Rúbrica de Entornos y operaciones de negocios internacionales

Final Project

Competence: Identifies and analyzes the fundamental theoretical and practical elements that
comprise the enterprises operating in international business environments.

Nivel taxonómico: Utilización

Performance level

Evaluation Highly competent Competent Competence not yet %

criteria 100%-86% 85%-70% developed
69%-0%
Presentation 5-4 points 3-2 points 1-0 points
time. The presentation The presentation The presentation
length is longer than length is longer than length is longer than
8 minutes but less 10 minutes or less 12 minutes or less
than 10. than 8. than 7.

Quality of the 10-9 points 8-7 points 6-0 points

presentation. The presentation is The presentation is The presentation is
clean, with images, clean, with images, not clean, without
and not full of text. and some of the slides images, and most of
The student doesn’t are full of text. The the slides are full of
read the content. student read part of text. The student read
the content. most of the content.
Delivery 10-9 points 8-7 points 6-0 points
method and The student The student introduce The student introduce
public introduce him/herself answering him/herself answering
speaking him/herself at least three of the two or less of the
skills. answering the following questions: following questions:
following questions: Who you are, who Who you are, who you
Who you are, who you work for work for (consultancy
you work for (consultancy firm), firm), what brought
(consultancy firm), what brought you you here, what it
what brought you here, what it means means to you to work
here, what it means to you to work with with them as a client.
to you to work with them as a client.
them as a client.
50-43 points 42-35 points 34-0 points
Consistency of The report includes The report includes at The report includes at
the content. all the following least eight of the least six of the
points: following points: following points:
1. The relationship 1. The relationship 1. The
between Mexican between Mexican relationship
demographics and demographics and between Mexican
purchasing power. purchasing power. demographics and
Is it favorable for Is it favorable for purchasing power.
them or their them or their Is it favorable for
products? products? them or their
2. How the Mexican 2. How the Mexican products?
political system can political system can 2. How the Mexican
help or undermine help or undermine political system can
their endeavor. their endeavor. help or undermine
3. How it will play out 3. How it will play out their endeavor.
within the Mexican within the Mexican 3. How it will play out
economic system, economic system, within the Mexican
specifically the specifically the economic system,
economics economics specifically the
surrounding that surrounding that economics
industry. industry. surrounding that
4. How to use the 4. How to use the industry.
Mexican legal Mexican legal 4. How to use the
system and relevant system and relevant Mexican legal
government government system and relevant
regulations to their regulations to their government
favor. favor. regulations to their
5. How do foreign 5. How do foreign favor.
direct investments direct investments 5. How do foreign
work in Mexico, work in Mexico, and direct investments
and if there any if there any fiscal work in Mexico, and
fiscal incentives incentives they can if there any fiscal
they can take take advantage of. incentives they can
advantage of. 6. How is the Mexican take advantage of.
6. How is the Mexican peso doing? An 6. How is the Mexican
peso doing? An analysis of the peso doing? An
analysis of the current monetary analysis of the
current monetary trends around it. current monetary
trends around it. 7. An insight on trends around it.
7. An insight on Mexican culture in 7. An insight on
Mexican culture in the workplace: what Mexican culture in
the workplace: they will find and the workplace: what
what they will find how to deal with it. they will find and
and how to deal 8. How to comply with how to deal with it.
with it. relevant fiscal 8. How to comply with
8. How to comply with and/or relevant fiscal
relevant fiscal environmental and/or
 and/or regulations that environmental
environmental apply to that specific regulations that
regulations that industry. apply to that specific
apply to that 9. What to expect industry.
specific industry. about Mexican hiring 9. What to expect
9. What to expect practices, about Mexican hiring
about Mexican employment practices,
hiring practices, benefits, minimum employment
employment wage, and the role benefits, minimum
benefits, minimum of labor unions. wage, and the role of
wage, and the role 10. Enlist relevant labor unions.
of labor unions. trade policy details 10. Enlist relevant
10. Enlist relevant in terms of free- trade policy details
trade policy details trade agreements, in terms of free-
in terms of free- tariffs, subsides, trade agreements,
trade agreements, import quotas, tariffs, subsides,
tariffs, subsides, antidumping duties, import quotas,
import quotas, etc. antidumping duties,
antidumping duties, etc.
etc.

Likelihood of 15-13 points 12-10 points 9-0 points

implementati
The student provides The student provides The student provides
on of the
recommendations recommendations recommendations
ideas
that answer the that answer at least that answer at least
(feasibility).
following questions: four of the following three of the following
questions: questions:
1. What
adjustments 1. What adjustments 1. What adjustments
should be made should be made to should be made to
to enter the enter the Mexican enter the Mexican
Mexican market? market? market?
2. When should 2. When should they 2. When should they
they start doing start doing it? start doing it?
it? Why and what Why and what are Why and what are
are the costs? the costs? the costs?
3. To what scale? 3. To what scale? 3. To what scale?
Should they enter Should they enter Should they enter
the national the national the national
market directly market directly or market directly or
or by regional by regional by regional
markets instead? markets instead? markets instead?
Why? Why? Why?
4. Among exporting, 4. Among exporting, 4. Among exporting,
licensing, licensing, licensing,
franchising, joint franchising, joint franchising, joint
ventures, and ventures, and ventures, and
 wholly owned wholly owned wholly owned
subsidiaries, subsidiaries, which subsidiaries, which
which entry entry mode is entry mode is
mode is their their best fit? their best fit?
best fit? 5. Are there any 5. Are there any
5. Are there any acquisitions or acquisitions or
acquisitions or strategic alliances strategic alliances
strategic alliances to be made? to be made?
to be made?

Conclusions. 10-9 points 8-7 points 6-0 points

Concludes by Concludes by Don’t finish the work
including the most including the most with a conclusion.
important points of important points of
the proposals and the proposals but not
giving an opinion. an opinion.
TOTAL 100%

Derechos de Autor Reservados. ENSEÑANZA E INVESTIGACIÓN SUPERIOR A.C. (UNIVERSIDAD TECMILENIO®).