Professional Documents
Culture Documents
Marketing
Marketing
Gender:
Roll no:
1 2 3 4 5
Always Never
1 2 3 4 5
Always Never
3) Have you ever changed your purchase decision based on negative reviews?
1 2 3 4 5
Always Never
4) Do you think online ratings ( e.g. star ratings) are reliable indicators of product/service
quality?
1 2 3 4 5
Excellent Poor
5) What do you think how likely business manipulate online reviews to improve the
rating?
1 2 3 4 5
Always Never
6) Have you ever discovered a hidden gem or a great product through online reviews?
1 2 3 4 5
Always Never
7) Do you tend to trust products and services with more positive reviews?
1 2 3 4 5
Always Never
8) Would you be willing to pay more for a product/service with higher ratings?
1 2 3 4 5
Always Never
1 2 3 4 5
Always Never
10) How important are online reviews in your purchase decision-making process?
1 2 3 4 5
Important Not important