Contact

Christian Eid
www.linkedin.com/in/christianeid NoBueno: Never, ever, look for a job again. DUCKLIFE: Creating
(LinkedIn) brands that make us proud.
www.aducklife.com/ (Company) United Arab Emirates

Top Skills Summary

Promotions
Retail
DUCKLIFE
New Business Development
Here's the idea.

Languages
English (Native or Bilingual)
Arabic (Limited Working)
French (Native or Bilingual)
For me, ducks are a symbol for our region's biggest crisis, refugees.
Ducks migrate as they please. Landing where they want and when
they want. As it should be. No discrimination, no borders, no friction.
True freedom of mobility.

"DUCKLIFE" on the other hand is a mindset that brings together my

commitment to building a sustainable economic model to support
refugees, as well as an unapologetic manner of operating inspired by
none other than Tupac Shakur. He was awesome.

Having long pursued a career helping businesses define their

brand, shape their culture, and most importantly grow, I wanted to
find a way to leverage what I've learnt. I've been witness to great
businesses and great ideas that don't succeed simply because they
undervalue the basics and haven't kept up with our rapidly changing
societies.

So, DUCKLIFE has two goals:

1) Be a leading boutique advisory serving executive leadership on

brand, culture and growth. Solutions from within, leveraging internal
knowledge and resources.

2) Provide a creative platform delivering apparel, cultural events and

content production for us and partner brands.

Both however contribute, through committing to a portion of revenue,

towards our purpose of sustainably supporting MENA refugee
programs.

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Experience
NoBueno
Founder - CEO
January 2022 - Present (5 months)
Dubai, United Arab Emirates

Finding a job hasn’t changed much and all the innovations out there still base
their process on broken fundamentals. Job descriptions are tweaked rips from
online templates, CVs and resumes over embellish everything to then suit the
search and people still have huge and unwarranted biases. So, we sat in a
room and wrote out the following list of objectives. Our solution has;
1) No job descriptions for recruiters
2) No CVs or resumes for seekers
3) No bias on either side
4) No fees for seekers
5) No public profiles

Freelance, part-time or full-time, people should never look for a job ever again.
Human Capital is EVERYTHING and having access to your worth should be
your right. Leveling the playing field and giving everyone a chance to earn
what they’re worth. In fact, whether you’re looking for a job or just want to
know your current market worth, NoBueno was designed for everyone looking
to get what they deserve. Set up your profile, answer questions, add your
requirements and set your match rates to instantly know your worth and/or get
matched to relevant opportunities. It’s easy and free, forever.

DUCKLIFE
Founder - CEO
September 2018 - Present (3 years 9 months)
Dubai

Creating brands that make us proud.

Advisory & agency services on brand, culture + growth.
Venture builders.
Early stage investors.

OSN
1 year 4 months

Advisor To Chief Executive Officer

February 2019 - September 2019 (8 months)
Dubai
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SVP Marketing
June 2018 - March 2019 (10 months)
Dubai

noon
Senior Director - Brand
December 2017 - May 2018 (6 months)
Dubai, United Arab Emirates

Careem
3 years 1 month

VP - Brand & Communications

June 2017 - December 2017 (7 months)
Dubai, United Arab Emirates

VP - Marketing & Communications

June 2016 - June 2017 (1 year 1 month)
Dubai

General Manager
July 2015 - June 2016 (1 year)
United Arab Emirates

Head of New Markets

December 2014 - July 2015 (8 months)
Dubai - United Arab Emirates

Careem makes arranging ground transportation reliable, personal, safe and

convenient. Started by former management consultants, Careem is a private
car booking service that is upgrading the way people travel around town. Our
customers can order a car online or using our mobile app, track their rides
in real-time, pay with credit cards, and access receipts online. We are also
serving some large corporates, who have signed up all their staff and pay
through monthly invoices.

Our global team is spread between Dubai, Abu Dhabi, Doha, Jeddah, Beirut,
Kuwait City, Riyadh, Karachi, Cairo, Boston and San Francisco.

Easy Taxi
General Manager
May 2014 - January 2015 (9 months)
Jeddah, Kingdom of Saudi Arabia

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Easy Taxi is a mobile E-hailing application available in 30 countries. The app
allows users to book a taxi and track it in real time. The same iOS, Android,
or Windows Phone app can be used in all places in which the partner taxis
operate. Easy Taxi was founded in 2011 in Brazil and has since expanded
globally, covering the network of 32 countries and more than 162 cities,
growing at the rate of three cities per month. As of July 2014, we have had
over 7 million downloads and more than 185,000 taxi drivers are affiliated with
an Easy Taxi network.

The startup is backed primarily by the biggest e-Commerce incubator in the

world, Rocket Internet, but also other investors, including Millicon and iMENA
to secure Easy Taxi's foothold in emerging markets. The three latest series of
investment took Easy Taxi to over $42million in backing.

Now available in Saudi Arabia!

Sell 2 Give LLC

Co-founder & COO
May 2013 - October 2014 (1 year 6 months)
Sell 2 Give was designed to develop responsible consumer products that
directly support many of today's critical social causes by providing shared
value to all stakeholders. Sell 2 Give is committed to making a difference
as identified by the brand ideology of covering issues ranging from famine
to education and health to environment. Veteran Springs, the first product
launched, is a bottled spring water that supports US war veterans through the
donation of 100% of net profits.

As co-founder of the United States’ first and only social consumer product that
dedicates 100% of its net profits to Veterans and being directly responsible for
creating and conceptualising the organization, including its business model,
corporate mission, vision and goals, pricing structure, promotional strategy and
brand identity while also solidifying the foundation for the product’s societal
mission. Accomplishments include:
• Developing the sales and marketing strategy involving donation structure,
promotions, partnerships and a competitive pricing model
• Creating & implementing the business development strategy of the brand to
garner interest and buy-into the brand, which now includes support from the
largest brokerage company in the U.S. for consumer products
• Building relationships with all stakeholders across the value chain to ensure
excellent product development, delivery & quality

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• Establishing partnerships with the largest national manufacturers of bottled
water while negotiation a highly competitive COGS
• Securing a partnership with the US’s most respected veteran supporting non-
profit, Hope for The Warriors, & maximizing transparency through Veteran
Springs’ online donations tracker in order to efficiently manage donations
• Managing business set up, both legally and financially to operate from the
United States
• Conceptualizing & creating brand identity, logo, slogan, website, and creative
content for consumers in order to clearly communicate brand values & mission

MAJI WATER INC.

Vice President Sales & Donations, Partner
October 2012 - September 2013 (1 year)
MAJI is North America's Premium Social Water that is committed to the
alleviation of the world water crisis by performing relief missions where water
is an urgent need. We have given to thousands in need across the world from
Nicaragua, India to the Congo. MAJI, Swahili for Water.

Smartbox Canada
3 years

Director of Sales
January 2010 - January 2012 (2 years 1 month)
Smartbox is the world leader in creating pre-paid gift boxes specializing in
delivering exciting and memorable experiences to the marketplace. Smartbox
is distributed through major retail outlets, corporate B to B programs and
through on-line sales. Headquartered in France, Smartbox serves the
international marketplace throughout Europe, North America, South America
and Asia.

Developed and implemented national multi-channel product launch with heavy

focus on Ontario and Quebec. Surpassed distribution and sales objectives.
Developed a complete marketing and sales program where none previously
existed. Programs now serve as a guide for new hires and future departmental
growth. Set up and established new territory by:
- Devising a technique for introducing the concept and the product to
customers.
- Designing separate yet related campaigns for e-commerce, retail, and BtoB.
- Developing product awareness through heavy POS marketing with the
support of above-the-line drive-to-action

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- Negotiating and executing distribution with 600+ points of sales in Canada’s
largest retailers
- Building, training and managing marketing and sales teams to support and
drive programs.
- Establishing winning relationships with leading Canadian retailers including
HBC group, Jean Coutu, Schurman Group (Carlton Cards & Papyrus), Best
Buy Canada, Future Shop Canada, Archambault, Chapters Indigo, Presse
Commerce Group, Essence du papier, Quebec Loisirs, Office Depot and
more...

Business Development Manager

February 2009 - January 2010 (1 year)
- Created and successfully developed national BtoB program in Canada.
- Surpassed objectives and built extensive reseller and direct business
relationships.
- Created and successfully implemented programs that still serve as a guide
for new hires and future departmental growth.
- Designed, integrated and executed complete sales support strategy through
development of sales & marketing collateral and marketing programs.

Avant Garde Video Inc.

Production Manager
May 2005 - February 2009 (3 years 10 months)
Avant Garde Video Inc. is a leading Montreal based AV and event company.
Providing full-service audio visual rental resources for corporate events, exhibit
programs, trade shows and conventions of all sizes.

- Managed priority projects and developed key customer acquisition

strategies.
- Generated and managed new opportunities increasing revenues
considerably.
- Designed and implemented new cost-cutting model reducing fixed costs by
10% in year 1 and almost 20% in year 2.
- Developed adjusted marketing and sales strategies still in effect today.
- Hired, trained and managed team of 6.

Education
Concordia University
· (2005)
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John Abbott College
DEC Commerce · (2002 - 2005)

British International School of Jeddah

· (1997 - 2002)

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