NAIKE

MOSHI

PERSONAL BRAND VS
BUSINESS BRAND

@Naike Moshi | IG @naikelli

 NAIKE
MOSHI

I was recently asked during my speaking engagement which

brand should I focus on, building a personal brand or business
brand? Both?

which one works best for you if not both.

PERSONAL BRAND VS BUSINESS BRANDS

@Naike Moshi | IG @naikelli

 NAIKE
MOSHI

company brand to foster trust and credibility. So, let’s go

PERSONAL BRAND VS BUSINESS BRAND

1. Personal branding entails 1. A business Brand is built

building a business around around an identity you
your personal identity: your create for your business. It
name, face, personal could be your business
experiences and expertise. name, represents your logo

@Naike Moshi | IG @naikelli

 NAIKE
MOSHI

2. Connects with your 2. When it comes to busi-

audience easily. People ness brand, you don’t know
do connect with people. who is behind the brand. It’s
hard to connect and get

their trust when operating

as a faceless company

@Naike Moshi | IG @naikelli

 NAIKE
MOSHI

PERSONAL BRAND VS BUSINESS BRAND

3. When it comes to person- 3. When it comes to busi-

al branding,You can talk ness brand,You only talk
about your experiences,
expertise and products
business

4. A personal Brand is built 4. A business Brand is built

around YOU- your interest, around the identity of your
business

@Naike Moshi | IG @naikelli

 NAIKE
MOSHI

PERSONAL BRAND VS BUSINESS BRAND

5. Personal brands are 5. Business Brands are not

It is easy to adjust
experimenting. When you
to experiment with your want to change your
or products, you

@Naike Moshi | IG @naikelli

 NAIKE
MOSHI

PERSONAL BRAND VS BUSINESS BRAND

6. It is easy to establish a 6. It easy hard to establish a

connection with clients connection with potential
clients- Its hard for people
to associate with you or feel
they know and trust you.

That’s why we see many

businesses are trying to
humanize their brands

@Naike Moshi | IG @naikelli

 NAIKE
MOSHI

PERSONAL BRAND VS BUSINESS BRAND

7. A personal brand can't exist 7. A business Brand can exist

without you. You can
outsource some of the tasks
needs your input and assignments

8. A personal Brand goes 8. A business Brand focuses on

deeper, it shows more about products
history, where
they come from, who they
are, expertise, experience,
opinions etc

@Naike Moshi | IG @naikelli

 NAIKE
MOSHI

FINAL THOUGHTS
Creating a separation between a persona brand and company
brand is not only a recommendation but a necessity. If you’re
not looking to build a pure personal brand, I recommend that
you pursue a hybrid model rather than a pure corporate brand.

on personal and business brand. People want to do business

@Naike Moshi | IG @naikelli