Organizational Communication

By
Dr.Pooja Kundu
 Communication

🞇 Organizational communication refers to the communication that takes

place between people who are working towards common goals within an
organization.
In each of these interactions, we are occasionally satisfied but sometimes
frustrated by incompetence, insensitivity, lack of coordination, and red tape, all
of which result from ineffective organizational communication.
 Introduction:-
Flow of Communication :-

Internal External

Formal Informal Inward Outward

Vertical Horizontal Consensus Grapevine

Upward Downward
 Internal Communication
🞇 Every organization has an organizational pattern to carry out its activities.

🞇 It could be oral or written, visual or audio-visual, formal or informal, and

upward or downward. Internal communication serves to inform, instruct,
educate, develop, motivate, persuade, entertain, direct, control and caution
people in the organization.

🞇 A lot of information is passed among these departments as well up and

down through levels of hierarchy.

🞇 It comprises of formal and informal communication.

Formal Communication
Formal Communication
 Vertical Communication:-
🞇 Communication that flows through level of hierarchy is vertical
communication.

🞇 It consists of upward and downward communication.

🞇 In downward communication the information flows from superiors to

subordinates and in upward communication the information flows from
subordinates to superiors.
Vertical Communication :-
The Chair
The Chairman

Managing
Director
General
Manager
Departmental
Manager
Departmental
Heads

Employees
 Downward Communication: Advantages
🞇 Efficient functioning of organization:-

🞇 Ensures discipline:-

🞇 Creates feeling of belongingness:-

🞇 Feedback:-
Communication of policies, procedures, orders, instructions, notices for meetings, circulars,
manuals, etc., is the main objective of downwards communication.
 Downward Communication : Disadvantages
🞇 Over communication :-

🞇 Under communication:-

🞇 Time consuming:-

🞇 Loss of information:-
 Upward Communication
Advantages/Disadvantages

1. Aids in Decision making

2. Feedback for management

Horizontal Communication
 Horizontal Communication:Advantages

Coordination:-

Problem Solving:-
 Consensus:-
● A consensus is common agreement of opinion among a group of persons.

● This channel of communication is followed when the management feels the opinion
of all employees is considered important before arriving at a decision.

● Opinion of employees may be taken while dealing with certain matters like VRS
schemes, bonus ,service conditions etc.
 Grapevine communication:-
● The dictionary meaning of grape vine is a kind of vine on which grapes grow.
The plant is very weak and spread in any direction.

● In the same way informal communication that spreads secretly without the
knowledge of authority is called grapevine communication.
Grapevine communication:-
Grapevine communication:-
Grapevine communication:-
Types:-
● Chain grapevine:- one person passes information to another
who passes the information further.

A B C
 Cluster :-
● One person communicates randomly with others who he comes across and
whom he trusts.
● In this way one person passes information to one or more persons and the
communication keeps flowing till all the members receive message.

E
B
A
C
F
G
D
 The wheel grape vine:-
● in this one person occupies the central position as he has access to
information. He passes the information to other members of the group.

G
A

E
B

D C
Grapevine communication:-
Grapevine communication:-
Grapevine communication:-
Grapevine communication:-
Grapevine communication:-