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Subliminal Stimulation
Subliminal Stimulation
SYMBOLIC ASSOCIATIONS
FOLLOWING SUBLIMINAL STIMULATION
By
N. F. DIXON, DEPARTMENT OF PSYCHOLOGY, UNIVERSITY COLLEGE, LONDON
160 N. F. DIxON
General Experimental Method This distribution 01 abnormal latencies justified
In the three experiments to be described. subjects the assumption that a causal relationship existed
were required to make verbal responses, subjectively between the stimulus werds and the verbal responses.
experienced as guesses, while being presented with To assist in examining the latter for evidence of an
words, either auditorily or visually. at subliminal associative tendency the four subjects were subse-
intensities. quently asked for their immediate association to
EXPERIMENT 1 each of their responses and also to the fifty stimulus
In this experiment the subject, wearing head- words.
phones, and seated in a dark near-soundproof Subject M.A.
room, was instructed to write down the first word In addition to the single word associations men-
that came to mind every time a small light flashed on tioned above, this subject kindly agreed to give
in front of him. Alternate presentations of this chains of free associations to certain of his responses.
light signal, given at regular intervals, were accom- These will be considered first:
panied by auditory stimulation, with a word, at an 1. Free associations to CLOCHEMERLE. the
intensity of two decibels below his awareness response which had followed the subliminal
threshold. The hypothesis under test was that his stimulus word FATHER:
choice of word, and the time taken to respond, '. . . Thinking about the film- about a
would be determined by the nature of the stimulus girl and a soldier making love outside the
material. The latter consisted of fifty English words village; I remember there was something
classified in terms of their • emotional' value as ridiculous, out of place about this - gave my
Table I on page 159. wifethe book (Clochemerle) as a present. She
promptly lost it. There was a bit of malice
Results in the present, I'm afraid. I gave it to try
For the four subjects who took part there was a and counteract her rather Victorian up-
significant tendency for abnormal response latencies bringing and puritanical attitude towards
to follow those stimulus words which belonged to sex. That makes me think of Chevallier, the
one of the three emotional categories; an abnormal author-the name always reminds me of
latency being taken as one which was twice as great Chevalier the comedian. The film made a
as or less than half the modal latency for each sub- big impression on me because of the light
ject. way sex matters were discussed. In my
Table II family such talk had always been rigidly
STIMULUS WORDS FOLLOWED BY ABNORMAL
suppressed. I remember once my father
. REsPONSE LATENCIES
discussed them with some frivolity and I
resented it. I suppose I put mother on a
Free pedestal-I adored her and always resented
Emotional Category I quency
Fr.- Neutral Category quency the attitude of treating women as mere
objects for male enjoyment. . . ."
Blush 5 Blue 3 2. Free associations to SINUS, the other response
Birth 4 Woman 3 following the subliminal stimulus word
Incest 4 Red 3 FATHER:
Hot 4 Figure 3 ' . . . makes me think of B-- (an ex-
Kiss 4 Man 2 student); he had sinus trouble-oh yes, and
Mother 3 Soap 2 M-- (subject M.A.'s son) has had it too.'
Brother 3 Eye 2 (The ex-student B-- had in fact just walked
Hate 3 Coat 2 out on his father after a major row.)
Baby 3 Trap 2 3. Free association to SOPORIFIC, the re-
Vagina 3 Yellow 2 sponse following the subliminal words
Sexual inter- Suck 2 FEMALE SEX ORGAN:
course 3 Limb 1 '. . . I can't think of anything except the
Female sex organ 3 Water 1 two words .. suffer" and .. terrific".'
Penis . 2 Nose 1 4. Free association to GNOME which had fol-
Father 2 Sing 1 lowed the subliminal stimulus word
Death 2 Wet 1 BIRTH:
Breast 1 Smooth 1 '. . . illustrations in children's books-
Envy 1 Dope 1 little men with long red heads and big ears.'
Abuse 1 Green 1 5. Free associations to TITANIC which had
Pubic 1 Black 1 followed the subliminal stimulus word
Church 1 INCEST:
-- -- '. . . sinking of the ship. Remember
Total 52 Total 36
being horrified as a child and impressed by
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Schema 1
(PENIS) ~
- --------------··------------------------+SEPARATIoN -+marriage
---·------------.------------------·--+MOSQUITO----........., bite
(LOVE) ------------------------------------+SADIST -+masochist
-------------------------------------+HERNIA -+breakage
/
--~RIGHT ) birth
doonl+-----(SEXUAL INTERCOURSE) ----+ROLLS , Royce
-----+CLUTCH -+Car
habitual-<c--(FEMALE SEX ORGAN) [free associations were
l·----~SOPORlFIC -+~' suffer' and' terri-
l fie'
(PUBIC) {:~~~~~~==~_~~~~_~~~~_-~_~-~~~~~~:=:~~~iNT =:~~~~~~nding
rthe response here was
(VAGINA) ----------------------------------+SON -+ ~ the name of the
l subject's own son
(BIRTH) {====::::=::=::::::::::::::~~~~ ~~:~~ble(free associa-
tions to
GNOME
were -u It Ie'
men with long
red heads,etc.)
(FATHER) {=:::~:==:::~~~:::::::::::::::::::::::;I~OUC:EMERLE,----+-+'~:~o~~~Yv 0 n 0 k 0 sY
(LIMB) {:::==:=::=::::::::::::::::::::::=:~~~E =:~~~ ~:~f~g'" c~~:
associations to
CLOCHE·
MERLE re-
vealed ideas
about father.
wife and mo-
ther. Free asso-
ciations to SI-
NUS concerned
son and student
who had row
with father)
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162 N. F. DIXON
stimulus words. those in capitals but not in brackets associations. solid lines conscious associations.
are the original responses to these stimulus words, The stimulus words and responses suggestive of
and those not in capitals are conscious associations. similar ideas have been grouped together.
Dotted lines represent hypothetical unconscious
Schema 2
saturation +------(lNCEST) ~
r +TITANC----~{free associations were 'sinking
of ship, etc.'
l------------------*LOOP -----------'>twist
have+----- - - - - -(MOTHER)-------------------- --+GYRATE ---_______+revolve
have+------------(BREAST)-·---------------------+SPAN - - - ---------'>distend
. {-----.----- ..-...-;.GUN------------'>Pistol
incest...------(SING) ->-MOTHER------------>-father
10ve~--------rNOMAN)--· ..---·..·..·.. ----->MOTHER-------------+father
love....... -~-----(SUCK).------ ..----- ....--..-->CREAM -----------'>sour
Schema 3
Free association to FIGURE, LOG, and 'MOLE the use of a single symbolic extra-signalizing re-
revealed a constellation of ideas about maths, sponse for affectivcly linked ideas. It is significant
mother and wife. that words obviously related for the subject at a
conscious level evoked identical responses when
Subject F.B. (female)
presented subliminally:
The results for this subject are a good example of
Schema 4
CAR ...·---------------..-------..-..-----..-..---..--------------(ANGER)--------.-+fear
t r....... (BABY)··----------------------..-..- ..------;.-LIFE ---om_light
'1'1~}
(HAIR) ..---....--..-------+
;;;'i:~~\~~~~::::~~-:~-::~:l~::
CAT <e.---.. -----......- (SEX ORGAN)
In addition to the above constellation this young stimulus evokes aSSOCIatIOns when the subject is
female subject produced three groups of responses asked for verbal responses:
which support the hypothesis that the subliminal
Schema 5
strength .......----(POVERTY)-------......----------;.-MIGHT ------strength
green ( (BLUE) ....-....---------·mm------..CAR _green
white~------(PENIS)---- ..------------..-----·-·---...RED---------->-white
Finally there were a number of symbolic responses symbol of coitus; the latter is especially significant
not included in the above schemata; of these the in view of responses obtained in the next experiment.
response FIRE following the subliminal stimulus
words SEXUAL INTERCOURSE and the re- Subject R.N. (female)
sponse SHIP following the stimulus word VAGINA The results for this subject showed several ' con-
were perhaps of greatest interest. The former has nections' strongly suggestive of unconsciously
been referred to by Mullahy (1948) as a frequent associated ideas:
Schema 6
water ~----- -(WEn------------ ----..--.;.-WATER
hot,,--------(COAL}---------- -----;.TEMPERATURE--- --------+hot
blood~-----(RED)--- ..---------..-->-MEAT
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In addition to the various symbolic responses shown above this subject also produced the following:
Schema 8
(BIRTH)--·--------------------- ·--~CARRY------_+l basket
(SISTER)-----..··-..···-·-----·-··-·...T IGER
(MOTHER)··-·-··--···----·----+HATCHWAY
(PENIS)------·----·--·-·-·--------...WILLOW
Subject P.B.
This subject produced a number of discrete responses suggestive of autistic symbolism:
Schema 9
(SEXUAL INTERCOURSE}------------------·-~FALL (Quoted by Freud (1900) as a frequent symbol of
intercourse. Dict. def.: • To become prostrate,
to issue or discharge oneself, to sink into sin.
The Fall-original sin, etc.')
(PENIS)----·---····--·..--------·--·..··-·..-..-··-----·-----··-~PIG (Matrilineal phallic symbol. Oblong bar or vessel.)
(FATHER)------·-------·-----·--··------·---·-··-...SAINT
(BROTHER)--·....·-··----·····..··------·---~LOWN
(MOTHER)--··-·-·-------·-..··..·..---·-··-·-···,..CELL (A room. A source of life.)
(BIRTH)-------·----------------·..··-·---····-·..·--..-·······...SEVER
There were also a number of responses suggestive of a not improbable association of ideas:
Schema 10
(ENVY)··-..·····......-----,..FLIRT-----;»jealousy
blood..----I(RED)·---··-·..· - ·..----,..LAMB ) slaughter
(CHURCH) -·----..··---·-·,..MOUSE
(FIGURE)--·..··-..···--..·---···_FACE
(LOVE}·--···--·--··-·----·~IM
(ANGER)----------------·--·· ···...GUST
164 N. F. DIXON
EXPERIMENT 2 stimulated with the word MOTHER the subject
The procedure differed from that adopted in the would tend to select the word LOVE).
previous experiment in one respect only. Instead of Of the six subjects taking part four were psycho-
being asked to respond with the first word that came logy students who knew that subliminal stimulation
to mind the six subjects who took part were required was involved but were ignorant of the fact that some
to select one word from a prescribed list of twenty. of the response words bore a symbolic relationship
To this end twenty words were arranged in a circle to some of the stimulus words. The other two
upon a panel which could be illuminated at regular subjects knew neither the method nor the object of
intervals, the subjects being instructed • every time the experiment. All the subjects were given one
the words light up scan them rapidly and write down trial of forty responses, two of the subjects then
the first one that catches your eye'. Alternate pre- being given one further trial each.
sentations of these words were accompanied by
subliminal auditory stimulation with a word from a Results
list of twenty stimulus words. The two lists are
shown below: An analysis of the 320 responses obtained
Table III revealed the following:
1. The tendency to select a symbol when the stimu-
Response Words Stimulus Words (in order in which lus item was one of the three sexual words was
(on panel)" they were presented subliminally)
significant at the 1 per cent. level of probability.
TREE TREE 2. The tendency to select the response SHIP when
MUM MUM the stimulus word was VAGINA was significant at
CUSHION CUSHION the one in a thousand level of probability.
BIRTH BIRTH 3. The tendency to select the response MOTHtR
PONG PENIS when the stimulus word was VAGINA was signifi-
WATER WATER cant at the 5 per cent level of probability.
MOTHER PING
4. The tendency to select the response ABUSE
FATHER FATHER
when the stimulus was FATHER was significant at
SHIP VAGINA
the 2 per cent level of probability.
PENCIL PENCIL
LOVE LOVE 5. There were no other response tendencies
TIGER TIGER which differed significantly from what might he
TACK TACK expected on a chance basis.
DAD DAD 6. There was no significant difference between lh~
SIX SEX ORGAN response tendencies of the naive subjects and those
HATE HATE of the sophisticated subjects.
TIN TIN
BOX PENCIL
BLOOD BLOOD Discussion
ABUSE ABUSE The statistical test made possible by the design of
this experiment adds considerable weight to the con-
• The wordsweredistributedon the panel in a random clusion from the previous experiment that sub-
order. liminal stimulation with words tends to evoke
symbolically related responses, and also that these
It will be noticed that the two lists differ, in as much responses tend to express emotional attitudes felt
as the • stimulus' list contains three sexual tabu towards the persons or objects connoted by the
words, whereas the response list contains in their stimulus words. The subject M.A., for example, who
place only words traditionally regarded as sexual produced the interesting response CLOCHE-
symbols, namely PENCIL, BOX and SHIP, the MERLE in the first experiment, a response which
hypothesis being that when subliminally stimulated stood for, amongst other things, feelings of hos-
with a sexual tabu word the subject would tend to tility towards the father, selected the response
select for his response the appropriate symbol. ABUSE twice and the response HATE once on the
The lists were also designed to test the subsidiary two occasions in the present experiment when the
hypotheses that: subliminal stimulus word was FATHER. The
I. There would be a tendency to select the same probability of this happening by chance was less
word as the stimulus word. than one in a hundred.
2. There would be a tendency to select the verbally The highly significant tendency to select the
familiar association (e.g, stimulated with TIN the response SHIP when the stimulus word was
subject would tend to select TACK). VAGINA is also of particular interest in view of the
3. There would be a tendency to select affectively symbolic responses SHIP, TITANIC and HATCH-
determined predicates of the stimulus word (e.g, WAY in the first experiment.
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166 N. F. DIXON
Table V
TEST OF HYPOTHESIS THAT SUBJECTS WOULD TEND TO PAIR THE ORIGINAL STIMULUS WORDS WHEN
GIVEN SUPRALIMINALLY WITH THE SAME REsPONSE WORDS AS HAD FOLLOWED EACH STIMULUS WORD
ciIVEN SUBLIMINALLY.
Correct Stimulus word Selected Original Responses to Stimulus Words now Paired with Same
M.M. M.T. M.T.p. M.D.p. F.B. F.S.p. M.B.p. Subject>
I
PENIS I I Run
I
(eject)"
i Shower
I I
I
I I
- - II
MALE SEX ORGAN Brush (red) II
I I
FEMALE SEX ORGAN
I supply I follow
I I
I
i
VAGINA shade
I mouth I (glorify) I focus
(ready) triumph
I I
FATHER bulbous
ear
MOTHER
BARN
LINE
SEVEN
.
.-
Totals 6 7 4
* The words in brackets were paired with the synonym of the original stimulus word. They have not been taken
into account in assessing the statistical significance of the results.
In Table VI statistical significance can be claimed latter exemplifying perhaps the Freudian
only for those responses which are italicized, mechanism of ' displacement upwards ').
i.e. those which the subject himself, after con- 2. Descriptive of object-e.g. ' pleasant', , sugar',
sidered judgement, paired with the appropriate , soft " etc.
stimulus word. For the remainder it can merely be 3. Descriptive of function-e.g. 'eject', 'rain',
said that many are suggestive of an associative 'shower', 'lash', 'beat '.
connection. 4. Expressive of attitude-e.g. . blast', 'bust',
The types of possible associations are similar to , bent', , excite', etc.
those found in the experiments involving subliminal Perhaps most suggestive of all are those cases
auditory stimulation, i.e. where the same subject gave similar responses each
1. Freudian symbols such as ' cheroot', , screw', time any particular stimulus word was presented
'cartridge', 'mouth', 'nostril', etc. (the two (e.g, 'nose', 'bulbous', 'ear " following the
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168 N. F. DIXON
Table VI-continued
Supraliminal
Subject Subliminal Stimulus Word Response Association Remarks
to Response
I
F.S.p. MOTHER I cleft •cleft' paired with VAGINA
M.M. FATHER blast powder
bust break
,. bent burnt
M.T. ear nose
nose brow
bulbous nose
"
F.B. face . eyes
eye
"
F.S.p. excite I I .excite' paired with VAGINA
rage
"
M.D.p. friend
"
BARN
M.M. cartwheel
product
"
M.D.p. pony
M.T.p. wood chopper
M.M. "
LINE • Valparaiso' liner
circle round
stimulus word FATHER; words which the same of levels of progressively higher threshold, and
subjectassociated with each other and with •father'that, while classification into say one of two
at a conscious level. A further point of interest is
classes occurs at the lowest level, the output
the frequent use of • bird' or types of bird as re-from this level is submitted to a higher for place-
sponses following presentation of the tabu sexual ment in a narrower class, and so on: this after
words. This type of symbolism has been specifically
referred to by Ernest Jones (1912) in his paper, all being an economical way of eliminating
• Theory of Symbolism'. hypotheses .
Secondly, let us assume that the classificatory
process occurs by the scansion of experientially
CONCLUSIONS determined ensembles of possible inputs, with
The results from the three experiments support matching of the particular input against the
the evidence from previous researches to the best fitting item of this ensemble.
effect that in the case of both hearing and vision Finally, I would suggest that the structure of
the awareness threshold is not necessarily the these classificatory levels is ontogenetically
physiological threshold. The results further determined; the broad generalizations of child-
suggest that verbal responses subjectively ex- hood and generous flow of symbolism in
perienced as random guesses may be determined thought and language which characterizes this
both in latency and content by verbal material period exemplifying classification of the crudest
presented subliminally. That this betokens kind at the lowest levels of the yet to be formed
some discrimination of meaning, at an uncon- hierarchy referred to above.
scious level, is further supported by the observed Now the crucial aspect of this system, for our
significant correlation between sympathetic present purpose, concerns the fate of inputs
activity and the' emotional' value of the stimu- whose classification is halted at some intermedi-
lus material. Finally, this apparent discrimina- ate level. Into this category fall those inputs
tion without awareness receives confirmation which are subliminal by reason of their low
from the fact that subjects were able to select intensity. In this case I would suggest that the
subsequently those stimulus words which had output from the last level at which signal in-
preceded certain responses. tensity permits of classification is the best repre-
What of the mechanism underlying these sentative of the last class to which the input has
phenomena? As tentative working hypotheses been assigned; in other words that item of
I would suggest the following. Firstly the experience which possesses in the most exag-
organism classifiesall information at a hierarchy gerated form those particular attributes of the
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act or object connoted by the input that are, or Thus it might be that with the acquisition of
were, of chief importance to the individual. words and consequent growth of associations
This mechanism 2 would account for such between objects and their names these latter will
features of the symbol as its over-emphasis on come to initiate the classificatory process that
the symbolized attributes, its neglect of the previously operated solely in terms of attributes,
emotionally unimportant, its cultural determina- without regard to the segregated object. The
tion and the condensation of ideas which it word, in fact, which evokes a symbolic response
exhibits. is perhaps evoking the result of a generalization
Of these hypotheses, that postulating a hier- that occurred so easily in the first place for the
archy of organizational levels differentiated in very lack at the time of a segregating nomen-
terms of threshold is not of course original. Put clature.
forward by Miller (1942), following his findings In conclusion it might be said that a predic-
regarding • discrimination without awareness' tion which follows from this hypothesis, namely
it is also implied by the mass of experimental that the subliminal stimulus depends for its
evidence that has given rise to the hypothesis of effect upon the' facilitation' of a long-standing
• perceptual defence'. In particular, the exist- • connection ' between the object and its name,
ence of at least two such levels has received has been put to the test in a recent experiment
support from the results of a recent experiment by the author. In this experiment two groups of
by Lazarus and McCleary (1951) in which the subjects were required to make guesses regard-
duration threshold for the conditioned g.s.r. was ing the identity of three subliminal stimulus
found to be significantly lower than that for items presented visually. For one group the
conscious verbal report. three items used consisted of a vertical line, a
Regarding the question of classification in horizontal line, and a diagonal line. This group
terms of emotionally important attributes, the were taught to refer to these lines as UP, FLAT
objection may be raised that it is not the object and SLOPE respectively. For the other group
itself which has been discriminated and classi- the stimulus items consisted of the figures I, 2,
fied, but only a quite arbitrary sign that has and 6 which they were instructed to refer to as
come to stand for the object-in short a word. • one " • two " and • six' respectively. The
However, this perhaps no longer constitutes a results confirmed the hypothesis in as much as
difficulty when it is considered that it is a func- only the latter group who were making responses
tion of words to provide an economical way of that had long been associated with the stimulus
handling groups of associated attributes; the items showed their guesses to be influenced by
word in fact helps to segregate the concept. the subliminal stimulus.
REFERENCES
• That the production of a symbol reflects regression (1909); theeffect whereby thought processes immediately
to a level of crude classification and easy generalizing prior to sleep regress to a primitive level of symbolic
brought about by reduced awareness is well exemplified representation.
by the . auto-symbolic effect' described by Silberer
Copyrighted Material. For use only by UniMelbourne. Reproduction prohibited. Usage subject to PEP terms &
conditions (see terms.pep-web.org).
170 N. F. DIXON
(13) ROFFENSTEIN, G. (1924.) 'Experiments on (15) SILBERER, H. (1909.) 'Report on a Method
Symbolization in Dreams '. Translation and Com- of Eliciting and Observing certain Symbolic Hallu-
mentary in The Organization and Pathology of cination-phenomena ',Jhb. Psa. Psychopath. Forsch.,
Thought. D. Rapaport. (Columbia University 1,513.
Press, 1951.) (16) WILLIAMS, A. C. (1938.) 'Perception of
(14) SCHROETIER. K. (1911.) , Experimental Subliminal Visual Stimuli', J. Gen. Psychol., 5--6,
Dreams'. Translation and Commentary in The 187.
Organization and Pathology of Thought. D. Rapa-
port. (Columbia University Press, 1951.) (Received 3 June, 1955)
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