Support causes you belong to, through voices you believe in.

UBUNɅTION About

What means UBUNɅTION Our Mission

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UBUNɅTION Business Concept Pitch

Problem

Online donation platforms typically target

older generations with celebrity
endorsements and raffles, leaving a gap in ● Founded in 2015 ● Founded in 2012
the market for the younger generation and ● Total Funding: $127M
untapped technological potential. ● Revenue: >$1B
● For Charites raised:
● Target Groups 45+ $150M for more than
400 charities
● Some only give 15-30% for charity

● The experience of the person who

donates money is poor

● The donator doesn’t have any community

participation experience

● Their business model is considered

gambling and is therefore regulated
x u ry h o u s e s , c a rs a nd
Omaze ruffles lu e to support charity
celebrity experienc

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UBUNɅTION Business Concept Pitch

Opportunity

We studied companies like Omaze UBUNɅTION will be the worldwide Next-Gen-

experience engaging with celebrities and
generating high revenue for charity
causes.
Version. We will follow the best tactics from
companies like Omaze and optimize them for
the new generation.

Omaze UBUNɅTION

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UBUNɅTION Business Concept Pitch

Solution

UBUNɅTION is dedicated to helping charity

foundations around the world to do digital
fundraising within a new generation and
motivate the new generation to "do good" with
a language they understand and the technology
they use.
We work with NGOs and help with digital
fundraising by building a digital collection that
represents the charity and the issue and then
"give it out" through our platform.

For each specific amount donated, we give the user a collection

image secured on the blockchain. This serves as confirmation of the
donation and automatically takes part in raffles of rewards after the
campaign.

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UBUNɅTION Business Concept Pitch

The model has been already proven!

Not only does Omaze’s or VIPrize’s example show that the charity prize raffle model works
but charity fundraising with digital collectibles already launched successful campaigns.
BUT there is no global brand/platform that is top of mind for digital celebrity charity
campaigns with a community around it.

● Reese Witherspoon has partnered with World of Women (a
collection of 10,000 NFTs by women artists)
● Shaq raised $2 million for underserved kids' NFT collection
● Paris Hilton released an NFT collection for Meals on Wheels.
“It’s an entirely new way of interacting with your fans, almost
like player cards in the digital age. For me, it’s all about
making my fans happy while supporting children suffering
from debilitating sickness who are helped by the Foundation.”
- Toni Kroos

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UBUNɅTION How it works

How it works

Each campaign has so-called We create a collection

After the Campaign
01 04 ends or “sell-out” we
"voices" or ambassadors who of limited Digital
will raffle among all
publicly promote the campaign Collectibles
(secured on the blockchain) “donors/holders”
and donate "rewards". rewards and gifts from
the “voices”
02 Fans donate and
receive a digital 05 We can also have
collectible for every limited high-prized
donation Digital Collectibles
Maik Franz where the reward is
German football
player & one of guaranteed
our voices
03 "Voices" promote the
campaign with a
customized
collectible

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UBUNɅTION How it works

Our Launch Campaign Example

We Love Football Academy (WLFA).

Raising 60.000$ for upgrading the current WLFA
housing to fit in more rooms, kitchen, and kids.

Campaign Metrics

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UBUNɅTION How it works

Digital Collectible as a Viral Tool

Donors can demonstrate their support by sharing their digital collectibles on

social media, effectively attracting more supporters to the cause and our
platform.

The old generation said

“Do good and don’t
talk about it”
and the new generation is
all about
“do good and spread
the word”

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UBUNɅTION How it works

Business Model

We take 20% of every donated amount that reaches us and use it to build
the campaign, and the collection, do marketing, and run the platform.
The remaining 80% is paid out by us to the NGO.
Royalties and Commission Partnerships for long term revenues.

Initial Campaign to build the

Community

Initial campaign Royalties collectibles re-sell Commission Partnerships

80% 20% 50% 50% 20% 80%

Charity Commission Charity Our Commission Charity Our commission

We give 80% to charity and take When collectibles are re-sold by When partnering with others to
20% as a commission to cover the the Holder, we take 50% monetize our community (e.g.
costs commission from the royalties eCommerce) we take the major
(e.g. 5%) part from the generated revenues

The celebrity will engage them in

additional activities to increase the
awareness and generate more revenue
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UBUNɅTION How it works

Platform

Strategic partnership for

donations and digital
assets licensing
We have developed the platform with
https://license.rocks/ which has solid experience in
building high-scale and high-security platforms for
Digital Assets secured on the blockchain.

The platform will be easy to use for all users and

include payment methods and a CRM.

We use Polygon Blockchain for our digital

collectibles (NFTs) because it is energy efficient
and aligns with our sustainability strategy.

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UBUNɅTION Market

Market Potential

The global online donation market for

charities was valued at USD 327.15 billion
in 2022 and is expected to reach USD
554.18 billion by 2028, at a CAGR of 9.18%*.

$554.18B
in 2028

Sources 9.18% CAGR

https://www.businessresearchinsights.com/market-reports/online-
fundraising-tools-market-104704
https://doublethedonation.com/nonprofit-fundraising-statistics/

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UBUNɅTION Market

Market Potential

We operate where 2 big markets overlap and leverage the

growing blockchain and NFT Industries.

NFT Market is super-early

and despite of a slow down is
forecasted to become huge
The global non-fungible token
market size is expected to reach
$327B $11.6B $211.72 billion by 2030, growing at a
CAGR of 33.9% from 2022 to 2030,
NFT Trading Volume
according to a report by Grand View
Online Donation Market 2022 YTD 2023 Research, Inc.
NFT sports collectibles ONLY forecast
to reach US$92bn in ten years’ time*
.
Our donors will hold our digital
collectible as NFTs.
We have multiple monetization
options to give benefits to donation-
NFT-holders and grow with the
market.

*https://www.sportspromedia.com/news/sports-
memorabilia-2022-2032-value-growth-nft-nba-top-shot-
market-decipher/
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 UBUNɅTION Market

Stakeholders & Benefits

Charity Foundation (NGOs)
Fans &
Enable to digital fundraise
donations within a new target Donators
group by raising awareness Motivated to support causes
and receiving donations. they belong to, through voices
they believe in and becoming
part of a community of good.
Voices
(Athletes/Celebrities/
Influencers) Brands
Positioning as someone who
Increasing positive image by
supports charity. Raise funds and
supporting and rewarding
awareness for their own cause or
donors.
a cause they believe in.

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 UBUNɅTION Team

Team

Experienced Team with +20 years in Digital/Startups/Entertainment/Web3

Heissam Hartmann Cassia Tofan Sara Stamatovic John Dressler Jareiq "JQ" Kabara
CEO & Founder Head of Content & Social Media Head of Graphic Design Partnerships Creative & Brand

● 20+ years of experience ● Founder of Glass Slipper ● Sara is a Certified ● John helps us in ● In the past 15 years, I've
in Digital and startups. Media Professional Graphic approaching and managing worked in music and
● Launched and ran Charity ● Worked on several NGO, Designer, Game potential Charity & Voices music tech, handling
Auctions for eBay Charity, and Web3 Social Designer, and Full Stack Partnerships. A&R, Brand Marketing,
Media Campaigns Developer with more than ● He notably contributed to and Creative Strategy.
● Founder of „Volojoy“ for 12 years of experience.
personalized celebrity ● She joined UBUNɅTION the AMANO Group and co- ● clients included global
messages to lend her content ● Master of Technology founded Axietainment, icons such as Janet
creation and social media from Harvard University where he managed Jackson, Adekunle Gold,
● Helped companies to do scholarships for the Teyana Taylor, Dick Clark
partnerships with sports & expertise to the dynamic ● Master of Fine Arts from
web3 community. Otis College of Art and pioneering Web3 play-to- Productions, Sony Music
entertainment artists & earn game, Axie Infinity. Entertainment, EMI
brands Design
Record, and Universal
Music Group.

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 UBUNɅTION Team

Team

Experienced Extended Team with +20 years in Digital/Startups/Finance/Legal/Web3

Christian Reinhardt Nataliia Andreieva
Board of Directors Head of Accounting
● Managing Partner ● Nataliia Andreieva has a
AdAstra Capital LLC long-lasting, proven track
● Formerly: Executive record as an Accounting
Specialist.
Director Bank Julius Baer
& Co. AG ● Co-Founder Alpinum
● Formerly: Vice President Accounting AG
Credit Suisse (Schweiz) ● She holds a Master's
AG degree in Corporate
● Expansive Network to Finance from Taras
Family Offices and Art Shevchenko National
Scene University of Kyiv and a
Fiduciary certificate from
KV Business School
Zurich.
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Thomas Hügi
Legal Advisor
● Thomas Hügi brings
extensive general
management experience with
a strong legal background,
encompassing M&A,
financing, structuring,
strategy, and organization.
● Partner Lexarte AG.
● Former Executive Director
Infront Sports & Media AG.
Yves Maeder Dirk Weyel Michael Stephanblome
Advisor & Business Angel Advisor Advisor
● Google AT & CH ● Co-Founder & CEO at ● Venture Partner at Eight
● Former MD Ricardo.ch fanzone.io Roads
● Chairman of the ● Digital Leader at World
● Former Head eBay.ch
Supervisory Board at Economic Forum
● Over 20 years of e- European Games Group
commerce and leadership ● Member of the Advisory
AG Board at Hubert Burda
experience in both
traditional manufacturing ● Founder Stryking Media
Entertainment sold to
and pure-player ● Go-to-Market and Online
companies. Animoca Brands Marketing Expert
● Founder of Frogster
Interactive sold to
Gamerforge AG
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UBUNɅTION Plans

Timeline

First Campaign:
Announcement We Love Football Academy
UBUNɅTION (NGO Cape Town)

July 2023 October 2023

May 2023 August 2023 January 2024 / February 2024

Company Founders More Campaigns

"UBUNTU Badge Drop coming
NATION AG" in
Switzerland/Zug
incorporated

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UBUNɅTION Plans
Financial Projection

● Expanding our charity campaigns through diverse

partnerships and running simultaneous campaigns is key
to our scalable model. Like Omaze, with $100 million in
annual revenues, we grow our donor base and enhance
cross-selling opportunities.

● We begin with a 20% donation commission, driving initial

revenue through concurrent campaigns and marketing.
Beyond this, we explore affiliate partnerships with token-
gated services and digital badge-linked rewards for
secondary market sales, diversifying our income.

● To accelerate growth, we can introduce self-managed

campaigns with reduced commissions and potentially
offer a B2B white-label solution for large organizations.

● First Campaigns launched Q4/23 for proof of concept

● Additional Liquidity generated by the „UBUNɅTION

Founders Collection“

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UBUNɅTION Ask

Investment Ask – pre-seed round

500K* convertible loan with a

cap/discount on the future
capital increase round
The funds will be used to expand the platform and launch multiple charity
campaigns including marketing.
*75k of 500k already closed and open to considering additional investments beyond this threshold.

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 Let's build together the
largest platform for good,
Heissam Hartmann empowered by a global
Founder & CEO community who are
united to seek change
Email: heissam@ubunation.com
WhatsApp: https://wa.me/491723259489
towards a better world.
Mobile: +491723259489

www.ubunation.com