Meet the team -

Content Experience
Jen P
+2
specialists
 Growth &
Experience

Marketing &
Consumer Content Customer
Strategy Audience Product Membership
Insights Experience Service
Development
We’re here to help CHOICE create awesome content

Pru Alice Jen Helen Siobahn

Engage and bring audience A consistent audience experience

We do that by focusing on content that delivers to

Organisational
Audience needs +
needs and strengths
wants
 Content superpowers

Storytelling about our deeper work

Content for audience and promotions
Content analysis
Pru Spruiking air fryers
Audience &
Engagement
Editor
Currently working on

Video series concept with marketing

Planning for Shonkys 2021
Content for current COVID environment
Recent
work

36K sessions to website in

19 days
Low bounce rate (37.94%)
7 membership transactions
Ongoing SEO value
 Content superpowers

Ideas generation
Storytelling about our deeper work
Content for audience and promotions
Making dry topics delightful
Alice

Content
Producer
Currently working on

Homepage curation
Content for current COVID
environment
Recent work
 Content superpowers

Content journeys
Testing and experiments
Helen CMS requirements
Digital Improving team workflows
Producer

Currently working on

CMS migration planning

Prospecting program
Promo planning for Shonkys 2021
Recent work
 Content superpowers

Style, tone and grammar

CMS requirements
Content design
Siobahn UX writing
Content
Designer

Currently working on

CHOICE design system

Product writing guide
Membership agile team
Recent
work
 Content superpowers

Systems and technology

Content strategy
Voice and tone

Jen
Head of
CX

Currently working on

CMS migration requirements

Content planning OKR with Marg
Recruiting another Content Specialist
Recent
work
 What our audience sees
We work
in all 4
areas

Behind the scenes

 Why are we creating the content?

How can we create content that connects

more people to CHOICE?
Questions
we’re What do we want people to do after they
always experience our content?
thinking
about
How can we make our content experience
consistent across all touchpoints?

How can we make our content management

tools easier work with?