfolio
Grouping

199K
XL Home S XL Home S Plus XL Satu Prime
to XL SATU 30 boost to 50Mbps
XL Home Light IO XL Home VIP XL Home FS 30 IO 245K

XL Home M XL Satu VALUE IF

249K
XL Home FS 30 XL Home IF 30 XL Satu VALUE to XL SATU 50 boost to 100Mbps
XL Satu VALUE FS
325K
XL Satu LIGHTNING FS/IF

XL Home Smart XL Home Smart IO XL Home FS 50

299K
XL Home IF 50 XL Satu SMART XL Satu SMART IF to XL SATU 75 boost to 150Mbps
395K
XL Satu SMART FS XL Satu SHARP XL Satu SHARP FS/IF

XL Home Family XL Home Family IO XL Home FS 100

349K
XL Home IF 100 XL Satu FAMILY XL Satu FAMILY IF to XL SATU 150 boost to 300Mbps
699K
XL Satu FAMILY FS XL Satu MAXIMO XL Satu MAXIMO FS/IF

XL Home SUPERUSER XL Home ULTIMATE XL Satu ULTIMATE 499K

to XL SATU 300 boost to 1000Mbps
XL Satu GROOVY XL Satu EXTREME
1019K
We have plan to apply regional pricing on those 5-product portfolio
It will lead to increased revenue, enhanced competitiveness, market penetration, and
improved customer satisfaction
Increase Overall Revenue
Revenue and
Profitability By aligning prices with what customers
Optimization perceive as fair and competitive in each
region, we can capture the maximum value
from each market segment and maximize our
revenue.
Product Simplification
Value
Proposition Strategically reducing the number of
Optimization products in a portfolio to focus on those
that are most valuable, profitable, and
aligned with the company's overall
business goals.
Optimize Profitability
Implementing a regional pricing strategy
can help optimize profitability by
considering cost variations for example :
STB, ONT, And installation Fee Charging
Reduce Portfolio Complexity
While maintaining competitive
differentiation, we need to significantly
reduce the complexity in overall portfolio
line up. So that the pricing decision &
operation can be executed smoothly
We considered multiple parameters that serves as a guideline to develop
regional pricing framework
Methodology of Regional Pricing

1 MARKET SEGMENTATION 2 COMPETITOR ANALYSIS 3 ESTABLISH PRICING STRATEGY

• Compare the pricing strategies of major

• Analyze market size, growth trend, • Maintain price consistency with the company's
competitors in each region.
penetration rate, RFS tenure in each region. brand positioning.

• Identify pricing gaps and opportunities to

• Assess the competitive landscape, including
major competitors, their pricing strategies,
and market positioning.
Market Segmentation
• Determine level of aggressiveness on city level
differentiate from competitors.
• Determine the desired price positioning, such STB
• Exercise on price point mapping to determine
+ Content Charging, ONT Charging & Installation
the price to benefit segmentation
Fee by penetration rate.

10% 11%

79%

low Price mid Price high Price

Regional Pricing Framework apply in city level for Existing and New Area

Regional Pricing Framework Product Construct

MEMBER
High Price Mid High Price Mid Price PRODUCT NAME
Normal SPEED BOOSTER SHARED
SPEED 6 Months KUOTA
KUOTA
PROMO BASIC
PRICE
NORMAL BASIC
PRICE
L6 2 Cities - 3,2% L5 14 Cities - 22,6% L4 2 Cities – 3,2% BERSAMA
L1 XL Satu Fiber VALUE 30 50 8GB 2 MSISDN 199.000 219.000
299k + 150k* 259k + 150K* 259k + 75K* (Internet Only) XL Satu Fiber SMART 50 100 15GB 2 MSISDN 274.000 305.000
XL Satu Fiber FAMILY 75 150 25GB 2 MSISDN 334.000 379.000
High > 20%

XL Satu Fiber SUPERUSER 150 300 50GB 3 MSISDN 599.000 679.000

Basic Price Basic Price Basic Price XL Satu Fiber ULTIMATE 300 1.000 100GB 4 MSISDN 999.000 1.099.000

ONT ONT ONT

MEMBER
Normal SPEED BOOSTER SHARED PROMO BASIC NORMAL BASIC
PRODUCT NAME KUOTA
STB STB Optional STB Optional
SPEED 6 Months KUOTA
BERSAMA
PRICE PRICE
L2, L4, L5 XL Satu Fiber VALUE 30 50 8GB 2 MSISDN 259.000 304.000

Installation Installation Installation (Internet Only) XL Satu Fiber SMART 50 100 15GB 2 MSISDN 334.000 379.000
XL Satu Fiber FAMILY 75 150 25GB 2 MSISDN 399.000 459.000
XL Satu Fiber SUPERUSER 150 300 50GB 3 MSISDN 599.000 679.000
PEN RATE

XL Satu Fiber ULTIMATE 300 1.000 100GB 4 MSISDN 999.000 1.099.000

Mid low Price Low Price Very Low Price

L3 L2 35 Cities – 56,5% L1 5 Cities – 8,1% MEMBER
4 Cities – 6,5% PRODUCT NAME
Normal SPEED BOOSTER SHARED
KUOTA
PROMO BASIC NORMAL BASIC

259k 199k SPEED 6 Months KUOTA

BERSAMA
PRICE PRICE
299k + 75k* L3, L6 XL Satu Fiber VALUE 30 50 8GB 2 MSISDN 299.000 344.000
(Bundling STB) XL Satu Fiber SMART 50 100 15GB 2 MSISDN 374.000 419.000
Basic Price Basic Price Basic Price XL Satu Fiber FAMILY 75 150 25GB 2 MSISDN 439.000 499.000
Low < 20%

XL Satu Fiber SUPERUSER 150 300 50GB 3 MSISDN 659.000 719.000

XL Satu Fiber ULTIMATE 300 1.000 100GB 4 MSISDN 999.000 1.099.000
ONT ONT ONT Free

STB STB Optional STB Optional

L3 + Installation Fee 75K L5 + Installation Fee 150K

Installation Installation Free Installation Free

Medium Price Area (Biznet, CBN, MNC Low Price Area (Iconnet Area / High
High Price Area (Indihome, FM Area)
Play Area) competition Area)
L4 + Installation Fee 75K L6 + Installation Fee 150K
Competitor Price & Market Share Area
Regional Pricing Framework apply in city level for Existing and New Area

Regional Pricing Framework Product Construct

MEMBER
High Price Mid High Price Mid Price PRODUCT NAME
Normal SPEED BOOSTER SHARED
SPEED 6 Months KUOTA
KUOTA
PROMO BASIC
PRICE
NORMAL BASIC
PRICE
L6 2 Cities - 3,2% L5 14 Cities - 22,6% L4 2 Cities – 3,2% BERSAMA
L1 XL Satu Fiber VALUE 30 50 8GB 2 MSISDN 199.000 219.000
299k + 150k* 259k + 150K* 259k + 75K*
FOR PILOTING, (Internet Only) XL Satu Fiber SMART
XL Satu Fiber FAMILY
50
75
100
150
15GB
25GB
2 MSISDN
2 MSISDN
274.000
334.000
305.000
379.000
High > 20%

XL Satu Fiber SUPERUSER 150 300 50GB 3 MSISDN 599.000 679.000

Basic Price Basic Price Basic Price XL Satu Fiber ULTIMATE 300 1.000 100GB 4 MSISDN 999.000 1.099.000

We Plan to First Implement

ONT ONT Leveling fromONT
L1, L2, & L3 Normal SPEED BOOSTER SHARED
MEMBER
PROMO BASIC NORMAL BASIC

Only on area IFORTE, OWNBUILD, & LINKNET

PRODUCT NAME KUOTA
STB STB STB Optional Optional
SPEED 6 Months KUOTA
BERSAMA
PRICE PRICE
L2, L4, L5 XL Satu Fiber VALUE 30 50 8GB 2 MSISDN 259.000 304.000

Installation Installation Installation (Internet Only) XL Satu Fiber SMART 50 100 15GB 2 MSISDN 334.000 379.000
XL Satu Fiber FAMILY 75 150 25GB 2 MSISDN 399.000 459.000
XL Satu Fiber SUPERUSER 150 300 50GB 3 MSISDN 599.000 679.000
PEN RATE

XL Satu Fiber ULTIMATE 300 1.000 100GB 4 MSISDN 999.000 1.099.000

Mid low Price Low Price Very Low Price

L3 L2 35 Cities – 56,5% L1 5 Cities – 8,1% MEMBER
4 Cities – 6,5% PRODUCT NAME
Normal SPEED BOOSTER SHARED
KUOTA
PROMO BASIC NORMAL BASIC

259k 199k SPEED 6 Months KUOTA

BERSAMA
PRICE PRICE
299k + 75k* L3, L6 XL Satu Fiber VALUE 30 50 8GB 2 MSISDN 299.000 344.000
(Bundling STB) XL Satu Fiber SMART 50 100 15GB 2 MSISDN 374.000 419.000
Basic Price Basic Price Basic Price XL Satu Fiber FAMILY 75 150 25GB 2 MSISDN 439.000 499.000
Low < 20%

XL Satu Fiber SUPERUSER 150 300 50GB 3 MSISDN 659.000 719.000

XL Satu Fiber ULTIMATE 300 1.000 100GB 4 MSISDN 999.000 1.099.000
ONT ONT ONT Free

STB STB Optional STB Optional

L3 + Installation Fee 75K L5 + Installation Fee 150K

Installation Installation Free Installation Free

Medium Price Area (Biznet, CBN, MNC Low Price Area (Iconnet Area / High
High Price Area (Indihome, FM Area)
Play Area) competition Area)
L4 + Installation Fee 75K L6 + Installation Fee 150K
Competitor Price & Market Share Area
Competitive pricing landscape as benchmarks

ONT free ONT free ONT free ONT free ONT 75.000
STB free STB free STB free STB 45.000 STB 62.500
INSTALL 500.000 promo 70% INSTALL 500.000 promo free INSTALL 250.000 promo free INSTALL 500.000 promo free INSTALL 250.000 promo free

CBN manage to be the leader

Indihome still maintaining the
1-Play product with low price
and only sell it for entry level
product
MNC Play using lowest benefit
at 6 Mbps for their entry level
product. Lowest speed in the
market
Iconnet offering the lowest Biznet Is available on most of
in some area using bounty
price point with very low our city coverage, and mostly
promo, giving benefit if
Benefit on the market for sitting next to indihome in
customer switching from
entry level product. terms of Market Share
competitor
 Piloting Implementation in Region for 1 Month
City KOTA PALANGKARAYA o Piloting for L1 in 2 cities
VENDOR IFORTE
HP Number 33K
Aggressive offering to attack the most
Pen rate 8% competitive area with lowest price
ARPU Acquisition Jun-23
ARPU Acquisition Expected
255.174
255.772
L1
Pontianak point (< 200k) but XL still in low pen
L1.2 rate

o Piloting for L1.2 in 2 cities

Batam
L2 Aggressive offering to attack the most
L2
L1.5 competitive area with lowest price point
(< 200k) but XL still in low pen rate
L2 L2
L2
o Piloting for L1.5 in 1 cities
L2 Aggressive offering to attack the most
L2 L2 competitive area with lowest price point
Focus Cluster (< 250K) but XL still in low pen rate
CIREBON
L3 L1.2
L2
o Piloting for L3 in 2 cities
High Price Point from competitor
City KOTA TANGERANG SELATAN L2 L2
VENDOR OWNBUILT
L2 L2 (Telkom/FM) which Telkom & FM are the
HP Number 20K market leader in this cities &
L2 L2
Pen rate 26% Affordability of customer is mid to high
ARPU Acquisition Jun-23 257.584
ARPU Acquisition Expected 306.147 but our pen rate is still Low. Piloting to
L1.2
offer the similar price point, rules, but
More benefit
Pasuruan
L3
L1
o Piloting for L2 in All Cities
City KOTA JAKARTA UTARA Since we might not be allowed to lose
VENDOR OWNBUILT City KOTA DENPASAR our current price point (259K) which in
HP Number 5K VENDOR OWNBUILT
Pen rate 4% HP Number 16K very good traction, so that in these
ARPU Acquisition Jun-23 255.649 Pen rate 16% cities will be applied L2 offering with
ARPU Acquisition Expected 313.244 ARPU Acquisition Jun-23 250.607
ARPU Acquisition Expected 258.606 similar price point (259K)
 Product Detail Proposition – L1
Only AVAILABLE on
OB & LINKNET Area
[Inet Only]
New VALUE New SMART New FAMILY New SUPERSUSER New ULTIMATE
Up to 30 Mbps 50 Mbps Up to 50 Mbps 100 Mbps Up to 75 Mbps 150 Mbps Up to 150 Mbps 300 Mbps Up to 300 Mbps 1 Gbps
BASIC OFFERING Kuota Bersama 50 GB Kuota Bersama 100 GB
Kuota Bersama 8 GB Kuota Bersama 15 GB Kuota Bersama 25 GB
Rp 304.000/bulan Rp 379.000/bulan Rp 459.000/bulan Rp 679.000/bulan Rp 1.059.000/bulan PROMO
L1 Rp 199.000/bulan
Optional STB
Rp 274.000/bulan
Optional STB
Rp 334.000/bulan
Optional STB
Rp 599.000/bulan
Optional STB
Rp 999.000/bulan
Optional STB
INSTALLATION FEE (OTC)
Rp. 500,000

OPTIONALDEVICE RP. 40.000 RP. 40.000 RP. 40.000 RP. 40.000 RP. 40.000 Rp. 0 (FREE)
&
CONTENT

3 Months 3 Months 3 Months 3 Months 3 Months

Syarat & Ketentuan KPI Achievement – Aug’23

• Promo Khusus hanya untuk Pelanggan Baru (tidak untuk pelanggan yang masuk kategori Re-connect)
PROMO PRICE + % Product
Product Name LEVEL REGIONAL SPEED BOOSTER PROMO PRICE NORMAL PRICE
• Paket basic merupakan paket Internet Only INSTALLATION FEE DISTRIBUTION
XL SATU FIBER NEW VALUE L1 50 Mbps 199.000 199.000 219.000 50,0%
• Harga diatas belum termasuk PPn 11% XL SATU FIBER NEW SMART L1 100 Mbps 274.000 274.000 305.000 45,5%
XL SATU FIBER NEW FAMILY L1 150 Mbps 334.000 334.000 379.000 4,4%
• Harga sewa perangkat ONT/Modem Wifi GRATIS
XL SATU FIBER NEW SUPERUSER L1 300 Mbps 599.000 599.000 679.000 0,1%
XL SATU FIBER NEW ULTIMATE L1 1000 Mbps 999.000 999.000 1.099.000 0,0%
• Harga & benefit speed diatas merupakan harga promo selama 6 bulan, di bulan ke-7 akan Kembali pada
harga normal. (khusus untuk L1, harga coret bukan merupakan harga normal untuk pelanggan, karena
ini hanya bagian dari strategi komunikasi). *(Lihat pada sales script untuk skema harga L1)
List Cities SA Target SA Target Target Target
• Perangkat Entertainment STB Android Box ditawarkan terpisah dari paket basic, dengan menambah biaya iforte Non - Iforte Rev Acquisition ARPU
langganan add on Rp. 40,000/bulan
KOTA DENPASAR 148 474 149,073,608 239,465
• Jika berlangganan add on STB, otomatis akan mendapatkan langganan gratis Vidio Platinum selama 3
bulan. Di bulan ke -4, secara otomatis akan ditambahkan biaya langganan Content Subscription Rp. KOTA PALANGKARAYA 3.346 - 801,348,840 239,465
7,000/ bulan sampai bulan ke-12
 Product Detail Proposition – L1.2

[Inet Only]
New VALUE New SMART New FAMILY New SUPERSUSER
Up to 30 Mbps 50 Mbps Up to 50 Mbps 100 Mbps Up to 75 Mbps 150 Mbps Up to 150 Mbps 300 Mbps
BASIC OFFERING
Kuota Bersama 8 GB Kuota Bersama 15 GB Kuota Bersama 25 GB Kuota Bersama 50 GB
Rp 304.000/bulan Rp 379.000/bulan Rp 459.000/bulan Rp 679.000/bulan
PROMO
L1.2
INSTALLATION FEE (OTC)
Rp 229.000/bulan Rp 304.000/bulan Rp 364.000/bulan Rp 629.000/bulan
Rp. 500,000
Optional STB Optional STB Optional STB Optional STB
Rp. 0 (FREE)
OPTIONALDEVICE RP. 40.000 RP. 40.000 RP. 40.000 RP. 40.000
&
CONTENT

3 Months 3 Months 3 Months 3 Months

Syarat & Ketentuan KPI Achievement – Aug’23

• Promo Khusus hanya untuk Pelanggan Baru (tidak untuk pelanggan yang masuk kategori Re-connect)

• Paket basic merupakan paket Internet Only L1.2 1000

PRODUCT 100,0% PRICE POINT
• Harga diatas belum termasuk PPn 11% XL SATU NEW VALUE 50,0% 229.000
XL SATU NEW SMART 48,0% 304.000
• Sudah termasuk biaya sewa perangkat sewa ONT 30.000/bulan
XL SATU NEW FAMILY 2,0% 364.000
• Harga & benefit speed diatas merupakan harga promo selama 6 bulan, di bulan ke-7 akan Kembali pada XL SATU NEW SUPERUSER 0,0% 629.000
harga normal. (khusus untuk L1.2, harga coret bukan merupakan harga normal untuk pelanggan, karena XL SATU ULTIMATE 0,0% 999.000
ini hanya bagian dari strategi komunikasi). *(Lihat pada sales script untuk skema harga L1)
Aug-23
• Perangkat Entertainment STB Android Box ditawarkan terpisah dari paket basic, dengan menambah biaya
langganan add on Rp. 40,000/bulan TARGET
OLD TARGET SA NEW TARGET SA ARPU
REVENUE ACQUISITION
• Jika berlangganan add on STB, otomatis akan mendapatkan langganan gratis Vidio Platinum selama 3 KOTA PONTIANAK 1.007 1.036 277.071.015 267.443
bulan. Di bulan ke -4, secara otomatis akan ditambahkan biaya langganan Content Subscription Rp.
KAB. PASURUAN 152 157 41.822.040 266.382
7,000/ bulan sampai bulan ke-12
 Product Detail Proposition – L1.5

[Inet Only]
New VALUE New SMART New FAMILY New SUPERSUSER
Up to 30 Mbps 50 Mbps Up to 50 Mbps 100 Mbps Up to 75 Mbps 150 Mbps Up to 150 Mbps 300 Mbps
BASIC OFFERING
Kuota Bersama 8 GB Kuota Bersama 15 GB Kuota Bersama 25 GB Kuota Bersama 50 GB
Rp 304.000/bulan Rp 379.000/bulan Rp 459.000/bulan Rp 679.000/bulan
PROMO
L1.5
INSTALLATION FEE (OTC)
Rp 233.000/bulan Rp 318.000/bulan Rp 369.000/bulan Rp 569.000/bulan
Rp. 500,000
Optional STB Optional STB Optional STB Optional STB
Rp. 0 (FREE)
OPTIONALDEVICE RP. 40.000 RP. 40.000 RP. 40.000 RP. 40.000
&
CONTENT

3 Months 3 Months 3 Months 3 Months

Syarat & Ketentuan KPI Achievement – Aug’23

• Promo Khusus hanya untuk Pelanggan Baru (tidak untuk pelanggan yang masuk kategori Re-connect)

• Paket basic merupakan paket Internet Only L1.5

PRODUCT 100,0% PRICE POINT
• Harga diatas belum termasuk PPn 11% XL SATU NEW VALUE 70,0% 233.000
XL SATU NEW SMART 28,0% 318.000
• Sudah termasuk biaya sewa perangkat sewa ONT 30.000/bulan XL SATU NEW FAMILY 2,0% 369.000
XL SATU NEW SUPERUSER 0,0% 569.000
• Harga & benefit speed diatas merupakan harga promo selama 3 bulan, di bulan ke-4 akan Kembali pada XL SATU ULTIMATE 0,0% 999.000
harga normal. (khusus untuk L1.5, harga coret bukan merupakan harga normal untuk pelanggan, karena
ini hanya bagian dari strategi komunikasi). *(Lihat pada sales script untuk skema harga L1)
Aug-23
• Perangkat Entertainment STB Android Box ditawarkan terpisah dari paket basic, dengan menambah biaya TARGET
OLD TARGET SA NEW TARGET SA ARPU
langganan add on Rp. 40,000/bulan REVENUE ACQUISITION
KOTA BATAM 882 936 242.677.890 259.271
• Jika berlangganan add on STB, otomatis akan mendapatkan langganan gratis Vidio Platinum selama 3
bulan. Di bulan ke -4, secara otomatis akan ditambahkan biaya langganan Content Subscription Rp.
7,000/ bulan sampai bulan ke-12
 Product Detail Proposition – L2
Only AVAILABLE on
OB Area
[Inet Only]
New VALUE New SMART New FAMILY New SUPERSUSER New ULTIMATE
Up to 30 Mbps 50 Mbps Up to 50 Mbps 100 Mbps Up to 75 Mbps 150 Mbps Up to 150 Mbps 300 Mbps Up to 300 Mbps 1 Gbps
BASIC OFFERING
Kuota Bersama 8 GB Kuota Bersama 15 GB Kuota Bersama 25 GB Kuota Bersama 50 GB Kuota Bersama 100 GB
Rp 304.000/bulan Rp 379.000/bulan Rp 459.000/bulan Rp 679.000/bulan Rp 1.099.000/bulan PROMO
L2 Rp 259.000/bulan

Optional STB
Rp 334.000/bulan

Optional STB
Rp 399.000/bulan

Optional STB
Rp 599.000/bulan
Optional STB
Rp 999.000/bulan

Optional STB
INSTALLATION FEE (OTC)
Rp. 500,000
OPTIONALDEVICE RP. 40.000 RP. 40.000 RP. 40.000 RP. 40.000 RP. 40.000 Rp. 0 (FREE)
&
CONTENT

3 Months 3 Months 3 Months 3 Months 3 Months

Syarat & Ketentuan KPI Achievement – Aug’23

• Promo Khusus hanya untuk Pelanggan Baru (tidak untuk pelanggan yang masuk kategori Re-connect)
PROMO PRICE + % Product
Product Name LEVEL REGIONAL SPEED BOOSTER Intallation Fee PROMO PRICE NORMAL PRICE
• Paket basic merupakan paket Internet Only INSTALLATION FEE DISTRIBUTION
XL SATU FIBER NEW VALUE L2 50 Mbps - 259.000 259.000 304.000 80,0%
• Harga diatas belum termasuk PPn 11% XL SATU FIBER NEW SMART L2 100 Mbps - 334.000 334.000 379.000 18,5%
XL SATU FIBER NEW FAMILY L2 150 Mbps - 399.000 399.000 459.000 1,4%
• Harga paket sudah termasuk Harga Sewa ONT/Modem Wifi Rp. 30,000/bulan XL SATU FIBER NEW SUPERUSER L2 300 Mbps - 599.000 599.000 679.000 0,1%
XL SATU FIBER NEW ULTIMATE L2 1000 Mbps - 999.000 999.000 1.099.000 0,0%
• Harga & benefit speed diatas merupakan harga promo selama 6 bulan, di bulan ke-7 akan Kembali pada
harga normal (harga coret).
List Cities SA Target SA Target Target Target
• Perangkat Entertainment STB Android Box ditawarkan terpisah dari paket basic, dengan menambah biaya
langganan add on Rp. 40,000/bulan iforte NON - Iforte Rev Acquisition ARPU
ALL CITIES Except L1 & L3 21,845 7,889 8,860,582,450 275,145
• Jika berlangganan add on STB, otomatis akan mendapatkan langganan gratis Vidio Platinum selama 3
bulan. Di bulan ke -4, secara otomatis akan ditambahkan biaya langganan Content Subscription Rp.
7,000/ bulan sampai bulan ke-12
 Product Detail Proposition – L3
Only AVAILABLE on
OB Area
[Bundling STB]
New VALUE New SMART New FAMILY New SUPERSUSER New ULTIMATE
Up to 30 Mbps 50 Mbps Up to 50 Mbps 100 Mbps Up to 75 Mbps 150 Mbps Up to 150 Mbps 300 Mbps Up to 300 Mbps 1 Gbps
Kuota Bersama 8 GB Kuota Bersama 15 GB Kuota Bersama 25 GB Kuota Bersama 50 GB Kuota Bersama 100 GB
BASIC OFFERING Rp 304.000/bulan Rp 379.000/bulan Rp 459.000/bulan Rp 679.000/bulan Rp 1.059.000/bulan
PROMO
L3 Rp 259.000/bulan Rp 959.000/bulan
+
BUNDLING STB
Rp 334.000/bulan Rp 399.000/bulan Rp 619.000/bulan INSTALLATION FEE (OTC)
DEVICE Rp. 500,000
Bundled Add on STB Bundled Add on STB Bundled Add on STB Bundled Add on STB Bundled Add on STB
Rp. 75,000
RP. 40.000 RP. 40.000 RP. 40.000 RP. 40.000 RP. 40.000

3 Months 3 Months 3 Months 3 Months 3 Months

Syarat & Ketentuan KPI Achievement – Aug’23

• Paket basic merupakan paket yang sudah bundling dengan Entertainment STB Android BOX
PROMO PRICE + % Product
• Promo Khusus hanya untuk Pelanggan Baru (tidak untuk pelanggan yang masuk kategori Re-connect) Product Name LEVEL REGIONAL SPEED BOOSTER Intallation Fee PROMO PRICE NORMAL PRICE
INSTALLATION FEE DISTRIBUTION
XL SATU FIBER NEW VALUE L3 50 Mbps 75.000 299.000 374.000 344.000 98,5%
• Harga diatas belum termasuk PPn 11%
XL SATU FIBER NEW SMART L3 100 Mbps 75.000 374.000 449.000 419.000 1,4%
XL SATU FIBER NEW FAMILY L3 150 Mbps 75.000 439.000 514.000 499.000 0,1%
• Harga paket sudah termasuk Harga Sewa ONT/Modem Wifi Rp. 30,000/bulan
XL SATU FIBER NEW SUPERUSER L3 300 Mbps 75.000 659.000 734.000 719.000 0,0%
XL SATU FIBER NEW ULTIMATE L3 1000 Mbps 75.000 999.000 1.074.000 1.099.000 0,0%
• Harga & benefit speed diatas merupakan harga promo selama 6 bulan, di bulan ke-7 akan Kembali pada
harga normal (harga coret).
List Cities SA Target SA Target Target Target
• Biaya Instalasi Rp. 75,000 dikenakan 1x, muncul pada tagihan pertama
iforte Non - Iforte Rev Acquisition ARPU
• Perangkat Entertainment STB Android Box otomatis sudah ditambahkan dalam paket, dengan menambah
biaya langganan add on Rp. 40,000/bulan (tertagih setiap bulan pada billing)
KOTA JAKARTA UTARA - 150 44,890,845 300,190

• Secara otomatis mendapatkan Bonus langganan gratis Vidio Platinum selama 3 bulan. Di bulan ke -4, KOTA TANGERANG SELATAN - 294 88,251,080 300,190
secara otomatis akan ditambahkan biaya langganan Content Subscription Rp. 7,000/ bulan sampai
bulan ke-12
 KV Material L1

KOTA DENPASAR
KOTA PALANGKARAYA
 KV Material L1.2

KOTA PONTIANAK
KAB PASURUAN
KV Material L1.5

KOTA BATAM
 KV Material L2

ALL CITIES
EXCLUDE L1 & L3
 KV Material L3

ETA: 20 July 2023

KOTA JAKARTA UTARA
KOTA TANGERANG SELATAN
PRODUCT CONFIGURATION ON OWS (POS)

Bundling Product

L1_XL_SATU_VALUE_N
L1_XL_SATU_SMART_N
L1_XL_SATU_FAMILY_N
L1_XL_SATU_SUPERUSER_N Rekan – rekan
L1_XL_SATU_ULTIMATE_N Sales cukup hanya
pilih product
Bundling Product Bundling yang
sudah tersedia
L2_XL_SATU_VALUE_N pada OWS, tanpa
L2_XL_SATU_SMART_N
L2_XL_SATU_FAMILY_N
perlu input
L2_XL_SATU_SUPERUSER_N parameter
L2_XL_SATU_ULTIMATE_N product lainnya
seperti Discount,
Bundling Product Add on.

L3_XL_SATU_VALUE_N
L3_XL_SATU_SMART_N
L3_XL_SATU_FAMILY_N
L3_XL_SATU_SUPERUSER_N
L3_XL_SATU_ULTIMATE_N
 Journey Pricing from Promo to Normal

Basic Plan Promo Discount Final Promo Price Final Promo Price Final Regular Price
Bundling Product Discount Period
Product ID Product Name Basic Plan Price Shared Quota (GB) Fixed Amount Product ID Before Installation After Installation After Promo Period End
L1_XL_SATU_VALUE_N PO_FTTH_FMC_NEW_30MB XL Satu Fiber New Value 30 219.000 8 20.000 PO_DISCOUNT_UPSELL_MNT_20K 6 Months 199.000 199.000 219.000
L1_XL_SATU_SMART_N PO_FTTH_FMC_NEW_50MB XL Satu Fiber New Smart 50 305.000 15 31.000 PO_DISCOUNT_UPSELL_MNT_31K 6 Months 274.000 274.000 305.000
L1_XL_SATU_FAMILY_N PO_FTTH_FMC_NEW_75MB XL Satu Fiber New Family 75 379.000 25 45.000 PO_DISCOUNT_UPSELL_MNT_45K 6 Months 334.000 334.000 379.000
L1_XL_SATU_SUPERUSER_N PO_FTTH_FMC_NEW_150MB XL Satu Fiber New Superuser 150 679.000 50 80.000 PO_DISCOUNT_UPSELL_MNT_80K 6 Months 599.000 599.000 679.000
L1_XL_SATU_ULTIMATE_N PO_FTTH_FMC_NEW_300MB XL Satu Fiber New Ultimate 300 1.099.000 100 100.000 PO_DISCOUNT_UPSELL_MNT_100K 6 Months 999.000 999.000 1.099.000
L1.2_XL_SATU_VALUE_N PO_FTTH_FMC_NEW_30MB XL Satu Fiber New Value 30 219.000 8 20.000 PO_DISCOUNT_UPSELL_MNT_20K 6 Months 229.000 229.000 249.000
L1.2_XL_SATU_SMART_N PO_FTTH_FMC_NEW_50MB XL Satu Fiber New Smart 50 305.000 15 31.000 PO_DISCOUNT_UPSELL_MNT_31K 6 Months 304.000 304.000 335.000
L1.2_XL_SATU_FAMILY_N PO_FTTH_FMC_NEW_75MB XL Satu Fiber New Family 75 379.000 25 45.000 PO_DISCOUNT_UPSELL_MNT_45K 6 Months 364.000 364.000 409.000
L1.2_XL_SATU_SUPERUSER_N PO_FTTH_FMC_NEW_150MB XL Satu Fiber New Superuser 150 679.000 50 80.000 PO_DISCOUNT_UPSELL_MNT_80K 6 Months 629.000 629.000 709.000
L1.2_XL_SATU_ULTIMATE_N PO_FTTH_FMC_NEW_300MB XL Satu Fiber New Ultimate 300 1.099.000 100 100.000 PO_DISCOUNT_UPSELL_MNT_100K 6 Months 999.000 999.000 1.099.000
L1.5_XL_SATU_VALUE_N PO_FTTH_FMC_NEW_30MB XL Satu Fiber New Value 30 274.000 8 41.000 PO_DISCOUNT_UPSELL_MNT_41K 3 Months 233.000 233.000 274.000
L1.5_XL_SATU_SMART_N PO_FTTH_FMC_NEW_50MB XL Satu Fiber New Smart 50 349.000 15 31.000 PO_DISCOUNT_UPSELL_MNT_31K 3 Months 318.000 318.000 349.000
L1.5_XL_SATU_FAMILY_N PO_FTTH_FMC_NEW_75MB XL Satu Fiber New Family 75 429.000 25 60.000 PO_DISCOUNT_UPSELL_MNT_60K 3 Months 369.000 369.000 429.000
L1.5_XL_SATU_SUPERUSER_N PO_FTTH_FMC_NEW_150MB XL Satu Fiber New Superuser 150 649.000 50 80.000 PO_DISCOUNT_UPSELL_MNT_80K 3 Months 569.000 569.000 649.000
L1.5_XL_SATU_ULTIMATE_N PO_FTTH_FMC_NEW_300MB XL Satu Fiber New Ultimate 300 1.099.000 100 100.000 PO_DISCOUNT_UPSELL_MNT_100K 3 Months 999.000 999.000 1.099.000
L2_XL_SATU_VALUE_N PO_FTTH_FMC_NEW_30MB_2 XL Satu Fiber New_2 Value 30 274.000 8 45.000 PO_DISCOUNT_UPSELL_MNT_45K 6 Months 259.000 259.000 304.000
L2_XL_SATU_SMART_N PO_FTTH_FMC_NEW_50MB_2 XL Satu Fiber New_2 Smart 50 349.000 15 45.000 PO_DISCOUNT_UPSELL_MNT_45K 6 Months 334.000 334.000 379.000
L2_XL_SATU_FAMILY_N PO_FTTH_FMC_NEW_75MB_2 XL Satu Fiber New_2 Family 75 429.000 25 60.000 PO_DISCOUNT_UPSELL_MNT_60K 6 Months 399.000 399.000 459.000
L2_XL_SATU_SUPERUSER_N PO_FTTH_FMC_NEW_150MB_2 XL Satu Fiber New_2 Superuser 150 649.000 50 80.000 PO_DISCOUNT_UPSELL_MNT_80K 6 Months 599.000 599.000 679.000
L2_XL_SATU_ULTIMATE_N PO_FTTH_FMC_NEW_300MB XL Satu Fiber New Ultimate_300 1.099.000 100 100.000 PO_DISCOUNT_UPSELL_MNT_100K 6 Months 999.000 999.000 1.099.000
L3_XL_SATU_VALUE_N PO_FTTH_FMC_NEW_30MB_2 XL Satu Fiber New_2 Value 30 274.000 8 45.000 PO_DISCOUNT_UPSELL_MNT_45K 6 Months 299.000 374.000 344.000
L3_XL_SATU_SMART_N PO_FTTH_FMC_NEW_50MB_2 XL Satu Fiber New_2 Smart 50 349.000 15 45.000 PO_DISCOUNT_UPSELL_MNT_45K 6 Months 374.000 449.000 419.000
L3_XL_SATU_FAMILY_N PO_FTTH_FMC_NEW_75MB_2 XL Satu Fiber New_2 Family 75 429.000 25 60.000 PO_DISCOUNT_UPSELL_MNT_60K 6 Months 439.000 514.000 499.000
L3_XL_SATU_SUPERUSER_N PO_FTTH_FMC_NEW_150MB_2 XL Satu Fiber New_2 Superuser 150 649.000 50 60.000 PO_DISCOUNT_UPSELL_MNT_80K 6 Months 659.000 734.000 719.000
L3_XL_SATU_ULTIMATE_N PO_FTTH_FMC_NEW_300MB_2 XL Satu Fiber New Ultimate_2 300 1.059.000 100 100.000 PO_DISCOUNT_UPSELL_MNT_100K 6 Months 999.000 1.074.000 1.099.000
Thank You