Table Question Title

Table_1 Q1 Which state do you reside in most of the time?

Table_2 Q2 Have you participated in any consumer electronic market research in the past three months?
Table_3 Q3 Do you or any of your close family members work in the following industries?
Table_4 Q4 What's your gender?
Table_5 Q5 How old are you?
Table_6 Q6 What is your annual household income (before taxes)?
Table_7 Q7 Which of the following consumer electronic products have you purchased in the past 24 months?
Table_8 Q7_1 How familiar are you with portable power stations?
Table_9 Q8 Which sentence best describes your status when purchasing a portable power station?
Table_10 Q9 What is the capacity of the portable power stations that you have used?
Table_11 Q10 What is the highest price you have paid for a portable power station?
Table_12 Q11 When thinking of portable power stations, which ONE brand first comes to your mind? They could be any brand of portable power stations.
Table_13 Q12 What other brands of portable power stations can you think of?
Table_14 Q11_Q12 UNAIDED AWARENESS - When thinking of portable power stations, which ONE brand first comes to your mind? / What other brands of portable power stations can you think of?
Table_15 Q13 Which of the following portable power station brands have you heard of?
Table_16 Q11_Q12_Q13 Total Mentions - When thinking of portable power stations, which ONE brand first comes to your mind? / What other brands of portable power stations can you think of? /Which of the following portable power station brands have you heard of?
Table_17 Q13_2 Which of the following Anker series have you seen, heard of, or used?
Table_18 Q14 Which of the following portable power station brands have you considered purchasing or would consider purchasing again?
Table_19 Q15 If all of the following portable power station brands are available on the shelf at their manufacturer's suggested retail price (MSRP), which brand(s) would you prefer to purchase?
Table_20 Q16 Which of the following portable power station brands have you purchased from in the past 24 months?
Table_21 Q17 Which of the following portable power station brands would you recommend to others?
Table_22 Q18 Which of the following brand's commercials have you seen in the past 12 months?
Table_23 Q19_1 Have you seen this advertisement/picture/post anywhere recently? - C800 products
Table_24 Q20_1 Where did you see the commercial? - C800 products
Table_25 Q21_1 What do you recall from the commercial among the following options? - C800 products
Table_26 Q22_1 Which of the following aspects of the commercial do you remember the most? - C800 products
Table_27 Q19_2 Have you seen this advertisement/picture/post anywhere recently? - C series activities
Table_28 Q20_2 Where did you see the commercial? - C series activities
Table_29 Q21_2 What do you recall from the commercial among the following options? - C series activities
Table_30 Q22_2 Which of the following aspects of the commercial do you remember the most? - C series activities
Table_31 Q19_3 Have you seen this advertisement/picture/post anywhere recently? - Ecoflow delta pro ultra
Table_32 Q20_3 Where did you see the commercial? - Ecoflow delta pro ultra
Table_33 Q21_3 What do you recall from the commercial among the following options? - Ecoflow delta pro ultra
Table_34 Q22_3 Which of the following aspects of the commercial do you remember the most? - Ecoflow delta pro ultra
Table_35 Q19_4 Have you seen this advertisement/picture/post anywhere recently? - F3800 stand-alone
Table_36 Q20_4 Where did you see the commercial? - F3800 stand-alone
Table_37 Q21_4 What do you recall from the commercial among the following options? - F3800 stand-alone
Table_38 Q22_4 Which of the following aspects of the commercial do you remember the most? - F3800 stand-alone
Table_39 Q19_5 Have you seen this advertisement/picture/post anywhere recently? - F3800 system
Table_40 Q20_5 Where did you see the commercial? - F3800 system
Table_41 Q21_5 What do you recall from the commercial among the following options? - F3800 system
Table_42 Q22_5 Which of the following aspects of the commercial do you remember the most? - F3800 system
Table_43 Q19_6 Have you seen this advertisement/picture/post anywhere recently? - Jackery explorer 1000
Table_44 Q20_6 Where did you see the commercial? - Jackery explorer 1000
Table_45 Q21_6 What do you recall from the commercial among the following options? - Jackery explorer 1000
Table_46 Q22_6 Which of the following aspects of the commercial do you remember the most? - Jackery explorer 1000
Table_47 Q23 Which of the following best describes your situation when shopping for a portable power station?
Table_48 Q24 What do you mostly use portable power stations for?
Table_49 Q25 What do you mostly use for your portable power station?
Table_50 Q26 What devices or equipment do you charge using portable power stations?
Table_51 Q27 What is your current marital status?
Table_52 Q28 What is your occupation?
Table_53 Q29 What is your highest level of education?
Table 1
Q1: Which state do you reside in most of the time?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 23 13 4 7

100.00% 100.00% 100.00% 100.00%

Florida 5 2 0 3
21.74% 15.38% - 42.86%

Georgia 1 1 0 0
4.35% 7.69% - -

Indiana 1 1 0 0
4.35% 7.69% - -

Kansas 1 1 1 0
4.35% 7.69% 25.00% -

Massachusetts 2 1 0 1
8.70% 7.69% - 14.29%

Michigan 1 0 0 1
4.35% - - 14.29%

Minnesota 1 1 0 0
4.35% 7.69% - -

New York 6 3 1 2
 26.09% 23.08% 25.00% 28.57%

Ohio 1 0 1 0
4.35% - 25.00% -

Oregon 1 1 0 0
4.35% 7.69% - -

Pennsylvania 2 2 0 0
8.70% 15.38% - -

Texas 1 0 1 0
4.35% - 25.00% -

Sigma 23 13 4 7
100.00% 100.00% 100.00% 100.00%

North East [NET] 10 6 1 3

43.48% 46.15% 25.00% 42.86%

Midwest [NET] 5 3 2 1
21.74% 23.08% 50.00% 14.29%

South [NET] 7 3 1 3
30.43% 23.08% 25.00% 42.86%

West [NET] 1 1 0 0
4.35% 7.69% - -

Table 2
Q2: Have you participated in any consumer electronic market research in the past three months?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

 Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 23 13 4 7

100.00% 100.00% 100.00% 100.00%

No 23 13 4 7
100.00% 100.00% 100.00% 100.00%

Sigma 23 13 4 7
100.00% 100.00% 100.00% 100.00%

Table 3
Q3: Do you or any of your close family members work in the following industries?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 23 13 4 7

100.00% 100.00% 100.00% 100.00%
None of the Above 23 13 4 7
100.00% 100.00% 100.00% 100.00%

Sigma 23 13 4 7
100.00% 100.00% 100.00% 100.00%

Table 4
Q4: What's your gender?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 23 13 4 7

100.00% 100.00% 100.00% 100.00%

Male 12 8 3 1
52.17% 61.54% 75.00% 14.29%

Female 11 5 1 6
47.83% 38.46% 25.00% 85.71%

Sigma 23 13 4 7
100.00% 100.00% 100.00% 100.00%
Table 5
Q5: How old are you?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 23 13 4 7

100.00% 100.00% 100.00% 100.00%

(28) 26-30 4 2 1 1
17.39% 15.38% 25.00% 14.29%

(33) 31-35 4 3 0 1
17.39% 23.08% - 14.29%

(38) 36-40 8 4 1 3
34.78% 30.77% 25.00% 42.86%

(43) 41-45 5 3 2 1
21.74% 23.08% 50.00% 14.29%

(48) 46-50 1 0 0 1
4.35% - - 14.29%

(58) 56-60 1 1 0 0
4.35% 7.69% - -
Sigma 23 13 4 7
100.00% 100.00% 100.00% 100.00%

Mean (In Years) 37.78 38 38 38

Standard Deviation 7.15 7.91 7.07 6.45

Standard Error 1.49 2.19 3.54 2.44

Table 6
Q6: What is your annual household income (before taxes)?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 23 13 4 7

100.00% 100.00% 100.00% 100.00%

(62.5) $50,000 to $74,999 4 4 1 0

17.39% 30.77% 25.00% -

(87.5) $75,000 to $99,999 11 5 2 4

47.83% 38.46% 50.00% 57.14%

(125) $100,000 to $149,999 6 3 1 2

26.09% 23.08% 25.00% 28.57%
(175) $150,000 to $199,999 2 1 0 1
8.70% 7.69% - 14.29%

Sigma 23 13 4 7
100.00% 100.00% 100.00% 100.00%

Mean (In '000 $) 100.54 95.19 90.63 110.71

Standard Deviation 31.86 33.67 25.77 33.41

Standard Error 6.64 9.34 12.88 12.63

Table 7
Q7: Which of the following consumer electronic products have you purchased in the past 24 months?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 23 13 4 7

100.00% 100.00% 100.00% 100.00%

Portable power station 23 13 4 7

100.00% 100.00% 100.00% 100.00%

Solar panel 2 1 1 0
8.70% 7.69% 25.00% -
Outdoor lighting 6 4 1 1
26.09% 30.77% 25.00% 14.29%

Car jump starter 3 2 1 1

13.04% 15.38% 25.00% 14.29%

Uninterruptible power supply (UPS) 2 1 0 1

8.70% 7.69% - 14.29%

Powerwall/ Residential battery

storage system 3 1 0 2
13.04% 7.69% - 28.57%

Gas generator 4 1 1 2
17.39% 7.69% 25.00% 28.57%

Sigma 43 23 8 14
186.96% 176.92% 200.00% 200.00%

Table 8
Q7_1: How familiar are you with portable power stations?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D
Base: All Respondents 23 13 4 7
100.00% 100.00% 100.00% 100.00%

Have a rough idea of what that is

and what it can do 1 1 0 0
4.35% 7.69% - -

Know it precisely or even have used

it before 4 3 2 0
17.39% 23.08% 50.00% -

Extremely knowledgeable about it 18 9 2 7

78.26% 69.23% 50.00% 100.00%

Sigma 23 13 4 7
100.00% 100.00% 100.00% 100.00%

Table 9
Q8: Which sentence best describes your status when purchasing a portable power station?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 23 13 4 7

100.00% 100.00% 100.00% 100.00%
I decide what to buy and make the
purchase myself. 22 13 3 7
95.65% 100.00% 75.00% 100.00%

I will ask my friends or family's

opinion, but make the purchase
myself. 1 0 1 0
4.35% - 25.00% -

Sigma 23 13 4 7
100.00% 100.00% 100.00% 100.00%

Table 10
Q9: What is the capacity of the portable power stations that you have used?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 23 13 4 7

100.00% 100.00% 100.00% 100.00%

200Wh - 299Wh 4 4 0 0
17.39% 30.77% - -

300Wh - 599Wh 6 6 0 0
26.09% 46.15% - -
 D
600Wh - 999Wh 3 3 1 0
13.04% 23.08% 25.00% -

1,000Wh - 1,999Wh 4 1 4 0
17.39% 7.69% 100.00% -
BD
2,000Wh - 2,999Wh 7 0 0 7
30.43% - - 100.00%
BC

Sigma 24 14 5 7
104.35% 107.69% 125.00% 100.00%

200Wh - 299Wh/300Wh -
599Wh/600Wh - 999Wh [NET] 12 12 0 0
52.17% 92.31% - -
CD
1,000Wh - 1,999Wh [NET] 4 1 4 0
17.39% 7.69% 100.00% -
BD
2,000Wh - 2,999Wh [NET] 7 0 0 7
30.43% - - 100.00%
BC

Low 199wh or less 999wh 13 13 1 0

56.52% 100.00% 25.00% -
CD
Mid 1,000Wh - 1,999Wh 4 1 4 0
17.39% 7.69% 100.00% -
BD
High 2,000Wh - 2,999Wh/3000Wh
or more 7 0 0 7
30.43% - - 100.00%
BC
Table 11
Q10: What is the highest price you have paid for a portable power station?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 23 13 4 7

100.00% 100.00% 100.00% 100.00%

(400) Less than $400 6 6 0 0

26.09% 46.15% - -
D
(599.5) $400 - $799 6 5 1 0
26.09% 38.46% 25.00% -

(1149.5) $800 - $1,499 3 2 2 0

13.04% 15.38% 50.00% -

(1999.5) $1,500 - $2,499 7 0 1 6

30.43% - 25.00% 85.71%
B
(2500) $2,500 or more 1 0 0 1
4.35% - - 14.29%

Sigma 23 13 4 7
100.00% 100.00% 100.00% 100.00%

Mean (In $) 1127.91 592.04 1224.5 2071

B BC
Standard Deviation 740.27 265.06 578.07 189.17
Standard Error 154.36 73.51 289.04 71.5
Table 12
Q11: When thinking of portable power stations, which ONE brand first comes to your mind? They could be any brand of por

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 23 13 4 7

100.00% 100.00% 100.00% 100.00%

Anker 7 4 2 1
30.43% 30.77% 50.00% 14.29%

Jackery 7 3 1 3
30.43% 23.08% 25.00% 42.86%

EcoFlow 2 1 0 1
8.70% 7.69% - 14.29%

Goal Zero 1 1 0 0
4.35% 7.69% - -

Bluetti 1 1 0 0
4.35% 7.69% - -

Duracell 1 1 0 0
4.35% 7.69% - -

NO ANSWER 4 2 1 2
17.39% 15.38% 25.00% 28.57%

Sigma 23 13 4 7
 100.00% 100.00% 100.00% 100.00%

Table 13
Q12: What other brands of portable power stations can you think of?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 23 13 4 7

100.00% 100.00% 100.00% 100.00%

Anker 10 6 0 4
43.48% 46.15% - 57.14%

Jackery 6 4 1 1
26.09% 30.77% 25.00% 14.29%

EcoFlow 4 3 1 0
17.39% 23.08% 25.00% -

Goal Zero 1 1 0 0
4.35% 7.69% - -

Bluetti 2 1 0 1
8.70% 7.69% - 14.29%

Duracell 2 2 0 0
 8.70% 15.38% - -

Westinghouse 1 0 1 0
4.35% - 25.00% -

Flashfish 1 0 0 1
4.35% - - 14.29%

EnginStar 1 0 0 1
4.35% - - 14.29%

NO ANSWER 5 2 2 2
21.74% 15.38% 50.00% 28.57%

Sigma 33 19 5 10
143.48% 146.15% 125.00% 142.86%

Table 14
Q11_Q12: UNAIDED AWARENESS - When thinking of portable power stations, which ONE brand first comes to your mind? /

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 23 13 4 7

100.00% 100.00% 100.00% 100.00%
Anker 17 10 2 5
73.91% 76.92% 50.00% 71.43%

Jackery 13 7 2 4
56.52% 53.85% 50.00% 57.14%

EcoFlow 6 4 1 1
26.09% 30.77% 25.00% 14.29%

Goal Zero 2 2 0 0
8.70% 15.38% - -

Bluetti 3 2 0 1
13.04% 15.38% - 14.29%

Duracell 3 3 0 0
13.04% 23.08% - -

Westinghouse 1 0 1 0
4.35% - 25.00% -

Flashfish 1 0 0 1
4.35% - - 14.29%

EnginStar 1 0 0 1
4.35% - - 14.29%

NO ANSWER 2 1 1 1
8.70% 7.69% 25.00% 14.29%

Sigma 49 29 7 14
213.04% 223.08% 175.00% 200.00%

Table 15
Q13: Which of the following portable power station brands have you heard of?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 23 13 4 7

100.00% 100.00% 100.00% 100.00%

Anker 19 11 3 6
82.61% 84.62% 75.00% 85.71%

Jackery 16 8 3 5
69.57% 61.54% 75.00% 71.43%

EcoFlow 10 4 1 5
43.48% 30.77% 25.00% 71.43%

Goal Zero 3 2 0 1
13.04% 15.38% - 14.29%

Bluetti 6 3 2 1
26.09% 23.08% 50.00% 14.29%

Duracell 8 5 4 0
34.78% 38.46% 100.00% -
D
MARBERO 1 0 0 1
4.35% - - 14.29%

Westinghouse 3 1 2 0
13.04% 7.69% 50.00% -

Flashfish 1 0 0 1
4.35% - - 14.29%

EnginStar 2 0 1 1
8.70% - 25.00% 14.29%
Generark 4 3 1 1
17.39% 23.08% 25.00% 14.29%

FIRMAN 2 0 2 0
8.70% - 50.00% -
B

Sigma 75 37 19 22
326.09% 284.62% 475.00% 314.29%

Table 16
Q11_Q12_Q13: Total Mentions - When thinking of portable power stations, which ONE brand first comes to your mind? /
What other brands of portable power stations can you think of? /Which of the following portable power station brands hav

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 23 13 4 7

100.00% 100.00% 100.00% 100.00%

Anker 19 11 3 6
82.61% 84.62% 75.00% 85.71%

Jackery 16 8 3 5
69.57% 61.54% 75.00% 71.43%
EcoFlow 10 4 1 5
43.48% 30.77% 25.00% 71.43%

Goal Zero 3 2 0 1
13.04% 15.38% - 14.29%

Bluetti 6 3 2 1
26.09% 23.08% 50.00% 14.29%

Duracell 8 5 4 0
34.78% 38.46% 100.00% -
D
MARBERO 1 0 0 1
4.35% - - 14.29%

Westinghouse 3 1 2 0
13.04% 7.69% 50.00% -

Flashfish 1 0 0 1
4.35% - - 14.29%

EnginStar 2 0 1 1
8.70% - 25.00% 14.29%

Generark 4 3 1 1
17.39% 23.08% 25.00% 14.29%

FIRMAN 2 0 2 0
8.70% - 50.00% -
B

Sigma 75 37 19 22
326.09% 284.62% 475.00% 314.29%

Table 17
Q13_2: Which of the following Anker series have you seen, heard of, or used?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have heard

of Anker portable power station 19 11 3 6
100.00% 100.00% 100.00% 100.00%

Anker SOLIX 9 5 1 3
47.37% 45.45% 33.33% 50.00%

Anker Nano 6 3 0 3
31.58% 27.27% - 50.00%

Anker Prime 12 8 2 3
63.16% 72.73% 66.67% 50.00%

Anker MagGo 7 3 0 4
36.84% 27.27% - 66.67%

Series 3 1 0 0 1
5.26% - - 16.67%

Series 4 1 0 0 1
5.26% - - 16.67%

Series 5 4 3 2 0
21.05% 27.27% 66.67% -

Series 6 3 2 1 0
15.79% 18.18% 33.33% -

Series 7 7 4 1 2
36.84% 36.36% 33.33% 33.33%
Sigma 50 28 7 17
263.16% 254.55% 233.33% 283.33%

Table 18
Q14: Which of the following portable power station brands have you considered purchasing or would consider purchasing a

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have heard

of portable power station brands 23 13 4 7
100.00% 100.00% 100.00% 100.00%

Anker 18 10 2 6
78.26% 76.92% 50.00% 85.71%

Jackery 10 5 3 2
43.48% 38.46% 75.00% 28.57%

EcoFlow 4 2 1 1
17.39% 15.38% 25.00% 14.29%

Goal Zero 1 1 0 0
4.35% 7.69% - -

Bluetti 2 2 0 0
 8.70% 15.38% - -

Duracell 4 4 1 0
17.39% 30.77% 25.00% -

Westinghouse 1 0 1 0
4.35% - 25.00% -

Flashfish 1 0 0 1
4.35% - - 14.29%

FIRMAN 1 0 1 0
4.35% - 25.00% -

Sigma 42 24 9 10
182.61% 184.62% 225.00% 142.86%

Table 19
Q15: If all of the following portable power station brands are available on the shelf at their manufacturer's suggested retail

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D
Base: Respondents who have
considered or would consider
purchasing again portable power
station brands 23 13 4 7
100.00% 100.00% 100.00% 100.00%

Anker 15 7 2 6
65.22% 53.85% 50.00% 85.71%

Jackery 5 3 1 1
21.74% 23.08% 25.00% 14.29%

EcoFlow 1 0 0 1
4.35% - - 14.29%

Bluetti 1 1 0 0
4.35% 7.69% - -

Duracell 3 3 1 0
13.04% 23.08% 25.00% -

Westinghouse 1 0 1 0
4.35% - 25.00% -

Sigma 26 14 5 8
113.04% 107.69% 125.00% 114.29%

Table 20
Q16: Which of the following portable power station brands have you purchased from in the past 24 months?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

 Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who prefered to

purchase portable power station
brands 23 13 4 7
100.00% 100.00% 100.00% 100.00%

Anker 14 7 2 5
60.87% 53.85% 50.00% 71.43%

Jackery 5 3 1 1
21.74% 23.08% 25.00% 14.29%

EcoFlow 1 0 0 1
4.35% - - 14.29%

Bluetti 1 1 0 0
4.35% 7.69% - -

Duracell 3 3 1 0
13.04% 23.08% 25.00% -

Sigma 24 14 4 7
104.35% 107.69% 100.00% 100.00%

Table 21
Q17: Which of the following portable power station brands would you recommend to others?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

 Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who purchased

portable power station brands in
past 24 months 23 13 4 7
100.00% 100.00% 100.00% 100.00%

Anker 14 7 2 5
60.87% 53.85% 50.00% 71.43%

Jackery 5 3 1 1
21.74% 23.08% 25.00% 14.29%

EcoFlow 1 0 0 1
4.35% - - 14.29%

Bluetti 1 1 0 0
4.35% 7.69% - -

Duracell 2 2 1 0
8.70% 15.38% 25.00% -

Sigma 23 13 4 7
100.00% 100.00% 100.00% 100.00%

Table 22
Q18: Which of the following brand's commercials have you seen in the past 12 months?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have heard

of portable power station brands 23 13 4 7
100.00% 100.00% 100.00% 100.00%

Anker 17 9 2 6
73.91% 69.23% 50.00% 85.71%

Jackery 7 4 2 1
30.43% 30.77% 50.00% 14.29%

EcoFlow 2 1 1 0
8.70% 7.69% 25.00% -

Goal Zero 2 2 0 0
8.70% 15.38% - -

Bluetti 1 1 0 0
4.35% 7.69% - -

Duracell 1 1 0 0
4.35% 7.69% - -

Flashfish 1 0 0 1
4.35% - - 14.29%

EnginStar 1 0 0 1
4.35% - - 14.29%

Generark 1 1 0 0
4.35% 7.69% - -

None of the above 3 2 2 0

 13.04% 15.38% 50.00% -

Sigma 36 21 7 9
156.52% 161.54% 175.00% 128.57%

Table 23
Q19_1: Have you seen this advertisement/picture/post anywhere recently? - C800 products

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents - C800

products 23 13 4 7
100.00% 100.00% 100.00% 100.00%

I have seen it before 11 6 2 4

47.83% 46.15% 50.00% 57.14%

I haven't seen it before 11 6 2 3

47.83% 46.15% 50.00% 42.86%

I don't remember 1 1 0 0
4.35% 7.69% - -

Sigma 23 13 4 7
 100.00% 100.00% 100.00% 100.00%

Table 24
Q20_1: Where did you see the commercial? - C800 products

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen

C800 products advertisement before 11 6 2 4
100.00% 100.00% 100.00% 100.00%

Search engines 5 4 2 0
45.45% 66.67% 100.00% -

Facebook or Instagram or Twitter 5 2 1 2

45.45% 33.33% 50.00% 50.00%

YouTube 1 1 0 0
9.09% 16.67% - -

Brand's official websites 5 2 1 3

45.45% 33.33% 50.00% 75.00%

Brand's E-mail promotions 2 0 1 1

18.18% - 50.00% 25.00%
Outdoor/overlanding/travelling
websites, forums and blogs 2 0 0 2
18.18% - - 50.00%

Tech review websites, forums and

blogs 1 1 0 0
9.09% 16.67% - -

Recommendation from family,

friends, or colleagues 1 1 0 0
9.09% 16.67% - -

Amazon and other online

retailers(bestbuy/target/walmart
and etc.) 1 0 0 1
9.09% - - 25.00%

Offline retailers(homedepot,Shop
solar kits,Costco Special
Event,MightGenerators) 1 0 0 1
9.09% - - 25.00%

Sigma 24 11 5 10
218.18% 183.33% 250.00% 250.00%

Table 25
Q21_1: What do you recall from the commercial among the following options? - C800 products

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

TOTAL
 High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen

C800 products advertisement before 11 6 2 4
100.00% 100.00% 100.00% 100.00%

Full Power to Light Your Way 2 1 0 1

18.18% 16.67% - 25.00%

The first Portable Power station with

camping Lights 4 2 1 1
36.36% 33.33% 50.00% 25.00%

Illuminate Your Outdoor or Camping

Adventure 1 0 1 0
9.09% - 50.00% -

Built for outdoor 2 1 1 1

18.18% 16.67% 50.00% 25.00%

3-Mode Camping Lights 7 5 1 2

63.64% 83.33% 50.00% 50.00%

768Wh, 1600W - Power for All Gear 2 1 0 1

18.18% 16.67% - 25.00%

HyperFlash AC Recharging 1 1 1 0
9.09% 16.67% 50.00% -

10 ports with High Output 3 0 0 3

27.27% - - 75.00%
B
EV-class LiFePO4 Batteries 4 2 0 2
36.36% 33.33% - 50.00%

Sigma 26 13 5 11
236.36% 216.67% 250.00% 275.00%
Table 26
Q22_1: Which of the following aspects of the commercial do you remember the most? - C800 products

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen

C800 products advertisement before 11 6 2 4
100.00% 100.00% 100.00% 100.00%

The first Portable Power station with

camping Lights 3 1 1 1
27.27% 16.67% 50.00% 25.00%

3-Mode Camping Lights 4 3 0 1

36.36% 50.00% - 25.00%

HyperFlash™ AC Recharging 1 1 1 0
9.09% 16.67% 50.00% -

10 ports with High Output 2 0 0 2

18.18% - - 50.00%

EV-class LiFePO4 Batteries 1 1 0 0

9.09% 16.67% - -
Sigma 11 6 2 4
100.00% 100.00% 100.00% 100.00%

Table 27
Q19_2: Have you seen this advertisement/picture/post anywhere recently? - C series activities

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents - C series

activities 23 13 4 7
100.00% 100.00% 100.00% 100.00%

I have seen it before 12 6 1 5

52.17% 46.15% 25.00% 71.43%

I haven't seen it before 11 7 3 2

47.83% 53.85% 75.00% 28.57%

Sigma 23 13 4 7
100.00% 100.00% 100.00% 100.00%
Table 28
Q20_2: Where did you see the commercial? - C series activities

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen C

series activities advertisement
before 12 6 1 5
100.00% 100.00% 100.00% 100.00%

Search engines 3 1 0 2
25.00% 16.67% - 40.00%

Facebook or Instagram or Twitter 3 1 1 1

25.00% 16.67% 100.00% 20.00%

TikTok 2 1 0 1
16.67% 16.67% - 20.00%

YouTube 7 3 1 3
58.33% 50.00% 100.00% 60.00%

Brand's official websites 3 1 0 2

25.00% 16.67% - 40.00%

Outdoor/overlanding/travelling
websites, forums and blogs 1 0 0 1
8.33% - - 20.00%
Manufacturer events and industry
exhibitions(IFA) 2 1 0 1
16.67% 16.67% - 20.00%

Recommendation from family,

friends, or colleagues 3 2 0 1
25.00% 33.33% - 20.00%

Amazon and other online

retailers(bestbuy/target/walmart
and etc.) 4 1 1 2
33.33% 16.67% 100.00% 40.00%

Offline retailers(homedepot,Shop
solar kits,Costco Special
Event,MightGenerators) 2 1 0 1
16.67% 16.67% - 20.00%

Sigma 30 12 3 15
250.00% 200.00% 300.00% 300.00%

Table 29
Q21_2: What do you recall from the commercial among the following options? - C series activities

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D
Base: Respondents who have seen C
series activities advertisement
before 12 6 1 5
100.00% 100.00% 100.00% 100.00%

Full Power to Light Your Way 4 1 1 2

33.33% 16.67% 100.00% 40.00%

The first Portable Power station with

camping Lights 2 1 0 1
16.67% 16.67% - 20.00%

Illuminate Your Outdoor or Camping

Adventure 1 1 0 0
8.33% 16.67% - -

Built for outdoor 2 1 0 1

16.67% 16.67% - 20.00%

3-Mode Camping Lights 3 1 0 2

25.00% 16.67% - 40.00%

768Wh, 1600W - Power for All Gear 5 2 0 3

41.67% 33.33% - 60.00%

HyperFlash™ AC Recharging 4 2 0 2
33.33% 33.33% - 40.00%

10 ports with High Output 3 1 0 2

25.00% 16.67% - 40.00%

EV-class LiFePO4 Batteries 1 1 0 0

8.33% 16.67% - -

Sigma 25 11 1 13
208.33% 183.33% 100.00% 260.00%
Table 30
Q22_2: Which of the following aspects of the commercial do you remember the most? - C series activities

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen C

series activities advertisement
before 12 6 1 5
100.00% 100.00% 100.00% 100.00%

Full Power to Light Your Way 3 1 1 1

25.00% 16.67% 100.00% 20.00%

Built for outdoor 1 1 0 0

8.33% 16.67% - -

3-Mode Camping Lights 1 0 0 1

8.33% - - 20.00%

768Wh, 1600W - Power for All Gear 3 1 0 2

25.00% 16.67% - 40.00%

HyperFlash™ AC Recharging 2 2 0 0
16.67% 33.33% - -

10 ports with High Output 1 0 0 1

8.33% - - 20.00%

EV-class LiFePO4 Batteries 1 1 0 0

8.33% 16.67% - -
Sigma 12 6 1 5
100.00% 100.00% 100.00% 100.00%

Table 31
Q19_3: Have you seen this advertisement/picture/post anywhere recently? - Ecoflow delta pro ultra

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents - Ecoflow

delta pro ultra 23 13 4 7
100.00% 100.00% 100.00% 100.00%

I have seen it before 6 3 0 3

26.09% 23.08% - 42.86%

I haven't seen it before 16 9 4 4

69.57% 69.23% 100.00% 57.14%

I don't remember 1 1 0 0
4.35% 7.69% - -

Sigma 23 13 4 7
100.00% 100.00% 100.00% 100.00%
Table 32
Q20_3: Where did you see the commercial? - Ecoflow delta pro ultra

Proportions/Means: Columns Tested (5% risk level) - B/C/D

** very small base (under 1) ineligible for sig testing

Capability 2

High 2,000Wh
-
Low 199wh or 2,999Wh/3000
TOTAL less ~999wh Wh or more
A B D

Base: Respondents who have seen

Ecoflow delta pro ultra
advertisement before 6 3 3
100.00% 100.00% 100.00%

Facebook or Instagram or Twitter 2 1 1

33.33% 33.33% 33.33%

TikTok 1 0 1
16.67% - 33.33%

YouTube 3 2 1
50.00% 66.67% 33.33%

Brand's official websites 1 0 1

16.67% - 33.33%

Brand's E-mail promotions 2 1 1

33.33% 33.33% 33.33%
Outdoor / Travel / Van life websites
or forums 2 1 1
33.33% 33.33% 33.33%

Tech review websites, forums and

blogs 1 0 1
16.67% - 33.33%

Manufacturer events and industry

exhibitions(IFA) 1 0 1
16.67% - 33.33%

Amazon and other online

retailers(bestbuy/target/walmart
and etc.) 5 2 3
83.33% 66.67% 100.00%

Offline retailers(homedepot,Shop
solar kits,Costco Special
Event,MightGenerators) 2 2 0
33.33% 66.67% -

Sigma 20 9 11
333.33% 300.00% 366.67%

Table 33
Q21_3: What do you recall from the commercial among the following options? - Ecoflow delta pro ultra

Proportions/Means: Columns Tested (5% risk level) - B/C/D

** very small base (under 1) ineligible for sig testing

Capability 2

TOTAL
 High 2,000Wh
-
Low 199wh or 2,999Wh/3000
TOTAL less ~999wh Wh or more
A B D

Base: Respondents who have seen

Ecoflow delta pro ultra
advertisement before 6 3 3
100.00% 100.00% 100.00%

Whole-home backup solution 2 0 2

33.33% - 66.67%

5.6-16.8kW solar input 2 2 0

33.33% 66.67% -

7.2-21.6kW output to power every

home appliance 2 1 1
33.33% 33.33% 33.33%

6-90kWh storage for one-month-

long backup 2 0 2
33.33% - 66.67%

Advanced energy management 2 2 0

33.33% 66.67% -

Sigma 10 5 5
166.67% 166.67% 166.67%

Table 34
Q22_3: Which of the following aspects of the commercial do you remember the most? - Ecoflow delta pro ultra
Proportions/Means: Columns Tested (5% risk level) - B/C/D
** very small base (under 1) ineligible for sig testing

Capability 2

High 2,000Wh
-
Low 199wh or 2,999Wh/3000
TOTAL less ~999wh Wh or more
A B D

Base: Respondents who have seen

Ecoflow delta pro ultra
advertisement before 6 3 3
100.00% 100.00% 100.00%

Whole-home backup solution 1 0 1

16.67% - 33.33%

5.6-16.8kW solar input 1 1 0

16.67% 33.33% -

7.2-21.6kW output to power every

home appliance 1 1 0
16.67% 33.33% -

6-90kWh storage for one-month-

long backup 2 0 2
33.33% - 66.67%

Advanced energy management 1 1 0

16.67% 33.33% -

Sigma 6 3 3
100.00% 100.00% 100.00%
Table 35
Q19_4: Have you seen this advertisement/picture/post anywhere recently? - F3800 stand-alone

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents - F3800 stand-

alone 23 13 4 7
100.00% 100.00% 100.00% 100.00%

I have seen it before 8 3 1 4

34.78% 23.08% 25.00% 57.14%

I haven't seen it before 14 9 3 3

60.87% 69.23% 75.00% 42.86%

I don't remember 1 1 0 0
4.35% 7.69% - -

Sigma 23 13 4 7
100.00% 100.00% 100.00% 100.00%

Table 36
Q20_4: Where did you see the commercial? - F3800 stand-alone
Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen

F3800 stand-alone advertisement
before 8 3 1 4
100.00% 100.00% 100.00% 100.00%

Facebook or Instagram 1 0 0 1
12.50% - - 25.00%

TikTok 1 0 0 1
12.50% - - 25.00%

YouTube 4 1 1 2
50.00% 33.33% 100.00% 50.00%

Brand's official websites 1 0 0 1

12.50% - - 25.00%

Brand's E-mail promotions 2 1 0 1

25.00% 33.33% - 25.00%

Brand's community and forums 2 1 0 1

25.00% 33.33% - 25.00%

Broadcast or cable TV networks 2 1 0 1

25.00% 33.33% - 25.00%

Tech review websites, forums, and

blogs 1 0 0 1
12.50% - - 25.00%

Manufacturer events and industry

exhibitions (CES, Electrify Expo, RE+,
etc.) 2 1 0 1
25.00% 33.33% - 25.00%
Amazon and other online
retailers(bestbuy/target/walmart
and etc.) 2 0 1 1
25.00% - 100.00% 25.00%

Outdoor / Travel / Van life websites

or forums 1 0 0 1
12.50% - - 25.00%

Recommendation from family,

friends, or colleagues 1 0 0 1
12.50% - - 25.00%

Sigma 20 5 2 13
250.00% 166.67% 200.00% 325.00%

Table 37
Q21_4: What do you recall from the commercial among the following options? - F3800 stand-alone

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen

F3800 stand-alone advertisement
before 8 3 1 4
 100.00% 100.00% 100.00% 100.00%

Whole-home backup solution 1 1 0 0

12.50% 33.33% - -

Whole-home energy cycling 2 0 1 1

25.00% - 100.00% 25.00%

6000W AC output, 120V/240V dual-

voltage 3 1 0 2
37.50% 33.33% - 50.00%

Directly charge your EV 1 0 0 1

12.50% - - 25.00%

3.84kWh in one unit, expandable up

to 53.88kWh 2 1 0 1
25.00% 33.33% - 25.00%

Directly power your RV 1 0 0 1

12.50% - - 25.00%

2400W max solar recharge 1 1 0 0

12.50% 33.33% - -

Sigma 11 4 1 6
137.50% 133.33% 100.00% 150.00%

Table 38
Q22_4: Which of the following aspects of the commercial do you remember the most? - F3800 stand-alone

Proportions/Means: Columns Tested (5% risk level) - B/C/D

 Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen

F3800 stand-alone advertisement
before 8 3 1 4
100.00% 100.00% 100.00% 100.00%

Whole-home energy cycling 2 0 1 1

25.00% - 100.00% 25.00%

6000W AC output, 120V/240V dual-

voltage 2 1 0 1
25.00% 33.33% - 25.00%

3.84kWh in one unit, expandable up

to 53.88kWh 2 1 0 1
25.00% 33.33% - 25.00%

Directly power your RV 1 0 0 1

12.50% - - 25.00%

2400W max solar recharge 1 1 0 0

12.50% 33.33% - -

Sigma 8 3 1 4
100.00% 100.00% 100.00% 100.00%

Table 39
Q19_5: Have you seen this advertisement/picture/post anywhere recently? - F3800 system

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents - F3800

system 23 13 4 7
100.00% 100.00% 100.00% 100.00%

I have seen it before 8 4 2 2

34.78% 30.77% 50.00% 28.57%

I haven't seen it before 15 9 2 5

65.22% 69.23% 50.00% 71.43%

Sigma 23 13 4 7
100.00% 100.00% 100.00% 100.00%

Table 40
Q20_5: Where did you see the commercial? - F3800 system

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

TOTAL
 High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen

F3800 system advertisement before 8 4 2 2
100.00% 100.00% 100.00% 100.00%

Search engines (Google, Bing, etc.) 3 2 0 1

37.50% 50.00% - 50.00%

Facebook or Instagram 3 1 1 1
37.50% 25.00% 50.00% 50.00%

TikTok 2 1 1 0
25.00% 25.00% 50.00% -

YouTube 4 2 1 1
50.00% 50.00% 50.00% 50.00%

Brand's E-mail promotions 1 0 0 1

12.50% - - 50.00%

Brand's community and forums 1 0 0 1

12.50% - - 50.00%

Broadcast or cable TV networks 2 1 0 1

25.00% 25.00% - 50.00%

Tech review websites, forums, and

blogs 1 1 0 0
12.50% 25.00% - -

Amazon and other online

retailers(bestbuy/target/walmart
and etc.) 2 0 1 1
25.00% - 50.00% 50.00%

Outdoor / Travel / Van life websites

or forums 1 0 0 1
12.50% - - 50.00%
Recommendation from family,
friends, or colleagues 3 2 0 1
37.50% 50.00% - 50.00%

Sigma 23 10 4 9
287.50% 250.00% 200.00% 450.00%

Table 41
Q21_5: What do you recall from the commercial among the following options? - F3800 system

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen

F3800 system advertisement before 8 4 2 2
100.00% 100.00% 100.00% 100.00%

Minimum effort, maximum power 4 2 1 1

50.00% 50.00% 50.00% 50.00%

The most accessible home power

system 3 2 1 0
37.50% 50.00% 50.00% -

Whole-home backup solution 2 1 0 1

 25.00% 25.00% - 50.00%

Whole-home energy cycling 2 1 0 1

25.00% 25.00% - 50.00%

6000W AC output, 120V/240V dual-

voltage 1 0 0 1
12.50% - - 50.00%

3.84kWh in one unit, expandable up

to 53.88kWh 2 0 1 1
25.00% - 50.00% 50.00%

Directly power your RV 2 1 0 1

25.00% 25.00% - 50.00%

2400W max solar recharge 1 1 0 0

12.50% 25.00% - -

Sigma 17 8 3 6
212.50% 200.00% 150.00% 300.00%

Table 42
Q22_5: Which of the following aspects of the commercial do you remember the most? - F3800 system

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
 A B C D

Base: Respondents who have seen

F3800 system advertisement before 8 4 2 2
100.00% 100.00% 100.00% 100.00%

Minimum effort, maximum power 2 1 1 0

25.00% 25.00% 50.00% -

The most accessible home power

system 3 2 1 0
37.50% 50.00% 50.00% -

Whole-home energy cycling 1 0 0 1

12.50% - - 50.00%

6000W AC output, 120V/240V dual-

voltage 1 0 0 1
12.50% - - 50.00%

2400W max solar recharge 1 1 0 0

12.50% 25.00% - -

Sigma 8 4 2 2
100.00% 100.00% 100.00% 100.00%

Table 43
Q19_6: Have you seen this advertisement/picture/post anywhere recently? - Jackery explorer 1000

Proportions/Means: Columns Tested (5% risk level) - B/C/D

 Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents - Jackery

explorer 1000 23 13 4 7
100.00% 100.00% 100.00% 100.00%

I have seen it before 11 5 2 4

47.83% 38.46% 50.00% 57.14%

I haven't seen it before 12 8 2 3

52.17% 61.54% 50.00% 42.86%

Sigma 23 13 4 7
100.00% 100.00% 100.00% 100.00%

Table 44
Q20_6: Where did you see the commercial? - Jackery explorer 1000

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D
Base: Respondents who have seen
Jackery explorer 1000 advertisement
before 11 5 2 4
100.00% 100.00% 100.00% 100.00%

Search engines 3 0 2 1
27.27% - 100.00% 25.00%
B
Facebook or Instagram or Twitter 6 2 0 4
54.55% 40.00% - 100.00%

TikTok 2 1 0 1
18.18% 20.00% - 25.00%

YouTube 3 2 0 1
27.27% 40.00% - 25.00%

Brand's official websites 2 0 1 1

18.18% - 50.00% 25.00%

Brand's E-mail promotions 1 0 0 1

9.09% - - 25.00%

Brand community and forums 3 2 0 1

27.27% 40.00% - 25.00%

Broadcast or cable TV networks 3 1 1 1

27.27% 20.00% 50.00% 25.00%

Outdoor / Travel / Van life websites

or forums 2 1 0 1
18.18% 20.00% - 25.00%

Tech review websites, forums and

blogs 3 1 0 2
27.27% 20.00% - 50.00%

Manufacturer events and industry

exhibitions(IFA) 1 0 0 1
9.09% - - 25.00%

Recommendation from family,

friends, or colleagues 3 1 1 1
27.27% 20.00% 50.00% 25.00%
Amazon and other online
retailers(bestbuy/target/walmart
and etc.) 1 0 0 1
9.09% - - 25.00%

Sigma 33 11 5 17
300.00% 220.00% 250.00% 425.00%

Table 45
Q21_6: What do you recall from the commercial among the following options? - Jackery explorer 1000

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen

Jackery explorer 1000 advertisement
before 11 5 2 4
100.00% 100.00% 100.00% 100.00%

Ultra-long standby battery 4 1 1 2

36.36% 20.00% 50.00% 50.00%

Lightweight and compact 7 3 2 2

63.64% 60.00% 100.00% 50.00%

46.5dB quiet power supply 2 1 0 1

 18.18% 20.00% - 25.00%

Warranty: 6 months 1 1 0 0
9.09% 20.00% - -

Intelligent BMS technology 2 1 0 1

18.18% 20.00% - 25.00%

Working temperature: 14-104? 3 2 0 1

27.27% 40.00% - 25.00%

1002Wh, 1000W (2000W Surge

Power) Output 4 2 1 1
36.36% 40.00% 50.00% 25.00%

Supports 8 Devices Simultaneously 2 0 1 1

18.18% - 50.00% 25.00%

Sigma 25 11 5 9
227.27% 220.00% 250.00% 225.00%

Table 46
Q22_6: Which of the following aspects of the commercial do you remember the most? - Jackery explorer 1000

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D
Base: Respondents who have seen
Jackery explorer 1000 advertisement
before 11 5 2 4
100.00% 100.00% 100.00% 100.00%

Lightweight and compact 6 3 2 1

54.55% 60.00% 100.00% 25.00%

46.5dB quiet power supply 1 0 0 1

9.09% - - 25.00%

Intelligent BMS technology 1 0 0 1

9.09% - - 25.00%

Working temperature: 14-104 1 1 0 0

9.09% 20.00% - -

1002Wh, 1000W (2000W Surge

Power) Output 2 1 0 1
18.18% 20.00% - 25.00%

Sigma 11 5 2 4
100.00% 100.00% 100.00% 100.00%

Table 47
Q23: Which of the following best describes your situation when shopping for a portable power station?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

TOTAL
 High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 23 13 4 7

100.00% 100.00% 100.00% 100.00%

I just need a product that can do the

basics, and affordability is important
to me. 11 8 1 2
47.83% 61.54% 25.00% 28.57%

I will plan what to buy by carefully

comparing the features and prices of
each product, and then choosing the
most cost-effective one. 5 3 1 1
21.74% 23.08% 25.00% 14.29%

The appearance of a product is

important to me because I prefer
unique or special designs. 1 1 0 0
4.35% 7.69% - -

I care more about quality than price,

and I will prioritize products from
trustworthy big brands with good
reviews. 2 1 2 0
8.70% 7.69% 50.00% -

I pursue novel experiences and

feelings, so I am willing to try new
products that have just been
launched. 1 0 0 1
4.35% - - 14.29%

I give priority to the

features/technical parameters of a
product because I am looking for
products with the best performance. 3 0 0 3
13.04% - - 42.86%
B
Sigma 23 13 4 7
100.00% 100.00% 100.00% 100.00%

Table 48
Q24: What do you mostly use portable power stations for?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 23 13 4 7

100.00% 100.00% 100.00% 100.00%

RV life 6 4 2 1
26.09% 30.77% 50.00% 14.29%

Outdoor adventures 9 5 0 4
39.13% 38.46% - 57.14%

Tent camping or car camping 5 2 1 2

21.74% 15.38% 25.00% 28.57%

Fishing or hunting 2 0 1 1
8.70% - 25.00% 14.29%

Off-grid living (Tiny house) 5 2 1 2

21.74% 15.38% 25.00% 28.57%
DIY projects with power tools 3 1 1 1
13.04% 7.69% 25.00% 14.29%

Backyard party or tailgate party 5 2 1 2

21.74% 15.38% 25.00% 28.57%

Emergency power for blackouts 6 3 3 1

26.09% 23.08% 75.00% 14.29%

Home power system 6 6 1 0

26.09% 46.15% 25.00% -
D
Uninterruptable power for desktop,
CPAP, or aquarium tank 5 2 1 2
21.74% 15.38% 25.00% 28.57%

Professional field work

(photography, construction etc) 3 2 0 1
13.04% 15.38% - 14.29%

Off-grid field works 4 3 0 1

17.39% 23.08% - 14.29%

Outdoor events (music festivals,

beach outings, etc.) 4 4 0 0
17.39% 30.77% - -

Sigma 63 36 12 18
273.91% 276.92% 300.00% 257.14%

Table 49
Q25: What do you mostly use for your portable power station?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

 Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 23 13 4 7

100.00% 100.00% 100.00% 100.00%

RV life 2 2 0 0
8.70% 15.38% - -

Outdoor adventures 8 3 1 4
34.78% 23.08% 25.00% 57.14%

Tent camping or car camping 7 3 2 3

30.43% 23.08% 50.00% 42.86%

Fishing or hunting 7 5 1 1
30.43% 38.46% 25.00% 14.29%

Off-grid living (Tiny house) 3 2 0 1

13.04% 15.38% - 14.29%

DIY projects with power tools 1 0 0 1

4.35% - - 14.29%

Backyard party or tailgate party 3 1 0 2

13.04% 7.69% - 28.57%

Emergency power for blackouts 6 3 3 1

26.09% 23.08% 75.00% 14.29%

Home power system 6 6 1 0

26.09% 46.15% 25.00% -
D
Uninterruptable power for desktop,
CPAP, or aquarium tank 3 1 1 1
13.04% 7.69% 25.00% 14.29%
Professional field work
(photography, construction etc) 2 1 0 1
8.70% 7.69% - 14.29%

Off-grid field works 3 2 0 1

13.04% 15.38% - 14.29%

Outdoor events (music festivals,

beach outings, etc.) 7 6 0 1
30.43% 46.15% - 14.29%

Sigma 58 35 9 17
252.17% 269.23% 225.00% 242.86%

Table 50
Q26: What devices or equipment do you charge using portable power stations?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 23 13 4 7

100.00% 100.00% 100.00% 100.00%

Personal electronic devices (phone,

tablet, etc.) 14 7 4 4
60.87% 53.85% 100.00% 57.14%
Small home appliances (lamp,
router, fan, etc.) 12 6 2 5
52.17% 46.15% 50.00% 71.43%

Kitchen appliances (microwave, air

fryer, electric skillet, electric kettle,
etc.) 9 4 1 4
39.13% 30.77% 25.00% 57.14%

Power tools (power drill, power saw,

power hammer, etc.) 14 9 0 5
60.87% 69.23% - 71.43%
C
Backyard tools (corded string
trimmer, corded mower, etc.) 5 3 0 2
21.74% 23.08% - 28.57%

Entertainment devices (TV, speaker,

projector, gaming console, etc.) 10 5 2 4
43.48% 38.46% 50.00% 57.14%

Sigma 64 34 9 24
278.26% 261.54% 225.00% 342.86%

Table 51
Q27: What is your current marital status?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

TOTAL
 High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 23 13 4 7

100.00% 100.00% 100.00% 100.00%

Not married, living alone 1 1 0 0

4.35% 7.69% - -

Not married, living with a partner 1 1 1 0

4.35% 7.69% 25.00% -

Married with children, living with a

partner and children 20 10 3 7
86.96% 76.92% 75.00% 100.00%

Married with children, living with

parents, spouse, and children 1 1 0 0
4.35% 7.69% - -

Sigma 23 13 4 7
100.00% 100.00% 100.00% 100.00%

Table 52
Q28: What is your occupation?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

TOTAL
 High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 23 13 4 7

100.00% 100.00% 100.00% 100.00%

Government employee 23 13 4 7
100.00% 100.00% 100.00% 100.00%

Sigma 23 13 4 7
100.00% 100.00% 100.00% 100.00%

Table 53
Q29: What is your highest level of education?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 23 13 4 7

100.00% 100.00% 100.00% 100.00%

High school 4 3 0 1
17.39% 23.08% - 14.29%
Undergraduate Degree (Bachelor's) 17 9 3 6
73.91% 69.23% 75.00% 85.71%

Postgraduate Degree (Master's or

higher) 2 1 1 0
8.70% 7.69% 25.00% -

Sigma 23 13 4 7
100.00% 100.00% 100.00% 100.00%
Table 1
Table 2
Table 3
Table 4
Table 5
Table 6
 Table 7

t 24 months?
Table 8
Table 9
Table 10
Table 11
 Table 12

nd? They could be any brand of portable power stations.

Table 13
 Table 14

E brand first comes to your mind? / What other brands of portable power stations can you think of?
Table 15
 Table 16

brand first comes to your mind? /

portable power station brands have you heard of?
Table 17
 Table 18

sing or would consider purchasing again?

 Table 19

eir manufacturer's suggested retail price (MSRP), which brand(s) would you prefer to purchase?
 Table 20

the past 24 months?

Table 21
Table 22
Table 23
Table 24
Table 25
 Table 26

C800 products
Table 27
Table 28
Table 29
 Table 30

C series activities
 Table 31

lta pro ultra

Table 32
 Table 33

delta pro ultra

 Table 34

Ecoflow delta pro ultra

Table 35
Table 36
Table 37
 Table 38

F3800 stand-alone
Table 39
Table 40
Table 41
 Table 42

F3800 system
Table 43
Table 44
 Table 45

explorer 1000
 Table 46

Jackery explorer 1000

 Table 47

power station?
Table 48
Table 49
Table 50
Table 51
Table 52
Table 53