➢ Everything needs to be open and transparent during the app development process to prevent legal

issues.
➢ Before any user data is processed, the Privacy Policy needs to be disclosed, if it is accessible
after the app has been installed.

● App Store Agreements

To ensure that the app can be made available and reachable to users through official app stores,
it is crucial to abide by the regulations set forth by these app stores. For CashFlash to conform, it must
comply with the terms and conditions stipulated by platforms like the App Store for Apple devices and
the Google Play Store for Android devices. These agreements establish the prerequisites for app
publication, encompassing guidelines pertaining to content, payment transactions, and safeguarding the
privacy of user dat

Demand Analysis

Demand implies the customer's desire to acquire the service, the willingness and ability
to pay for it. Therefore, the rate of the demand will serve as a basis for the proposed application
to analyze its demand to a certain area. The table below displays the population of Valenzuela
City as of January 2020 along with the estimated number of target markets and its percentage.

Table 1: CashFlash Solutions’ Demand Analysis

Barangay Population Population Total Target Target Market

Census (As of percentage (2020) Population Percentage
January 2020) (20-54 yrs.old)

Arkong Bato 11,358 1.59% 5,015 44%

Bagbaguin 15,195 2.13% 7752 51%

Balangkas 14,318 2.00% 5986 42%

 Bignay 49,716 6.95% 13914 28%

Bisig 1,432 0.20% 612 43%

Canumay East 14,657 2.05% 7192 49%

Canumay West 26,901 3.76% 12009 45%

Coloong 12,550 1.76% 5604 45%

Dalandanan 23,640 3.31% 10075 43%

Gen. T. de 95,809 13.40% 45840 48%

Leon

Isla 5,160 0.72% 2429 47%

Karuhatan 41,275 5.77% 22384 54%

Lawang Bato 23,786 3.33% 11054 45%

Lingunan 24,088 3.37% 11613 48%

Mabolo 831 0.12% 647 78%

Malanday 19,060 2.67% 9212 48%

Malinta 52,107 7.29% 2593 51%

Mapulang Lupa 30,360 4.25% 14479 48%

Marulas 59,339 8.30% 28865 49%

Maysan 23,081 3.23% 13180 57%

Palasan 6,598 0.92% 3034 46%

Parada 21,001 2.94% 7957 38%

Pariancillo 1,949 0.27% 803 41%

Villa

Paso de Blas 12,530 1.75% 7351 59%

Pasolo 8,150 1.14% 3376 41%

Poblacion 221 0.03% 174 79%

Pulo 1,126 0.16% 549 49%

Punturin 24,437 3.42% 11478 47%

Rincon 6,940 0.97% 3581 52%

Tagalag 3,400 0.48% 1311 39%

Ugong 55,494 7.76% 21759 39%

 Viente Reales 24,399 3.41% 11866 49%

Wawang Pulo 4,070 0.57% 1698 42%

TOTAL 714,978 100% 305,392

According to the Philippine Statistics Authority, Valenzuela City ranks fifth in population size
among the NCR's 12 cities and five municipalities. The target market of CashFlash ranging from 20 to
54 years old is fourty-three percent (43%) of the overall population of Valenzuela City. Moreover, it is
feasible to establish business operations in the city for the initial market of the financial management
application. Furthermore, FinWise Solutions targets the Barangays having this percentage.

Marketing Strategies

● Search Engine Optimization

Through the use of SEO strategy, CASHFLASH app can enhance its visibility and
attract a broader audience of potential customers seeking cash loan services. Optimizing the app
for specific keywords will help attract potential customers and increase traffic to your website
or app store page. SEO is also beneficial for establishing credibility and trust with users.
Websites that rank higher in search results are typically viewed as more reputable and
trustworthy. Moreover, SEO can result in long-term advantages for the application, since top-
notch content and optimized pages can consistently generate organic traffic and produce leads
in the long run.

● Use of Social Media

Utilizing social media for marketing in the CASHFLASH app involves setting up
profiles on popular platforms like Facebook, Instagram, Twitter, and LinkedIn. Customize our
content for each platform's audience and interact with users through sharing informative posts,
financial management tips, customer testimonials, and updates on the features of our application
and promotions. Furthermore, it enables connecting with the target audience on a personal and
interactive level, fostering relationships and trust with potential customers. Through sharing
valuable content and interacting with users, our app can help position your brand as reputable