https://youtu.be/KriBQVhsgZk?

si=q1NZRaw3BomlOftL

The product for this Ad, is the brand Nike itself and its shoe Mercurial. It shows famous soccer
star, Neymar. Pass through neon red lasers with a soccer ball and destroy it at the end; to
demonstrate the lasers were deadly. This ad is an animation, situated in a dark indoor soccer
room with a spy atmosphere. The Neon red lasers and partial lighting show the boots Nike is
advertising (Neymar is wearing) perfectly well. Almost to remind you how he’s doing what he’s
doing. The ad is targeted to sports people, specifically Football/Soccer and fans of Neymar. As
not only is he in his most famous attire (Original haircut and realistic facial features) but
illustrates his iconic dribbles. This is effective in showing that Nike and its brand is superior to
competitors, if it’s supported by such characters.

The ad shows the boots being used by celebrity soccer star Neymar, in a supernatural point of
view. Implying that it’s the shoes; that allow him to pass through the lasers and dodge death with
ease. Each of the ads in the compilation show that using Nikes products will lead to
improvement to one’s physical career. This is misleading as it’s impossible to jump in the clouds
and bicycle kick a soccer ball back down, although one might claim it’s body shaming to say you
need to look a specific way and wear these specific boots to play like this. I see the effort to
make it exaggerated (Outside Stadium Penalty, Dodging Lazers, Bicycle kick in clouds) , shows
that the message isn’t that you need to be Neymar or Rooney. But rather, With Nike
products…Anything is possible.