WHAT IS IT?

BASIC PROCESS IN
OBSERVATIONAL FACTORS THAT ENHANCE
- Albert Bandura and Walters introduced the PERFORMANCE :
LEARNING :
principles of social learning in early 1960s
1. Attentional process 1. Vicarious reinforcement
- People learn and by watching and copying
others. 2. Retention process 2. Direct reinforcement

- Learners can acquire new behaviors and 3. Production process 3. Self efficacy
knowledge through models - Enactive experiences
4. Motivational process
- Vicarious experiences
- Verbal persuasion
- Physiological state
CHARACTERISTICS OF THE MODEL :
SOCIAL COGNITIVE
THEORY
- More effective to have a model that is
similar in sex or age or attitude with the
observer
CHARACTERISTICS OF THE
RELAPSE MODEL
OBSERVER : RELAPSE MODEL
RELAPSE PREVENTATION
- Need to be able to process the information FACTORS :
STAGES (BROWNELL &
and retain the imformation effectively
- Individual and intrapersonal COLLEAGUES, 1986) :
CHARACTERISTICS OF THE factors
1. Motivation and commitment
MODELLING PRESENTATION :
- Social and environment
2. Initial behavior change
- Live models are more effective than factors
symbolic models 3. Maintenance as a trainer
- Physiological factors