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ools (And How to Use Them)

 [TIMEFRAME
KPIs [TIMEFRAME] [TIMEFRAME] [TIMEFRAME] [TIMEFRAME]
PRIMARY
[Overall social media metri [actual] [actual] [actual] [actual]
[Metric] Targets [target] [target] [target] [target]
[Overall social media metric]
[Metric] Targets
SECONDAR
Y
[Overall social media metri [actual] [actual] [actual] [actual]
[Metric] Targets [target] [target] [target] [target]
IG FEED
[Metric]
[Metric] Targets
[Metric]
[Metric] Targets
IG STORIES
[Metric]
[Metric] Targets
[Metric]
[Metric] Targets
FACEBOOK
[Metric]
[Metric] Targets
[Metric]
[Metric] Targets
TWITTER
[Metric]
[Metric] Targets
[Metric]
[Metric] Targets
LINKEDIN
[Metric]
[Metric] Targets
[Metric]
[Metric] Targets
PINTEREST
[Metric]
[Metric] Targets
[Metric]
[Metric] Targets
TIKTOK
[Metric]
[Metric] Targets
[Metric]
[Metric] Targets
YOUTUBE
[Metric]
[Metric] Targets
[Metric]
[Metric] Targets
SNAPCHAT
[Metric]
[Metric] Targets
[Metric]
[Metric] Targets
 [TIMEFRAME] REPORTING | Social Media Marketing
[TIMEFRAME] [TIMEFRAME] [TIMEFRAME] [TIMEFRAME] [TIMEFRAME] [TIMEFRAME] [TIMEFRAME]
[TIMEFRAME]
 20
Q1
KPIs JAN FEB MAR
PRIMARY
Social Sentiment 16% 16% 15%
Sentiment Target 15% 15% 15%
Engagement Rate
Engagement Rate Target
SECONDAR
Y
SSOV 64% 78% 62%
SSOV Target 55% 55% 55%
IG FEED
Engagement (likes,
comments, sends, saves)
Engagement Targets
Interactions
# of new followers
Traffic
Reach
IG STORIES
Reach
Reach Targets
Interactions
# of Swipe Ups / Link clicks
FACEBOOK
Spend
Engagements
CPE
CPE Target
Link clicks
CPL
ThruPlays *video only*
CPThruPlay *video only*
TWITTER
Spend
Link clicks
CPC
CPC Target
 Engagements
CPE
Average Engagement per
Tweet
LINKEDIN
Spend
Leads
Leads Target
Link clicks
Engagements
YOUTUBE
[METRIC]
[Metric] Targets
[METRIC]
[METRIC]
PINTEREST
[METRIC]
[Metric] Targets
[METRIC]
[METRIC]
SNAPCHAT
[METRIC]
[Metric] Targets
[METRIC]
[METRIC]
 2020 MONTHLY REPORTING | Social Marketing
Q2 Q3
APR MAY JUN JUL AUG SEP

15%

55%
 Q4
OCT NOV DEC TOTAL
 INSTAGRAM
Net Followers
Date Range Number of Posts Likes
Gain/Loss
Jan 2 - 8 7 83 2,154
 Comments Bio Link Clicks Story Views Video Views
5,628 639 1,013 852
 INSTAGRAM
STORIES
Date Description Views Link Opens
Jan 2 Top blog content 6,158 78
Completion Rate
73.33%
FACEBOOK
Net Followers
Date Range Number of Posts Likes
Gain/Loss
Comments Page Views Video Views
LINKEDIN
Net Followers
Date Range Number of Posts Page Views
Gain/Loss
Comments Likes Shares Website Visits
TWITTER
Net Followers
Date Range Number of Tweets Likes
Gain/Loss
Retweets Comments Click-throughs Video Views
YOUTUBE
Subscriber
Date Range Watch Time Video Views
Gained/Loss
Average View Duration Likes Dislikes Comments
Shares
PINTEREST
Date Range Number of New Pins Impressions Clicks
Saves
 TIKTOK
Net Followers
Date Range Number of TikToks Unique Views
Gain/Loss
Screenshots Completion Rate Fall-off Rate
SNAPCHAT
Date Range Number of Snaps Net Friends Gain/Loss Unique Views
Screenshots Completion Rate Fall-off Rate