SCHOOL OF WESTERN SYDNEY UNIVERSITY

ASSIGNMENT COVER SHEET

STUDENT DETAILS

Student name: Tang Ha Ngoc Thao Student ID number: 22118701

UNIT AND TUTORIAL DETAILS

Unit name: Customer Insight Unit number: CI-T124WSB-2

Tutorial group: Tutorial day and time: Thurs, 12:00 - 15:15
Lecturer or Tutor name: Ms. Huynh Ba Chan Nhu

ASSIGNMENT DETAILS

Title: Designing a Questionnaire

Length: 1358 words Due date: Mar 3rd, 2024 Date submitted: Mar 3rd, 2024
Home campus (where you are enrolled): 196 Tran Quang Khai Street, Tan Dinh Ward, District 1

DECLARATION

I hold a copy of this assignment if the original is lost or damaged.

I hereby certify that no part of this assignment or product has been copied from any other student’s work or
from any other source except where due acknowledgement is made in the assignment.
I hereby certify that no part of this assignment or product has been submitted by me in another
(previous or current) assessment, except where appropriately referenced, and with prior permission
from the Lecturer / Tutor / Unit Coordinator for this unit.
No part of the assignment/product has been written/produced for me by any other person except
where collaboration has been authorised by the Lecturer / Tutor /Unit Coordinator concerned.
I am aware that this work will be reproduced and submitted to plagiarism detection software programs for
the purpose of detecting possible plagiarism (which may retain a copy on its database for future
plagiarism checking).
Student’s
signature: Thao
Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above declaration has not
been signed.

ARO 00380 08/15

 Questionnaire for Chef's Charisma

Dear respondent,

Firstly, this survey is conducted by the research team of Western Sydney University to
measure customers’ satisfaction with Chef's Charisma's service, specifically tangible and
intangible features. This will help us enhance our service methods to provide customers with
the best experience.

We extremely appreciate your time to answer this survey with 5 main sections. Most of the
questions in our questionnaire are designed to be as brief as possible so as not to take up
many customers' time, particularly this survey took about 10 minutes to implement.

Furthermore, this questionnaire required high accuracy because it directly affects your dining
experience at our restaurant. Therefore, make sure you read the question carefully and answer
based on your actual knowledge. Besides, we guarantee that all your answers will be strictly
managed, and any information you provide will be used for internal purposes only.

Please feel free to contact us when you need further information for this survey. Finally, we
once again sincerely thank you for your participation in this study, which will help our
business deeply understand your desires and expectations to make a better improvement.

Sincerely,
Chef's Charisma Restaurant.

Section 1: Screening question

Please tick the box when choosing.
1. Are you living in Western Sydney area?
Yes
No

2. Have you ever visited a Chef's Charisma Restaurant?

Yes
No (discontinue this survey)

3. When was the last time you came to our restaurant?

Yesterday
A few day ago
Last week
Few month ago
More than a years (discontinue this survey)
4. What types of ways do you mostly use Chef's Charisma's product?
Dine in
Take away
Make the order through app (discontinue this survey)

Section 2: Warm-up
Please tick the box when choosing.
5. How often in the last 12 months have you been Chef's Charisma?
Rarely
Daily
Weekly
Monthly
This is the first time

6. How did you know about Chef's Charisma Restaurant?

Social platform
Friends/Family/Relatives
Television ad
Magazine
Billboard

7. Which was the reason that you chose to use dishes at our restaurant?
Meeting family/friends
For work (such as: meeting clients, etc.)
Casual dining
Other:______

Section 3: Physical environment & Food

In this section, there are some different statements about physical features of the restaurant
(such as: parking, dining areas, rest rooms, seating arrangements, location, food) that are
relevant to your individual experience(s). To measure your satisfaction, we use the scale
below from 1 - 5 to present your level of agreement or disagreement with each statement.

1 2 3 4 5
Strongly Disagree Neutral Agree Strongly
Disagree Agree
 1 2 3 4 5

Parking areas

1. Always have available parking spots

2. Convenient parking location to move inside the restaurant.

3. Spacious parking lot, easy to access

4. There is no staff guide, allocate parking spot for customer during

peak-time

Dining areas

5. The restaurant is clean and cozy

6. The restaurant atmosphere is a bit noisy & bustling

7. Soothing & relaxing music

8. The dining area is adorable designed by a harmonious

combination of light, decorative objects and colors.

9. Dining substances are always shiny

10. The temperature moderate (not too hot, not too cold) for a
restaurant dining experience

11. The restaurant also offers dining rooms for private or

professional events.

12. The lighting in dining areas is mild to create a luxury ambience

which is enjoyable to serve the dish.

Rest rooms

13. The restaurant is all tidy.

14. The bathroom has full amenities (such as soap, hand dryer,
mouthwash, paper towels, etc.).

15. The bathroom is bright and ventilated.

16. The restaurant's location and sign were easy to recognize.

Seating arrangements

17. The distance between seating arrangements was suitable for

privacy and comfort.

18. The seats feel uncomfortable.

 19. The restaurant has a variety of seating such as table, bar seating,
etc.

20. The seating table was suitable for both solo or large groups.

Location

21. The restaurant's location is convenient and spacious.

22. The restaurant design and sign are impressive to easily see from
afar.

1 2 3 4 5

Food presentation

14. There are many choices of dishes because of the variety of food on
the menu.

15. The menu is easy to understand (even for those who do not know
about South Asian food).

16. The presentation of the dish could be better.

Quality of food

17. The ingredients used in the food are always fresh and delicious.

18. The dish was cold.

19. The food has large portions and is suitable for the price.

20. The dish was great and tasteful.

21. The food matches the pictures and descriptions on the menu.

22. The drink tasted good and was decorated beautifully.

Section 4: Services evaluation

In section 3, we would like to know how you feel about the services of our Chef's Charisma
Restaurant. Below, there are still some different statements related to staff, speed and quality,
and quality of services to measure your satisfaction and find out our own weaknesses to
improve by using the scale below from 1 - 5 to present your level of agreement or
disagreement with each statement.
 1 2 3 4 5

Speed and quality

Staff are always ready to serve and receive orders from customers
immediately when they settle at the table.

Orders are always executed quickly and accurately, even in peak hours.

Staff have knowledge about the food they serve to make some
recommendations on what dishes are suitable for customers.

The staff always repair customer's problems generously and quickly.

The reservation service is convenient, easy and fast.

Effort towards a special request

Staff are always attentive and comply with guests' special requests.

After customers have finished enjoying their meals, staff always care to
ask about customers' feelings and always nicely accept all
recommendations.

Making customers feel special

Staff are always friendly and welcoming to customers.

While dining at the restaurant, the staff always respect customers'

personal space.

Anticipation of customer needs and wants

Staff are ready to help and assist instantly when they see customers
showing signs of needing help.

Staff is always flexible to meet customer needs instead of strictly relying

on rules.

Customer’s best interest at heart

The restaurant always has party organizing services, or ordering flowers

for customers when they need without charging.

The restaurant provides clear and accurate information about wait times
and reservations.

The prices at the restaurant are as reasonable as the services which they
provide.
Section 5: Net promoters
This section will help us know generally about your satisfaction with Chef's Charisma
Restaurant and calculate your level of advocator by choosing ONE number from the scale 1 -
10 below.

Not likely Neutral Extremely likely

1 5 10

1. How was your overall satisfaction with the restaurant's services?

1 2 3 4 5 6 7 8 9 10

2. How likely were you to come back and dine in at Chef's Charisma restaurant?

1 2 3 4 5 6 7 8 9 10

3. How likely would you recommend our restaurant to your

friends/family/acquaintances?

1 2 3 4 5 6 7 8 9 10

4. Would you rate our restaurant 5 stars on social networking sites?

1 2 3 4 5 6 7 8 9 10

Section 6: Demographic
Finally, please respond to the demographic questions below. That will help us have a deep
understanding of the behavior of each segment of customers to improve our service.

1. What is your gender?

Male
Female
Prefer not to say

2. What age group are you in?

Under 19
20 - 35
36 - 50
 Higher 50

3. What is your occupation?

Employed (full-time)
Employed (part-time)
Student
Unemployment

4. What is your average monthly income? (optional)

_____________________________

5. How often do you dine out in a month?

Daily
1 - 2 times
3 - 4 times
More than 4 times.

6. What is your marriage status?

Single
Married with children
Married without children

7. How much is the cost of a meal that you are willing to pay?
Under 50 AUD
51 - 100 AUD
100 - 200 AUD
Higher than 200 AUD

8. Who often did you go with to Chef's Charisma Restaurant?

Family
Friends/Colleagues
Clients
Other:____

We sincerely thank you for taking your valuable time to complete this survey. Your answers
are valuable for us to be able to develop better to improve our weaknesses and meet your
wishes. We hope you had a delicious meal at Chef's Charisma Restaurant and hope to see you
soon.

Survey complete.