PROJECT ON

MARKETING MANAGMENT
1. COVER PAGE

2.ACKNOWLEDGMENT

3.CERTIFICATE BY TEACHER

4. INDEX

5.INTERODUCTION ON MARKETING MANAGEMENT

6. REASON FOR SELECTION OF THIS PRODUCT

7.FIVE COMPETITORS WITH THIER USP

8.LICENSING AND PERMISSION (STEPS AND PROCEDURE TO OBTAIN)

MARKETING MIX
1.PRODUCT MIX
9. INTRODUCTION OF YOUR PRODUCT(WHAT YOU ARE MAKING OR PROVIDING
SERVICE)EX:SHAMPOO, BISCUIT, PEN, DTH SERVICE, etc.
• FEATURES OF PRODUCT
• USP OF MY PRODUCT
• LOGO(DRAW)
• TAGLINE(DRAFT)
• BRAND
• PRODUCT RANGE(VARIETY OF PRODUCTS PRODUCING OR PROVIDED)
• PACKAGING (3 LEVELS)
• LABEL ( DRAW)

2.PRICE MIX

10. a) SELLING PRICE OF YOUR PRODUCT

 (TO- WHOLESALER , RETAILERS, AND CONSUMER)

b)COMPETITORS PRICE

(TO- WHOLESALER , RETAILERS, AND CONSUMER)

c)FACTORS KEPT IN MIND WHILE DECIDING PRICE(COST OF

PRODUCTION, UTILITY OF PRODUCT, GOVERNMENT INTERVENSION)

3.PLACE MIX

11. A)DISTRIBUTION OF CHANNEL/PHYSICAL DISTRIBUTION(which channel

you choose i.e. zero, one, two ,three level WITH REASON)

B)TRANSPORTATION(how it reaches to coustomers WITH REASON)

C)WAREHOUSING(where they are situated ,near market WITH REASON)

4.PROMOTION MIX

12. A) ADVERTISEMENT(newspapar, magzines, tv)

B) PERSONAL SELLING(door to door, survey's)

C) PUBLIC RELATION(department decide how they inform and

communicate to public)

D) SALES PROMOTION( discount, rebate, product combination,

usable benefits etc)

ASLO SOCIAL MEDIA used LIKE INSTAGRAM, FACEBOOOK.TWITTER ECT, IF ANY

AND

ANY SCHEMES FOR - WHOLESALER,RETAILER,CONSUMER,IF ANY

13. SOCIAL MESSAGE( DRAFT FOR YOUR LABEL)

14. CONCLUSION

WHAT YOU LEARNT AND GET BENEFITS BY THIS PROJECT