Proposed Activities

Activities
Press Conference at
Brave Fight Week
Sportel Bali
Brave MMA Festival at
(TV, print, online)
Tenis Indoor Area

Fight Card
Release

Initiate Road to Brave

Ramadan,
Marketing Gathering for
Idul Fitri
Next Brave

Feb Mar Apr May Jun July Social Media Activities

and Community
Sponsorship Engagement
Re-activate
and Tennant
Social Media
Package
Release

Start Video Teaser Start Ticket Selling Pre-Event Post-Event

Start Content Marketing Performance Video Content Amplification
(Influencer) Marketing (Influencer, Ads) (Influencer, Media
(Ads Placement) Release)
Short Term Activities | February 2023
Activities
1. Restart Brave CF Indonesia awareness through social media;
a. Instagram, reactivate existing page. Increase activities for reach and engagement, since
the followers already at a good number, at 24k followers.
b. Tiktok, join the crowd as Tiktok is very hype in Indonesia (approximately 95 mio users in
2022).
2. Drive awareness through press activities on Sportel Asia (Bali, 23-24
February 2023)
a. Brave CF booth activity highlight to social media/content;
b. Press/media gathering for Brave CF during the event;
c. Media release and monitoring after the press/media gathering.
Social Media

Content Notes

1. Short Video (Reels)

a. From Brave CF library
1. Total up to 3 content/day
b. Indonesia own production with
on regular moment;
local content
Instagram 2. Carousel (image from Brave CF Library or
2. Response management 1-2
hour during working hour
local content)
and working day
3. Single Image (image from Brave CF
Library or local content)

1. Short Video from Brave CF library 1. Total up to 3 content/day

2. Short Video from Indonesia own on regular moment;
Tiktok production with local content 2. Response management 1-2
3. Live hour during working hour
and working day
Social Media at Sportel Asia

Content Notes

1. Short Video (Reels)

1. Total up to 10
a. Highlighting Brave CF booth at
content/day on Sportel
Sportel Asia (daily)
Asia;
Instagram b. Highlighting Brave CF press/media
2. Response management 1-2
gathering (after event video)
hour during working hour
2. Story (image from Brave CF booth
and working day
activities and press/media gathering)

1. Short Video (Reels)

a. Highlighting Brave CF booth at 1. Total up to 3 content/day
Sportel Asia (daily) on Sportel Asia;
Tiktok b. Highlighting Brave CF press/media 2. Response management 1-2
gathering (after event video) hour during working hour
2. Live during Brave CF press/media and working day
gathering
Social Media at Sportel Asia
Production Team:

1. Strategic Director (1 person)

2. Social Media Officer (1 person)
3. Videographer, Editor (1 person)
4. Photographer (1 person, local from Bali)
5. Drone Pilot (1 person, local from Bali)
Press Gathering at Sportel Asia
Our scope of work:

1. Media invitation (targeting 30 local and national media: online, offline

media)
2. Media liaison officer
3. Press Gathering moderation (MC and moderator)
4. Venue coordination
5. F&B arrangement
6. Media release for non-attending media