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HM - Standard - Guide v2 Final View-1
HM - Standard - Guide v2 Final View-1
Version 2.0
CONTENTS
Basic Identity Standard Shop Identity Standard Shop Identity Appendix
Exterior System Interior System_Lounge
Overview 04 POSM Item List 73
Logotype 05 Facade 21 Lounge Simulation 48 Finishing Materials List 74
Signature 06 Facade Style 1 Simulation 22 Lounge Back Drop Sign 49
Brand Template 07 Facade Style 1 23 Lounge Elevation 50
Colors 08 Facade Style 1_Type 24 Lounge Detailed Construction Plan 51
Typeface 09 Facade Style 1_Ratio 25 Finishing Materials 52
Facade Style 1_Elevation 27
Facade Style 1_Detailed Construction Plan 1 28
Facade Style 1_Detailed Construction Plan 2 29
Facade Style 1_Detailed Construction Plan 3 30
Stationery
Facade Style 2 Simulation 31
A primary component of the Hankook Masters in-shop identity is a flexible framework of unique retail identity elements that provide greater consistency and impact in the
in-shop environment. This section describes the major signage and identity elements that go into each Hankook Masters shop. While shop formats, product categories and
locations vary significantly from location to location, the Hankook Masters in-shop identity elements should always be consistent, distinct and memorable. If in-shop identity
elements are applied consistently, shops will capture the look and feel of the Hankook Masters brand. All in-shop identity key elements, including signage and storefront
designs, materials and finishes and fixture designs are illustrated on the following pages. When combined, these components create a uniquely Hankook Masters experience
for the consumer, regardless of the shop format or location in the world.
The consistent use of the signature elements and design principles illustrated in this guide is required, although flexibility in the types and styles of materials that can be
deployed provides choice and adaptability to local marketplaces. Please follow these guidelines in order to ensure that each shop creates the right Hankook Masters brand
experience and showcases our products and brand image in their best possible light.
04
Basic Identity
LOGO TYPE
Primary Identifier
05
Basic Identity
SIGNATURE
A=10a
Horizontal
A 3a A
A A
Vertical
A A
A A
3a
9.417a
06
Basic Identity
BRAND TEMPLATE
T Template is largely divided into 16 degrees and 4 degrees. Both the 16 degrees and the 4 degrees versions are again divided into three types and
by using the 6 different design templates they are applied to the application. Refer to the Application Usage.
16˚ ‘T’ (Main Element) Application Usage 4˚ ‘T’ (Sub Element) Application Usage
16˚ 4˚
07
Basic Identity
COLORS
The use of distinctive colors expresses the stylish, sophisticated character of the Hankook Masters in-shop environment. Consistent use of Hankook Masters orange, gray,
black and white tones for the primary shop environment, with strategic integration of in-shop communication, adds vibrancy and passion to the environment.
Hankook Masters Orange Hankook Masters White Hankook Masters Gray Hankook Masters Black Hankook Masters Gray(Sub)
It is important to use the Hankook A bright white color is used to accen- As one of the primary colors for the Hankook Masters Black is used as a This sub gray is used for informative
Masters Orange brand color strate- tuate and define the products display Hankook Masters brand, Hankook highlighting colors in limited areas texts in signs for better legibility.
gically and in a way that expresses surface with a crisp and stylish pre- Masters Gray is used constantly for within the POSM and when used in
its special meaning as the signature sentation. This is the perfect overall both exterior and interior signs. It logos the color white will be placed
color for the Hankook Masters brand. color to make the shop environments should be used for typography and on the Hankook Masters Black back-
As with the Hankook Masters symbol, friendly and inviting. other supporting graphic elements. ground.
do not overuse the brand color in the
shop environment.
PANTONE 1655C / 16-1362TPX PANTONE 11-0601TPX PANTONE Cool Gray 7C / 17-1501TPX PANTONE Process Black C / 19-0303TPX PANTONE Cool Gray 10C / 19-4006TPX
C0 M70 Y100 K0 C0 M0 Y0 K0 C0 M0 Y0 K50 C0 M0 Y0 K100 C0 M0 Y0 K75
RAL 2009 RAL 9003 RAL 7045 RAL 9011 RAL 7012
NCS S 0585-Y60R NCS S 0300-N NCS S 4500-N NCS S 9000-N NCS S 6500-N
3M 3M 3M 3M 3M
- Translucent : 3630-44 - Translucent : 3630-20 - Translucent : 3630-61* - Translucent : 3630-12 - Translucent : 3630-61(*equal)
- Non Translucent : - Non Translucent : - Non Translucent : - Non Translucent : - Non Translucent :
180C-14, 7725-14, 7125-14 180-10, 7725-10, 7125-10 180C-31, 7725-31, 7125-31 180C-12, 7725-12, 7125-12 180C-41, 7725-41, 7125-41
08
Basic Identity
TYPEFACE
AB
Hankook Bold
AB
Hankook Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()-_=+`~,./;“<>?[]{} 1234567890!@#$%^&*()-_=+`~,./;“<>?[]{}
09
Standard Shop Identity
Standard Shop 11
Installation Location 12
Zones 13
Facade Style 1 Simulation 14
Facade Style 2 Simulation 15
Exterior POSM Simulation 16
Interior POSM Simulation 17
Floor Plan 18
Ceiling Plan 19
Standard Shop Identity
STANDARD SHOP
Signage Workspace
POSM
11
Standard Shop Identity
INSTALLATION LOCATION
10 5
Lounge Tire Stand Type B
INTERIOR
6 5. IN-2 9. IN-8 Tire Stand Type C 1 EA
Show Window Display
4
Brochure Stand 1 EA
Interior POSM
Desk Leaflet Stand 1 EA
Banner Sign Stand 2 EA
1 3 UHPT Display
11
KIOSK
2
Wheel DP(Rack) 2 EA
6. IN-4 10. IN-9 Vending Rack 1 EA
Lighting Interior Lighting
Interior Wall Tile or Painting
Toilet Floor Tile
Door Branded Sheet YES
Exterior Banner 1 EA
Open
Interior Cicular Clock 1 EA
Package
Display HM Certificate 1 EA
Note : For more details and information about each fixture, refer to chapter POSM System.
12
Standard Shop Identity
ZONES
Main Sign Zone
Emphasize the professional and authorized
stores with consistent brand exposure as
well as position the brand as reliable.
Working Zone
This area is reserved as the main floor for
tune-ups and tire installation. This provides a
convenient space for technicians to work and
also an area for customers to observe.
13
Standard Shop Identity
FACADE STYLE 1 SIMULATION
Day
Night
WALL MOUNTED SPOT LIGHT
(APP’ 200W HQY)
14
Standard Shop Identity
FACADE STYLE 2 SIMULATION
Day
Night
WALL MOUNTED SPOT LIGHT
(APP’ 200W HQY)
15
Standard Shop Identity
EXTERIOR POSM SIMULATION
16
Standard Shop Identity
INTERIOR POSM SIMULATION
17
Standard Shop Identity
FLOOR PLAN
150 18,290 50
200 11,650 150 2,700 150 3,240 200
600 200
200
2,500
150
8,650
8,650
7,650
5,600
200
200
250
250
600 11,250 2,220 2,000 1,620 600
250 18,290 150
18
Standard Shop Identity
CEILING PLAN
150 18,290 50
200 11,650 150 2,700 150 3,240 200
600 200
200
2,500
150
8,650
8,650
7,650
5,600
200
200
250
250
600 11,250 2,220 2,000 1,620 600
250 18,290 150
19
Standard Shop Identity
Exterior System
Facade 21
Facade Style 1 Simulation 22
Facade Style 1 23
Facade Style 1_Type 24
Facade Style 1_Ratio 25
Facade Style 1_Elevation 27
Facade Style 1_Detailed Construction Plan 1 28
Facade Style 1_Detailed Construction Plan 2 29
Facade Style 1_Detailed Construction Plan 3 30
Facade Style 2 Simulation 31
Facade Style 2 32
Facade Style 2_Type 33
Facade Style 2_Ratio 34
Facade Style 2_Elevation 35
Facade Style 2_Detailed Construction Plan 1 36
Facade Style 2_Detailed Construction Plan 2 37
Projection Sign 38
Wall Sign 39
Information Sign 1 40
Information Sign 2 42
ID Sign 44
Workspace Wall Sign 45
Workspace Elevation 46
Standard Shop Identity_Exterior System
FACADE
Facade Style 1
The type is the basic format to apply to general retail shops. As a manufacturing tool, both the Spot Light Type and the Panaflex Type usability depends
on the retail environment but the Spot Light Type is recommended.
Facade Style 2
This display type is a facade sign with a maximized premium image that should only be applied to a limited amount of flagship stores that are of a rectan-
gular shape and have at least a first floor of 231 square meters.
21
Standard Shop Identity_Exterior System
FACADE STYLE 1 SIMULATION
Day
Night
WALL MOUNTED SPOT LIGHT
(APP’ 200W HQY)
22
Standard Shop Identity_Exterior System
FACADE STYLE 1
18,290
600 11,250 550 1,670 1,000 1,000 1,620 600
WALL MOUNTED SPOT LIGHT
(APP’ 200W HQY) APP’ PAINT FIN.
(PANTONE 1655C)
*APP’ COLOR(ORANGE) SHEET RETAIL FIN.
150
1,350
4,500
3,000
BANNER SIGN PT-01 APP’ PAINT FIN. THK 10MM TEMPERED GLASS
23
Standard Shop Identity_Exterior System
FACADE STYLE 1_TYPE
THK 1.6MM CHANNEL (100MM) APP’ PAINT FIN. APP’ PAINT FIN. APP’ 3M PANAFLEX SHEET FIN. APP’ 3M PANAFLEX SHEET FIN.
APP’ COLOR(ORANGE, BLACK, GRAY) PAINT FIN. (WHITE_PANTONE 11-0601 TPX) (PANTONE 1655C) (BLACK 100%) (PANTONE COOL GRAY 7C)
*APP’ COLOR(ORANGE) SHEET RETAIL FIN.
Note : HM Style 1 Facade Sign can be made in both the spot light type and the panaflex type.
The Spot Light type is recommended but the panaflex type is allowed when the spot light type is impossible to be installed.
24
Standard Shop Identity_Exterior System
FACADE STYLE 1_RATIO
The graphics shown below provide guidelines for the placement and sizing of the different elements of the facade sign.
Please follow these general dimensions when developing the various layouts.
Centerline Centerline
A
3.4a
0.4A
1:3 1:7
2.3a
1.7a
A A 1a
1a
5a 3a
2.3a
0.5A 2.25A
1:4 1:8
3a 2.3a
1.2a 1.7a
A 0.8a
0.8a A 1a
1a
5a 3a 3.5a 2.3a
1.5A 2.4A
1:5 1:9
3a 2.3a
1.2a 1.7a
A 0.8a
0.8a
A 1a
1a
6a 4a
3a 2.3a
1.5A 2.7A
1:6 1:10
3a 1.8a
1.2a 2a
A 0.8a
0.8a
A 1.3a
1.3a
2.8a 3a 4.4a 1.8a
1.5A 3A
25
Standard Shop Identity_Exterior System
FACADE STYLE 1_RATIO
The graphics shown below provide guidelines for the placement and sizing of the different elements of the facade sign.
Please follow these general dimensions when developing the various layouts.
Centerline Centerline
1.8a
2a
A 1.3a
1.3a
4.6a 1.8a
3.3A
1.8a
2a
A 1.3a
4.6a 1.3a
1.8a
3.6A
1.8a
2a
A 4.6a
1.3a
1.3a
1.8a
3.9A
1.8a
2a
A 4.6a
1.3a
1.3a
1.8a
4.2A
1.8a
2a
A 4.6a
1.3a
1.3a
1.8a
4.5A
26
Standard Shop Identity_Exterior System
FACADE STYLE 1_ELEVATION
B C
8,650 8,650
700
2,700
2,100
4,500
4,500
1,600
1,100
PT-01 APP’ PAINT FIN. PT-01 APP’ PAINT FIN.
B C
27
Standard Shop Identity_Exterior System
FACADE STYLE 1_DETAILED CONSTRUCTION PLAN 1
THK 1.6MM CHANNEL(100MM) WALL MOUNTED SPOT LIGHT PT-01 THK 1.6MM GALVANIZED STEEL PT-02 THK 1.6MM GALVANIZED STEEL
APP’ COLOR(ORANGE, BLACK, GRAY) PAINT FIN. (APP’ 200W HQY) APP’ COLOR PAINT FIN. APP’ COLOR PAINT FIN.
* SH-01 APP’ COLOR SHEET RETAIL FIN.
PT-01 APP’ PAINT FIN. PT-01 APP’ PAINT FIN. THK. 10T TEMPERED GLASS PT-01 APP’ PAINT FIN.
FRONT VIEW
SCALE : 1/80
28
Standard Shop Identity_Exterior System
FACADE STYLE 1_DETAILED CONSTRUCTION PLAN 2
29
Standard Shop Identity_Exterior System
FACADE STYLE 1_DETAILED CONSTRUCTION PLAN 3
Panaflex Type_Secondary
SCALE : 1/80
DETAIL A
SCALE : 1/80
30
Standard Shop Identity_Exterior System
FACADE STYLE 2 SIMULATION
Day
Night
WALL MOUNTED SPOT LIGHT
(APP’ 200W HQY)
31
Standard Shop Identity_Exterior System
FACADE STYLE 2
250 18,290 150
3,000
PT-02 APP’ PAINT FIN. SH-01 APP’ SHEET FIN. THK 10MM TEMPERED GLASS
32
Standard Shop Identity_Exterior System
FACADE STYLE 2_TYPE
The graphics shown below provide guidelines for the placement and sizing of the different elements of the Facade sign.
Please follow these general dimensions when developing the various layouts.
33
Standard Shop Identity_Exterior System
FACADE STYLE 2_RATIO
2.25A
1:7 Ratio
2.3a
R200
3a 1.7a
A 1a
1a
2.3a
R200
1.1A
In the ratio of 1:7~1:10, Orange space is designated 2.25A and T-Template is 1.1A thick.
1.8a
4.6a R200 2a
A 1.3a
1.3a
1.8a
R200
1.3A
In the ratio of 1:11~1:14, Orange space is T-Template is 1.3A thick.
Note : HM Style 2 Facade Sign cannot be applied in a store that is below a ratio of 1:7.
34
Standard Shop Identity_Exterior System
FACADE STYLE 2_ELEVATION
B C
PT-02 APP’ PAINT FIN. PT-01 APP’ PAINT FIN. PT-02 APP’ PAINT FIN.
150
1,500
1,200
00
R2
150
4,500
4,500
2,900
3,000
100
BANNER SIGN PT-02 APP’ PAINT FIN. THK 10MM TEMPERED GLASS
B C
35
Standard Shop Identity_Exterior System
FACADE STYLE 2_DETAILED CONSTRUCTION PLAN 1
Facade Detail-1
DETAIL A
SCALE : 1/80
DETAIL B
TOP VIEW SCALE : 1/80
SCALE : 1/80
(When the size and the manufacturing method need to be varied due to the site environment, consult with headquarters and then apply the same recommended ratio.)
36
Standard Shop Identity_Exterior System
FACADE STYLE 2_DETAILED CONSTRUCTION PLAN 2
Facade Detail-2
(When the size and the manufacturing method need to be varied due to the site environment, consult with headquarters and then apply the same recommended ratio.)
37
Standard Shop Identity_Exterior System
PROJECTION SIGN
T template_16˚ Angle
150 50
Top View
600 120
1:2 Ratio
A 300 200
3.4a
R30
A A
Note : SUS cutting and bending is painted in semi-dull white enameling paint and covered with specified color of non-illuminated film.
For the illumination type, install the LED lamp inside, laser cut the frame and cover it with the specified color of illuminated film on the 10T floodlit milky acryl.
38
Standard Shop Identity_Exterior System
WALL SIGN
T template_4˚ Angle
39
Standard Shop Identity_Exterior System
INFORMATION SIGN 1
T template_4˚ Angle
(When the size and the manufacturing method need to be varied due to the site environment, consult with headquarters and then apply the same recommended ratio.)
40
Standard Shop Identity_Exterior System
INFORMATION SIGN 1
T template_4˚ Angle
Note : SUS cutting and bending is sprayed in a semi-dull white enamel paint and covered with the specified color of non-illuminated film.
(When the size and the manufacturing method need to be varied due to the site environment, consult with headquarters and then apply the same recommended ratio.)
41
Standard Shop Identity_Exterior System
INFORMATION SIGN 2
T template_4˚ Angle
Note : Paint semi-dull white enameling on white acryl and specified color silkscreen print.
(When the size and the manufacturing method need to be varied due to the site environment, consult with headquarters and then apply the same recommended ratio.)
42
Standard Shop Identity_Exterior System Type B_Brand
1,200
INFORMATION SIGN 2
900
T template_4˚ Angle
900 900
Note : Paint semi-dull white enameling on white acryl and specified color silkscreen print.
(When the size and the manufacturing method need to be varied due to the site environment, consult with headquarters and then apply the same recommended ratio.)
43
Standard Shop Identity_Exterior System
ID SIGN
1:4 Ratio
A
2a
T template_16˚ Angle
Side View
4A
Workspace Sign
- SUS cutting and bending is painted in semi-dull white enameling paint and covered with specified color of non-illuminated film.
- For the illumination type, install the LED lamp inside, laser cut the frame and cover it with the specified color of illuminated film on the 10T floodlit milky acryl.
Public Sign
(When the size and the manufacturing method need to be varied due to the site environment, consult with headquarters and then apply the same recommended ratio.)
44
Standard Shop Identity_Exterior System
WORKSPACE WALL SIGN
2.7A Center
1.3A
0.95A
0.4A
Logo located on the center of wall is 740mm in size. The height of baseline is 2,880mm. The Orange line is 200mm thick and the length is extended to end of the wall.
(When the size and the manufacturing method need to be varied due to the site environment, consult with headquarters and then apply the same recommended ratio.)
2.7A Center
1.3A
0.95A
A
0.4A
45
Standard Shop Identity_Exterior System
WORKSPACE ELEVATION
A
B C
11,650
3,600 630 4,050 3,370
R300
1,400
900
46
Standard Shop Identity
Interior System_Lounge
Lounge Simulation 48
Lounge Back Drop Sign 49
Lounge Elevation 50
Lounge Detailed Construction Plan 51
Finishing Materials 52
Standard Shop Identity_Interior System
LOUNGE SIMULATION
48
Standard Shop Identity_Interior System
LOUNGE BACK DROP SIGN
2,150 10
Center
275
Baseline
Intaglio
1,700
100
Note : Lounge Back Drop Sign could be changed in size depending on store environment.
49
Standard Shop Identity_Interior System
LOUNGE ELEVATION
A
B C
*Branding can be applied only once, either on a backwall or on a reception desk considering the surroundings.
6,380
2,110 2,150 1,000 800 320
900
3,000
1,100
900
100
50
Standard Shop Identity_Interior System
LOUNGE DETAILED CONSTRUCTION PLAN
Counter Detail
TOP VIEW
SCALE : N/S
PT-02 APP’ PAINT FIN. PT-02 APP’ PAINT FIN. PT-02 APP’ PAINT FIN. PT-02 APP’ PAINT FIN. PT-02 APP’ PAINT FIN.
PT-03 APP’ PAINT FIN. PT-01 APP’ PAINT FIN. PT-03 APP’ PAINT FIN. PT-03 APP’ PAINT FIN. PT-03 APP’ PAINT FIN.
(When the size and the manufacturing method need to be varied due to the site environment, consult with headquarters and then apply the same recommended ratio.)
51
Standard Shop Identity_Interior System
FINISHING MATERIALS
TILE
LAMP SPEC.
52
Standard Shop Identity
POSM System
POSM Overview 54
POSM Installation Location 55
Interior POSM Simulation 56
Tire Rack 57
Tire Rack_Technical Drawing 58
Tire Display Stand A 59
Tire Display Stand A_Technical Drawing 60
Tire Display Stand C 61
Tire Display Stand C_Technical Drawing 62
Wheel Display Rack 63
Wheel Display Rack_Technical Drawing 64
Vending Rack 65
Vending Rack_Technical Drawing 66
Desk Leaflet Stand 67
Desk Leaflet Stand_Technical Drawing 68
Brochure Stand 69
Brochure Stand_Technical Drawing 70
Banner Stand 71
Standard Shop Identity_POSM System
POSM OVERVIEW
POSM Item
Interior Display
IN-1 IN-7
Tire Rack Vending Rack
IN-2 IN-8
Tire Stand A Leaflet Stand
IN-4 IN-9
Tire Stand C Brochure Stand
IN-6 IN-10
Wheel DP Banner Stand
54
Standard Shop Identity_POSM System
POSM INSTALLATION LOCATION
OFFICE TOILET
WORKSPACE
5 4
6
LOUNGE
7 2
3
55
Standard Shop Identity_POSM System
INTERIOR POSM SIMULATION
56
Standard Shop Identity_POSM System
TIRE RACK
IN-1
This item serves as an additional tool to maintain the consistency of the display.
Displays the product’s value in a way that increases interest and the desire to make product purchases.
The display can be used to highlight various new products and different tire sizes.
The display can be used outdoors or in shops. W1,350 x H2,130 x D760
57
Standard Shop Identity_POSM System
TIRE RACK_TECHNICAL DRAWING
40 1,230 40
40
APP. COLOR LACQ FIN.
430
320
THK 2MM ST'L FIXING BOLT
APP. COLOR(NCS:BLACK) LACQ FIN.
40
TOP VIEW
SCAL:1/25
530
1,350
50 430 50
R20
700
2,050
R2
0
1,910
ADJUSTABLE LEGS
250
58
Standard Shop Identity_POSM System
TIRE DISPLAY STAND A
IN-2
This item serves as an additional tool to maintain the consistency of the display.
Displays the product’s value in a way that increases interest and the desire to make product purchases.
Can be used to display new products and UHPT products.
This item can also be adapted to be used as a module rack for various combination displays according to
space conditions and sales strategies. W340x H1,900 x D780
59
Standard Shop Identity_POSM System
TIRE DISPLAY STAND A_TECHNICAL DRAWING
680
0
22
R3
0
R2
10
20
Ø30 ST'L PIPE /APP. COLOR(NCS:GRAY) LACQ FIN.
THK 2MM ST'L /
340
320
300
APP. COLOR(NCS:ORANGE) LACQ FIN.
THK 3MM ST'L /
APP. COLOR(NCS:GRAY) LACQ FIN.
20
10
TOP VIEW
SCAL:1/25
320
450
5 310 5
5
R2
30
THK 5MM WHITE ACRYL / THK 1.2MM ST'L FRAME
APP. COLOR LACQ FIN. APP. COLOR(NCS:GRAY) LACQ FIN.
LOGO : APP. COLOR SILK PRINTING FIN.
595
550
THK 1.2MM ST'L/
Ø30 ST'L PIPE /
APP. COLOR(NCS:GRAY) LACQ FIN.
APP. COLOR(NCS:GRAY) LACQ FIN.
(APP 'TIRE SPEC/SHEET RETAIL)
80 80
100
1,618
1,730
888
808
60
Standard Shop Identity_POSM System
TIRE DISPLAY STAND C
IN-4
This item serves as an additional tool to maintain the consistency of the display.
Displays the product’s value in a way that increases interest and the desire to make product purchases.
Can be used to display new products and UHPT products.
This item can be used as an island display, as long as it is accessible from all sides.
It can also be shown in windows or in large stores or shop-in-shop situations. W800x H1,820 x D760
61
Standard Shop Identity_POSM System
TIRE DISPLAY STAND C_TECHNICAL DRAWING
800
30
LOGO : APP. COLOR SILKSCREEN PRINTING FIN.
700
375
315
Ø30 SUS PIPE
30
0
R3
163
TOP VIEW
SCAL:1/25
800
15
°
95
950
700
62
Standard Shop Identity_POSM System
WHEEL DISPLAY RACK
IN-6
This item serves as an additional tool to maintain the consistency of the display.
Displays the product’s value in a way that increases interest and the desire to make product purchases.
This display type allows the wheels to be displayed in an orderly fashion or it can be used as a wall display in the HKM Shop. W1,220 x H2,400 x D490
63
Standard Shop Identity_POSM System
WHEEL DISPLAY RACK_TECHNICAL DRAWING
1,170
585 585
THK 2MM ST'L PLATE /
APP. COLOR(NCS:ORANGE) LACQ FIN.
LOGO : APP. COLOR SILKSCREEN PRINTING FIN.
TOP VIEW
SCAL:1/25
1,240
105
150
150
APP. COLOR(NCS:ORANGE) LACQ FIN.
LOGO : APP. COLOR SILKSCREEN PRINTING FIN.
530
APP' JOINT PIN
530
Ø30 ALUMINUM PIPE
2,263
530
530
THK 1.2MM S.ST PLATE FIN.
195
ADJUSTABLE LEGS
64
Standard Shop Identity_POSM System
VENDING RACK
IN-7
This item serves as an additional tool to maintain the consistency of the display.
Displays the product’s value in a way that increases interest and the desire to make product purchases.
This type of display allows the various auto accessories to be arranged in an orderly fashion. W900 x H1,500 x D420
65
Standard Shop Identity_POSM System
VENDING RACK_TECHNICAL DRAWING
900
40
270 19
360
320
420
15
866 15
60
0
R1
TOP VIEW
R3 TOP VIEW
25
THK 1.2MM ST'L FRAME
APP. COLOR(WHITE) LACQ FIN.
15
TOP VIEW 15
SCAL:1/25
25
866
25
FRONT VIEW SIDE VIEW
SIDE VIEW
106 674 90
20110
66
Standard Shop Identity_POSM System
DESK LEAFLET STAND
IN-8
This item serves as an additional tool to maintain the consistency of the display.
This type of display can hold customer brochures with pertinent product information.
This display can be placed in areas with limited space for example tables or counters. W280 x H400 x D290
67
Standard Shop Identity_POSM System
DESK LEAFLET STAND_TECHNICAL DRAWING
280
110 170
43
20 THK 2MM ST'L /
225
1 APP. COLOR LACQ FIN.
520
45
210
BENDING LINE
49
60
40
40 200 40
270
408
47
399
60
408
°
THK 3MM CLEAR ACRYL /
LOGO : APP. COLOR SILKSCREEN PRINTING FIN.
290
68
Standard Shop Identity_POSM System
BROCHURE STAND
IN-9
This item serves as an additional tool to maintain the consistency of the display.
This type of display can hold customer brochures with pertinent product information.
It can be placed in various locations within the shop depending on the flow of customers. W400 x H1,850 x D340
69
Standard Shop Identity_POSM System
BROCHURE STAND_TECHNICAL DRAWING
400
87
45
340
168
10 380 10
400
TOP VIEW
SCAL:1/25
380 30
24 286 70 48
288
APP. COLOR(NCS:ORANGE) LACQ FIN. APP. COLOR(NCS:ORANGE) LACQ FIN.
THK 3MM WHITE ACRYL /
APP. COLOR LACQ FIN.
LOGO : APP. COLOR SILKSCREEN PRINTING FIN.
229
10
7°
126
THK 3MM WHITE ACRYL /
APP. COLOR LACQ FIN.
LOGO : APP. COLOR SILKSCREEN PRINTING FIN.
229
1,583
126
229
120
235
70
Standard Shop Identity_POSM System
BANNER STAND
IN-10
This item serves as an additional tool to maintain the consistency of the display.
Displays the product’s value in a way that increases interest and the desire to make product purchases.
This display type offers an advertising graphic board that allows ads to be replaces easily when they need to be updated.
The display can be placed in various locations within the shop depending on the flow of customer traffic. W600 x H1,800
71
Standard Shop Identity
Appendix
POSM Item List 73
Finishing Materials List 74
Standard Shop Identity_APPENDIX
POSM ITEM LIST
w 1,350
IN-1 Tire Rack Display general product h 2,130 Gray
d 760
w 745
IN-2 Tire Display Stand A Display new & UHPT product h 1,900 Black & White
d 780
w 800
IN-4 Tire Display Stand C Display new & UHPT product h 1,820 White
d 760
w 1,220
IN-6 Wheel Display Display wheels h 2,400 White
d 490
Interior
Display
w 900
IN-7 Vending Rack Display auto accessories h 1,500 White
d 420
w 280
IN-8 Desk Leaflet Stand Exhibit brochures h 400 White
d 290
w 400
IN-9 Brochure Stand Exhibit brochures h 1,850 White
d 340
w 600
IN-10 Banner Stand Advertising graphic board h 1,900 White
d 440
73
Standard Shop Identity_APPENDIX
FINISHING MATERIALS LIST
TILE
COLOR / FINISH WHITE CREAMED GRAY (PANTONE 420C)
PAINT PT-02 COLOR / FINISH ORANGE (PANTONE 1655C or RAL 2009) POINT
BACKPAINTED GLASS GL-01 COLOR / FINISH GRAY (PANTONE 420C) LOUNGE BACK WALL
CUBICLE
CU-02 COLOR / FINISH GRAY (PANTONE COOL GRAY 9C) TOILET
74
Stationery
Businesscard 76
Letterhead 77
Envelope_Small 78
Envelope_Large 79
Memo 80
Certificate 81
Stationery
BUSINESSCARD
FRONT FRONT
Size
90 X 50mm
Type Setting
1 Name
David Klein 1 David Klein
Manager / Corporate Communications Team 2 Manager / Corporate Communications Team
Hankook Marketing Staff Office / Global HQ Marketing Staff Office / Global HQ
Medium 10pt
2 Position / Department HANKOOK TIRE CO., LTD. 3 HANKOOK TIRE CO., LTD.
113 Teheran-ro, Gangnam-gu, Seoul 06133, Korea 4 113 Teheran-ro, Gangnam-gu, Seoul 06133, Korea
Hankook TEL : 82.2.2222.1000 FAX : 82.2.2222.1234 TEL : 82.2.2222.1000 FAX : 82.2.2222.1234
Regular 6pt M.P : 82.10.6516.3135 E-mail : hankook@hankooktech.com M.P : 82.10.6516.3135 E-mail : hankook@hankooktech.com
3 Corporate Title
Hankook
Medium 8pt
BACK
4 Address / Phone numbers / E-mail
Hankook
Regular 6pt
Printing Process
3 Spot Colors Printing
or 4 Process Color Printing
76
Stationery
LETTERHEAD
15mm 15mm
15mm
113 Teheran-ro, 113 Teheran-ro,
Gangnam-gu, Seoul, 06133, Korea 1 Gangnam-gu, Seoul, 06133, Korea
Tel.82.2.2222.1000 Fax.82.2.2222.1234 Tel.82.2.2222.1000 Fax.82.2.2222.1234
www.hankooktire.com 2 www.hankooktire.com
Size
A4 / 210 X 297mm
Type Setting
1 Address
Hankook
Regular 7pt
2 Homepage
Hankook
Medium 6pt
Printing Color
15mm
SCALE : 50%
15mm
77
Stationery
ENVELOPE_SMALL
FRONT BACK
113 Teheran-ro,
Gangnam-gu, Seoul, 06133, Korea
Tel.82.2.2222.1000 Fax.82.2.2222.1234
www.hankooktire.com
Size
225 X 95mm
Type Setting
1 Address
Hankook
Regular 6.5pt
T template(face type)_16˚ Angle
2 Homepage
Hankook
Medium 6pt
30mm 3mm
10mm
113 Teheran-ro,
4.5mm Gangnam-gu, Seoul, 06133, Korea
Printing Color Tel.82.2.2222.1000 Fax.82.2.2222.1234
9mm
www.hankooktire.com
113 Teheran-ro,
Gangnam-gu, Seoul, 06133, Korea 1
Tel.82.2.2222.1000 Fax.82.2.2222.1234
Hankook Masters Orange www.hankooktire.com 2
10mm
78
Stationery
ENVELOPE_LARGE
FRONT BACK
113 Teheran-ro,
Gangnam-gu, Seoul, 06133, Korea
Tel.82.2.2222.1000 Fax.82.2.2222.1234
www.hankooktire.com
Size
330 X 245mm
Type Setting
1 Address
Hankook
Regular 9pt
2 Homepage
Hankook 15mm
Medium 8.5pt
15mm
113 Teheran-ro,
6mm
Gangnam-gu, Seoul, 06133, Korea
12mm Tel.82.2.2222.1000 Fax.82.2.2222.1234
113 Teheran-ro,
Gangnam-gu, Seoul, 06133, Korea 1
www.hankooktire.com
Tel.82.2.2222.1000 Fax.82.2.2222.1234
www.hankooktire.com 2
Printing Color
79
Stationery
MEMO
10mm
Size
120 X 150mm
10mm
4.5mm
Printing Color
80
Stationery
CERTIFICATE
Size
210 X 297mm THIS IS TO CERIFY THAT THE SHOP OF
2 Homepage
Hankook
This is to cerify that the shop of Hankook maters.This is to cerify
Medium 6pt that the shop of Hankook maters. This is to cerify that the shop of
Hankook maters.This is to cerify that the shop of Hankook maters.
June 2019
Printing Color
David. Kim
15mm
81