Methodology:-

The methodology section of our paper involved the use of convenience sampling to obtain a total of
61 responses on our Google survey form. The survey included questions on a variety of topics, such
as respondents' gender, as well as questions in the form of a Likert scale to measure their attitudes
and opinions.

We also made sure that the survey was easy to understand and interpret, and that the response
options provided were appropriate for the questions asked.

After collecting the data, we performed descriptive analysis to summarize and present the results.
This involved calculating measures of central tendency (such as mean, median, and mode) and
measures of variability (such as range and standard deviation) for the data. We also conducted a
series of graphs, including bar charts and line graphs, to visually represent the data and highlight key
insights.

The data collected and analysed through our methodology allowed us to draw important conclusions
about our research question and hypothesis. We were able to identify trends and patterns in the
data, and draw conclusions about the attitudes and opinions of our target audience.

In addition to using convenience sampling, descriptive analysis, and graphs to gather and analyze
data, our market research study also involved performing industry and company analysis. This
allowed us to gain a deeper understanding of the broader market trends and competitive landscape,
which we could use to inform our product and brand strategy.

We used the 3C framework (company, customer, and competition) and the TG matrix (target group
matrix) to develop a strategic mix that would help us achieve our business goals. The 3C framework
helped us to assess our company's strengths and weaknesses, as well as identify opportunities and
threats in the market. The TG matrix allowed us to segment our target audience and develop
tailored marketing strategies for each group.

Using the insights from our research, we were able to develop a product and brand strategy that was
aligned with our target audience's needs and preferences, while also differentiating ourselves from
our competitors. We used the data we gathered to identify the most popular features and attributes
of our product, as well as the key benefits that our customers valued the most. This information
helped us to refine our product offerings and develop a brand positioning that resonated with our
target audience.

Overall, our market research study involved a multi-faceted approach that incorporated both
quantitative and qualitative data, as well as industry and company analysis. By using a combination
of methods, we were able to gain a comprehensive understanding of our market and develop a
strategic mix that would help us achieve our business objectives.