Table Question Title

Table_1 Q1 Which state do you reside in most of the time?

Table_2 Q2 Have you participated in any consumer electronic market research in the past three months?
Table_3 Q3 Do you or any of your close family members work in the following industries?
Table_4 Q4 What's your gender?
Table_5 Q5 How old are you?
Table_6 Q6 What is your annual household income (before taxes)?
Table_7 Q7 Which of the following consumer electronic products have you purchased in the past 24 months?
Table_8 Q7_1 How familiar are you with portable power stations?
Table_9 Q8 Which sentence best describes your status when purchasing a portable power station?
Table_10 Q9 What is the capacity of the portable power stations that you have used?
Table_11 Q10 What is the highest price you have paid for a portable power station?
Table_12 Q11 When thinking of portable power stations, which ONE brand first comes to your mind? They could be any brand of portable power stations.
Table_13 Q12 What other brands of portable power stations can you think of?
Table_14 Q11_Q12 UNAIDED AWARENESS - When thinking of portable power stations, which ONE brand first comes to your mind? / What other brands of portable power stations can you think of?
Table_15 Q13 Which of the following portable power station brands have you heard of?
Table_16 Q11_Q12_Q13 Total Mentions - When thinking of portable power stations, which ONE brand first comes to your mind? / What other brands of portable power stations can you think of? /Which of the following portable power station brands have you heard of?
Table_17 Q13_2 Which of the following Anker series have you seen, heard of, or used?
Table_18 Q14 Which of the following portable power station brands have you considered purchasing or would consider purchasing again?
Table_19 Q15 If all of the following portable power station brands are available on the shelf at their manufacturer's suggested retail price (MSRP), which brand(s) would you prefer to purchase?
Table_20 Q16 Which of the following portable power station brands have you purchased from in the past 24 months?
Table_21 Q17 Which of the following portable power station brands would you recommend to others?
Table_22 Q18 Which of the following brand's commercials have you seen in the past 12 months?
Table_23 Q19_1 Have you seen this advertisement/picture/post anywhere recently? - C800 products
Table_24 Q20_1 Where did you see the commercial? - C800 products
Table_25 Q21_1 What do you recall from the commercial among the following options? - C800 products
Table_26 Q22_1 Which of the following aspects of the commercial do you remember the most? - C800 products
Table_27 Q19_2 Have you seen this advertisement/picture/post anywhere recently? - C series activities
Table_28 Q20_2 Where did you see the commercial? - C series activities
Table_29 Q21_2 What do you recall from the commercial among the following options? - C series activities
Table_30 Q22_2 Which of the following aspects of the commercial do you remember the most? - C series activities
Table_31 Q19_3 Have you seen this advertisement/picture/post anywhere recently? - Ecoflow delta pro ultra
Table_32 Q20_3 Where did you see the commercial? - Ecoflow delta pro ultra
Table_33 Q21_3 What do you recall from the commercial among the following options? - Ecoflow delta pro ultra
Table_34 Q22_3 Which of the following aspects of the commercial do you remember the most? - Ecoflow delta pro ultra
Table_35 Q19_4 Have you seen this advertisement/picture/post anywhere recently? - F3800 stand-alone
Table_36 Q20_4 Where did you see the commercial? - F3800 stand-alone
Table_37 Q21_4 What do you recall from the commercial among the following options? - F3800 stand-alone
Table_38 Q22_4 Which of the following aspects of the commercial do you remember the most? - F3800 stand-alone
Table_39 Q19_5 Have you seen this advertisement/picture/post anywhere recently? - F3800 system
Table_40 Q20_5 Where did you see the commercial? - F3800 system
Table_41 Q21_5 What do you recall from the commercial among the following options? - F3800 system
Table_42 Q22_5 Which of the following aspects of the commercial do you remember the most? - F3800 system
Table_43 Q19_6 Have you seen this advertisement/picture/post anywhere recently? - Jackery explorer 1000
Table_44 Q20_6 Where did you see the commercial? - Jackery explorer 1000
Table_45 Q21_6 What do you recall from the commercial among the following options? - Jackery explorer 1000
Table_46 Q22_6 Which of the following aspects of the commercial do you remember the most? - Jackery explorer 1000
Table_47 Q23 Which of the following best describes your situation when shopping for a portable power station?
Table_48 Q24 What do you mostly use portable power stations for?
Table_49 Q25 What do you mostly use for your portable power station?
Table_50 Q26 What devices or equipment do you charge using portable power stations?
Table_51 Q27 What is your current marital status?
Table_52 Q28 What is your occupation?
Table_53 Q29 What is your highest level of education?
Table 1
Q1: Which state do you reside in most of the time?

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents 23 18 10 4

Florida 5 4 2 1
Georgia 1 0 0 0
Indiana 1 0 0 0
Kansas 1 0 0 0
Massachusetts 2 2 1 0
Michigan 1 1 0 1
Minnesota 1 1 1 1
New York 6 6 3 0
Ohio 1 0 1 0
Oregon 1 1 1 0
Pennsylvania 2 2 0 0
Texas 1 1 1 1

Sigma 23 18 10 4

North East [NET] 10 10 4 0

Midwest [NET] 5 2 2 2
South [NET] 7 5 3 2
West [NET] 1 1 1 0
Table 2
Q2: Have you participated in any consumer electronic market research in the past three months?

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents 23 18 10 4

No 23 18 10 4

Sigma 23 18 10 4

Table 3
Q3: Do you or any of your close family members work in the following industries?

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents 23 18 10 4

None of the Above 23 18 10 4

Sigma 23 18 10 4
Table 4
Q4: What's your gender?

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents 23 18 10 4

Male 12 9 5 3
Female 11 9 5 1

Sigma 23 18 10 4

Table 5
Q5: How old are you?

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents 23 18 10 4

(28) 26-30 4 3 1 0
(33) 31-35 4 3 2 1
(38) 36-40 8 7 2 2
(43) 41-45 5 4 3 1
(48) 46-50 1 0 1 0
(58) 56-60 1 1 1 0
Sigma 23 18 10 4

Mean (In Years) 37.78 37.72 40.5 38

Standard Deviation 7.15 7.17 8.58 4.08
Standard Error 1.49 1.69 2.71 2.04

Table 6
Q6: What is your annual household income (before taxes)?

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents 23 18 10 4

(62.5) $50,000 to $74,999 4 1 1 1

(87.5) $75,000 to $99,999 11 9 5 1
(125) $100,000 to $149,999 6 6 3 2
(175) $150,000 to $199,999 2 2 1 0

Sigma 23 18 10 4

Mean (In '000 $) 100.54 108.33 105 100

Standard Deviation 31.86 31.21 32.38 30.62
Standard Error 6.64 7.36 10.24 15.31
Table 7
Q7: Which of the following consumer electronic products have you purchased in the past 24 months?

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents 23 18 10 4

Portable power station 23 18 10 4

Solar panel 2 2 1 0
Outdoor lighting 6 2 4 1
Car jump starter 3 2 1 1

Uninterruptible power supply (UPS) 2 2 1 1

Powerwall/ Residential battery
storage system 3 1 1 0
Gas generator 4 3 1 0

Sigma 43 30 19 7

Table 8
Q7_1: How familiar are you with portable power stations?

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents 23 18 10 4

Have a rough idea of what that is
and what it can do 1 1 1 0
Know it precisely or even have used
it before 4 2 2 0
Extremely knowledgeable about it 18 15 7 4

Sigma 23 18 10 4

Table 9
Q8: Which sentence best describes your status when purchasing a portable power station?

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents 23 18 10 4

I decide what to buy and make the

purchase myself. 22 17 9 3
I will ask my friends or family's
opinion, but make the purchase
myself. 1 1 1 1

Sigma 23 18 10 4
Table 10
Q9: What is the capacity of the portable power stations that you have used?

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents 23 18 10 4

200Wh - 299Wh 4 4 2 0
300Wh - 599Wh 6 4 3 2
600Wh - 999Wh 3 2 0 0
1,000Wh - 1,999Wh 4 2 3 1
2,000Wh - 2,999Wh 7 6 2 1

Sigma 24 18 10 4

200Wh - 299Wh/300Wh -
599Wh/600Wh - 999Wh [NET] 12 10 5 2
1,000Wh - 1,999Wh [NET] 4 2 3 1
2,000Wh - 2,999Wh [NET] 7 6 2 1

Low 199wh or less 999wh 13 10 5 2

Mid 1,000Wh - 1,999Wh 4 2 3 1
High 2,000Wh - 2,999Wh/3000Wh
or more 7 6 2 1

Table 11
Q10: What is the highest price you have paid for a portable power station?

Brand Cons

TOTAL
 TOTAL Anker Jackery EcoFlow

Base: All Respondents 23 18 10 4

(400) Less than $400 6 6 4 2

(599.5) $400 - $799 6 4 2 1
(1149.5) $800 - $1,499 3 1 1 0
(1999.5) $1,500 - $2,499 7 6 3 0
(2500) $2,500 or more 1 1 0 1

Sigma 23 18 10 4

Mean (In $) 1127.91 1135.81 994.7 974.88

Standard Deviation 740.27 794.69 728.76 1021.09
Standard Error 154.36 187.31 230.46 510.55

Table 12
Q11: When thinking of portable power stations, which ONE brand first comes to your mind? They could be any brand of por

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents 23 18 10 4

Anker 7 7 2 1
Jackery 7 6 5 0
EcoFlow 2 2 1 2
Goal Zero 1 1 1 1
Bluetti 1 0 0 0
Duracell 1 0 0 0
NO ANSWER 4 2 1 0
Sigma 23 18 10 4

Table 13
Q12: What other brands of portable power stations can you think of?

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents 23 18 10 4

Anker 10 10 5 3
Jackery 6 6 3 3
EcoFlow 4 3 3 2
Goal Zero 1 1 1 0
Bluetti 2 2 1 1
Duracell 2 1 0 0
Westinghouse 1 0 1 0
Flashfish 1 1 0 0
EnginStar 1 1 0 0
NO ANSWER 5 3 3 0

Sigma 33 28 17 9
Table 14
Q11_Q12: UNAIDED AWARENESS - When thinking of portable power stations, which ONE brand first comes to your mind? /

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents 23 18 10 4

Anker 17 17 7 4
Jackery 13 12 8 3
EcoFlow 6 5 4 4
Goal Zero 2 2 2 1
Bluetti 3 2 1 1
Duracell 3 1 0 0
Westinghouse 1 0 1 0
Flashfish 1 1 0 0
EnginStar 1 1 0 0
NO ANSWER 2 0 1 0

Sigma 49 41 24 13

Table 15
Q13: Which of the following portable power station brands have you heard of?

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents 23 18 10 4

Anker 19 18 8 4
Jackery 16 14 10 3
EcoFlow 10 9 5 4
Goal Zero 3 3 2 2
Bluetti 6 5 3 2
Duracell 8 4 4 1
MARBERO 1 1 0 1
Westinghouse 3 2 3 1
Flashfish 1 1 0 0
EnginStar 2 1 1 0
Generark 4 3 1 1
FIRMAN 2 1 2 0

Sigma 75 62 39 19

Table 16
Q11_Q12_Q13: Total Mentions - When thinking of portable power stations, which ONE brand first comes to your mind? /
What other brands of portable power stations can you think of? /Which of the following portable power station brands hav

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents 23 18 10 4

Anker 19 18 8 4
Jackery 16 14 10 3
EcoFlow 10 9 5 4
Goal Zero 3 3 2 2
Bluetti 6 5 3 2
Duracell 8 4 4 1
MARBERO 1 1 0 1
Westinghouse 3 2 3 1
Flashfish 1 1 0 0
EnginStar 2 1 1 0
Generark 4 3 1 1
FIRMAN 2 1 2 0

Sigma 75 62 39 19

Table 17
Q13_2: Which of the following Anker series have you seen, heard of, or used?

Brand Consideration
TOTAL Anker Jackery EcoFlow

Base: Respondents who have heard

of Anker portable power station 19 18 8 4

Anker SOLIX 9 9 3 2
Anker Nano 6 6 2 1
Anker Prime 12 11 5 2
Anker MagGo 7 7 2 1
Series 3 1 1 0 0
Series 4 1 1 0 0
Series 5 4 3 3 2
Series 6 3 3 1 1
Series 7 7 7 2 1

Sigma 50 48 18 10
Table 18
Q14: Which of the following portable power station brands have you considered purchasing or would consider purchasing a

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: Respondents who have heard

of portable power station brands 23 18 10 4

Anker 18 18 8 4
Jackery 10 8 10 3
EcoFlow 4 4 3 4
Goal Zero 1 1 1 1
Bluetti 2 1 1 1
Duracell 4 1 0 0
Westinghouse 1 0 1 0
Flashfish 1 1 0 0
FIRMAN 1 0 1 0

Sigma 42 34 25 13

Table 19
Q15: If all of the following portable power station brands are available on the shelf at their manufacturer's suggested retail

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: Respondents who have
considered or would consider
purchasing again portable power
station brands 23 18 10 4

Anker 15 15 5 2
Jackery 5 3 5 2
EcoFlow 1 1 0 1
Bluetti 1 0 0 0
Duracell 3 1 0 0
Westinghouse 1 0 1 0

Sigma 26 20 11 5

Table 20
Q16: Which of the following portable power station brands have you purchased from in the past 24 months?

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: Respondents who prefered to

purchase portable power station
brands 23 18 10 4

Anker 14 14 5 1
Jackery 5 3 5 2
EcoFlow 1 1 0 1
Bluetti 1 0 0 0
Duracell 3 1 0 0

Sigma 24 19 10 4
Table 21
Q17: Which of the following portable power station brands would you recommend to others?

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: Respondents who purchased

portable power station brands in
past 24 months 23 18 10 4

Anker 14 14 5 1
Jackery 5 3 5 2
EcoFlow 1 1 0 1
Bluetti 1 0 0 0
Duracell 2 0 0 0

Sigma 23 18 10 4

Table 22
Q18: Which of the following brand's commercials have you seen in the past 12 months?

Brand Cons

TOTAL
 TOTAL Anker Jackery EcoFlow

Base: Respondents who have heard

of portable power station brands 23 18 10 4

Anker 17 17 7 4
Jackery 7 6 7 3
EcoFlow 2 1 1 1
Goal Zero 2 2 2 1
Bluetti 1 0 0 0
Duracell 1 0 0 0
Flashfish 1 1 0 0
EnginStar 1 1 0 0
Generark 1 1 0 0
None of the above 3 1 2 0

Sigma 36 30 19 9

Table 23
Q19_1: Have you seen this advertisement/picture/post anywhere recently? - C800 products

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents - C800

products 23 18 10 4

I have seen it before 11 8 5 2

I haven't seen it before 11 9 4 1
I don't remember 1 1 1 1
Sigma 23 18 10 4

Table 24
Q20_1: Where did you see the commercial? - C800 products

Brand Consideration
TOTAL Anker Jackery EcoFlow

Base: Respondents who have seen

C800 products advertisement before 11 8 5 2

Search engines 5 3 2 1
Facebook or Instagram or Twitter 5 3 3 1
YouTube 1 1 1 0
Brand's official websites 5 3 2 0
Brand's E-mail promotions 2 2 1 1
Outdoor/overlanding/travelling
websites, forums and blogs 2 2 1 0
Tech review websites, forums and
blogs 1 1 1 1
Recommendation from family,
friends, or colleagues 1 1 0 0
Amazon and other online
retailers(bestbuy/target/walmart
and etc.) 1 1 0 0
Offline retailers(homedepot,Shop
solar kits,Costco Special
Event,MightGenerators) 1 1 0 0

Sigma 24 18 11 4
Table 25
Q21_1: What do you recall from the commercial among the following options? - C800 products

Brand Consideration
TOTAL Anker Jackery EcoFlow

Base: Respondents who have seen

C800 products advertisement before 11 8 5 2

Full Power to Light Your Way 2 1 0 0

The first Portable Power station with
camping Lights 4 3 2 2
Illuminate Your Outdoor or Camping
Adventure 1 1 1 1
Built for outdoor 2 0 1 0
3-Mode Camping Lights 7 5 4 1

768Wh, 1600W - Power for All Gear 2 1 2 0

HyperFlash AC Recharging 1 0 0 0
10 ports with High Output 3 2 2 0
EV-class LiFePO4 Batteries 4 2 1 0

Sigma 26 15 13 4

Table 26
Q22_1: Which of the following aspects of the commercial do you remember the most? - C800 products

Brand Consideration
TOTAL Anker Jackery EcoFlow

Base: Respondents who have seen

C800 products advertisement before 11 8 5 2

The first Portable Power station with

camping Lights 3 2 1 1
3-Mode Camping Lights 4 4 3 1
HyperFlash™ AC Recharging 1 0 0 0
10 ports with High Output 2 1 1 0
EV-class LiFePO4 Batteries 1 1 0 0

Sigma 11 8 5 2

Table 27
Q19_2: Have you seen this advertisement/picture/post anywhere recently? - C series activities

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents - C series

activities 23 18 10 4

I have seen it before 12 10 6 4

I haven't seen it before 11 8 4 0

Sigma 23 18 10 4
Table 28
Q20_2: Where did you see the commercial? - C series activities

Brand Consideration
TOTAL Anker Jackery EcoFlow

Base: Respondents who have seen C

series activities advertisement
before 12 10 6 4

Search engines 3 3 1 0
Facebook or Instagram or Twitter 3 3 2 3
TikTok 2 2 1 2
YouTube 7 5 3 1
Brand's official websites 3 2 2 1
Outdoor/overlanding/travelling
websites, forums and blogs 1 1 0 0
Manufacturer events and industry
exhibitions(IFA) 2 2 0 0
Recommendation from family,
friends, or colleagues 3 3 2 1
Amazon and other online
retailers(bestbuy/target/walmart
and etc.) 4 3 2 1
Offline retailers(homedepot,Shop
solar kits,Costco Special
Event,MightGenerators) 2 1 0 0

Sigma 30 25 13 9
Table 29
Q21_2: What do you recall from the commercial among the following options? - C series activities

Brand Consideration
TOTAL Anker Jackery EcoFlow

Base: Respondents who have seen C

series activities advertisement
before 12 10 6 4

Full Power to Light Your Way 4 4 2 3

The first Portable Power station with
camping Lights 2 2 1 2
Illuminate Your Outdoor or Camping
Adventure 1 1 1 1
Built for outdoor 2 1 1 0
3-Mode Camping Lights 3 3 0 1

768Wh, 1600W - Power for All Gear 5 4 4 2

HyperFlash™ AC Recharging 4 3 1 2
10 ports with High Output 3 3 2 1
EV-class LiFePO4 Batteries 1 1 0 0

Sigma 25 22 12 12

Table 30
Q22_2: Which of the following aspects of the commercial do you remember the most? - C series activities
 Brand Consideration
TOTAL Anker Jackery EcoFlow

Base: Respondents who have seen C

series activities advertisement
before 12 10 6 4

Full Power to Light Your Way 3 3 2 2

Built for outdoor 1 1 0 0
3-Mode Camping Lights 1 1 0 0

768Wh, 1600W - Power for All Gear 3 2 2 1

HyperFlash™ AC Recharging 2 1 1 1
10 ports with High Output 1 1 1 0
EV-class LiFePO4 Batteries 1 1 0 0

Sigma 12 10 6 4

Table 31
Q19_3: Have you seen this advertisement/picture/post anywhere recently? - Ecoflow delta pro ultra

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents - Ecoflow

delta pro ultra 23 18 10 4

I have seen it before 6 5 4 1

I haven't seen it before 16 12 5 2
I don't remember 1 1 1 1

Sigma 23 18 10 4
Table 32
Q20_3: Where did you see the commercial? - Ecoflow delta pro ultra

Brand Consideration
TOTAL Anker Jackery EcoFlow

Base: Respondents who have seen

Ecoflow delta pro ultra
advertisement before 6 5 4 1

Facebook or Instagram or Twitter 2 2 2 1

TikTok 1 1 0 0
YouTube 3 3 2 1
Brand's official websites 1 1 0 0
Brand's E-mail promotions 2 1 1 0
Outdoor / Travel / Van life websites
or forums 2 2 0 0
Tech review websites, forums and
blogs 1 1 0 0
Manufacturer events and industry
exhibitions(IFA) 1 1 0 0
Amazon and other online
retailers(bestbuy/target/walmart
and etc.) 5 4 3 0
Offline retailers(homedepot,Shop
solar kits,Costco Special
Event,MightGenerators) 2 2 1 0

Sigma 20 18 9 2
Table 33
Q21_3: What do you recall from the commercial among the following options? - Ecoflow delta pro ultra

Brand Consideration
TOTAL Anker Jackery EcoFlow

Base: Respondents who have seen

Ecoflow delta pro ultra
advertisement before 6 5 4 1

Whole-home backup solution 2 1 1 0

5.6-16.8kW solar input 2 2 1 1
7.2-21.6kW output to power every
home appliance 2 1 2 1
6-90kWh storage for one-month-
long backup 2 1 2 0
Advanced energy management 2 2 1 0

Sigma 10 7 7 2

Table 34
Q22_3: Which of the following aspects of the commercial do you remember the most? - Ecoflow delta pro ultra

Brand Consideration
TOTAL Anker Jackery EcoFlow
Base: Respondents who have seen
Ecoflow delta pro ultra
advertisement before 6 5 4 1

Whole-home backup solution 1 1 0 0

5.6-16.8kW solar input 1 1 0 0
7.2-21.6kW output to power every
home appliance 1 1 1 1
6-90kWh storage for one-month-
long backup 2 1 2 0
Advanced energy management 1 1 1 0

Sigma 6 5 4 1

Table 35
Q19_4: Have you seen this advertisement/picture/post anywhere recently? - F3800 stand-alone

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents - F3800 stand-

alone 23 18 10 4

I have seen it before 8 7 4 1

I haven't seen it before 14 10 5 2
I don't remember 1 1 1 1

Sigma 23 18 10 4
Table 36
Q20_4: Where did you see the commercial? - F3800 stand-alone

Brand Consideration
TOTAL Anker Jackery EcoFlow

Base: Respondents who have seen

F3800 stand-alone advertisement
before 8 7 4 1

Facebook or Instagram 1 0 1 0
TikTok 1 1 0 0
YouTube 4 4 2 1
Brand's official websites 1 1 0 0
Brand's E-mail promotions 2 2 1 0
Brand's community and forums 2 2 0 0
Broadcast or cable TV networks 2 2 1 0
Tech review websites, forums, and
blogs 1 1 0 0
Manufacturer events and industry
exhibitions (CES, Electrify Expo, RE+,
etc.) 2 2 1 0
Amazon and other online
retailers(bestbuy/target/walmart
and etc.) 2 2 1 1
Outdoor / Travel / Van life websites
or forums 1 0 1 0
Recommendation from family,
friends, or colleagues 1 1 0 0

Sigma 20 18 8 2
Table 37
Q21_4: What do you recall from the commercial among the following options? - F3800 stand-alone

Brand Consideration
TOTAL Anker Jackery EcoFlow

Base: Respondents who have seen

F3800 stand-alone advertisement
before 8 7 4 1

Whole-home backup solution 1 1 0 0

Whole-home energy cycling 2 2 1 1
6000W AC output, 120V/240V dual-
voltage 3 2 1 0
Directly charge your EV 1 0 1 0
3.84kWh in one unit, expandable up
to 53.88kWh 2 2 1 0
Directly power your RV 1 1 0 0
2400W max solar recharge 1 1 1 0

Sigma 11 9 5 1

Table 38
Q22_4: Which of the following aspects of the commercial do you remember the most? - F3800 stand-alone

Brand Consideration
TOTAL Anker Jackery EcoFlow
Base: Respondents who have seen
F3800 stand-alone advertisement
before 8 7 4 1

Whole-home energy cycling 2 2 1 1

6000W AC output, 120V/240V dual-
voltage 2 1 1 0
3.84kWh in one unit, expandable up
to 53.88kWh 2 2 1 0
Directly power your RV 1 1 0 0
2400W max solar recharge 1 1 1 0

Sigma 8 7 4 1

Table 39
Q19_5: Have you seen this advertisement/picture/post anywhere recently? - F3800 system

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents - F3800

system 23 18 10 4

I have seen it before 8 7 6 3

I haven't seen it before 15 11 4 1

Sigma 23 18 10 4
Table 40
Q20_5: Where did you see the commercial? - F3800 system

Brand Consideration
TOTAL Anker Jackery EcoFlow

Base: Respondents who have seen

F3800 system advertisement before 8 7 6 3

Search engines (Google, Bing, etc.) 3 2 3 2

Facebook or Instagram 3 3 2 1
TikTok 2 2 1 1
YouTube 4 3 3 2
Brand's E-mail promotions 1 1 0 0
Brand's community and forums 1 1 0 0
Broadcast or cable TV networks 2 2 1 1
Tech review websites, forums, and
blogs 1 1 1 0
Amazon and other online
retailers(bestbuy/target/walmart
and etc.) 2 2 1 0
Outdoor / Travel / Van life websites
or forums 1 1 0 0
Recommendation from family,
friends, or colleagues 3 3 2 1

Sigma 23 21 14 8
Table 41
Q21_5: What do you recall from the commercial among the following options? - F3800 system

Brand Consideration
TOTAL Anker Jackery EcoFlow

Base: Respondents who have seen

F3800 system advertisement before 8 7 6 3

Minimum effort, maximum power 4 4 3 3

The most accessible home power
system 3 3 3 1
Whole-home backup solution 2 1 2 1
Whole-home energy cycling 2 2 1 1
6000W AC output, 120V/240V dual-
voltage 1 0 1 0
3.84kWh in one unit, expandable up
to 53.88kWh 2 1 2 1
Directly power your RV 2 2 0 0
2400W max solar recharge 1 1 0 0

Sigma 17 14 12 7

Table 42
Q22_5: Which of the following aspects of the commercial do you remember the most? - F3800 system

Brand Consideration
TOTAL Anker Jackery EcoFlow
Base: Respondents who have seen
F3800 system advertisement before 8 7 6 3

Minimum effort, maximum power 2 2 2 2

The most accessible home power
system 3 3 3 1
Whole-home energy cycling 1 1 0 0
6000W AC output, 120V/240V dual-
voltage 1 0 1 0
2400W max solar recharge 1 1 0 0

Sigma 8 7 6 3

Table 43
Q19_6: Have you seen this advertisement/picture/post anywhere recently? - Jackery explorer 1000

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents - Jackery

explorer 1000 23 18 10 4

I have seen it before 11 9 8 3

I haven't seen it before 12 9 2 1

Sigma 23 18 10 4
Table 44
Q20_6: Where did you see the commercial? - Jackery explorer 1000

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: Respondents who have seen

Jackery explorer 1000 advertisement
before 11 9 8 3

Search engines 3 2 2 1
Facebook or Instagram or Twitter 6 5 3 0
TikTok 2 2 1 1
YouTube 3 3 1 1
Brand's official websites 2 0 2 0
Brand's E-mail promotions 1 1 0 0
Brand community and forums 3 3 2 1
Broadcast or cable TV networks 3 3 3 2
Outdoor / Travel / Van life websites
or forums 2 2 1 0
Tech review websites, forums and
blogs 3 3 1 0
Manufacturer events and industry
exhibitions(IFA) 1 1 0 0
Recommendation from family,
friends, or colleagues 3 3 2 2
Amazon and other online
retailers(bestbuy/target/walmart
and etc.) 1 1 0 0

Sigma 33 29 18 8
Table 45
Q21_6: What do you recall from the commercial among the following options? - Jackery explorer 1000

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: Respondents who have seen

Jackery explorer 1000 advertisement
before 11 9 8 3

Ultra-long standby battery 4 2 3 0

Lightweight and compact 7 6 4 2
46.5dB quiet power supply 2 2 1 1
Warranty: 6 months 1 1 0 0
Intelligent BMS technology 2 1 2 1
Working temperature: 14-104? 3 2 3 1
1002Wh, 1000W (2000W Surge
Power) Output 4 4 4 2
Supports 8 Devices Simultaneously 2 1 2 0

Sigma 25 19 19 7

Table 46
Q22_6: Which of the following aspects of the commercial do you remember the most? - Jackery explorer 1000

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: Respondents who have seen
Jackery explorer 1000 advertisement
before 11 9 8 3

Lightweight and compact 6 5 4 2

46.5dB quiet power supply 1 1 0 0
Intelligent BMS technology 1 0 1 0
Working temperature: 14-104 1 1 1 0
1002Wh, 1000W (2000W Surge
Power) Output 2 2 2 1

Sigma 11 9 8 3

Table 47
Q23: Which of the following best describes your situation when shopping for a portable power station?

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents 23 18 10 4

I just need a product that can do the

basics, and affordability is important
to me. 11 10 7 2

I will plan what to buy by carefully

comparing the features and prices of
each product, and then choosing the
most cost-effective one. 5 3 1 1
The appearance of a product is
important to me because I prefer
unique or special designs. 1 1 0 0
I care more about quality than price,
and I will prioritize products from
trustworthy big brands with good
reviews. 2 1 1 0

I pursue novel experiences and

feelings, so I am willing to try new
products that have just been
launched. 1 1 0 1

I give priority to the

features/technical parameters of a
product because I am looking for
products with the best performance. 3 2 1 0

Sigma 23 18 10 4

Table 48
Q24: What do you mostly use portable power stations for?

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents 23 18 10 4

RV life 6 4 2 0
Outdoor adventures 9 8 2 2
Tent camping or car camping 5 4 2 2
Fishing or hunting 2 2 1 1
Off-grid living (Tiny house) 5 4 4 1
DIY projects with power tools 3 3 1 1
Backyard party or tailgate party 5 4 3 1
Emergency power for blackouts 6 4 3 0
Home power system 6 5 2 1
Uninterruptable power for desktop,
CPAP, or aquarium tank 5 4 4 2
Professional field work
(photography, construction etc) 3 2 1 0
Off-grid field works 4 3 2 0
Outdoor events (music festivals,
beach outings, etc.) 4 3 2 1

Sigma 63 50 29 12

Table 49
Q25: What do you mostly use for your portable power station?

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents 23 18 10 4

RV life 2 2 0 0
Outdoor adventures 8 7 4 3
Tent camping or car camping 7 6 2 3
Fishing or hunting 7 5 3 1
Off-grid living (Tiny house) 3 3 0 0
DIY projects with power tools 1 1 1 0
Backyard party or tailgate party 3 3 2 0
Emergency power for blackouts 6 4 4 1
Home power system 6 4 1 1
Uninterruptable power for desktop,
CPAP, or aquarium tank 3 3 2 1
Professional field work
(photography, construction etc) 2 1 2 0
Off-grid field works 3 3 1 1
Outdoor events (music festivals,
beach outings, etc.) 7 5 4 1

Sigma 58 47 26 12

Table 50
Q26: What devices or equipment do you charge using portable power stations?

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents 23 18 10 4

Personal electronic devices (phone,

tablet, etc.) 14 11 8 4
Small home appliances (lamp,
router, fan, etc.) 12 10 5 3
Kitchen appliances (microwave, air
fryer, electric skillet, electric kettle,
etc.) 9 8 4 2
Power tools (power drill, power saw,
power hammer, etc.) 14 11 5 3
Backyard tools (corded string
trimmer, corded mower, etc.) 5 4 0 1

Entertainment devices (TV, speaker,

projector, gaming console, etc.) 10 8 5 2

Sigma 64 52 27 15
Table 51
Q27: What is your current marital status?

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents 23 18 10 4

Not married, living alone 1 1 1 1

Not married, living with a partner 1 0 0 0
Married with children, living with a
partner and children 20 16 9 3
Married with children, living with
parents, spouse, and children 1 1 0 0

Sigma 23 18 10 4

Table 52
Q28: What is your occupation?

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents 23 18 10 4

Government employee 23 18 10 4

Sigma 23 18 10 4

Table 53
Q29: What is your highest level of education?

Brand Cons

TOTAL Anker Jackery EcoFlow

Base: All Respondents 23 18 10 4

High school 4 4 2 1

Undergraduate Degree (Bachelor's) 17 13 6 2

Postgraduate Degree (Master's or
higher) 2 1 2 1

Sigma 23 18 10 4
 Table 1

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

0 0 0 0 0 0 3
0 1 1 0 0 0 0
0 0 1 0 0 0 0
0 0 1 0 0 0 0
0 0 0 0 0 0 2
0 0 0 0 0 0 0
1 1 0 0 0 0 0
0 0 1 0 1 0 6
0 0 0 1 0 1 0
0 0 0 0 0 0 0
0 0 0 0 0 0 2
0 0 0 0 0 0 1

1 2 4 1 1 1 14

0 0 1 0 1 0 10
1 1 2 1 0 1 0
0 1 1 0 0 0 4
0 0 0 0 0 0 0

Table 2
 Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

1 2 4 1 1 1 14

1 2 4 1 1 1 14

Table 3

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

1 2 4 1 1 1 14

1 2 4 1 1 1 14
 Table 4

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

0 1 3 1 0 1 7
1 1 1 0 1 0 7

1 2 4 1 1 1 14

Table 5

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

0 0 0 1 0 1 3
0 1 1 0 0 0 2
1 1 2 0 1 0 5
0 0 1 0 0 0 4
0 0 0 0 0 0 0
0 0 0 0 0 0 0
 1 2 4 1 1 1 14

38 35.5 38 28 38 28 36.57
0 3.54 4.08 0 0 0 5.69
0 2.5 2.04 0 0 0 1.52

Table 6

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

0 1 3 0 0 0 0
0 0 0 1 0 1 8
1 1 1 0 1 0 5
0 0 0 0 0 0 1

1 2 4 1 1 1 14

125 93.75 78.13 87.5 125 87.5 107.14

0 44.19 31.25 0 0 0 26.73
0 31.25 15.63 0 0 0 7.14
 Table 7

t 24 months?

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

1 2 4 1 1 1 14
0 0 0 0 0 0 2
0 1 2 1 0 1 0
0 0 1 0 0 0 1

0 0 0 0 0 0 1

0 1 1 0 1 0 1
0 0 1 0 0 0 3

1 4 9 2 2 2 22

Table 8

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14
 0 0 0 0 0 0 0

0 0 1 1 0 1 2
1 2 3 0 1 0 12

1 2 4 1 1 1 14

Table 9

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

1 2 4 1 1 1 13

0 0 0 0 0 0 1

1 2 4 1 1 1 14

Table 10
 Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

0 0 0 0 0 0 4
1 2 3 0 0 0 1
0 0 1 0 0 0 2
0 0 1 1 0 1 2
0 0 0 0 1 0 5

1 2 5 1 1 1 14

1 2 3 0 0 0 7
0 0 1 1 0 1 2
0 0 0 0 1 0 5

1 2 4 0 0 0 7
0 0 1 1 0 1 2

0 0 0 0 1 0 5

Table 11

Brand Consideration
 Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

1 1 0 0 0 0 4
0 1 3 0 0 0 3
0 0 1 1 0 1 1
0 0 0 0 1 0 6
0 0 0 0 0 0 0

1 2 4 1 1 1 14

400 499.75 737 1149.5 1999.5 1149.5 1181.79

0 141.07 275 0 0 0 758.28
0 99.75 137.5 0 0 0 202.66

Table 12

nd? They could be any brand of portable power stations.

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

0 0 1 0 0 0 7
0 0 0 1 0 1 5
0 0 0 0 0 0 0
1 1 0 0 0 0 0
0 1 1 0 0 0 0
0 0 1 0 0 0 0
0 0 1 0 1 0 2
 1 2 4 1 1 1 14

Table 13

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

1 1 0 0 1 0 6
1 1 0 0 0 0 4
1 1 1 0 0 0 2
0 0 0 0 0 0 1
1 1 0 0 1 0 1
0 1 2 0 0 0 1
0 0 0 1 0 1 0
0 0 0 0 1 0 1
0 0 0 0 1 0 1
0 0 1 0 0 0 3

4 5 4 1 4 1 20

Table 14
E brand first comes to your mind? / What other brands of portable power stations can you think of?

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

1 1 1 0 1 0 13
1 1 0 1 0 1 9
1 1 1 0 0 0 2
1 1 0 0 0 0 1
1 2 1 0 1 0 1
0 1 3 0 0 0 1
0 0 0 1 0 1 0
0 0 0 0 1 0 1
0 0 0 0 1 0 1
0 0 1 0 0 0 0

5 7 7 2 4 2 29

Table 15

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

1 1 2 0 1 0 14
 1 1 0 1 0 1 11
1 1 1 0 0 0 6
1 1 0 0 0 0 1
1 2 1 0 1 0 4
0 1 4 1 0 1 3
0 0 0 0 0 0 0
0 0 0 1 0 1 1
0 0 0 0 1 0 1
0 0 0 1 1 1 1
0 0 1 0 0 0 1
0 0 0 1 0 1 1

5 7 9 5 4 5 44

Table 16

brand first comes to your mind? /

portable power station brands have you heard of?

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

1 1 2 0 1 0 14
1 1 0 1 0 1 11
1 1 1 0 0 0 6
1 1 0 0 0 0 1
1 2 1 0 1 0 4
0 1 4 1 0 1 3
0 0 0 0 0 0 0
0 0 0 1 0 1 1
0 0 0 0 1 0 1
0 0 0 1 1 1 1
 0 0 1 0 0 0 1
0 0 0 1 0 1 1

5 7 9 5 4 5 44

Table 17

Brand Consideration Brand Buyers

Goal Zero Bluetti Duracell Flashfish Anker Jackery EcoFlow

1 1 2 1 14 3 1

0 0 1 1 7 1 1
0 0 0 1 5 0 1
1 1 1 1 8 2 1
0 0 0 1 6 0 1
0 0 0 1 1 0 0
0 0 0 1 1 0 0
0 0 1 0 1 2 0
0 0 0 0 3 0 0
0 0 0 1 6 0 1

1 1 3 7 38 5 5
 Table 18

sing or would consider purchasing again?

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

1 1 1 0 1 0 14
1 1 0 1 0 1 5
1 1 0 0 0 0 1
1 1 0 0 0 0 0
1 2 1 0 0 0 0
0 1 4 0 0 0 1
0 0 0 1 0 1 0
0 0 0 0 1 0 1
0 0 0 1 0 1 0

5 7 6 3 2 3 22

Table 19

eir manufacturer's suggested retail price (MSRP), which brand(s) would you prefer to purchase?

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

 1 2 4 1 1 1 14

0 0 1 0 1 0 14
1 1 0 1 0 1 0
0 0 0 0 0 0 0
0 1 1 0 0 0 0
0 0 3 0 0 0 1
0 0 0 1 0 1 0

1 2 5 2 1 2 15

Table 20

the past 24 months?

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

0 0 1 0 1 0 14
1 1 0 1 0 1 0
0 0 0 0 0 0 0
0 1 1 0 0 0 0
0 0 3 0 0 0 1

1 2 5 1 1 1 15
 Table 21

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

0 0 1 0 1 0 14
1 1 0 1 0 1 0
0 0 0 0 0 0 0
0 1 1 0 0 0 0
0 0 2 0 0 0 0

1 2 4 1 1 1 14

Table 22

Brand Consideration
Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

1 1 1 0 1 0 14
1 1 0 0 0 0 4
0 0 1 0 0 0 1
1 1 0 0 0 0 1
0 1 1 0 0 0 0
0 1 1 0 0 0 0
0 0 0 0 1 0 1
0 0 0 0 1 0 1
0 0 0 0 0 0 1
0 0 1 1 0 1 0

3 5 5 1 3 1 23

Table 23

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

1 2 3 0 1 0 7
0 0 1 1 0 1 7
0 0 0 0 0 0 0
 1 2 4 1 1 1 14

Table 24

Brand Consideration Brand Buyers

Goal Zero Bluetti Duracell Flashfish Anker Jackery Bluetti

1 2 3 1 7 2 1

0 1 3 0 3 0 1
0 1 1 0 3 1 1
0 0 0 0 1 0 0
0 0 2 1 3 1 0
0 0 0 1 2 0 0

0 0 0 0 2 0 0

1 1 0 0 0 1 0

0 0 0 0 1 0 0

0 0 0 1 1 0 0

0 0 0 1 1 0 0

1 3 6 4 17 3 2
 Table 25

Brand Consideration Brand Buyers

Goal Zero Bluetti Duracell Flashfish Anker Jackery Bluetti

1 2 3 1 7 2 1

0 1 1 1 1 0 1

1 2 1 1 2 1 1

0 0 0 0 1 0 0
0 0 1 0 0 1 0
1 1 2 0 4 2 0

0 0 0 0 1 1 0
0 0 1 0 0 0 0
0 0 0 0 2 1 0
0 1 2 0 2 1 1

2 5 8 2 13 7 3

Table 26
C800 products

Brand Consideration Brand Buyers

Goal Zero Bluetti Duracell Flashfish Anker Jackery Bluetti

1 2 3 1 7 2 1

0 1 1 1 2 0 1
1 1 0 0 3 1 0
0 0 1 0 0 0 0
0 0 0 0 1 1 0
0 0 1 0 1 0 0

1 2 3 1 7 2 1

Table 27

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

1 2 2 0 1 0 7
0 0 2 1 0 1 7

1 2 4 1 1 1 14
 Table 28
Brand Consideration
Goal Zero Bluetti Duracell
1 2
0 0
1 1
0 0
0 1
0 0
0 0
0 0
0 0
0 1
0 1
1 4
Brand Buyers
Flashfish Anker Jackery EcoFlow
2 1 7 3 1
0 1 3 0 0
0 0 1 1 1
0 0 0 1 1
1 1 5 1 0
0 1 1 2 0
0 1 1 0 0
1 1 2 0 0
1 0 2 1 0
1 1 3 0 0
1 1 1 0 0
5 7 19 6 2
 Table 29

Brand Consideration Brand Buyers

Goal Zero Bluetti Duracell Flashfish Anker Jackery EcoFlow

1 2 2 1 7 3 1

0 0 0 1 2 1 1

0 0 0 0 0 1 1

0 0 0 0 0 1 0
0 0 0 0 1 1 0
0 0 1 0 2 0 1

0 0 0 0 2 2 1
1 2 1 0 1 1 1
0 0 0 0 2 0 1
0 0 1 0 1 0 0

1 2 3 1 11 7 6

Table 30

C series activities
 Brand Consideration Brand Buyers
Goal Zero Bluetti Duracell Flashfish Anker Jackery EcoFlow

1 2 2 1 7 3 1

0 0 0 1 2 1 0
0 0 0 0 1 0 0
0 0 0 0 1 0 0

0 0 0 0 1 1 1
1 2 1 0 0 1 0
0 0 0 0 1 0 0
0 0 1 0 1 0 0

1 2 2 1 7 3 1

Table 31

lta pro ultra

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

1 1 1 0 1 0 4
0 1 3 1 0 1 10
0 0 0 0 0 0 0

1 2 4 1 1 1 14
 Table 32
Brand Consideration
Goal Zero Bluetti Duracell
1 1
1 1
0 0
1 1
0 0
0 0
0 0
0 0
0 0
0 0
0 0
2 2
Brand Buyers
Flashfish Anker Jackery Duracell
1 1 4 2 1
0 0 1 1 0
0 1 1 0 0
0 1 2 1 0
0 1 1 0 0
1 0 1 1 1
1 1 2 0 1
0 1 1 0 0
0 1 1 0 0
1 1 4 1 1
1 0 2 0 1
4 7 16 4 4
 Table 33

delta pro ultra

Brand Consideration Brand Buyers

Goal Zero Bluetti Duracell Flashfish Anker Jackery Duracell

1 1 1 1 4 2 1

0 0 0 1 1 1 0
1 1 1 0 1 1 1

1 1 0 0 0 2 0

0 0 0 0 1 1 0
0 0 1 0 2 0 1

2 2 2 1 5 5 2

Table 34

Ecoflow delta pro ultra

Brand Consideration Brand Buyers

Goal Zero Bluetti Duracell Flashfish Anker Jackery Duracell
 1 1 1 1 4 2 1

0 0 0 1 1 0 0
0 0 1 0 1 0 1

1 1 0 0 0 1 0

0 0 0 0 1 1 0
0 0 0 0 1 0 0

1 1 1 1 4 2 1

Table 35

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

0 0 1 0 1 0 7
1 2 3 1 0 1 7
0 0 0 0 0 0 0

1 2 4 1 1 1 14
 Table 36

Consideration Brand Buyers

Duracell Flashfish Anker Jackery Duracell

1 1 7 1 1

0 0 0 1 0
0 1 1 0 0
0 1 4 0 0
0 1 1 0 0
0 0 2 0 0
1 1 2 0 1
1 0 2 0 1

0 0 1 0 0

0 1 2 0 0

0 1 2 0 0

0 0 0 1 0

0 1 1 0 0

2 7 18 2 2
 Table 37

Consideration Brand Buyers

Duracell Flashfish Anker Jackery Duracell

1 1 7 1 1

1 0 1 0 1
0 1 2 0 0

0 0 2 1 0
0 0 0 1 0

1 0 2 0 1
0 0 1 0 0
0 0 1 0 0

2 1 9 2 2

Table 38

F3800 stand-alone

Consideration Brand Buyers

Duracell Flashfish Anker Jackery Duracell
 1 1 7 1 1

0 1 2 0 0

0 0 1 1 0

1 0 2 0 1
0 0 1 0 0
0 0 1 0 0

1 1 7 1 1

Table 39

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

1 1 1 0 1 0 5
0 1 3 1 0 1 9

1 2 4 1 1 1 14
 Table 40
Brand Consideration
Goal Zero Bluetti Duracell
1 1
1 1
0 0
0 0
1 1
0 0
0 0
1 1
0 0
0 0
0 0
0 0
3 3
Table 41
Brand Buyers
Flashfish Anker Jackery Duracell
1 1 5 3 1
0 0 0 3 0
0 1 3 0 0
1 0 2 0 1
1 0 2 2 1
0 1 1 0 0
0 1 1 0 0
0 1 1 1 0
0 0 1 0 0
0 1 2 0 0
0 1 1 0 0
0 1 2 1 0
2 7 16 7 2
 Brand Consideration Brand Buyers
Goal Zero Bluetti Duracell Flashfish Anker Jackery Duracell

1 1 1 1 5 3 1

1 1 0 1 2 2 0

0 0 0 0 2 1 0
0 0 0 0 0 2 0
1 1 0 1 1 1 0

0 0 0 0 0 1 0

0 0 0 0 1 1 0
0 0 1 1 2 0 1
0 0 1 0 1 0 1

2 2 2 3 9 8 2

Table 42

F3800 system

Brand Consideration Brand Buyers

Goal Zero Bluetti Duracell Flashfish Anker Jackery Duracell
 1 1 1 1 5 3 1

1 1 0 0 1 1 0

0 0 0 0 2 1 0
0 0 0 1 1 0 0

0 0 0 0 0 1 0
0 0 1 0 1 0 1

1 1 1 1 5 3 1

Table 43

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

1 1 1 1 1 1 6
0 1 3 0 0 0 8

1 2 4 1 1 1 14
 Table 44

Brand Consideration Brand Buyers

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 1 1 1 1 1 6

0 0 0 1 1 1 2
0 0 1 0 1 0 5
0 0 0 0 1 0 1
1 1 1 0 1 0 2
0 0 0 1 0 1 0
0 0 0 0 1 0 1
0 0 0 0 1 0 1
1 1 0 0 0 0 2

0 0 0 0 1 0 1

0 0 0 0 1 0 3

0 0 0 0 1 0 1

0 0 0 0 1 0 2

0 0 0 0 1 0 1

2 2 2 2 11 2 22
 Table 45

explorer 1000

Brand Consideration Brand Buyers

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 1 1 1 1 1 6

0 0 0 1 1 1 1
0 0 1 1 1 1 4
0 0 0 0 0 0 1
0 0 1 0 0 0 1
0 0 0 0 0 0 0
1 1 0 0 0 0 1

1 1 0 0 0 0 2
0 0 0 1 0 1 1

2 2 2 3 2 3 11

Table 46

Jackery explorer 1000

Brand Consideration Brand Buyers

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

 1 1 1 1 1 1 6

0 0 1 1 1 1 3
0 0 0 0 0 0 1
0 0 0 0 0 0 0
0 0 0 0 0 0 1

1 1 0 0 0 0 1

1 1 1 1 1 1 6

Table 47

power station?

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

1 1 0 1 0 1 7

0 1 3 0 0 0 3

0 0 0 0 0 0 1
 0 0 1 0 0 0 1

0 0 0 0 0 0 0

0 0 0 0 1 0 2

1 2 4 1 1 1 14

Table 48

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

0 0 1 1 0 1 4
1 2 2 0 1 0 6
1 1 1 0 0 0 3
0 0 0 0 1 0 2
0 0 0 0 0 0 4
0 0 0 0 0 0 2
0 0 0 1 0 1 2
0 0 1 1 0 1 3
0 0 2 0 0 0 4
 1 1 0 0 0 0 2

0 1 1 0 1 0 2
0 0 0 0 0 0 3

0 0 1 0 0 0 1

3 5 9 3 3 3 38

Table 49

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

0 0 0 0 0 0 2
1 1 1 0 1 0 5
1 1 2 0 1 0 4
0 1 2 0 0 0 5
0 0 0 0 0 0 3
0 0 0 0 0 0 1
0 0 0 0 0 0 2
0 0 1 1 0 1 2
1 2 2 0 0 0 3

0 0 0 0 1 0 2

0 0 0 0 0 0 1
0 0 0 0 0 0 2
 0 0 1 0 0 0 3

3 5 9 1 3 1 35

Table 50

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

1 1 1 1 1 1 7

1 1 1 0 1 0 7

1 1 0 1 1 1 5

1 2 3 0 1 0 8

0 0 2 0 1 0 3

0 1 2 0 1 0 6

4 6 9 2 6 2 36
 Table 51

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

0 0 0 0 0 0 0
0 0 1 0 0 0 0

1 2 3 1 1 1 13

0 0 0 0 0 0 1

1 2 4 1 1 1 14

Table 52

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14
 1 2 4 1 1 1 14

1 2 4 1 1 1 14

Table 53

Brand Consideration

Goal Zero Bluetti Duracell Westinghouse Flashfish FIRMAN Anker

1 2 4 1 1 1 14

1 1 0 0 1 0 3

0 1 4 0 0 0 11

0 0 0 1 0 1 0

1 2 4 1 1 1 14
 Brand Buyers
Jackery EcoFlow Bluetti
5 1
2 0
0 0
0 0
0 0
0 0
0 1
1 0
0 0
1 0
1 0
0 0
0 0
5 1
0 0
2 1
2 0
1 0
Duracell
1 3
0 0
1 0
0 1
0 1
0 0
0 0
0 0
0 1
0 0
0 0
0 0
0 0
1 3
0 1
0 2
1 0
0 0
 Brand Buyers

Jackery EcoFlow Bluetti Duracell

5 1 1 3

5 1 1 3

5 1 1 3

Brand Buyers

Jackery EcoFlow Bluetti Duracell

5 1 1 3

5 1 1 3

5 1 1 3
 Brand Buyers
Jackery EcoFlow Bluetti
5 1
2 1
3 0
5 1
Brand Buyers
Jackery EcoFlow Bluetti
5 1
1 0
1 0
1 1
0 0
1 0
1 0
Duracell
1 3
1 2
0 1
1 3
Duracell
1 3
0 0
1 0
0 2
0 1
0 0
0 0
 5 1 1 3

41 38 33 39.67
12.04 0 0 2.89
5.39 0 0 1.67

Brand Buyers

Jackery EcoFlow Bluetti Duracell

5 1 1 3

1 0 1 2
2 1 0 0
1 0 0 1
1 0 0 0

5 1 1 3

107.5 87.5 62.5 83.33

43.84 0 0 36.08
19.61 0 0 20.83
 Brand Buyers

Jackery EcoFlow Bluetti Duracell

5 1 1 3

5 1 1 3
0 0 0 0
4 0 1 1
1 0 0 1

1 0 0 0

1 0 1 0
0 0 0 1

12 1 3 6

Brand Buyers

Jackery EcoFlow Bluetti Duracell

5 1 1 3
 1 0 0 0

1 0 0 1
3 1 1 2

5 1 1 3

Brand Buyers

Jackery EcoFlow Bluetti Duracell

5 1 1 3

5 1 1 3

0 0 0 0

5 1 1 3
 Brand Buyers
Jackery EcoFlow Bluetti
5 1
0 0
3 0
0 0
1 0
1 1
5 1
3 0
1 0
1 1
3 0
1 0
1 1
Brand Buyers
Duracell
1 3
0 0
1 2
0 1
0 1
0 0
1 4
1 2
0 1
0 0
1 3
0 1
0 0
Jackery EcoFlow Bluetti Duracell

5 1 1 3

2 0
1 0
1 0
1 0
0 1
0 0
1 2
0 1
0 0
0 0

5 1 1 3

909.7 2500 599.5 782.83

682.09 0 0 317.54
305.04 0 0 183.33

Brand Buyers

Jackery EcoFlow Bluetti Duracell

5 1 1 3

0 0
2 0
1 1
1 0
0 0
0 0
1 0
0 1
0 0
0 0
0 0
1 0
0 1
0 1
 5 1
Brand Buyers
Jackery EcoFlow Bluetti
5 1
3 1
2 0
1 0
0 0
1 0
0 0
1 0
0 0
0 0
1 0
9 1
1 3
Duracell
1 3
0 0
0 0
0 1
0 0
0 0
1 1
0 0
0 0
0 0
0 1
1 3
 Brand Buyers
Jackery EcoFlow Bluetti
5 1
3 1
4 0
2 1
1 0
1 0
0 0
1 0
0 0
0 0
1 0
13 2 2
Brand Buyers
Jackery EcoFlow Bluetti
5 1
3 1
Duracell
1 3
0 1
0 0
0 1
0 0
1 0
1 2
0 0
0 0
0 0
0 1
5
Duracell
1 3
0 2
 5 0
2 1
1 1
1 0
2 0
0 1
2 0
0 0
1 0
1 1
1 0
19 5 2
Brand Buyers
Jackery EcoFlow Bluetti
5 1
3 1
5 0
2 1
1 1
1 0
2 0
0 1
2 0
0 0
1 0
0 0
0 1
0 0
1 0
1 3
0 0
0 0
0 0
0 0
0 1
0 0
7
Duracell
1 3
0 2
0 0
0 1
0 0
1 0
1 3
0 0
0 0
0 0
0 0
 1 1 0 1
1 0 0 0

19 5 2 7

ers
Duracell

1
0
1
0
0
0
1
0
0

3
 Brand Buyers
Jackery EcoFlow Bluetti
5 1
3 1
5 0
2 1
1 0
1 0
0 0
1 0
0 0
1 0
14 2 2
Brand Buyers
Jackery EcoFlow Bluetti
Duracell
1 3
0 1
0 0
0 0
0 0
1 0
1 3
0 0
0 0
0 0
4
Duracell
 5 1
0 1
5 0
0 1
0 0
0 0
1 0
6 2
Brand Buyers
Jackery EcoFlow Bluetti
5 1
0 0
5 0
0 1
0 0
0 0
5 1
1 3
0 1
0 0
0 0
1 0
0 3
0 0
1 4
Duracell
1 3
0 1
0 0
0 0
1 0
0 3
1 4
 Brand Buyers
Jackery EcoFlow Bluetti
5 1
0 0
5 0
0 1
0 0
0 0
5 1
Brand Buyers
Duracell
1 3
0 1
0 0
0 0
1 0
0 2
1 3
Jackery EcoFlow Bluetti
5 1
2 1
3 0
0 0
1 0
0 0
0 0
0 0
0 0
0 0
2 0
8 1
Brand Buyers
Jackery EcoFlow Bluetti
5 1
2 0
2 1
1 0
Duracell
1 3
0 1
0 0
0 1
0 0
1 0
1 0
0 0
0 0
0 0
0 1
2 3
Duracell
1 3
1 2
0 1
0 0
 5 1 1 3

ers
Duracell

2
0
0
2
0

4
ers
Duracell

0
1
2

0
1
0
1

5
ers
Duracell

0
0
1
0
1

Brand Buyers

Jackery EcoFlow Bluetti Duracell

5 1 1 3

3 1 1 1
2 0 0 2

5 1 1 3
and Buyers
Bluetti Duracell

1 1

0 0
0 0
0 0
1 0
0 0

0 0

0 1

0 1

1 0

1 0

3 2
and Buyers
Bluetti Duracell

1 1

0 0

0 0

0 0
0 0
0 1

0 0
1 0
0 0
0 1

1 2
and Buyers
Bluetti Duracell

1 1

0 0
0 0
0 0

0 0
1 0
0 0
0 1

1 1

Brand Buyers

Jackery EcoFlow Bluetti Duracell

5 1 1 3

2 0 0 1
2 1 1 2
1 0 0 0

5 1 1 3
 Brand Buyers

Jackery EcoFlow Bluetti Duracell

5 1 1 3

1 0 0 1
3 1 1 2
1 0 0 0

5 1 1 3
 Brand Buyers

Jackery EcoFlow Bluetti Duracell

5 1 1 3

3 0 0 1
2 1 1 2

5 1 1 3
 Brand Buyers

Jackery EcoFlow Bluetti Duracell

5 1 1 3

5 0 0 1
0 1 1 2

5 1 1 3
Brand Buyers

Jackery Duracell

5 1

1 0
1 1
1 0
1 1
2 0
0 0
2 0
1 0

1 0

0 0

0 0

1 0

0 0

11 2
Brand Buyers

Jackery Duracell

5 1

3 0
3 1
1 0
0 1
2 0
2 0

2 0
1 0

14 2

Brand Buyers

Jackery Duracell
 5 1

3 1
0 0
1 0
0 0

1 0

5 1

Brand Buyers

Jackery EcoFlow Bluetti Duracell

5 1 1 3

4 0 0 0

0 0 1 2

0 0 0 0
 0 0
0 1
1 0
5 1
Brand Buyers
Jackery EcoFlow Bluetti
5 1
1 0
1 1
1 0
0 0
1 0
0 1
3 0
2 0
1 0
0 1
0 0
0 0
1 3
Duracell
1 3
0 1
1 1
0 1
0 0
0 0
0 0
0 0
0 1
0 2
 2 1
0 0
1 0
2 0
15 3 2
Brand Buyers
Jackery EcoFlow Bluetti
5 1
0 0
2 1
1 1
0 0
0 0
0 0
1 0
3 0
1 0
1 0
1 0
0 1
0 0
1 0
0 0
0 1
7
Duracell
1 3
0 0
0 1
0 2
1 1
0 0
0 0
0 0
0 1
1 1
0 0
0 0
0 0
 3 0 0 1

13 3 2 7

Brand Buyers

Jackery EcoFlow Bluetti Duracell

5 1 1 3

5 1 0 1

3 1 0 1

3 1 0 0

3 1 1 2

0 1 0 2

1 1 1 1

15 6 2 7
 Brand Buyers

Jackery EcoFlow Bluetti Duracell

5 1 1 3

1 0 0 0
0 0 0 1

4 1 1 2

0 0 0 0

5 1 1 3

Brand Buyers

Jackery EcoFlow Bluetti Duracell

5 1 1 3
 5 1 1 3

5 1 1 3

Brand Buyers

Jackery EcoFlow Bluetti Duracell

5 1 1 3

1 0 0 0

2 1 1 3

2 0 0 0

5 1 1 3