Stages of NNGROUP.

COM

UX Maturity
Our UX-maturity model has 6 stages that
cover processes, design, research,
leadership support, and longevity of UX.
6
5
4 User-driven
3 Integrated
2 Structured • Beloved

1
• Reproducible
Emergent • Comprehensive
• Habitual
• Pervasive
Limited • Partly systematic
• Universal At this stage,
• Variably effective
Absent • Functional and
Almost all teams
everyone is fully
promising The organization enlightened about
• Uneven within the company
• Inconsistent recognizes the user-centered
• Ignored • Haphazard usually perform design.
• Inefficient value of UX and
• Nonexistent • Aspirational UX-related activities
has established
Organizations in an efficient,
• Undiscovered An organization a full UX team or
exhibit UX work in effective manner. Obstacles
A company at this in the limited multiple teams.
more teams, to overcome
stage is either stage approaches
engage in some Focus on keeping
oblivious to UX or UX erratically.
UX-related Obstacles Obstacles momentum of the UX
believes it does Small UX efforts
planning, and may to overcome to overcome effort, championing
not need it. are made.
have UX budgets. Seek stakeholders Focus on UX values, and
who can act as UX establishing educating new team
champions user-centered members
Obstacles Obstacles Obstacles outcome metrics at
to overcome to overcome to overcome the highest levels of
Build UX Focus on getting Focus on building a the organization
awareness to people to listen so culture of support
overcome lack UX can gain traction for UX at all levels
of education

Factors in Strategy Process

UX Maturity UX leadership, planning,
and resource prioritization
None of these factors stand
alone; rather, they reinforce
and enable each other. Culture
UX knowledge and
cultivating UX careers and
practitioners’ growth
https://www.nngroup.com/articles/ux-maturity-model/
The systematic use of UX
research and design methods
Outcome
Intentionally defining and
measuring the results
produced by UX work