OBC 605 - Innovation and Technology Management

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5/21/24, 12:21 PM CampusERP

Assignment: 1

Instructions:
Number of Questions: 40
Maximum Marks: 40
Each question carries 1 Mark.
All questions are compulsory.
Attempts: 1
1
Which one of the following theory has the attribute of moderate risk taking as a function of skill, not chance?

Need for independence


Need for achievement
Need for affiliation
Need for authority

2
Foundation companies are formed from:

Fashion
Research and development
Most popular business
winding up company

3
All of the following are the broad categories of External forces EXCEPT:

Economic forces
S Socioeconomic forces
Technological forces
Competitive forces

4
The longest lasting trade agreement with the objective of liberalizing trade by eliminating or reducing tariffs, subsidies and quotas is:

Free trade area - FTA


European community - EC
General agreement on tariffs and trade - GATT
The North American free trade agreement - NAFTA

5
Which of the following factors has allowed small companies to act like they are big ones?

Customers
Competition
Economic development
Technology

6
Professional support network includes following EXCEPT:

Personal affiliations
Mentor
Friends
Trade associations

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7
The period in which the money person entered into a contract with the go-between to sell his goods is known as

Middle ages
18th century
17th century
Earliest period

8
The former USSR received technology and syrup from Pepsi and provided it with Soviet vodka and rights to distribute it in the US.
This is an example of:

Economic development
Balance of payment
Barter system
International trade

9
Which one of the following is NOT a condition of a contract?

An offer is made
Consideration is given
An acceptance of offer
Contract must be illegal

10
Government can help in forming new venture by providing:

Finance
Technology
Infrastructure
Subsidiaries

11
The commitment of administrative domain to the resources is for:

Periodic intervals
Total amount needed
For certain tasks
For long time

12
Developing a new idea through inquiry and testing is called:

Forced relationship
Heuristics
Scientific method
Value analysis

13
Which of the following best describes the first stage of the new-product development process?

idea screening
concept development and testing
idea generation
business analysis

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14
Which of the following would be a key success factor in developing new products?

a well-defined product concept


a product priced well below market or industry standards
a product that appeals to the late majority
a product that can be sold over the Internet with a minimum of explanation

15
According to the text, all of the following are thought to be sources of new-product ideas EXCEPT:

internal sources.
customers.
competitors.
the local library.

16
Which of the following factors would not be included in a PESTLE analysis?

Government re-cycling policy.


Proposed reduction in interest rates.
Demographic changes.
Competitor activity.

17
Which one of the following describes unemployment?

The number of people who voluntarily choose not to work.


The number of people who are jobless and are actively seeking work.
The number of people who are not actively seeking work.
The number of people actively seeking work who find work.

18
Members of distribution channels are excellent sources for new ideas because:

They are familiar with the needs of the market


They earn a handsome profit from new business
They do not bother if entrepreneur bears a loss
They have well-developed sales force

19
Which of the following geographical area is having least interest to U.S. entrepreneurs?

Europe
The Far East
Central Asia
Transition economies

20
Andrew Carnegie is an example of entrepreneur of which century:

Earliest period
19th and 20th century
Middle ages
17th century

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21
Which of the following is not a source of idea generation?

Consumers
Federal government
Brain storming
Training

22
Which of the following cannot be covered under the copyright protection?

Computer software
Poems and songs
Computer hardware
Models and sculpture

23
Which of the following statements is false?

Market segmentation is a useful process for small businesses to undertake.


Selling is essentially a matching process.
A benefit is the value of a product feature to a customer.
It is a good idea for small businesses to compete solely on price.

24
Which of the following factors does the macro-environment not include?

political and regulatory factors.


customer needs in a given market.
social and demographic factors.
technological changes.

25
Innovations are scientific inventions.

True
False

26
One of the challenges presented by the product life cycle for a product is that of new-product development.

True
False

27
Today, innovation can be very risky.

True
False

28
Idea screening is generally recognized to be the first step in the new-product development process.

True
False

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29
3M’s well-known “15-percent rule” states that all employees receive a 15-percent bonus (no matter their salary) for every new-product
idea they produce.

True
False

30
Most new products that fail in the consumer goods category are called line extensions.

True
False

31
One study found that the number one success factor for new-product introduction is a unique, superior product.

True
False

32
One study has estimated that a much as 80 percent of new consumer goods and new products fail.

True
False

33
A ______________ is a professional money manager who makes risk investment from a pool of equity capital to obtain a high rate of
return on investments.

venture capitalist
entrepreneur
businessman
buyer

34
Entrepreneurial success has been significant because of the culture and the political and economic systems in ––––––––.

Asian countries
Eu ropean countries
Transition economies
Middle East

35
______________ viewed the entrepreneur as a risk taker who "buy(s) at an uncertain price, therefore operating at a risk".

Eli Whitney
Edward hariman
Richard cantillon
Thomas Edison

36
A typical inventor is usually ______________.

Highly creative & in love with the invention


Does not encourage change
Willing to modify the invention
Not enthusiastic

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37
The term ______________ denotes bonus or financial aid which is given by a government to an industry to help it compete with other
units

Incentive.
Subsidy.
Concession
Bounty.

38
TIIC is sponsored by the ______________.

Government of Karnataka.
Government of Andhra Pradesh.
Government of Kerala.
Government of Tamil Nadu.

39
______________ can be defined as a specifically evolved work plan densed to achieve a specific objective within a specific period of
time

Idea generation.
Opportunity Scanning.
Strategy
Project.

40
______________ is a graphical representation of the various activity and event relating to a project.

Network analysis.
Scheduling technique.
Logical Model.
Network Diagram

Assignment: 2

Instructions:
Assignment 2 is based on the following text/paragraph of case study/situational exercise etc. You first need to read this text and then answer the following
MCMR i.e. Multiple choice multiple response questions.
Number of Questions: 5
Each question carries 2 Mark
All Five Questions are Mandatory.
Attempts: 1
Hager Group, a leader in electrical solutions, is committed to shaping a safer, cleaner, and simpler electrical world. Led by innovation manager
Christophe Duvernelle, the corporate innovation team focuses on fostering innovation since 2011. Facing challenges in tracking trends and visualizing
strategy-innovation links, Hager Group adopted HYPE’s Smart Innovation Platform in 2015. The platform streamlined ideation and strategy alignment,
addressing data accessibility issues and enhancing decision-making. By 2020, Hager Group leveraged HYPE's strategic features, enabling vision sharing
for 2030 and transparently linking innovation to strategic goals. This integration improved project justifications, ensuring alignment with the company’s
vision and strategy, and facilitating data-driven decision-making across the organization. HYPE's seamless implementation and compliance features
complemented Hager Group’s innovation journey, showcasing the power of strategic innovation management tools in driving organizational success.
1

2 What was the primary motivation behind Hager Group's adoption of HYPE's Smart Innovation Platform?
To streamline manufacturing processes
To enhance collaboration within teams
To shape a safer, cleaner, and simpler electrical world
To increase sales revenue

3 What challenges did Hager Group face before implementing HYPE’s innovation management software?
Difficulty in tracking external trends
Lack of visualization tools for strategy-innovation mapping
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Limited compliance with GDPR and German employment policies
Inability to secure funding for innovation projects

4 What benefits did Hager Group experience after integrating HYPE's platform?
Improved decision-making through data-driven insights
Clear alignment of innovation projects with strategic goals
Reduced collaboration among teams
Decreased compliance with industry regulations

5 How did HYPE's platform contribute to Hager Group's innovation journey?


By increasing manufacturing efficiency
By streamlining marketing campaigns
By fostering a culture of continuous innovation
By reducing employee training efforts

6 Why did Hager Group merge its corporate innovation teams with Business Development and Strategy in 2018?
To reduce collaboration between departments
To ensure strong collaboration and synergy
To limit access to innovation resources
To decrease innovation initiatives

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