STI COLLEGE BALIUAG

A&C Bldg. Gil Carlos St. Poblacion, Baliuag, Bulacan,

Philippines

TOURISM POLICY, PLANNING AND DEVELOPMENT

GROUP 5 : TASK PERFORMANCE

Tourism Development Plan for Gawad Kalinga Enchanted Farm

Submitted by:
Maraguiar, Sagiera
Maximo, Roberto
Mendoza, Ma. Jana
Morallos, Leianne
BSTM-2A

Submitted to:
Mrs. Marie France De Leon- Santos
Explanation of the strategy/ies used for tourism development

Choosing a hybrid strategy for GK Enchanted Forest in Angat allows the destination to cater to diverse
market preferences, maintain competitiveness, and maximize revenue potential effectively.
GK Enchanted Forest employs a hybrid strategy that combines price-based accessibility with
differentiation through unique offerings. By offering affordable pricing options without compromising on
quality, the destination ensures that visitors feel they are receiving value for their money, thus appealing
to budget-conscious travelers. Additionally, leveraging its natural beauty, biodiversity, and distinctive
experiences such as guided nature walks and eco-friendly accommodations, the park sets itself apart
from competitors, attracting tourists seeking authentic and memorable experiences.

STRATEGIC DIRECTIONS/STRATEGIC PROGRAMS, PROJECTS AND ACTIVITIES

Tourism SWOT Analysis

INTERNAL STRENGTH WEAKNESSES

ENVIRONMENT
GK Enchanted Forest stands out
with its innovative blend of eco-
tourism and community
EXTRERNAL support, attracting diverse
ENVIRONMENT visitors interested in both
leisure and social impact.
The park contributes to the local
community by creating jobs and
supporting livelihood programs,
enhancing its reputation for
social responsibility.
Nestled in a charming forest
setting, the park offers visitors a
tranquil and eco-friendly
environment, perfect for those
seeking a serene escape.
The park may face challenges
with its current infrastructure,
potentially limiting its ability to
accommodate large crowds and
expand operations.
Revenue fluctuations due to
weather conditions and tourist
seasons could pose challenges
for maintaining consistent
financial performance.
Despite its unique concept, GK
Enchanted Forest may struggle
with brand recognition
compared to more established
tourist destinations in the area.
OPPPORTUNITIES
Exploring expansion
possibilities through the addition
of new attractions or activities
can help attract a broader
audience and increase visitor
engagement.
Collaborating with local
businesses, hotels, or travel
agencies can enhance marketing
efforts and attract more visitors
to the park.
Emphasizing sustainable
practices and eco-friendly
initiatives can appeal to
environmentally conscious
travelers and enhance the park's
reputation as a responsible
tourism destination.
THREATS
Competition from other tourist
attractions and leisure activities
in the region could impact
visitor numbers and revenue
generation for GK Enchanted
Forest.
Economic downturns or
fluctuations in disposable
income may affect consumer
spending on leisure activities,
potentially reducing demand for
the park's services.
Changes in government
regulations or environmental
policies could impose
compliance costs or restrictions
on the park's operations,
affecting its profitability and
sustainability.
S-O STRATEGIES
The park's unique concept of
blending eco-tourism and
community support provides a
solid foundation for expansion.
By exploring expansion
possibilities, such as adding new
eco-friendly attractions or
activities, GK Enchanted Forest
can attract a broader audience
intrigued by its innovative
approach, thus maximizing its
unique concept to drive growth
S-T STRATEGIES
Despite having a unique
concept, GK Enchanted Forest
may face challenges from the
competitive landscape. Other
tourist attractions in the region
could pose competition,
potentially impacting visitor
numbers. However, the park's
innovative blend of eco-tourism
and community support can
differentiate it from competitors,
helping to mitigate the threat of
competition
W-O STRATEGIES
The park's current infrastructure
limitations can be addressed by
investing in expansion projects.
By adding new attractions or
facilities, GK Enchanted Forest
can improve its capacity to
accommodate more visitors,
thus seizing the opportunity for
growth.
W-T STRATEGIES
The park's limited infrastructure
could pose challenges when
competing with other tourist
attractions in the region. If these
attractions offer better facilities
or amenities, visitors might
prefer them over GK Enchanted
Forest, affecting its
competitiveness and potentially
reducing visitor numbers.
Table 3. tourism project profiling
PROJECT NAME
Eco-Forest Restoration Initiative
Enchanted Farm Adventure
Park Development
BRIEF DESCRIPTION ESTIMATED COST
.
This project aims to restore and
preserve the biodiversity of the PHP2,000,000.00
GK Enchanted Forest in Angat.
It includes tree planting
activities, habitat restoration
efforts, and the implementation
of sustainable land management
practices to safeguard the
ecosystem. Additionally, it
involves community education
programs to raise awareness
about environmental
conservation.
The Enchanted Farm
Adventure Park project PHP5,000,000.00 -
involves the development of 8,000,000.00
recreational facilities and eco-
friendly infrastructure within
the GK Enchanted Forest. It
includes the construction of
 nature trails, zip lines,
camping sites, and visitor
centers. The goal is to create
an immersive experience for
visitors while promoting eco-
tourism and generating
economic opportunities for
local communities.
Develop eco-tourism
facilities and activities to
attract visitors to GK
Enchanted Farm, promoting
sustainable tourism and
providing income
opportunities for the
community.
Establish a center for youth
development, providing
educational and skills training
programs for the youth in the
community.
Additional Establish a health
and wellness center to
provide healthcare services,
promote healthy living, and
offer alternative healing
modalities.
And Upgrade water and
sanitation infrastructure in the
community to improve access
to clean water and sanitation
facilities.

Health and Wellness Center Establish a health and PHP 2,000,000

wellness center to provide
healthcare services, promote
healthy living, and offer
alternative healing modalities.
 Renewable Energy Install renewable energy PHP 2,500,000
Installation systems to reduce reliance on
fossil fuels and provide
sustainable energy solutions
for the community.

Youth Empowerment and Establish a center for youth PHP 2,200,000

Education Center development, providing
educational and skills training
programs for the youth in the
community.

Integrated Waste This project aims to PHP 2.5 million

Management System implement an integrated
waste management system at
GK Enchanted Farm to
efficiently handle waste
generated on-site while
promoting environmental
sustainability and community
engagement.

Table 4. criteria for prioritizing tourism project

Prioritization Category General Criteria

Urgent Health and Wellness Center

Essential Integrated Waste Management System

Necessary Eco-Forest Restoration Initiative

Desirable Enchanted Farm Adventure Park Development

Acceptable Youth Empowerment and Education Center

Defferable Renewable Energy Installation

Table 5. prioritized tourism project

PROJECT NAME ESTIMATED COST TIMEFRAME IMPLEMENTING

OFFICE
Enhancing Sustainable PHP 2,000,000.00 GK Enchanted Forest
Infrastructure Management
18 months Committee.

Enchanted Farm PHP5,000,000.00 - 12 months

Adventure Park 8,000,000.00
Development

Health and Wellness PHP 2,000,000 18 months GK Enchanted Farm

Center Management Team in
collaboration with health
professionals and NGOs
Renewable Energy PHP 2,500,000 12 months GK Enchanted Farm
Installation Management Team in
partnership with
renewable energy
companies
Youth Empowerment and PHP 2,200,000 24 months GK Enchanted Farm
Education Center Management Team in
collaboration with
educational institutions
and youth organizations
Integrated Waste PHP 2.5 million 12 months An environmental
Management System management team will
oversee the project,
including waste
management experts,
sanitation workers,
and community
volunteers.
Table 6. tourism project rating scale

Project rating Representation Description

3 R1 Health and Wellness Center

2 R2 Integrated Waste Management System

1 R3 Eco-Forest Restoration Initiative

0 R4 Enchanted Farm Adventure Park Development

-1 R5 Youth Empowerment and Education Center

-2 R6 Renewable Energy Installation

Table 7. weight of tourism plan goals

goals Representation weight

Environmental Conservation W1 20%
 Unique Experiences W2 20%

Adventure Activities W3 20%

Community empowerment W4 20%

Tourism Development W5 20%

Total: 100%

Table 8. GAM Matrix

Tourism project (Tourism Project Rating X Goal weight) TOTAL RANK

Goal 1 Goal 2 Goal 3 Goal 4 Goal 5
Health and Wellness -1x(0.2) -2 x(0.2) 0 x(0.2) 3 x(0.2) 1 x(0.2) 0.2
center
Integrated waste 1x(0.2) -2 x(0.2) -1 x(0.2) 0 x(0.2) 3 x(0.2) 0.2
management system
Eco forest restoration 3x(0.2) 0 x(0.2) 1 x(0.2) -1 x(0.2) 2 x(0.2) 1
initiative
Enchanted farm 3x(0.2) 0 x(0.2) 1 x(0.2) -1 x(0.2) 2 x(0.2) 2
adventure park
development
Youth empowerment 0x(0.2) 1 x(0.2) -1 x(0.2) 3 x(0.2) 2 x(0.2) 1
and education center
Renewable energy 0x(0.2) -1 x(0.2) 1 x(0.2) 3 x(0.2) 2 x(0.2) 1
installation

IMPLEMENTATION PLAN
Table 9. Action Plan Matrix
ACTIVITY DEFINITION VERIFICATION NEEDED EVALUATION OFFICE/
AND MEANS RESOURCES METHODS ORGANIZATION
TIMEFRAME IN CHARGE
OF ACTIVITY
.