Brand Book

Caminhões
Ônibus

Volkswagen
Caminhões e Ônibus
Brand Book
Brazil

1
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Caminhões
Ônibus

3
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Content
Intro
page 7

The 5 pillars of the brand - 8

Human - 10
Invinting - 12
Focussed - 14
Sense of Humor -16
Stimulating - 18

New Brand
page 20

Application examples - 22
Main Logo - 25
Main Logo | Examples and Don'ts - 27
Special Logo - 28
Special Logo | Examples and Don'ts - 30
Logo | Colors - 31 Caminhões
Ônibus

Moving Frame
page 40

Design principles - 42
Examples and don’ts - 47
Layout - 48

Typography, Colour
and Stationary
from page 54

Typography - 54
Colour - 66
Stationery - 76

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Mobility is changing.
And Volkswagen
Caminhões e Ônibus
is leading the path.
To recharge our brand for the new mobility,
we’ve updated our brand tonality: giving
a fresh uplift to the core values that have
shaped our DNA (human, inviting, focussed
and with a sense of humor) and adding
a new value (stimulating), which should
remind us to never stop moving forward,
never stop inspiring and unleashing
excitement.
7
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The 5 pillars Focussed

of the brand We believe in the
beauty of simplicity.

Human Sense of Humor

We are empathic and We don’t take ourselves
unleash excitement. too seriously.

Inviting Stimulating
We are open and enjoy We are inspiring and
approaching others. original. True to ourselves.
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We are rather
upbeat.

We follow our
passion.

We embrace

Human the beauty of

imperfection –
and thats what
We are empathic and makes us real.

unleash excitement.
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We are magnet,
not a mirror.

We welcome
everyone – to
come as they are.

Inviting We want people

to feel at home
We are open and enjoy with us.

approaching others.
13
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We focus on
what matters
most.

We always speak
in a clear and
understandable
way.

Focussed We know that

power comes
often from the
We believe in the little things.

beauty of simplicity.
15
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We are spon-
taneous and
embrace the
moment.

We can laugh at
ourselves –
without being
ridiculous.

Sense of Humor We have a smart

sense of humour
that makes people
We don’t take ourselves smile. And think.

too seriously.
17
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We have an
opinion and
express it
confidently.

We enjoy trying
new things.

Stimulating We love to gather

new sparks and to
We are inspiring and surprise.

original. True to ourselves.

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Logo
We have reduced the logo to its essentials.
The style is clearer, more succinct and
also more legible.

The design of
the symbol is clear
and simple.

Caminhões The name tag is

an integral part of

Ônibus the logo and is

translated into the
language of the
country in question.

Logo 21
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Logo Logo
Application examples Logo versions | Main and special logo

Main logo

Our main logo is the one we

use primarily. The standard logo
always consists of the VW
symbol and the name tag,
arranged vertically. It is used in
digital media from a size* of 57
pixels and in print media from a
size of 10 mm.
Caminhões
Size*
Ônibus Digital
≥ 57 px*
Print
≥ 10 mm*

* Size means the diameter of the symbol

Main logo
→ Documents:
Main Logo VW_Caminhoes_e_Onibus_CMYK.eps
Main Logo VW_Caminhoes_e_Onibus_RGB.eps

Special logo

The special logo is only used

in exceptional cases. It always
consists of the VW symbol
and the name tag, arranged
horizontally. It is used in digital
Caminhões e Ônibus media from a size of 57 pixels
and in print media from a size*
of 10 mm.

Size*
Digital
≥ 57 px*
Print
≥ 10 mm*

* Size means the diameter of the symbol

Special logo
→ Documents:
Special Logo VW_Caminhoes_e_Onibus_CMYK.eps
Special Logo VW_Caminhoes_e_Onibus_RGB.eps

23
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Logo Logo
Logo versions | Noncommercial Main logo | Design

Noncommercial logo

The noncommercial logo consists

of the VW symbol and the name
tag. It is used in digital media from
a size of 57 pixels and in print me- a = symbol diameter
dia from a size of 10 mm.

Caminhões
Size
1/4 a
Digital The main logo must always be

Ônibus ≥ 57 px* Caminhões 13% of a

used where the layout permits.
In layout-specific exceptions, the
Print
Ônibus
special version is applied.
≥ 10 mm* The type is aligned with the VW
symbol along the central axis.
* Size means the diameter of the symbol The distance between the symbol
and the uppercase height of the
Noncommercial logo
name is one quarter of the VW
symbol diameter
Main logo with name supplement in two lines

a = symbol a = symbol
diameter diameter

1/4 a 1/4 a

Trucks
13% of a 13% of a
Buses

Main logo Spanish version with name supplement in two lines Main logo English version with name supplement in two lines

English and Spanish versions

The English and Spanish versions
should only be used in Latin
America and Africa countries. You
will find colour definitions in this
section → Page 31

Logo 25
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Logo Logo
Main logo | Protected zone Main logo | Protected zone | Examples and don’ts
1/2 a a = symbol diameter 1/2 a

Do's

The text and design elements are

always positioned outside of the
protected zone. The moving frame
protrudes into the protected zone
by a quarter of the symbol dia-
meter.

1/4 a Lo
Caminhões ips
13% of a Caminhões Caminhões Caminhões
Ônibus Ônibus Ônibus Ônibus

Design

The protected zone is half of the

symbol diameter on all sides. Text elements outside of the protected zone Design elements outside of the protected zone Moving frame at the correct distance
Protected zone = half of the symbol diameter on all sides

Don‘ts

Do not place image or text elements

within the protected zone.

1/4 a

Lor
a
ipsu
Caminhões Caminhões Caminhões
Ônibus Ônibus Ônibus

Caminhões Exception rule in combination

with the moving frame

Ônibus If the logo is used with the moving

frame, the distance to the moving
Text elements within the protected zone Design elements within the protected zone Moving frame is too distant

1/4 a frame is a quarter of the symbol

diameter. For further information,
refer to the section → Page 26 |
Moving Frame

Distance between logo and moving frame = quarter of the symbol diameter

Logo
27
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Logo Logo
Special logo | Design Special logo | Protected zone

1/2 a a = symbol diameter 1/2 a

a = symbol diameter 1/4 a

Caminhões e Ônibus Caminhões e Ônibus

Protected zone = half of the symbol diameter on all sides

In exceptional cases, when there
is no space for the main logo, the
special logo is used. Use of the
special logo remains an exception,
however. The main logo is always
given preference.
The type is aligned flush left and
centred vertically with the brand
symbol.
Design
The distance between the symbol The protected zone is half of the
and the name tag is one quarter of symbol diameter on all sides.
the VW symbol diameter.
1/4 a a 1/4 a

a = symbol 1/4 a
diameter

Camiones y Buses
Caminhões e Ônibus

a = symbol 1/4 a
Distance between logo and moving frame = quarter of the symbol diameter
diameter

Exception rule in combination

Trucks and Buses
English and Spanish versions
The English and Spanish versions
should only be used in Latin
America and Africa countries. You
will find colour definitions in this
section → Page 31
with the moving frame
If the logo is used with the moving
frame, the distance to the moving
frame is a quarter of the symbol
diameter. For further information,
refer to the section → Page 26 |
Moving Frame

Logo 29
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Logo Logo
Special logo | Protected zone | Examples and don’ts Colour versions | Primary colours and black

Do's Our logo allows playful interaction

thanks to its trio of colours: white,
The text and design elements are
VW Dark Blue and VW Light Blue.
always positioned outside of the
These three colours are also
protected zone. The moving frame
the primary colours of our brand.
protrudes into the protected zone
by a quarter of the symbol dia-
meter.

Caminhões e Ônibus

Caminhões
Caminhões e Ônibus Caminhões e Ônibus

Lorem
ipsum Ônibus White

The white logo is always the first

choice – in all applications.
Text elements outside of the protected zone Design elements outside of the protected zone Moving frame at the correct distance:
1/4 of the symbol

Don‘ts

Do not place image or text elements

within the protected zone.

VW Dark Blue and VW Light Blue

Caminhões Caminhões If the white logo does not stand out

Caminhões e Ônibus
Ônibus Ônibus adequately from the background,
we use a VW Dark Blue or VW Light
Blue logo.

Lorem
Caminhões e Ônibus Caminhões e Ônibus

ipsum

Text elements within the protected zone
Design elements within the protected zone
Black
Moving frame is too distant
We only use the black logo if the
Caminhões colour version cannot be used
for production-related reasons
Ônibus (e.g. with embossing, punching,
franking, fax, etc.).

Logo 31
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Logo Logo
Colour versions | Dos and don’ts Background | Monochrome backgrounds

Do's Do's
The backgrounds can assume our
The logo in the three
primary colours too, enabling
primary colours.
different variants in combination
with the logo.

Caminhões Caminhões Caminhões

Ônibus Ônibus Ônibus Caminhões Caminhões Caminhões
Ônibus Ônibus Ônibus

White on VW Dark Blue VW Dark Blue on White VW Light Blue on White

VW Dark Blue on White White on VW Dark Blue White on VW Light Blue

Don‘ts

Our logo must not be modified;

see figures.

Caminhões Caminhões Caminhões

Ônibus Ônibus Ônibus

Caminhões Caminhões
Ônibus Ônibus VW Light Blue on White VW Light Blue on VW Dark Blue VW Dark Blue on VW Light Blue

No images within the logo No colour gradients No foreign colours

Important

Combinations with white are

Good to know
preferred. The combined use of
You will find additional information the two blue tones is consistent
and colour definitions in the section with the branding, but should
→ Page 65 | Colors only be used in exceptional cases.

Logo 33
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Logo Logo
Colour versions | Dos and don’ts Background | Monochrome backgrounds

Do's Sufficient contrast and a calm back- Do's

Logo in white and VW Dark Blue
Our logo looks best in white
when used on images.
ground should be ensured when positio-
Our logo is used on monochrome
ning the logo.
backgrounds or low-contrast, calm
The dark blue version is used on
backgrounds.
light backgrounds.

Caminhões Caminhões Caminhões Caminhões Caminhões Caminhões

Ônibus Ônibus Ônibus Ônibus Ônibus Ônibus

White on dark image VW Dark Blue on light image White on a different colour White on monochrome VW Dark Blue background White on calm dark background image VW Dark Blue on calm light background image
(for example with sponsoring)

Logo in VW Light Blue

The version in VW Light Blue can be

used occasionally if this appropriately
enhances the visibility and vibrancy
of the symbol. This should remain the
exception, however.
Don‘ts

Do not place the logo on Caminhões Caminhões

lowcontrast or busy backgrounds. Ônibus Ônibus
Likewise, do not place the logo
over important product features
or faces.

Inadequate contrast between logo and image Image background too busy/too much contrast

Caminhões
Ônibus

VW Light Blue on dark image

Caminhões Caminhões
Ônibus Ônibus

Do not cover product features Do not cover faces

Logo 35
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Logo
Application in the layout |
Freely selectable logo size and positioning

Caminhões
Ônibus

Caminhões
Ônibus

Caminhões
Ônibus

Caminhões
Ônibus

Caminhões
Caminhões
Ônibus Caminhões Ônibus

Ônibus

The size and positioning of the logo

can be freely selected in the layout.

Logo sizes are defined for the

Application in
combination of logo and moving
frame.

→ Logo in combination with

the layout
the moving frame

Good to know

and combination When positioning the main, special

and noncommercial versions of the
logo in InDesign, for example, the

with the
percentage scaling setting corresponds
to the symbol size in mm
( 18% scaling corresponds to a
symbol size of 18 mm ). In the case

moving frame
of the smallest logo, a scaling of
100% corresponds to the maximum
size of 10 mm.

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Logo Logo
Combination with the moving frame | Combination with the moving frame | Examples
Logo size and positioning
a = symbol diameter

³/4 a
In combination with the moving ³/4 a If the logo is used together with
frame a playful handling of the logo the moving frame
Caminhões e Ônibus is possible too. However, the logo
size is defined.

Caminhões
Ônibus

³/4 a
1a
Caminhões
Ônibus
1a

1a

Caminhões Logo size and type area One of the borders

Ônibus

The symbol diameter is between it can still be positioned at one of

³/4 a
8.5 % (= standard symbol size) and the borders of the type area
10 % of the shorter side of the
Caminhões e Ônibus format. The type area borders are
circumferentially ¾ of the standard
³/4 a
symbol size.

Type area border = three quarters of the symbol diameter on all sides

Caminhões
Caminhões
Ônibus
Ônibus

Caminhões e Ônibus

Caminhões Logo position

Ônibus
The logo can be freely positioned
together with the moving frame,
Caminhões e Ônibus

within the type area.

→ Moving Frame |
Flexible logo position

Caminhões
Ônibus
Good to know

The defined logo sizes and

the deviating definitions for the
Caminhões e Ônibus type area borders are laid out in Caminhões
Ônibus

the respective applications and

templates.

The logo can be freely positioned at the type area border or together with the
moving frame within the type area. Border of the type
Caminhões e Ônibus

it can be detached from the border

of the type area together with the
Logo moving frame. 39
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Moving Frame
The moving frame is a flexible design
element, which together with our
logo defines our overall appearance.
It allows a high degree of creative
Moving frame freedom and is easy to use.
Caminhões
Ônibus

The moving frame

forms a unit
with our logo.

Caminhões
Ônibus

41
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Moving Frame Moving Frame

Design principles | Introduction Design principles | Flexible logo position

Caminhões
Ônibus

Caminhões
Ônibus

Caminhões
Ônibus

Caminhões e Ônibus

Caminhões e Ônibus

Brand-defining The logo can be positioned flexibly

combination
The moving frame forms a visual
framework in which the logo is
integrated. It is one of the most
important design elements of the
brand and is mandatory to be
used on brochure titles, out-of-
home media, ads etc. to gather
and highlight the central
communicative content.
on the moving frame – wherever it
is most visible and has the greatest
impact.
The main logo is applied at the left
and right-hand side of the moving
frame – the special logo at the top
and bottom.

Moving Frame 43
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Moving Frame Moving Frame

Design principles | Use in the layout Design principles | Flexible logo position

Caminhões e Ônibus
Caminhões
Ônibus

Caminhões
Ônibus

3D: Moving frame 2D: Reduced moving frame

Caminhões
Ônibus

Caminhões e Ônibus

Caminhões
Ônibus

Caminhões e Ônibus

The moving frame offers lots of

creative freedom. Depending
on the motif, it can be moved
about flexibly in the layout.

The brand-defining link between

the logo and moving frame is
The moving frame is spanned over
always maintained.
four sides in 3D applications.
The logo therefore appears in
combination with just one of the
lines of the moving frame on
the logo side of the 3D element.

This principle can also be transfer-

red to 2D applications in the form
of the reduced moving frame. It can
be used both horizontally and ver-
tically and positioned flexibly within
Good to know
the layout in the same way as the
The alternating positioning of the moving frame.
logo and proportions of the moving
frame create a dynamic overall Just like the full moving frame,
impression, which fits in well with the reduced moving frame likewise
our modern, digitally styled forms a flexible unit together with
appearance. the logo.

Moving Frame 45
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Moving Frame Moving Frame

Design principles | Integration of the main logo Design principles | Examples and don’ts

1/2 a 1/2 a

Do's

The logo and moving frame

always form a flexible unit and
1/4 a are always used together.

The moving frame always

contains a communicative state-
ment, statement. It is omitted if
there isn‘t one.
a

Caminhões e Ônibus

The positioning of the main logo

and moving frame with respect to Caminhões

Caminhões
Ônibus

each other is strictly defined and

Caminhões
never changed. Ônibus

Ônibus The main logo is always positio-

ned vertically in the centre of the
Headline Bold
and Light
1/4 a
line of the moving frame, with the
line broken around the logo at a
distance of 1/4 of the symbol dia-
meter.

Distance between logo and moving frame = quarter of the symbol diameter Logo is positioned flexibly on the moving frame Communicative statement in the moving frame Reduced moving frame

1/4 a a 1/4 a
Don‘ts

Do not use the logo and moving

frame independently of one another.

The (non-reduced) moving frame

must not be cropped.
1/2 a
Do not leave moving frames blank
Caminhões e Ônibus or position the full communicative
statement outside of the moving
1/2 a frame.

Caminhões e Ônibus

Caminhões Caminhões e Ônibus

Ônibus

Distance between logo and moving frame = quarter of the symbol diameter

The positioning of the special tioned horizontally in the cen-

logo and moving frame with
respect to each other is strictly
defined and never changed.
The special logo is always posi-
tre of the line of the moving
frame, with the line broken
around the logo at a distance
Headline Bold
and Light
of 1/4 of the symbol diameter.

Do not detach the logo from the moving frame Do not place the full communicative statement Do not crop the moving frame
outside of the moving frame

Moving Frame 47
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Moving Frame Moving Frame

Layout | Line thickness Layout | Placement

Type area edge = ³/4 a

Text distance from frame
1 2 4 = 1/2 a
Headline Bold
Caminhões e Ônibus and Light
Lorem ipsum dolor sit

Nullam gravida, dolor eu vulputate

placerat, mauris nunc posuere
tortor, at blandit ante tortor ac
risus. Quisque faucibus ut tellus at
tincidunt. Fusce ac sagittis diam.

3
1/4 a
Digital applications
a
The diameter of the VW symbol
divided by 32 equals the line Caminhões
Ônibus
thickness in px. Odd values can be 1/4 a

rounded up or down. The minimum

line thickness is 2 px. 1/2 a

Example calculation
Symbol diameter = 64 px 1/2 a a

Line thickness = 64 : 32 = 2 px

Caminhões e Ônibus

1 Type area The distance between the moving

frame and the symbol is always ¼ of
The type area edges are derived
the symbol diameter.
from the standard symbol size
defined for each symbol size 1 4 Text placement
and always have a circumference
which is equal to ¾ of the The text is positioned at a distance
symbol diameter. of at least half of the symbol dia-
meter from the moving frame.
The logo’s protected zone must be
2 Placement in the layout
observed.
Digital applications
The moving frame is constructed
The diameter of the VW symbol inside the type area and can move
multiplied by a factor of 0.075 freely within the layout.
equals the line thickness in pt. The
minimum line thickness is 1 pt. 3 Integration of the logo

Example calculation The minimum distance of the VW

Symbol diameter = 18 mm symbol from the left or right format
Line thickness = 18 × 0.075 = 1.35 pt edge is one whole symbol diameter.

Moving Frame 49
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Moving Frame
Layout | Placement
1 2
1 Type area
The type area edges are derived
from the standard symbol size
defined for each symbol size 1
and always have a circumference
which is equal to ¾ of the
symbol diameter.
2 Placement in the layout
The moving frame is constructed
inside the type area and can move
freely within the layout.
Please take care to ensure that the
symbol does not protrude beyond
the edge of the type area.
3 Integration of the logo
The distance between the moving
frame and the symbol is always ¼ of
the symbol diameter. The distance
of the logo from a moving frame
corner must be equal to at least ¾
of the symbol diameter.
Moving Frame
4 = 1/2 a
Headline Bold
and Light
Lorem ipsum dolor sit
Nullam gravida, dolor eu vulputate
placerat, mauris nunc posuere
tortor, at blandit ante tortor ac
risus. Quisque faucibus ut tellus at
tincidunt. Fusce ac sagittis diam.
3
Caminhões e Ônibus
1/2 a 1/4 a a 1/4 a
4 Text placement
The text is positioned at a distance
of at least half of the symbol dia-
meter from the moving frame.
The logo’s protected zone must be
observed.
Brand Book
Moving Frame
Layout | Reduced moving frame
a
Type area edge = 3/4 a Type area edge = 3/4 a
2
Text distance from frame
Headline Bold
1 1
4
Headline Bold and Light
and Light Lorem ipsum dolor sit
Caminhões
Lorem ipsum dolor sit
Ônibus Nullam gravida, dolor eu vulputate
placerat, mauris nunc posuere
Nullam gravida, dolor eu vulputate tortor, at blandit ante tortor ac
placerat, mauris nunc posuere risus. Quisque faucibus ut tellus at
tortor, at blandit ante tortor ac tincidunt. Fusce ac sagittis diam.
risus. Quisque faucibus ut tellus at
tincidunt. Fusce ac sagittis diam.
4
3 Logo protected zone = 1/2 a
2 2
Caminhões e Ônibus Symbol diameter = a
³/4 a 2 Type area edge = 3/4 a
1/4 a a
a ≥1/2 a 3/4 a 3/4 a 1/4 a a 1 1/4 a
1 Type area at the top and bottom and a whole
symbol diameter at the left and right.
The type area edges are derived The distance between the logo and
from the standard symbol defined the end of the moving frsme must
for each application 1 and always be at least 1¼ of the symbol dia-
have a circumference which is meter.
equal to ¾ of the symbol dia-
meter, except in the case of the
vertical version (left and right 1a) 4 Text placement
The text is positioned at a distance
of at least half of the symbol dia-
2 Placement in the layout meter from the moving frame.
The reduced moving frame is The logo’s protected zone must be
always bled to the edge at the observed.
top/bottom (vertical alignment) or
at the right/ left (horizontal align-
ment). It never ends at the type
area edges.
3 Integration of the logo
The distance between the moving
frame and the logo is always ¼ of the
symbol diameter. The distance bet-
ween the logo and the format edge
must be at least ¾ of the diameter
51
vw Brand Book

Moving Frame Moving Frame

Layout | Placement Layout | Examples

1 Aspect ratio (f:g) 1:1 to 1:1.7

symbol diameter symbol diameter

= 8.5% off = 8.5% off
Caminhões Caminhões
Ônibus Ônibus

g g

2 Aspect ratio (f:g) 1:1.7 to 1:2.5

Examples with moving frame

symbol diameter symbol diameter
= 12% off = 12% off
Caminhões Caminhões
Ônibus Ônibus
f

g g

3 Aspect ratio (f:g) 1: > 2.5

No moving frame

Symbol size can be freely selected

f

Caminhões
Ônibus

Examples with reduced moving frame

g

1 Logo with moving frame 3

If the aspect ratio is 1:1 to 1:1.7, If the aspect ratio is larger than
the symbol size measures 8.5% 1:2.5, no moving frame is included.
of the shorter side of the format In this case, feel free to choose the
(standard rule). symbol size that best suits the
format and purpose.

2
Logo without moving frame
If the aspect ratio is 1:1.7 to 1:2.5,
the symbol size measures 12% of Choose the symbol size that best
the shorter side of the format. suits the format and purpose.

Moving Frame 53
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Typography
Dynamic and full of contrast,
our typographical approach
communicates the “Vibrant Power”
brand philosophy.

Headline Bold
1

and Light
2 Continuous text Bold and Regular. Komus into omnihillorem,
ommolup turestrum conet qui dolorrovit, quiaerum lab que
consedigent, odio et ex elias aut qui acescidebit quiam ipsam
aut ex etus restia cor molupta as ea ipsae consequatiarest
dipsandem.

1 VW Head

The name says it all: VW Head is

our headline font and has been
specially developed for poster-
style applications – whether Light
or Bold,whether in advertising or
on digital displays.

The styles Bold and Light are used

for headlines. In digital applicati-
ons these can also be used within

Typography
one line.

2 VW Text
Caminhões
We use VW Text for body text of all
Ônibus kinds, whether analogue or digital.
Its excellent legibility is particularly
evident in small-print text, such
as footnotes and legal information.

55
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Typography Typography
Brand fonts | Font styles for online and print use Brand fonts | Font styles for Office

1 Light [ABDCDEFGhijklmno1234567?!&] 1 Regular [ABDCDEFGhijklmno1234567?!&]

Regular [ABDCDEFGhijklmno1234567?!&] Bold [ABDCDEFGhijklmno1234567?!&]
Regular Italic [ABDCDEFGhijklmno1234567?!&]
Bold [ABDCDEFGhijklmno1234567?!&]
2 Regular [ABDCDEFGhijklmno1234567?!&]

Bold Italic [ABDCDEFGhijklmno1234567?!&] Bold [ABDCDEFGhijklmno1234567?!&]

ExtraBold [ABDCDEFGhijklmno1234567?!&]

2 Light [ABDCDEFGhijklmno1234567?!&]
Regular [ABDCDEFGhijklmno1234567?!&]
Regular Italic [ABDCDEFGhijklmno1234567?!&]
Bold [ABDCDEFGhijklmno1234567?!&]
Bold Italic [ABDCDEFGhijklmno1234567?!&]

1 VW Head Web + VW Head

Currently includes six styles

2 VW Text Web + VW Text

Currently includes five styles

Please note that the cursive font

styles (italic) are only used for
certain technical mark-ups. Apart In Office applications, the
from this they are not part of the following typefaces are used.
brand typeface.
1 VW Head Office
If possible, be sure to combine
with high contrast e. g. Regular/ Currently includes two styles
Extrabold or Light/Bold); direct
“font neighbours” should be
2 VW Text Office
combined as seldom as possible
within a text. Currently includes two styles

Tyography 57
vw Brand Book

Typography Typography
Application | Combining Bold and Light Application | Headline, topline, subline
type styles: headline

The contrast created by using both

Bold and Light type styles forms
a key component of the new brand
1
Future proven 2 Topline lorem ipsum
design and is a style feature that
characterises the brand. The new VW DLX 110%
The new VW DLX 110%

Future proven 110%

1
Future proven Future proven 3
Future proven
The new VW DLX The new VW DLX The new VW DLX The new VW DLX
Subline lorem ipsum Future proven
2
Everyone Everyone Subline lorem ipsum

is invited is invited 4
Future proven
The new VW DLX
Dare to explore Dare to explore
1/2
3 blank line
120%
Subline lorem ipsum
em et facid quaspiens 120%

4
Everyone is invited
A subline or topline can be used 4

Example: to support the headline.

1 4
Headlines can start with either
Bold or Light text.
2 Please take particular care to
You can change from one style to
another within a single sentence.
3
You can also set headlines entirely
in Bold, or entirely in Light.
If convenient, single words can
appear in Bold. However, this opti-
on is limited to digital applications.
ensure a balance between the
two styles. In print media, the type
style must not change within a
single line.
Attention
Only the Bold font style is used for
headlines in out-of-home media.
Switching between Bold and Light
is not permitted.
Sublines can be single-lined or mul-
A topline and subline are not to be
ti-lined. The spacing on the subline
Healine: used together.
Font size: 70pt / spacing: measures 120% of the sublines font
110% = 77pt size. As for the line spacing to the he-
1 adlinea “Space Before” of 50% of the
Subline: spacing has to be selected.
The line spacing for headlines is
Font size: 35pt / spacing:
120% = 42pt
110% of the font size.
Space Before 42pt/2 = 21
pt
Attention
2 Only one font style is to be applied
The topline is to be applied at the in sublines.
same spacing as for the headline.
It is always Bold. The font size is in
general 50% font size of the headline.
3
The font size of the subline is in
general 50% of the headline, as well.
The font style can be Bold or Light.

Tyography 59
vw Brand Book

Typography Typography
Application | Headline, topline, subline: don’ts Application | Copy

1
Design in 2
Future proven
1
Future proven Topline lorem ipsum

The new VW DLX Future proven h

every detail The new VW DLX Subline lorem ipsum s The new VW DLX
Lorem ipsum dolor sit amet, consectetur 75% s Lorem ipsum dolor sit amet, consectetur 40% h

adipiscing elit. Aliquam ut consequat dui. Duis

DESIGN
adipiscing elit. Aliquam ut consequat dui. Duis
3
Design in 4
maximus metus nec purus dignissim convallis.
Suspendisse ligula nunc.
maximus metus nec purus dignissim convallis.
Suspendisse ligula nunc.

every detail in every detail

2
Future proven h
3
Future proven
Future proven The new VW DLX The new VW DLX
6
5 Topline lorem ipsum

Future proven The new VW DLX Subline lorem ipsum

em et facid quaspiens
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Aliquam ut consequat dui. Duis 135%

The new VW DLX Lorem

Lorem ipsum dolor sit amet, consectetur
h maximus metus nec purus dignissim convallis.
Suspendisse ligula nunc.
135%

adipiscing elit. Aliquam ut consequat dui. Duis

Subline lorem ipsum
maximus metus nec purus dignissim convallis.
Suspendisse ligula nunc.

The font size of the copy is to be and kann be increased according to

applied at a maximum of 75% of image and format if required.
1 4 the subline. In larger formats the
font size minimises in comparison.
Do not use two different types Do not use all-caps. 3
In case of a missing subline the
of emphasis within one headline.
maximum size is 40% of the
The spacing of the copy is 135% of
5 headline.
2 the font size of the copy.
Do not use the topline and subline
Only switch to a different type together. 2 Attention
style if this makes sense in terms The copy is mainly being applied in
The spacing between subline and
of the content of the text. Regular. Markings in Bold are only
6 copy (or headline and copy)
partially possible and should not be
equals the capital letter height
3 Do not apply very short sublines applied to whole paragraphs.
of the headline. This spacing is
in VW Head Light as they are less
Do not use italics. defined as the minimum spacing
noticeable.

Tyography 61
vw Brand Book

Typography Typography
Application | Font colour Headline concept | Headline size

1
1
Lorem ipsum Lorem ipsum a
Headline Bold 0,7a Cap height = 70% VW symbol diamater

Dolor amet Dolor amet Caminhões

Ônibus

Lorem ipsum dolor sit amet, ligula nunc. nec nunc et, rhoncus Lorem ipsum dolor sit amet, ligula nunc. nec nunc et, rhoncus
consectetur adipiscing elit. tincidunt urna. Curabitur finibus consectetur adipiscing elit. tincidunt urna. Curabitur finibus
Aliquam ut consequat dui. Duis magna augue, in pulvinar magna Aliquam ut consequat dui. Duis magna augue, in pulvinar magna

Headline Bold
maximus metus nec purus ultricies consequat. Maecenas maximus metus nec purus ultricies consequat. Maecenas
a 0,35a Cap height = 35% VW symbol diamater
dignissim convallis. Suspendisse quis tincidunt mi. Pellentesque dignissim convallis. Suspendisse quis tincidunt mi. Pellentesque

Caminhões
Ônibus

Lorem ipsum dolor sit amet, consectetur

2 3
adipiscing elit. Aliquam ut consequat dui. 2
Duis maximus metus nec purus dignissim.

Donec at accumsan ex, Lorem ipsum

in dignissim dui. Cras a
turpis quis lectus.
Dolor amet
Phasellus a varius enim, in fermentum est. Caminhões Consectetur adipiscing elit.

Lorem
Integer urna mi, molestie ultricies nibh ut.
Ônibus Aliquam ut consequat dui. a Cap height > VW symbol diamater

Lorem Subline Lorem ipsum

ipsum a Caminhões e Ônibus

1 3

Black and white (against light and VW Dark Blue can be used as a The headline size is variable and 2

dark backgrounds respectively) are
the preferred text colours.
2 1
VW Light Blue can be used for
drawing attention to text elements
– either on white (preferred) or
VW Dark Blue. Do not use it to
add emphasis within the text!
text colour when the logo and can be selected freely according
In individual cases, especially for
moving frame are also in VW Dark to the amount of text.
advertising/out-of-home, it can be
Blue against a white background. reasonable to choose a smaller or
larger type size.
Some examples are shown on the
following page. In order to keep text in proportion
with our logo, the cap height of
headlines is generally between 70
% and 35 % of the VW symbol
diameter.

Tyography 63
vw Brand Book

Typography Typography
Headline concept | Headline positioned Application | Headline positioned
horizontally in relation to logo vertically in relation to logo

Do's Do's Do's Do's

If the headline is positioned
horizontally to the logo, the dis-
tance to the VW symbol is always
half the symbol diameter.
a 1/2a
Single-lined headlines are posi-
tioned in such a way that they are
centrical to the VW symbol.
Multi-line headlines are always
positioned at the upper inner
edge of the VW symbol.
If the headline is positioned
vertically in relation to the logo,
the distance to the logo is
always half the VW symbol diameter.
The position is always left-justified
to the inner edge of the left side
contour of the VW symbol.

Headline B Headline Bold Headline B The number of lines has no

Caminhões Caminhões Caminhões Second influence on the position.

and Light
Ônibus Ônibus Ônibus

Caminhões e Ônibus

Caminhões 1/2 a

Headline Bold
e Ônibus

Second
and Light

Don'ts Don'ts Don'ts

Do not encroach into the logo's protected Do not position one-line headlines on a level Do not apply multi-line headlines such that
zone with the upper part of the logo they are vertically centred in relation to the Don'ts Don'ts Don'ts
logo or the VW symbol Do not align with centre of logo Do not enroach into the logo's protection zone Do not align headline with the logo tag

Headline B Headline B Headline B Caminhões e Ônibus Caminhões e Ônibus Caminhões e Ônibus

and Light Second

Caminhões Caminhões
Headline Bold Headline Bold
and Light Headline Bold
Ônibus Ônibus

Caminhões
Caminhões
and Light
Second
Ônibus
Ônibus

and Light

Tyography 65
vw Brand Book

Colour
We are focused and clear,
also with respect to our
colours: White and Blue
determine our look & feel.

Colour
Caminhões
Ônibus

The playful interection

of the three primary colours

is a visually powerful.

67
vw Brand Book

Colour Colour
Primary colours | Brand-defining colour trio

White VW Dark Blue VW Light Blue

White VW Dark Blue VW Light Blue

Caminhões Caminhões Caminhões Caminhões Caminhões Caminhões

Ônibus Ônibus Ônibus Ônibus Ônibus Ônibus

1 Good to know

White, VW Dark Blue and VW Combinations with white are

Light Blue are the three primary preferred. The combination of the
colours of our brand. two blue tones is consistent with
the branding, but should only be
2 used in exceptional cases.

The playful interaction is a con-

sistent and visually powerful por-
trayal of our brand. Not all three
colours have to be used in every
application; what is important is
the overall impression created.

Tyography 69
vw Brand Book

Colour
Secondary colours | Supplementary colour palette

Secondary
colours, Secondary colours are used to
differentiate values in information
graphics, and are also used for UX
Good to know
We defined other colours for use
in digital media. Please see the

eye-catcher
functions in digital applications. corresponding guidelines for more
We never use them over large information about their functional
areas. purposes and application.

colours
The blue secondary colours
VW Lake Blue and VW Sky Blue
are extensions of the primary co-
lours VW Light Blue and VW Dark

and signal
Blue.

The grey colour palette is tailored

in terms of brightness and inten-

colours
sity to the blue colour palette. This
means that both can be easily
combined with one another.

71
vw Brand Book

Colour Colour
Secondary colours | Colour definition Eye-catcher colours | Colour palette

In total, ten different colours can

be used for eye-catchers.

It’s possible to use the following

primary and secondary colours

– White
– VW Light Blue
– VW Sky Blue
2

In addition we defined colours for

use in eye-catchers only:

– VW Honey Orange
– VW Soft Red
– VW Solid Red
– VW Bright Blue
– VW Light Green
– VW Mint Blue
– VW Petrol

Colour 73
vw Brand Book

Colour Colour
Eye-catcher colours | Colour definition Signal colours | Colour definition

The traffic light colours are ad-

ditional colours and are only used
as signal generators. They do not
determine the look & feel of the
brand.

We use these colours to represent

emission classes, for example, or
for control and alarm lights in the
vehicle.

Colour 75
vw Brand Book

Business Card
The Volkswagen business card is 85 x 55 mm in

Stationery
size. It contains the employee’s individual contact
details and the logo. The company name is printed
additionally on business cards of Volkswagen
Caminhões dealerships and independent importers.
Ônibus

01_Business card, reverse side blank

02_Business card with company name on one line, reverse side blank

03_Business card with company name on two lines, reverse side blank

Languages

Our business cards are generally

printed with the english version
only. Exceptionally, a second lan-
guage version can be placed on
the reverse side (e. g. in case of
non latin fonts).

77
 vw Brand Book

Business Card Business Card

Elements and typography Logo

85mm

4/5 a a 4/5 a 4/5 a a 4/5 a

9,2mm ø115mm 9,2mm 9,2mm ø115mm 9,2mm
7,7 mm

7,7 mm
2/3 a

2/3 a
The VW Dark Blue version of the
ø115mm

ø115mm
1
logo is used on the business card.
a

a
2

The logo is always positioned to the

55mm

3
top left and measures 11,5 mm in
diameter.

It is positioned 9,2mm from the left

and 7,7mm from top border.

1 Name 3 Address details

VW Text Bold VW Text Regular
If more than one line is required Positioning of name and company name
for the email address, it can be
2 Role/Job title
broken after the @ character.
VW Text Regular

Elements and typography | Dealership

Business card

Name and role/job title are positio-

4 ned on the centre axis of the logo.
1
2

1 Name 4 Company name of Volkswagen

VW Text Bold
2 Role/Job title
VW Text Regular
3 Address details
VW Text Regular
If more than one line is required
for the email address, it can be
broken after the @ character.
dealership/importer
VW Text Bold
Independent importers in the brand
division and Volkswagen dealers- Business card with company name upper inner edge of the logo.
hips brand the business card with The company name runs over two
their company name in addition to Independent importers in the brand lines if it is very long.
the logo. division and Volkswagen dealerships
add their company name to the logo A blank line is always inserted bet-
on the business card. ween the company name, name
and address details.
The cap height of the company
name in this case is aligned to the

Stationery 79
vw
Business Card
Elements and typography
Paper recommendation
Volkswagen prefers to use certified
paper that has been manufactured
according to ecological and socially
responsible standards of quality.
For high-quality printed material, we
principally use wood-free offset paper
with a greater amount of white. This all-
ows images as well as our typical white
space to really come into their own.
Stationery
Volkswagen centres and Volkswagen
dealerships can use the dealership-spe-
cific logo in the form of word marks
(designed lettering), figurative marks
(logos) or word/figurative marks in pla-
ce of the name.
The dealership-specific logos, like the
company names, are aligned to the
inner edge of the logo. The maximum
Always make the overall impression as
consistent as possible, especially when
combining printouts such as business
cards and stationery.
Brand Book
Letterhead Paper
Letterhead paper of the Volkswagen brand is in A4
format. The logo – and additionally the company
name in the case of Volkswagen dealerships and in-
size of the logos is 31.5 × 7.4 mm. dependent importers – are preprinted professionally
using DTP programs. The actual letter complete with
Important
the recipient’s address, salutation and the text of the
No elements of the Volkswagen
Corporate Design may be used for
letter and so on is then overprinted on this form on
designing dealership-specific logos. office printers using Word templates.
This is especially the case for the logos,
VW Head font and the VW Dark Blue
colour.
Volkswagen Caminhões e Ônibus - Rua Volkswagen, 291 - São Paulo - Brazi
Subject
Text
Dealership
Dealership
Dealer line 2
Volkswagen Caminhões e Ônibus - Rua Volkswagen, 291 - São Paulo - Brazi Volkswagen Caminhões e Ônibus - Rua Volkswagen, 291 - São Paulo - Brazi
Subject Subject
Text Text
81
vw Brand Book

Letterhead Paper Letterhead Paper

Logo Company names
27mm

12mm
Dealership
Dealership
Dealer line 2
ø 15mm

Volkswagen Caminhões e Ônibus - Rua Volkswagen, 291 - São Paulo - Brazi Volkswagen Caminhões e Ônibus - Rua Volkswagen, 291 - São Paulo - Brazi

Subject Subject
Text Text

Volkswagen Caminhões e Ônibus - Rua Volkswagen, 291 - São Paulo - Brazi

Subject
Text

Independent importers in the brand di-

vision and Volkswagen dealerships add
their company name to the logo on the
letterhead paper.

The company name is positioned on

the centre axis of the logo. If the name
is more than 105 mm in length, it runs
The logo is positioned in the top right over two lines. In this case it has a line
corner, which makes it clearly visible spacing of 110 % of the font size.
when leafing through pages in a folder.
Company name on one or two lines:
The logo measures 15 mm in diameter _VW Head Bold
and is located at a distance of 12 mm _Font size: 18 pt
from the top edge and 27 mm from the _Line spacing: 19.8 pt
right edge. The outer edge of the right _Spationation: 0 pt
is aligned with the edge of the text. _Color: VW Dark Blue

Stationery 83
vw Brand Book

Letterhead Paper Letterhead Paper

Logo Elements and typography | Overprint (word)

Dealer Logo

Volkswagen Caminhões e Ônibus - Rua Volkswagen, 291 - São Paulo - Brazi Volkswagen Caminhões e Ônibus - Rua Volkswagen, 291 - São Paulo - Brazi

Subject 1 Subject Line

Text Dear Lorem Ipsum,

2
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
3 dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulpu-
tate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio
dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
The actual letter is overprinted for the
dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea commodo consequat. specific user on the preprinted letterhead
4 Best Regards, paper using Word templates.
José da Silva
With the exception of the information
block, all elements are left-justified with
respect to the sender line. The distance
from the left border is 25.4 mm.

1 Subject line 3 Letter text

VW Text Office Bold VW Text Office

Font size: 9.5 p Font size: 9.5 pt
Line spacing: 12 pt Line spacing: 12 pt

2 Salutation 4 Closing

VW Text Office VW Text Office

Font size: 9.5 pt Font size: 9.5 pt
Line spacing: 12 pt Line spacing: 12 pt

The logo is positioned in the top right used for designing dealershipspecific
corner, which makes it clearly visible logos. This is especially the case for
when leafing through pages in a folder. the VW Head and VW Text fonts and
the Volkswagen Blue colour.
The logo measures 15 mm in diameter
and is located at a distance of 12 mm The maximum defined size of the de- Word templates
from the top edge and 27 mm from the alership logo must not be exceeded
A separate Word template exists for gular.ttf” and file “VWTextOffice-Bold. Microsoft Word, you have to copy
right edge. The outer edge of the right under any circumstances.
letterhead paper, address labels and ttf”) the required template files (“.dotx”
is aligned with the edge of the text.
fax sheets. The instructions alongsi- _VW Head Office Bold (file “VWHea- extension) to the "User Templates" or
de explain how to use these and, in dOffice-Bold.ttf”) for independent "Workgroup Templates” folder. The
particular, describe the procedure for importers in the brand division and user templates can be found at “C:\
Important
personalising data. Volkswagen dealerships Documents and Settings\User\Appli-
The Volkswagen logo is never part of cation Data\Microsoft\Templates”.
a dealership-specific logo, nor may The following fonts are used: Setting up document templates
elements of the Volkswagen Corporate To use the document templates in
Design, such as logos or colours, be _VW Text Office (file “VWTextOffice-Re-

Stationery 85
vw Brand Book

E-mail Signature E-mail Signature

Comparable with the letterhead of a traditional Design | Employees
letter, the email signature serves the purpose
of fully identifying the sender. It is an integral This email signature is used by
component of our correspondence. all employees of Volkswagen
Caminhões e Ônibus.

First Name Surname Arial 10 Bold

Optional: function and/or subdepartment
Departiment designation (C-VMA)

Volkswagen Caminhões e Ônibus

First name Surname Rua Volkswagen, 291
Optional: function and/or subdepartment Jabaquara - São Paulo - SP Arial 10
Departiment designation (C-VMA)
CEP 04344-020
Volkswagen Caminhões e Ônibus
Rua Volkswagen, 291
Jabaquara - São Paulo - SP T +55 11 5582-5555
CEP 04344-020 Opttional: M +55 11 9 9999 9999
T +55 11 5582-5555 Opttional: F +55 11 9 9999 9999
Opttional: M +55 11 9 9999 9999 vwco.com.br
Opttional: F +5x 11 9 9999 9999
vwco.com.br

Email signature for external correspondence (employees of Volkswagen brand)

The email signature is in a single ned due to the large amount of data invol-
language. For international e-mail, a ved. Logos inserted via keyboard shortcuts
signature in English is to be will not be displayed for the recipient if the
inserted. corresponding font is not installed.

The use of a trademark is not envisio-

Don'ts Don'ts Don'ts
Do not include the logo Do not use any tipography other then arial Do not use color or image

This email signature is used by Volkswagen

First Name Surname
Optional: function and/or subdepartment
Departiment designation (C-VMA)
First Name Surname
Optional: function and/or subdepartment
Caminhões e Ônibus partners.
Departiment designation (C-VMA)

Volkswagen Caminhões e Ônibus Volkswagen Caminhões e Ônibus

Rua Volkswagen, 291 Rua Volkswagen, 291
Jabaquara - São Paulo - SP Jabaquara - São Paulo - SP First Name Surname Arial 10 Bold
CEP 04344-020
CEP 04344-020 Job description
T +55 11 5582-5555 T +55 11 5582-5555 Position and or Department
Opttional: M +55 11 9 9999 9999 Opttional: M +55 11 9 9999 9999
Opttional: F +55 11 9 9999 9999 Opttional: F +5x 11 9 9999 9999
www.vwco.com.br www.vwco.com.br Partner company
Rua Street, 100
Bairro - City - UF Arial 10
CEP 04444-000

Caminhões T +55 11 2345 0000

Ônibus M +55 11 9 9999 9999
Opttional F +55 11 2345 6789
name.surname@partner.com.br
vwco.com.br

It includes the employee’s name, job tit-
le, position, postal address, telephone,
cel phone and fax number as
well as the partner’s Internet address.
A department can be inserted after the
employee’s position, or instead of it.
The use of a trademark is not envisioned
due to the large amount of data involved.
Logos inserted via keyboard shortcuts
will not be displayed for the recipient if
the corresponding font is not installed.

Stationery 87
vw
E-mail Signature
Typography
The use of a trademark is not envisio-
ned due to the large amount of data
involved. Logos inserted via keyboard
shortcuts will not be displayed for the
recipient if the corresponding font is
not installed.
Typography
For technical reasons, only system fonts
are used for email signatures.
The use of fonts that are not installed
on the recipient’s system can cause an
email to be displayed incompletely or
incorrectly. For this reason, the use of
logo fonts is also discouraged.
Technical information
The use of a trademark is not envisio-
ned due to the large amount of data
involved. Logos inserted via keyboard
shortcuts will not be displayed for the
recipient if the corresponding font is
not installed.
Technical information
Formatting in emails will be displayed
correctly for recipients only if both the
sender and the recipient communica-
te using Microsoft Outlook 97 (or later
versions).
For users of other mail programs or
other platforms, the display of fonts and
font sizes depends on the recipient’s
Stationery
All information should be entered on the
PC platform in the system font Arial, 10
pt. If the use of 10 pt size is not possible,
use a similar size.
The text colour is black. However, most
email programs display Internet and
email addresses as hyperlinks – blue and
underlined.
Use the system font Arial, 9 pt, for legal
information and separate it from the rest
of the signature with an empty line. The
text colour is grey (black for Volkswagen
partners).
configuration. Formatting such as diffe-
rent font sizes or the use of boldface is
lost; only the line breaks are preserved.
So if you use mail programs other than
Outlook, be sure to set the line breaks
and empty lines as described in the gui-
deline.
Do not attempt to compensate for this
limitation by sending your emails in
HTML format. Though it enables the use
of boldface, the HTML format also har-
bours certain security risks; HTML mails
can contain hidden JavaScript or VBScript
code. For this reason, some servers for
incoming mail are configured to reject
HTML mails or to convert them to text-
only mails.All information should be
entered on the PC platform in the system
font Arial, 10 pt. If the use of 10 pt size is
not possible, use a similar size.
The text colour is black. However, most
email programs display Internet and email
addresses as hyperlinks – blue and under-
lined.
Use the system font Arial, 9 pt, for legal
information and separate it from the rest
of the signature with an empty line. The
text colour is grey (black for Volkswagen
partners).
Brand Book
E-mail Signature
Out-of-office message
Since 1 March 2006, the out-of-
office messages configured in
Outlook are also sent to external
addresses.
The text can be used as is and inserted into your email program using copy and paste:
Eu não terei acesso aos e-mails até o meu retorno em <dd/mm/yyyy>. Por Favor, observe que
esse e-mail não será encaminhado.
Em casos urgentes, entre em contato com o seguinte telefone:
I will not have access to email until my return on <dd/mm/yyyy>. Please note that this email will
not be forwarded.
In urgent cases, please contact the following phone number:
Sending out-of-office messages to external The out-of-office message should be writ-
addresses is necessary in order to avoid ten in both the local language and English.
legal and economic disadvantages in the We recommend using the following text
event that emails with legally relevant so as to aid in presenting a consistent out-
content from partners, customers or sup- ward appearance for Volkswagen.
pliers arrive when the intended recipient
is absent, since Volkswagen uses email
addresses in business correspondence with
external parties.
Digital Templates
Simply overwrite the desired version of the signature in
the corresponding Word file (attached) with your own
information and delete any unneeded lines.
E-mail signatures Volkswagen Brand
Internacional sender
Please overwrite the version of the signature is this file with your personal information.
Simply delete the lines that are not required.
Internal e-mails:
First Name Last Name
optional: Function and/or Team José da Silva
Departiment (A-BC-D/1)
Job description
Volkswagen Caminhões e Ônibus
Rua Volkswagen, 291 CPI 8085
Hierarchical title and / or department
04344-020 - São Paulo - SP
T +55 11 5582-5677 Partner company
opttional: M +55 11 9 9999 9999 Av. Jabaquara, 100
opttional: F +5x 11 9 9999 9999
04344-000 São Paulo - SP
External e-mails: T +55 12 5582-5677
F +55 12 5582-5677
First Name Last Name
optional: Function and/or Team
M +55 12 5582-5677
Departiment (A-BC-D/1) josedasilva@partnerfirma.com.br
Volkswagen Caminhões e Ônibus partnerfimar.com.br
Rua Volkswagen, 291 CPI 8085
04344-020 - São Paulo - SP
T +55 11 5582-5677 Legal information is set in 9 pt in the Arial system font and separated from the rest of the signature by
opttional: M +55 11 9 9999 9999
opttional: F +5x 11 9 9999 9999 an empty line. The text color is also black.
vwco.com.br
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Slides Slides
Examples Examples

Good to know

For complete guide consult → NBD_

Master_VWCO_16042020_BR v001

Stationery 91
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Business Card / Cartão de Visita Business Card / Cartão de Visita Dealership

Letterhead Paper / Papel de Carta

Good to know

Letterhead Paper Doc → VWCO_papel

de carta.eps
Business Card Doc → VWCO_cartão de
visita.eps

93
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