These spreadsheet exhibit relates to the case Hollywood Rules Case #KEL700.

©2011 by the Kellogg School of Management at Northwestern University. This case was prepared
by Charlotte Snyder and Ute Schaedel under the supervision of Professor Karl Schmedders. Cases
are developed solely as the basis for class discussion. Cases are not intended to serve as
endorsements, sources of primary data, or illustrations of effective or ineffective management. To
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as prepared
ders. Cases
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783-7600
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 Opening Total Non-U.S.
Movie Gross Total U.S. Gross Gross
16 Blocks 11,855,260 36,895,141 65,664,721
Accepted 10,023,835 36,323,505 2,146,261
Apocalypto 15,005,604 50,866,635 69,309,076
Arthur and the Invisibles 4,294,936 15,132,763 97,854,413
ATL 11,554,404 21,170,563 0
Babel 5,558,095 34,302,837 101,027,326
Barnyard: The Original Party Animals 15,820,864 72,637,803 43,272,126
Big Momma's House 2 27,736,056 70,165,972 68,079,671
Blood Diamond 8,648,324 57,377,916 171,407,179
Charlotte's Web 11,457,353 82,599,768 61,768,463
Children of Men 10,197,775 35,327,768 33,897,819
Click 40,011,365 137,355,633 100,325,666
Curious George 14,703,405 58,360,760 11,474,055
Date Movie 19,076,261 48,548,426 36,247,230
Deja Vu 20,574,802 64,038,616 116,518,934
Dreamgirls 8,953,734 103,365,956 51,200,910
Eight Below 20,188,176 81,612,565 38,843,429
Eragon 23,239,907 75,030,163 174,390,688
Failure to Launch 24,411,322 88,715,192 39,691,695
Final Destination 3 19,173,094 54,098,051 59,172,557
Flags of Our Fathers 10,245,190 33,602,376 32,297,873
Flyboys 6,004,219 13,090,630 4,679,984
Gridiron Gang 14,414,630 38,432,823 3,048,028
Happy Feet 41,533,432 198,000,317 186,330,162
Ice Age: The Meltdown 68,033,544 195,330,621 456,235,122
Inside Man 28,954,945 88,513,495 95,862,759
Just My Luck 5,692,285 17,326,650 20,750,723
Lady in the Water 18,044,396 42,285,169 30,500,000
Last Holiday 12,806,188 38,399,961 4,943,287
Little Man 21,613,176 58,645,052 42,950,069
Lucky Number Slevin 7,031,921 22,495,466 33,813,415
Marie Antoinette 5,361,050 15,962,471 44,954,718
Monster House 22,217,226 73,661,010 66,513,996
Nacho Libre 28,309,599 80,197,993 19,057,467
Nanny McPhee 14,503,650 47,144,110 75,345,712
One Night with the King 4,120,497 13,395,961 142,621
Open Season 23,624,548 84,303,558 104,784,721
Pulse 8,203,822 20,264,436 9,507,049
Rocky Balboa 12,158,168 70,269,899 85,418,990
RV 16,414,767 71,726,025 15,802,148
Scary Movie 4 40,222,875 90,710,620 87,552,000
School for Scoundrels 8,602,333 17,807,569 5,826,190
She's the Man 10,730,372 33,741,133 23,453,534
Silent Hill 20,152,598 46,982,632 50,624,821
Snakes on a Plane 13,806,311 34,020,814 28,001,200
Stay Alive 10,726,406 23,086,480 4,018,615
Stick It 10,803,610 26,910,736 5,066,112
Stranger Than Fiction 13,411,093 40,435,190 12,992,229
Take the Lead 12,051,277 34,742,066 31,000,312
Talladega Nights: The Ballad of Ricky Bobby 47,042,215 148,213,377 14,752,800
The Ant Bully 8,432,465 28,142,535 27,038,594
The Benchwarmers 19,656,429 59,843,754 5,113,537
The Black Dahlia 10,005,895 22,545,080 26,698,333
The Break-Up 39,172,785 118,703,275 86,259,809
The Covenant 8,852,458 23,380,495 14,216,976
The Departed 26,887,467 132,384,315 157,463,039
The Devil Wears Prada 27,537,244 124,740,460 201,568,618
The Grudge 2 20,825,300 39,143,839 31,567,336
The Holiday 12,778,913 63,224,849 141,910,326
The Lake House 13,616,196 52,330,111 62,500,000
The Nativity Story 7,849,304 37,629,831 8,799,560
The Omen (2006) 16,026,496 54,607,383 64,891,526
The Pink Panther 20,220,412 82,226,474 76,624,883
The Prestige 14,801,808 53,089,891 56,586,420
The Pursuit of Happyness 26,541,709 163,566,459 143,373,994
The Sentinel 14,367,854 36,280,697 41,639,649
The Shaggy Dog 16,310,058 61,123,569 26,010,711
The Wicker Man 9,610,204 23,649,127 15,064,046
The Wild 9,684,809 37,384,046 64,954,469
Ultraviolet 9,064,880 18,535,812 12,534,399
Unaccompanied Minors 5,815,474 16,655,224 5,293,990
Underworld: Evolution 26,857,181 62,318,875 49,021,926
V for Vendetta 25,642,340 70,511,035 62,000,000
World Trade Center 18,730,762 70,278,893 92,691,347
You, Me and Dupree 21,525,560 75,628,110 54,731,328

MINIMO: 4,120,497 13,090,630 0

MAXIMO: 68,033,544 198,000,317 456,235,122
PROMEDIO: 17,468,466 59,620,651 59,560,983
 Opening Known Origin_Unite
Budget Theatres Story Sequel d States Genre Summer Holiday Christmas
45,000,000 2,706 0 0 1 Action 1 0 0
23,000,000 2,914 0 0 1 Comedy 0 0 0
40,000,000 2,465 0 0 1 Adventure 0 0 0
86,000,000 2,247 0 0 0 Animation 1 0 0
20,000,000 1,602 0 0 1 Drama 0 0 0
20,000,000 1,251 0 0 1 Drama 0 0 0
51,000,000 3,311 0 0 1 Animation 1 0 0
40,000,000 3,261 0 1 1 Comedy 0 1 1
100,000,000 1,910 0 0 1 Drama 0 0 1
85,000,000 3,566 1 0 1 Comedy 0 0 0
76,000,000 1,209 1 0 0 Thriller 0 0 0
82,500,000 3,749 0 0 1 Comedy 1 0 0
50,000,000 2,566 1 0 1 Animation 0 0 0
20,000,000 2,896 0 0 1 Comedy 0 0 0
75,000,000 3,108 0 0 1 Thriller 1 1 0
75,000,000 852 0 0 1 Drama 0 0 0
40,000,000 3,066 1 0 1 Drama 0 1 0
100,000,000 3,020 1 0 1 Action 0 0 0
50,000,000 3,057 0 0 1 Comedy 0 0 0
25,000,000 2,880 0 1 1 Horror 0 0 0
90,000,000 1,876 1 0 1 Action 1 0 0
60,000,000 2,033 0 0 0 Action 1 0 0
30,000,000 3,504 0 0 1 Drama 0 0 0
100,000,000 3,804 0 0 0 Animation 1 0 0
80,000,000 3,964 0 1 1 Animation 0 0 0
45,000,000 2,818 0 0 1 Thriller 0 0 0
28,000,000 2,541 0 0 1 Comedy 1 1 0
70,000,000 3,235 0 0 1 Drama 0 0 0
45,000,000 2,514 1 0 1 Drama 0 0 1
64,000,000 2,533 0 0 1 Comedy 0 0 0
27,000,000 1,984 0 0 1 Thriller 0 0 0
40,000,000 859 1 0 1 Drama 1 0 0
75,000,000 3,553 0 0 1 Adventure 1 0 0
35,000,000 3,070 0 0 1 Comedy 0 0 0
25,000,000 1,995 1 0 0 Comedy 0 0 0
20,000,000 909 1 0 1 Drama 0 0 0
85,000,000 3,833 0 0 1 Animation 0 0 0
20,500,000 2,323 1 0 1 Horror 0 1 1
24,000,000 3,017 0 1 1 Drama 1 0 0
50,000,000 3,639 0 0 0 Comedy 0 0 0
45,000,000 3,602 0 1 1 Horror 1 0 0
35,000,000 3,004 1 0 1 Comedy 1 0 0
20,000,000 2,623 1 0 1 Comedy 0 0 0
50,000,000 2,926 1 0 0 Horror 0 1 1
33,000,000 3,555 0 0 1 Thriller 1 0 0
20,000,000 2,009 0 0 1 Horror 0 0 0
20,000,000 2,038 0 0 1 Action 0 0 0
30,000,000 2,264 0 0 1 Comedy 1 0 0
30,000,000 3,009 0 0 1 Drama 0 0 0
72,500,000 3,803 0 0 1 Comedy 0 0 0
50,000,000 3,050 1 0 1 Animation 0 0 0
33,000,000 3,274 0 0 1 Comedy 0 0 0
50,000,000 2,226 1 0 0 Drama 0 0 0
52,000,000 3,070 0 0 1 Comedy 0 0 0
20,000,000 2,681 0 0 1 Horror 0 0 0
90,000,000 3,017 1 0 1 Drama 0 0 1
35,000,000 2,847 1 0 1 Comedy 0 0 0
20,000,000 3,211 0 1 0 Horror 1 0 0
85,000,000 2,610 0 0 1 Comedy 1 1 0
40,000,000 2,645 1 0 1 Drama 1 0 0
35,000,000 3,083 1 0 1 Drama 0 0 0
25,000,000 2,723 1 0 1 Horror 0 0 0
80,000,000 3,477 1 1 1 Comedy 0 0 0
40,000,000 2,281 1 0 1 Drama 0 0 0
55,000,000 2,852 0 0 1 Drama 1 0 0
60,000,000 2,819 1 0 1 Action 1 0 0
60,000,000 3,501 1 0 1 Comedy 0 0 0
40,000,000 2,784 1 0 1 Thriller 1 0 0
80,000,000 2,854 0 0 1 Animation 0 0 1
30,000,000 2,558 0 0 1 Action 0 0 1
25,000,000 2,775 0 0 1 Comedy 1 0 0
45,000,000 3,207 0 1 1 Horror 0 0 0
54,000,000 3,365 1 0 0 Action 0 0 0
65,000,000 2,957 0 0 1 Drama 0 0 0
54,000,000 3,131 0 0 1 Comedy 0 0 0

852
3,964
2,766
 MPAA_ Critics´ Oscar Oscars
MPAA D Opinion Nominations Won ROI
PG-13 0 63 0 0 -0.180
PG-13 0 47 0 0 0.579
R 1 68 3 0 0.272
PG 0 39 0 0 -0.824
PG-13 0 63 0 0 0.059
R 1 69 7 1 0.715
PG 0 42 0 0 0.424
PG-13 0 34 0 0 0.754
R 1 63 5 0 -0.426
G 0 68 0 0 -0.028
R 1 84 3 0 -0.535
PG-13 0 45 1 0 0.665
G 0 62 0 0 0.167
PG-13 0 11 0 0 1.427
PG-13 0 59 0 0 -0.146
PG-13 0 76 8 2 0.378
PG 0 64 0 0 1.040
PG 0 38 0 0 -0.250
PG-13 0 47 0 0 0.774
R 1 41 0 0 1.164
R 1 79 2 0 -0.627
PG-13 0 47 0 0 -0.782
PG-13 0 52 0 0 0.281
PG 0 77 1 1 0.980
PG 0 58 0 0 1.442
R 1 76 0 0 0.967
PG-13 0 29 0 0 -0.381
PG-13 0 36 0 0 -0.396
PG-13 0 52 0 0 -0.147
PG-13 0 26 0 0 -0.084
R 1 53 0 0 -0.167
PG-13 0 65 1 1 -0.601
PG 0 68 1 0 -0.018
PG 0 52 0 0 1.291
PG 0 59 0 0 0.886
PG 0 38 0 0 -0.330
PG 0 49 0 0 -0.008
PG-13 0 27 0 0 -0.011
PG 0 63 0 0 1.928
PG 0 33 0 0 0.435
PG-13 0 40 0 0 1.016
PG-13 0 44 0 0 -0.491
PG-13 0 45 0 0 0.687
R 1 30 0 0 -0.060
R 1 58 0 0 0.031
PG-13 0 24 0 0 0.154
PG-13 0 53 0 0 0.346
PG 0 67 0 0 0.348
PG-13 0 55 0 0 0.158
PG-13 0 66 0 0 1.044
PG 0 59 0 0 -0.437
PG-13 0 25 0 0 0.813
R 1 49 1 0 -0.549
PG-13 0 45 0 0 1.283
PG-13 0 19 0 0 0.169
R 1 86 5 4 0.471
PG-13 0 62 2 0 2.564
PG-13 0 33 0 0 0.957
PG-13 0 52 0 0 -0.256
PG 0 52 0 0 0.308
PG 0 52 0 0 0.075
R 1 43 0 0 1.184
PG 0 38 0 0 0.028
PG-13 0 66 2 0 0.327
PG-13 0 64 1 0 1.974
PG-13 0 48 0 0 -0.395
PG 0 43 0 0 0.019
PG-13 0 36 0 0 -0.409
G 0 47 0 0 -0.533
PG-13 0 18 0 0 -0.382
PG 0 43 0 0 -0.334
R 1 36 0 0 0.385
R 1 62 0 0 0.306
PG-13 0 66 0 0 0.081
PG-13 0 46 0 0 0.401

n: 75
media: 0.293
s: 0.687
IC: (0,14:0,45)