3 TIPS

TO BOOK MORE
WEDDING
FILM CLIENTS

BY
MATT “WHOISMATT” JOHNSON
Hey friend,

Thank you so much for downloading this free guide! If you are a wedding
filmmaker like me that is always looking for new ways to improve your
business and marketing skills, I made this for you.

In this short guide, I want to break down for you 3 quick tips that you can
use to improve your client booking rate for wedding films.

THESE ARE PRACTICAL STEPS THAT YOU CAN IMMEDIATELY IMPLEMENT IN

YOUR BUSINESS TO BOOK MORE WEDDINGS!

I’ve used these techniques for years and have had great success with
them. Ready to make some quick changes with big results? Keep reading!

MATT “WHOISMATT” JOHNSON

Wedding Filmmaker & Beard Enthusiast
WhoisMatt.com
 TIP #1

Re-Think
Your
Contact Form
 Let’s start with one of the first ways a couple will begin interacting with you:
your website. Your website is where a potential couple will see your work
and reach out to you, so anything you can do to enhance their experience
on your website is huge!

For my website, I made one small change to my contact form that has
dramatically improved the quality of my emails from wedding couples,
and this is something that you can implement on your website immediately
as well.

Here is the generic default contact form that comes with most websites,
that says something like:
TIP #1 RE-THINK YOUR CONTACT FORM

Pretty boring, right? Let’s re-think this to turn it into something that will set
a creative tone with your couples and automatically generate a better
connection with them from the start.
 Here’s what I did:

I changed my contact form from the generic “Your Message” to “Tell us

about you two! How did you meet and fell in love? What do you like about
our films? Plus any other details you want to tell us about your wedding.”

This simple change has had MASSIVE results, causing a dramatic increase
in the amount of unique stories that I hear from my couples about their
relationships. Brides and grooms are spending time writing out multiple
paragraphs about their vision for their wedding day, and this sets the tone
for the relationship that I would like to build with them as their videographer.

This easy modification to my contact form has

TIP #1 RE-THINK YOUR CONTACT FORM

also resulted in a drastic decrease in the “Send

Pricing” emails that many videographers, PERSONAL
myself included, are often used to receiving.
Instead, I get paragraphs of relationship stories
CONNECTIONS
and details about the couple’s upcoming LEAD TO BOOKINGS
wedding day.

If your contact form doesn’t ask a couple to share about themselves,

oftentimes the couple will default back to talking numbers like your price,
hours of coverage, etc., but if you guide your couples from the start to begin
telling you about their relationship and story, you can build a connection
with them and have a much greater chance of booking them and filming
their wedding.
 TIP #2

Ride the
Wedding Hype
Train
 This second tip is going to require a bit more work on your part than just a
simple contact form modification, but I promise the results are worth it! In
the days and weeks immediately following a wedding that you’ve filmed,
your couple is going to be riding a wave of adrenaline, excitement, and
energy. This is commonly referred to as the “Honeymoon Period”, and
many couples look back on this as one of the happiest times of their lives.
They are HYPED!

What most videographers don’t think about though, is that all of the
couple’s wedding guests that attended their wedding are also riding this
wave of excited energy as well. The wedding is over but these guests are so
overjoyed for their friends, they just attended
a beautiful ceremony, and they want to
remember these happy moments and feelings.

WEDDING GUESTS
What if there was a way for you to capitalize
on this post-wedding hype of your couples
ARE JUST AS HYPED
and their wedding guests? What if you could AS THE COUPLE!
ride this wedding hype train to more bookings?
TIP #2 RIDE THE WEDDING HYPE TRAIN

Successful wedding photographers figured out how to do this a long time

ago, but not many videographers are doing it! Pay attention next time you
film a wedding and note how quickly the photographer has uploaded
photos from the wedding. A wise photographer will get home the night of
the wedding, edit a few photos, and have them posted online the next day
for the couple to share and tag their wedding guests.
 Surprisingly though, not many videographers have figured out what
many photographers know for a fact: Your wedding couples - and just as
importantly, their wedding guests - want to see moments from the wedding
as soon as possible! Without fail, some of these guests will be getting married
themselves and will get in touch with you to film their wedding too.

I hear you now thinking, “Matt, photographers have it easy! They can edit
a few photos in minutes and have them uploaded and ready to go! Video
editing requires so much more work!”

To be clear, I am not saying you need to edit an entire wedding film

overnight. I’m not even saying you need to have a teaser trailer for the
wedding done the next day, but you should
be aware of this post-wedding hype and
be ready to capitalize on it in any way that OFFER A TEASER
you can.
TRAILER 2 WEEKS
For my business, I realized that I needed to AFTER THE WEDDING
deliver something faster than the wedding
film that would sometimes take me months
to edit. Instead, I began offering a teaser trailer that I would deliver within 2
weeks of the couple’s wedding . This was enough time for me to edit a short
video, but still quick enough to capitalize on all of the wedding day hype
that was fresh in the couple and guest’s memory.

When I started creating these wedding teasers and couples began sharing
them, I saw immediate results, with multiple inquiries from wedding guests
that had attended the weddings that I had filmed!
TIP #2 RIDE THE WEDDING HYPE TRAIN

You can easily do the same thing that I did and begin creating videos soon
after the wedding day to ride this hype train and get more bookings too.

BONUS TIP
I prefer to send my wedding couples a video download link and have them
upload their wedding films directly to their own Facebook & Instagram
pages. This results in significantly larger engagement and more opportunities
for bookings. I made a YouTube video breaking this technique down that
you can watch for free. :)
 TIP #3

Don’t Forget
to Ask
for Referrals
 This tip is simple: After you deliver a wedding film to a couple, ask them
to refer you to their friends that are getting married. You can file this tip
under the “obvious” category, but I have been surprised by how few
videographers do it!

The psychology behind this tip and tip #2 is the same in that one of the most
powerful ways to get bookings is to be recommended via word of mouth.
Tip #2 has a couple sharing your work and saying how much they love it.
This tip is about the couple going even further than that and telling their
engaged friends that they should hire you.

You have to ask your couples to do this though!

Remember they just got married, they have so
many new things to think about, they will be
FILE THIS TIP UNDER
distracted and busy and not thinking about “OBVIOUS” BUT SO
their videographer. But when you deliver their
MANY PEOPLE DON’T
film, if you include a nice note about how
much you loved filming them and ask them to DO THIS!
consider referring you to their friends that are
getting married, this is different!

By asking for them to refer you, suddenly you are at the forefront of their
mind. They are thinking through all their relationships and considering who
they know that is getting married. Does that friend or relative of theirs
getting married have a videographer? They should mention you next time
they talk to them.
TIP #3 DON’T FORGET TO ASK FOR REFERRALS

This is so simple, but sometimes the most powerful techniques are.

 Time to
Book More
Clients!
 By making a simple change to your contact form, prioritizing quick edits to
ride the post-wedding hype, and taking the time to ask your couples for
referrals, you should see new bookings roll into your inbox very soon.

These three tips have just scratched the surface of things you can do to
improve your wedding filmmaking business.

As I learn more about all aspects of wedding filmmaking, I want you to

learn too. That’s why my YouTube Channel, Website, and Facebook
Group have hundreds of videos and articles showing you how to improve
your filmmaking and editing skills, run your business better, and grow as a
wedding filmmaker.

No matter where you are in your filmmaking

journey, I hope that I will be able to help
you out. LEARN MORE
whoismatt.com
matt@whoismatt.com
If you ever need anything, I’m only an email
whoismattcom
away. Please feel free to get in touch! whoismatt
whoismatt
Warmly,
Matt “WhoisMatt” Johnson
TIME TO BOOK MORE CLIENTS