CAMPUS JOURNALISM

CIRCUS MAKEUP – a broken column carried to the extreme

BROKEN COLUMN MAKEUP – the page is broken into several units to give space to
many stories
TOMBSTONING – two or more headlines are placed on the same level in adjacent
columns (it should be avoided)
FEATURE – part of campus paper that is a narrative of human life
HEADLINES – catchy and to the point, written in present tense and the first word is
capitalized. Except – numbers are spelled out
BYLINE – name of the writer
EDITORIAL – has no byline – opinion of whole publication
YELLOW JOURNALISM – sensationalized type of journalism which involves
exaggeration or lying
HARD NEWS – important news that effects everyone – serious news e.g. politics
NEWS PEG – makes the news newsworthy. E.g. The SONA delivered on July 27, 2015
is PNOY’s last.
STACCATO – short striking statement. E.g. Braver. Bolder. Fiercer
*Correct news headline format – Reyes, Santos quit SC
- Don’t use “&” and past tense
- Present tense and use comma / active voice
- Use single quote (‘) – e.g. Buracho, ‘Papasa Na’
SIXTH SENSE – nose for news
*Acceptable in writing the news story – playing up the dominant point
*Not acceptable
- padding – additional information to make it longer
- coloring – bias
- editorializing – news is not opinionated

NOT true about editorial writing – it must be written by the editor-in-chief

Editorial writing must be opinionated, short and news-based

ERRATUM – when an error or omission made by the journal might affect the
publication’s record or the reputation of the authors and/or the journal
CORRECTION – when an error or omission made by the author needs to be corrected
RECTIFICATION – major error invalidates the conclusions
TREATMENT – distinguishes news and feature articles
AS OF PRESS TIME – before publication
EPIGRAM – quoting a common expression, verse, or epigram, at least familiar in the
locality
PICTURE – describes a person, place, or event while creating a mental picture of the
subject matter
DESCRIPTIVE – describes how an event happened rather than simply telling what the
event is all about
BACKGROUND – similar to picture lead but describe the setting instead
COPYREADER – checks for grammar, syntax and info. errors
PROOFREADER – spacing / format / layout / aesthetics
1 hour or more – standard documentary time
BEAT IN JOURNALISM – e.g. police station
MISINFORMATION – false information spreader believes it unintentional
MALINFORMATION – reality-based information intentional harm
DISINFORMATION – false information spreader knows it is false
FAKE NEWS – false information presented as news