Full Name: Simran Ray Chaudhuri

School/College/University Name: B.D.M. International

Class/Year Pursuing: XI- 2022-23
Date of Birth: Format: 05-03-2006 (Month-Date-Year)

1. The Business Opportunity

The business opportunity is to supply packaged coconut water and sattu drinks in the market. The
problem we are solving is the lack of availability of healthy drinks in the market. With the increase
in health consciousness, people are looking for healthier options for their drinks. The packaged
lassi available in the market has created a demand for more such healthy drink options.

2. Company Description
Our company provides health drinks which are not readily available to the market. There are
coconut water and sattu drink stalls at the streets but none of them employ hygienic methods of
production. Our company supplies those drinks in sealed packets, ensuring that the quality of the
product remains intact.

3. Team
Our team includes experienced professionals from the beverage industry who have expertise in
production and distribution. We have a team of product development professionals who can
ensure that our products meet the highest quality standards. Our health-conscious team ensures
and uphold the quality of clean and healthy drinks for our customers.

4. Industry Analysis
Our competitors are companies that produce and distribute similar healthy drinks in the market.
Key factors related to being successful in our industry include quality, taste, and affordability of the
products.

5. Target Market
Our target market is health-conscious individuals who are looking for healthy and refreshing drink
options instead of the chemical infused alternatives present in the market. Our target audience
includes people who are engaged in fitness activities, working professionals, and students who
need a refreshing drink while studying.

6. Implementation Timeline
We will start with a small setup to assess the feasibility of the product in the market. Firstly, we will
focus on sampling the drinks to the market and record and analyze the response. Our main target
will be customer satisfaction, and hence we will work diligently through feedback, with our sole aim
of improvement. Once the response is satisfactory, we will plan and expand the enterprise.

7. Marketing Plan
We will advertise our brand in social media, marketing through emails and newspaper to attract
shop owners. This will be time saving and help us expand our business rapidly.
Our team will also engage in several PR events to spread the name of the product in the market.
Sampling of the product will be done to potential customers in order to receive feedback and
improve.

8. Financial Summary
Our initial cost structure includes investment in various factors of production, amounting up to
3,00,000 rupees. Our fixed costs include factory rent, loan repayment etc. Variable costs include
salaries, wages, repairs. We intend to sell by the cost-plus pricing method, and earning up to
1,00,00,000 revenue in the first year of production.
9. Funding Required
The minimum amount of funding that we require to start the enterprise can be estimated around
1,50,000. The funding will go towards purchase of fixed factors like land, machinery and
infrastructure- and purchase of raw material, packaging and labor.