Table Question Title

Table_1 Q1 Which state do you reside in most of the time?

Table_2 Q2 Have you participated in any consumer electronic market research in the past three months?
Table_3 Q3 Do you or any of your close family members work in the following industries?
Table_4 Q4 What's your gender?
Table_5 Q5 How old are you?
Table_6 Q6 What is your annual household income (before taxes)?
Table_7 Q7 Which of the following consumer electronic products have you purchased in the past 24 months?
Table_8 Q7_1 How familiar are you with portable power stations?
Table_9 Q8 Which sentence best describes your status when purchasing a portable power station?
Table_10 Q9 What is the capacity of the portable power stations that you have used?
Table_11 Q10 What is the highest price you have paid for a portable power station?
Table_12 Q11 When thinking of portable power stations, which ONE brand first comes to your mind? They could be any brand of portable power stations.
Table_13 Q12 What other brands of portable power stations can you think of?
Table_14 Q11_Q12 UNAIDED AWARENESS - When thinking of portable power stations, which ONE brand first comes to your mind? / What other brands of portable power stations can you think of?
Table_15 Q13 Which of the following portable power station brands have you heard of?
Table_16 Q11_Q12_Q13 Total Mentions - When thinking of portable power stations, which ONE brand first comes to your mind? / What other brands of portable power stations can you think of? /Which of the following portable power station brands have you heard of?
Table_17 Q13_2 Which of the following Anker series have you seen, heard of, or used?
Table_18 Q14 Which of the following portable power station brands have you considered purchasing or would consider purchasing again?
Table_19 Q15 If all of the following portable power station brands are available on the shelf at their manufacturer's suggested retail price (MSRP), which brand(s) would you prefer to purchase?
Table_20 Q16 Which of the following portable power station brands have you purchased from in the past 24 months?
Table_21 Q17 Which of the following portable power station brands would you recommend to others?
Table_22 Q18 Which of the following brand's commercials have you seen in the past 12 months?
Table_23 Q19_1 Have you seen this advertisement/picture/post anywhere recently? - C800 products
Table_24 Q20_1 Where did you see the commercial? - C800 products
Table_25 Q21_1 What do you recall from the commercial among the following options? - C800 products
Table_26 Q22_1 Which of the following aspects of the commercial do you remember the most? - C800 products
Table_27 Q19_2 Have you seen this advertisement/picture/post anywhere recently? - C series activities
Table_28 Q20_2 Where did you see the commercial? - C series activities
Table_29 Q21_2 What do you recall from the commercial among the following options? - C series activities
Table_30 Q22_2 Which of the following aspects of the commercial do you remember the most? - C series activities
Table_31 Q19_3 Have you seen this advertisement/picture/post anywhere recently? - Ecoflow delta pro ultra
Table_32 Q20_3 Where did you see the commercial? - Ecoflow delta pro ultra
Table_33 Q21_3 What do you recall from the commercial among the following options? - Ecoflow delta pro ultra
Table_34 Q22_3 Which of the following aspects of the commercial do you remember the most? - Ecoflow delta pro ultra
Table_35 Q19_4 Have you seen this advertisement/picture/post anywhere recently? - F3800 stand-alone
Table_36 Q20_4 Where did you see the commercial? - F3800 stand-alone
Table_37 Q21_4 What do you recall from the commercial among the following options? - F3800 stand-alone
Table_38 Q22_4 Which of the following aspects of the commercial do you remember the most? - F3800 stand-alone
Table_39 Q19_5 Have you seen this advertisement/picture/post anywhere recently? - F3800 system
Table_40 Q20_5 Where did you see the commercial? - F3800 system
Table_41 Q21_5 What do you recall from the commercial among the following options? - F3800 system
Table_42 Q22_5 Which of the following aspects of the commercial do you remember the most? - F3800 system
Table_43 Q19_6 Have you seen this advertisement/picture/post anywhere recently? - Jackery explorer 1000
Table_44 Q20_6 Where did you see the commercial? - Jackery explorer 1000
Table_45 Q21_6 What do you recall from the commercial among the following options? - Jackery explorer 1000
Table_46 Q22_6 Which of the following aspects of the commercial do you remember the most? - Jackery explorer 1000
Table_47 Q23 Which of the following best describes your situation when shopping for a portable power station?
Table_48 Q24 What do you mostly use portable power stations for?
Table_49 Q25 What do you mostly use for your portable power station?
Table_50 Q26 What devices or equipment do you charge using portable power stations?
Table_51 Q27 What is your current marital status?
Table_52 Q28 What is your occupation?
Table_53 Q29 What is your highest level of education?
Table 1
Q1: Which state do you reside in most of the time?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Alabama 4 2 0 2
1.13% 1.21% - 1.65%

Arizona 6 4 0 2
1.69% 2.42% - 1.65%

California 71 30 17 26
20.00% 18.18% 17.00% 21.49%

Colorado 1 1 0 0
0.28% 0.61% - -

Connecticut 1 0 1 0
0.28% - 1.00% -

Florida 35 16 11 14
9.86% 9.70% 11.00% 11.57%

Georgia 23 13 4 7
6.48% 7.88% 4.00% 5.79%

Illinois 14 2 7 5
 3.94% 1.21% 7.00% 4.13%
B
Indiana 4 1 2 1
1.13% 0.61% 2.00% 0.83%

Iowa 1 1 0 0
0.28% 0.61% - -

Kansas 1 1 0 0
0.28% 0.61% - -

Kentucky 3 2 1 0
0.85% 1.21% 1.00% -

Louisiana 1 0 0 1
0.28% - - 0.83%

Maryland 7 3 3 3
1.97% 1.82% 3.00% 2.48%

Massachusetts 8 2 3 4
2.25% 1.21% 3.00% 3.31%

Michigan 8 3 0 5
2.25% 1.82% - 4.13%
C
Minnesota 4 3 2 0
1.13% 1.82% 2.00% -

Mississippi 5 1 0 4
1.41% 0.61% - 3.31%

Missouri 2 0 0 2
0.56% - - 1.65%

Nevada 6 3 2 3
1.69% 1.82% 2.00% 2.48%

New Jersey 4 4 1 0
1.13% 2.42% 1.00% -

New York 41 16 15 14
11.55% 9.70% 15.00% 11.57%

North Carolina 6 3 4 2
 1.69% 1.82% 4.00% 1.65%

Ohio 8 5 3 2
2.25% 3.03% 3.00% 1.65%

Oklahoma 5 2 2 2
1.41% 1.21% 2.00% 1.65%

Oregon 4 4 0 0
1.13% 2.42% - -

Pennsylvania 20 7 8 6
5.63% 4.24% 8.00% 4.96%

Rhode Island 1 1 1 0
0.28% 0.61% 1.00% -

South Carolina 6 4 1 1
1.69% 2.42% 1.00% 0.83%

Tennessee 11 5 2 4
3.10% 3.03% 2.00% 3.31%

Texas 21 7 6 10
5.92% 4.24% 6.00% 8.26%

Utah 4 4 0 0
1.13% 2.42% - -

Vermont 2 1 1 0
0.56% 0.61% 1.00% -

Virginia 10 9 1 1
2.82% 5.45% 1.00% 0.83%
D
Washington 5 3 2 0
1.41% 1.82% 2.00% -

West Virginia 1 1 0 0
0.28% 0.61% - -

Wisconsin 1 1 0 0
0.28% 0.61% - -
Sigma 355 165 100 121
100.00% 100.00% 100.00% 100.00%

North East [NET] 77 31 30 24

21.69% 18.79% 30.00% 19.83%
B
Midwest [NET] 43 17 14 15
12.11% 10.30% 14.00% 12.40%

South [NET] 138 68 35 51

38.87% 41.21% 35.00% 42.15%

West [NET] 97 49 21 31
27.32% 29.70% 21.00% 25.62%

Table 2
Q2: Have you participated in any consumer electronic market research in the past three months?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 355 165 100 121

100.00% 100.00% 100.00% 100.00%

No 355 165 100 121

100.00% 100.00% 100.00% 100.00%
Sigma 355 165 100 121
100.00% 100.00% 100.00% 100.00%

Table 3
Q3: Do you or any of your close family members work in the following industries?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Automobile 1 1 0 0
0.28% 0.61% - -

Banking / Financial Services 3 2 1 0

0.85% 1.21% 1.00% -

Food Preparation / Services 1 1 0 0

0.28% 0.61% - -

Personal Care / Services 2 2 0 0

0.56% 1.21% - -

None of the Above 348 159 99 121

98.03% 96.36% 99.00% 100.00%
 B

Sigma 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Table 4
Q4: What's your gender?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Male 239 110 71 82

67.32% 66.67% 71.00% 67.77%

Female 116 55 29 39
32.68% 33.33% 29.00% 32.23%

Sigma 355 165 100 121

100.00% 100.00% 100.00% 100.00%
Table 5
Q5: How old are you?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 355 165 100 121

100.00% 100.00% 100.00% 100.00%

(21.5) 18-25 12 7 6 4
3.38% 4.24% 6.00% 3.31%

(28) 26-30 31 16 14 3
8.73% 9.70% 14.00% 2.48%
D D
(33) 31-35 114 52 30 42
32.11% 31.52% 30.00% 34.71%

(38) 36-40 80 30 24 32
22.54% 18.18% 24.00% 26.45%

(43) 41-45 71 29 22 26
20.00% 17.58% 22.00% 21.49%

(48) 46-50 24 11 3 12
6.76% 6.67% 3.00% 9.92%
C
(53) 51-55 7 5 0 2
1.97% 3.03% - 1.65%
(58) 56-60 11 10 1 0
3.10% 6.06% 1.00% -
CD
(63) 61-65 5 5 0 0
1.41% 3.03% - -

Sigma 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Mean (In Years) 37.91 38.72 35.71 37.79

C C
Standard Deviation 7.97 9.5 6.75 6.28
Standard Error 0.42 0.74 0.67 0.57

Table 6
Q6: What is your annual household income (before taxes)?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 355 165 100 121

100.00% 100.00% 100.00% 100.00%

(30) $25,000 to $34,999 5 3 2 0

1.41% 1.82% 2.00% -
(42.5) $35,000 to $49,999 7 4 1 2
1.97% 2.42% 1.00% 1.65%

(62.5) $50,000 to $74,999 76 44 17 26

21.41% 26.67% 17.00% 21.49%

(87.5) $75,000 to $99,999 119 57 30 40

33.52% 34.55% 30.00% 33.06%

(125) $100,000 to $149,999 112 48 44 28

31.55% 29.09% 44.00% 23.14%
BD
(175) $150,000 to $199,999 25 6 4 16
7.04% 3.64% 4.00% 13.22%
BC
(225) $200,000 to $249,999 9 2 1 7
2.54% 1.21% 1.00% 5.79%
B
(250) $250,000 or above 2 1 1 2
0.56% 0.61% 1.00% 1.65%

Sigma 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Mean (In '000 $) 102.85 95.44 104.65 112.27

B B
Standard Deviation 40 36.02 35.91 49.42
Standard Error 2.12 2.8 3.59 4.49

Table 7
Q7: Which of the following consumer electronic products have you purchased in the past 24 months?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

 Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Portable power station 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Solar panel 75 34 27 32
21.13% 20.61% 27.00% 26.45%

Outdoor lighting 113 54 31 45

31.83% 32.73% 31.00% 37.19%

Car jump starter 90 37 25 39

25.35% 22.42% 25.00% 32.23%

Uninterruptible power supply (UPS) 69 25 22 37

19.44% 15.15% 22.00% 30.58%
B
Powerwall/ Residential battery
storage system 58 22 18 29
16.34% 13.33% 18.00% 23.97%
B
Gas generator 70 20 20 38
19.72% 12.12% 20.00% 31.40%
B

Sigma 830 357 243 341

233.80% 216.36% 243.00% 281.82%
Table 8
Q7_1: How familiar are you with portable power stations?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Have a rough idea of what that is

and what it can do 10 10 0 0
2.82% 6.06% - -
CD
Know it precisely or even have used
it before 56 35 23 9
15.77% 21.21% 23.00% 7.44%
D D
Extremely knowledgeable about it 289 120 77 112
81.41% 72.73% 77.00% 92.56%
BC

Sigma 355 165 100 121

100.00% 100.00% 100.00% 100.00%
Table 9
Q8: Which sentence best describes your status when purchasing a portable power station?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 355 165 100 121

100.00% 100.00% 100.00% 100.00%

I decide what to buy and make the

purchase myself. 342 155 97 120
96.34% 93.94% 97.00% 99.17%
B
I will ask my friends or family's
opinion, but make the purchase
myself. 11 9 3 0
3.10% 5.45% 3.00% -
D
I will select the brand and product,
but ask my friends or family to buy it
for me. 2 1 0 1
0.56% 0.61% - 0.83%

Sigma 355 165 100 121

100.00% 100.00% 100.00% 100.00%
Table 10
Q9: What is the capacity of the portable power stations that you have used?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 355 165 100 121

100.00% 100.00% 100.00% 100.00%

199Wh or less 3 3 1 0
0.85% 1.82% 1.00% -

200Wh - 299Wh 36 36 4 0
10.14% 21.82% 4.00% -
CD D
300Wh - 599Wh 60 60 9 2
16.90% 36.36% 9.00% 1.65%
CD D
600Wh - 999Wh 85 85 17 3
23.94% 51.52% 17.00% 2.48%
CD D
1,000Wh - 1,999Wh 100 23 100 8
28.17% 13.94% 100.00% 6.61%
BD
2,000Wh - 2,999Wh 91 4 8 91
25.63% 2.42% 8.00% 75.21%
B BC
3000Wh or more 43 2 4 43
12.11% 1.21% 4.00% 35.54%
BC

Sigma 418 213 143 147

117.75% 129.09% 143.00% 121.49%

200Wh - 299Wh/300Wh -
599Wh/600Wh - 999Wh [NET] 142 142 0 0
40.00% 86.06% - -
 CD
1,000Wh - 1,999Wh [NET] 92 19 92 0
25.92% 11.52% 92.00% -
D BD
2,000Wh - 2,999Wh [NET] 78 2 4 78
21.97% 1.21% 4.00% 64.46%
BC
3000Wh or more [NET] 43 2 4 43
12.11% 1.21% 4.00% 35.54%
BC

Low 199wh or less 999wh 165 165 23 4

46.48% 100.00% 23.00% 3.31%
CD D
Mid 1,000Wh - 1,999Wh 100 23 100 8
28.17% 13.94% 100.00% 6.61%
BD
High 2,000Wh - 2,999Wh/3000Wh
or more 121 4 8 121
34.08% 2.42% 8.00% 100.00%
B BC

Table 11
Q10: What is the highest price you have paid for a portable power station?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D
Base: All Respondents 355 165 100 121
100.00% 100.00% 100.00% 100.00%

(400) Less than $400 39 37 1 1

10.99% 22.42% 1.00% 0.83%
CD
(599.5) $400 - $799 46 41 9 1
12.96% 24.85% 9.00% 0.83%
CD D
(1149.5) $800 - $1,499 132 69 63 13
37.18% 41.82% 63.00% 10.74%
D BD
(1999.5) $1,500 - $2,499 98 15 21 67
27.61% 9.09% 21.00% 55.37%
B BC
(2500) $2,500 or more 40 3 6 39
11.27% 1.82% 6.00% 32.23%
BC

Sigma 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Mean (In $) 1382.71 946.59 1352.04 2044.71

B BC
Standard Deviation 672.87 510.28 505.5 441.9
Standard Error 35.71 39.73 50.55 40.17

Table 12
Q11: When thinking of portable power stations, which ONE brand first comes to your mind? They could be any brand of por

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

TOTAL
 High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Anker 162 85 48 45
45.63% 51.52% 48.00% 37.19%
D
Jackery 48 22 9 19
13.52% 13.33% 9.00% 15.70%

EcoFlow 63 15 22 29
17.75% 9.09% 22.00% 23.97%
B B
Goal Zero 8 3 1 5
2.25% 1.82% 1.00% 4.13%

Bluetti 5 2 1 3
1.41% 1.21% 1.00% 2.48%

Duracell 11 8 2 1
3.10% 4.85% 2.00% 0.83%

Westinghouse 2 1 0 1
0.56% 0.61% - 0.83%

GRECELL 3 0 1 2
0.85% - 1.00% 1.65%

Flashfish 1 0 1 0
0.28% - 1.00% -

EnginStar 2 0 0 2
0.56% - - 1.65%

Generark 3 3 0 0
0.85% 1.82% - -

NO ANSWER 47 26 15 14
13.24% 15.76% 15.00% 11.57%
Sigma 355 165 100 121
100.00% 100.00% 100.00% 100.00%

Table 13
Q12: What other brands of portable power stations can you think of?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Anker 134 53 40 49
37.75% 32.12% 40.00% 40.50%

Jackery 138 68 36 44
38.87% 41.21% 36.00% 36.36%

EcoFlow 86 41 34 24
24.23% 24.85% 34.00% 19.83%
D
Goal Zero 24 12 7 12
6.76% 7.27% 7.00% 9.92%

Bluetti 41 18 9 17
11.55% 10.91% 9.00% 14.05%
Duracell 17 9 2 7
4.79% 5.45% 2.00% 5.79%

MARBERO 4 1 0 3
1.13% 0.61% - 2.48%

Westinghouse 15 6 7 3
4.23% 3.64% 7.00% 2.48%

GRECELL 9 1 3 5
2.54% 0.61% 3.00% 4.13%
B
Flashfish 9 2 3 4
2.54% 1.21% 3.00% 3.31%

EnginStar 4 1 0 3
1.13% 0.61% - 2.48%

Generark 2 0 0 2
0.56% - - 1.65%

FIRMAN 2 0 0 2
0.56% - - 1.65%

NO ANSWER 51 25 22 13
14.37% 15.15% 22.00% 10.74%
D

Sigma 536 237 163 188

150.99% 143.64% 163.00% 155.37%

Table 14
Q11_Q12: UNAIDED AWARENESS - When thinking of portable power stations, which ONE brand first comes to your mind? /
Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Anker 279 128 81 91

78.59% 77.58% 81.00% 75.21%

Jackery 186 90 45 63
52.39% 54.55% 45.00% 52.07%

EcoFlow 149 56 56 53
41.97% 33.94% 56.00% 43.80%
B
Goal Zero 32 15 8 17
9.01% 9.09% 8.00% 14.05%

Bluetti 45 20 10 19
12.68% 12.12% 10.00% 15.70%

Duracell 27 16 4 8
7.61% 9.70% 4.00% 6.61%

MARBERO 4 1 0 3
1.13% 0.61% - 2.48%

Westinghouse 17 7 7 4
4.79% 4.24% 7.00% 3.31%

GRECELL 12 1 4 7
3.38% 0.61% 4.00% 5.79%
B
Flashfish 10 2 4 4
2.82% 1.21% 4.00% 3.31%

EnginStar 6 1 0 5
 1.69% 0.61% - 4.13%
BC
Generark 5 3 0 2
1.41% 1.82% - 1.65%

FIRMAN 2 0 0 2
0.56% - - 1.65%

NO ANSWER 18 10 7 6
5.07% 6.06% 7.00% 4.96%

Sigma 792 350 226 284

223.10% 212.12% 226.00% 234.71%

Table 15
Q13: Which of the following portable power station brands have you heard of?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Anker 355 165 100 121

100.00% 100.00% 100.00% 100.00%
Jackery 281 130 75 103
79.15% 78.79% 75.00% 85.12%

EcoFlow 218 90 73 81
61.41% 54.55% 73.00% 66.94%
B B
Goal Zero 95 45 20 43
26.76% 27.27% 20.00% 35.54%
C
Bluetti 147 55 41 63
41.41% 33.33% 41.00% 52.07%
B
Duracell 90 43 34 27
25.35% 26.06% 34.00% 22.31%

MARBERO 30 12 10 9
8.45% 7.27% 10.00% 7.44%

Westinghouse 49 24 20 10
13.80% 14.55% 20.00% 8.26%
D
GRECELL 82 28 20 36
23.10% 16.97% 20.00% 29.75%
B
Flashfish 39 8 13 18
10.99% 4.85% 13.00% 14.88%
B B
EnginStar 28 13 6 9
7.89% 7.88% 6.00% 7.44%

Generark 84 32 21 37
23.66% 19.39% 21.00% 30.58%
B
FIRMAN 35 13 15 12
9.86% 7.88% 15.00% 9.92%

Other 1 6 2 2 2
1.69% 1.21% 2.00% 1.65%

Other 2 1 1 0 0
0.28% 0.61% - -

Other 3 1 1 0 0
0.28% 0.61% - -
Sigma 1541 662 450 571
434.08% 401.21% 450.00% 471.90%

Table 16
Q11_Q12_Q13: Total Mentions - When thinking of portable power stations, which ONE brand first comes to your mind? /
What other brands of portable power stations can you think of? /Which of the following portable power station brands hav

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Anker 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Jackery 281 130 75 103

79.15% 78.79% 75.00% 85.12%

EcoFlow 218 90 73 81
61.41% 54.55% 73.00% 66.94%
B B
Goal Zero 95 45 20 43
26.76% 27.27% 20.00% 35.54%
C
Bluetti 147 55 41 63
 41.41% 33.33% 41.00% 52.07%
B
Duracell 90 43 34 27
25.35% 26.06% 34.00% 22.31%

MARBERO 30 12 10 9
8.45% 7.27% 10.00% 7.44%

Westinghouse 49 24 20 10
13.80% 14.55% 20.00% 8.26%
D
GRECELL 82 28 20 36
23.10% 16.97% 20.00% 29.75%
B
Flashfish 39 8 13 18
10.99% 4.85% 13.00% 14.88%
B B
EnginStar 28 13 6 9
7.89% 7.88% 6.00% 7.44%

Generark 84 32 21 37
23.66% 19.39% 21.00% 30.58%
B
FIRMAN 35 13 15 12
9.86% 7.88% 15.00% 9.92%

Other 1 6 2 2 2
1.69% 1.21% 2.00% 1.65%

Other 2 1 1 0 0
0.28% 0.61% - -

Other 3 1 1 0 0
0.28% 0.61% - -

Sigma 1541 662 450 571

434.08% 401.21% 450.00% 471.90%
Table 17
Q13_2: Which of the following Anker series have you seen, heard of, or used?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have heard

of Anker portable power station 355 165 100 121
100.00% 100.00% 100.00% 100.00%

Anker SOLIX 223 106 66 65

62.82% 64.24% 66.00% 53.72%

Anker Nano 157 75 38 54

44.23% 45.45% 38.00% 44.63%

Anker Prime 187 74 44 81

52.68% 44.85% 44.00% 66.94%
BC
Anker MagGo 136 52 37 58
38.31% 31.52% 37.00% 47.93%
B
Series 3 62 37 18 16
17.46% 22.42% 18.00% 13.22%
D
Series 4 77 43 20 26
21.69% 26.06% 20.00% 21.49%

Series 5 131 77 37 35
36.90% 46.67% 37.00% 28.93%
D
Series 6 108 43 32 49
 30.42% 26.06% 32.00% 40.50%
B
Series 7 137 57 39 57
38.59% 34.55% 39.00% 47.11%
B

Sigma 1218 564 331 441

343.10% 341.82% 331.00% 364.46%

Table 18
Q14: Which of the following portable power station brands have you considered purchasing or would consider purchasing a

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have heard

of portable power station brands 355 165 100 121
100.00% 100.00% 100.00% 100.00%

Anker 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Jackery 182 81 50 70
51.27% 49.09% 50.00% 57.85%

EcoFlow 149 50 59 61
 41.97% 30.30% 59.00% 50.41%
B B
Goal Zero 39 16 10 22
10.99% 9.70% 10.00% 18.18%
B
Bluetti 84 36 21 35
23.66% 21.82% 21.00% 28.93%

Duracell 47 28 16 11
13.24% 16.97% 16.00% 9.09%

MARBERO 8 4 1 3
2.25% 2.42% 1.00% 2.48%

Westinghouse 21 10 8 6
5.92% 6.06% 8.00% 4.96%

GRECELL 26 6 5 15
7.32% 3.64% 5.00% 12.40%
B
Flashfish 20 3 5 12
5.63% 1.82% 5.00% 9.92%
B
EnginStar 6 4 0 2
1.69% 2.42% - 1.65%

Generark 25 14 5 8
7.04% 8.48% 5.00% 6.61%

FIRMAN 17 8 7 4
4.79% 4.85% 7.00% 3.31%

Other 1 2 1 0 1
0.56% 0.61% - 0.83%

Other 2 1 1 0 0
0.28% 0.61% - -

Other 3 1 1 0 0
0.28% 0.61% - -

Sigma 983 428 287 371

276.90% 259.39% 287.00% 306.61%
Table 19
Q15: If all of the following portable power station brands are available on the shelf at their manufacturer's suggested retail

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have

considered or would consider
purchasing again portable power
station brands 355 165 100 121
100.00% 100.00% 100.00% 100.00%

Anker 322 151 91 109

90.70% 91.52% 91.00% 90.08%

Jackery 106 51 28 37
29.86% 30.91% 28.00% 30.58%

EcoFlow 92 26 37 41
25.92% 15.76% 37.00% 33.88%
B B
Goal Zero 17 9 6 8
4.79% 5.45% 6.00% 6.61%

Bluetti 56 29 14 18
15.77% 17.58% 14.00% 14.88%
Duracell 22 15 7 4
6.20% 9.09% 7.00% 3.31%

MARBERO 2 1 0 1
0.56% 0.61% - 0.83%

Westinghouse 11 5 3 3
3.10% 3.03% 3.00% 2.48%

GRECELL 11 1 2 8
3.10% 0.61% 2.00% 6.61%
B
Flashfish 10 2 2 6
2.82% 1.21% 2.00% 4.96%

EnginStar 2 0 0 2
0.56% - - 1.65%

Generark 16 9 3 5
4.51% 5.45% 3.00% 4.13%

FIRMAN 8 6 2 2
2.25% 3.64% 2.00% 1.65%

Other2 1 1 0 0
0.28% 0.61% - -

Other3 1 1 0 0
0.28% 0.61% - -

Sigma 677 307 195 244

190.70% 186.06% 195.00% 201.65%

Table 20
Q16: Which of the following portable power station brands have you purchased from in the past 24 months?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who prefered to

purchase portable power station
brands 355 165 100 121
100.00% 100.00% 100.00% 100.00%

Anker 269 136 76 81

75.77% 82.42% 76.00% 66.94%
D
Jackery 59 28 9 27
16.62% 16.97% 9.00% 22.31%
C
EcoFlow 61 15 26 29
17.18% 9.09% 26.00% 23.97%
B B
Goal Zero 10 4 3 5
2.82% 2.42% 3.00% 4.13%

Bluetti 16 7 2 8
4.51% 4.24% 2.00% 6.61%

Duracell 17 12 6 3
4.79% 7.27% 6.00% 2.48%

MARBERO 1 0 0 1
0.28% - - 0.83%

Westinghouse 6 2 1 3
1.69% 1.21% 1.00% 2.48%

GRECELL 6 1 1 4
1.69% 0.61% 1.00% 3.31%

Flashfish 5 0 1 4
 1.41% - 1.00% 3.31%
B
EnginStar 1 0 0 1
0.28% - - 0.83%

Generark 7 4 0 3
1.97% 2.42% - 2.48%

FIRMAN 2 1 0 1
0.56% 0.61% - 0.83%

Sigma 460 210 125 170

129.58% 127.27% 125.00% 140.50%

Table 21
Q17: Which of the following portable power station brands would you recommend to others?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who purchased

portable power station brands in
past 24 months 355 165 100 121
100.00% 100.00% 100.00% 100.00%

Anker 268 136 76 80

 75.49% 82.42% 76.00% 66.12%
D
Jackery 56 26 9 26
15.77% 15.76% 9.00% 21.49%
C
EcoFlow 58 14 24 28
16.34% 8.48% 24.00% 23.14%
B B
Goal Zero 8 4 2 4
2.25% 2.42% 2.00% 3.31%

Bluetti 14 7 2 6
3.94% 4.24% 2.00% 4.96%

Duracell 14 10 5 3
3.94% 6.06% 5.00% 2.48%

MARBERO 1 0 0 1
0.28% - - 0.83%

Westinghouse 3 2 0 1
0.85% 1.21% - 0.83%

GRECELL 4 0 1 3
1.13% - 1.00% 2.48%
B
Flashfish 5 0 1 4
1.41% - 1.00% 3.31%
B
EnginStar 1 0 0 1
0.28% - - 0.83%

Generark 3 3 0 0
0.85% 1.82% - -

FIRMAN 1 0 0 1
0.28% - - 0.83%

None of the above 1 1 0 0

0.28% 0.61% - -

Sigma 437 203 120 158

123.10% 123.03% 120.00% 130.58%
Table 22
Q18: Which of the following brand's commercials have you seen in the past 12 months?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have heard

of portable power station brands 355 165 100 121
100.00% 100.00% 100.00% 100.00%

Anker 268 127 67 89

75.49% 76.97% 67.00% 73.55%

Jackery 113 51 25 46
31.83% 30.91% 25.00% 38.02%
C
EcoFlow 93 31 32 38
26.20% 18.79% 32.00% 31.40%
B B
Goal Zero 23 12 4 11
6.48% 7.27% 4.00% 9.09%

Bluetti 50 28 15 12
14.08% 16.97% 15.00% 9.92%

Duracell 33 18 11 8
 9.30% 10.91% 11.00% 6.61%

MARBERO 2 1 1 0
0.56% 0.61% 1.00% -

Westinghouse 11 8 2 3
3.10% 4.85% 2.00% 2.48%

GRECELL 6 3 1 2
1.69% 1.82% 1.00% 1.65%

Flashfish 12 1 2 9
3.38% 0.61% 2.00% 7.44%
B
EnginStar 4 2 0 2
1.13% 1.21% - 1.65%

Generark 12 5 2 6
3.38% 3.03% 2.00% 4.96%

FIRMAN 5 3 2 2
1.41% 1.82% 2.00% 1.65%

Other1 1 0 0 1
0.28% - - 0.83%

Other2 1 1 0 0
0.28% 0.61% - -

None of the above 45 25 19 11

12.68% 15.15% 19.00% 9.09%
D

Sigma 679 316 183 240

191.27% 191.52% 183.00% 198.35%
Table 23
Q19_1: Have you seen this advertisement/picture/post anywhere recently? - C800 products

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents - C800

products 355 165 100 121
100.00% 100.00% 100.00% 100.00%

I have seen it before 172 76 45 62

48.45% 46.06% 45.00% 51.24%

I haven't seen it before 159 78 49 51

44.79% 47.27% 49.00% 42.15%

I don't remember 24 11 6 8
6.76% 6.67% 6.00% 6.61%

Sigma 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Table 24
Q20_1: Where did you see the commercial? - C800 products
Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen

C800 products advertisement before 172 76 45 62
100.00% 100.00% 100.00% 100.00%

Search engines 27 12 8 9
15.70% 15.79% 17.78% 14.52%

Facebook or Instagram or Twitter 48 18 14 22

27.91% 23.68% 31.11% 35.48%

TikTok 28 12 6 12
16.28% 15.79% 13.33% 19.35%

YouTube 84 27 26 36
48.84% 35.53% 57.78% 58.06%
B B
Brand's official websites 48 21 7 22
27.91% 27.63% 15.56% 35.48%
C
Brand's E-mail promotions 25 10 4 13
14.53% 13.16% 8.89% 20.97%

Brand community and forums 37 24 7 8

21.51% 31.58% 15.56% 12.90%
D
Outdoor/overlanding/travelling
websites, forums and blogs 21 5 3 14
12.21% 6.58% 6.67% 22.58%
BC
Tech review websites, forums and
blogs 26 14 7 11
15.12% 18.42% 15.56% 17.74%
Manufacturer events and industry
exhibitions(IFA) 15 5 5 5
8.72% 6.58% 11.11% 8.06%

Recommendation from family,

friends, or colleagues 28 16 4 11
16.28% 21.05% 8.89% 17.74%

Amazon and other online

retailers(bestbuy/target/walmart
and etc.) 49 28 6 17
28.49% 36.84% 13.33% 27.42%
C
Offline retailers(homedepot,Shop
solar kits,Costco Special
Event,MightGenerators) 23 13 6 5
13.37% 17.11% 13.33% 8.06%

Sigma 459 205 103 185

266.86% 269.74% 228.89% 298.39%

Table 25
Q21_1: What do you recall from the commercial among the following options? - C800 products

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D
Base: Respondents who have seen
C800 products advertisement before 172 76 45 62
100.00% 100.00% 100.00% 100.00%

Full Power to Light Your Way 85 36 20 34

49.42% 47.37% 44.44% 54.84%

The first Portable Power station with

camping Lights 75 28 24 29
43.60% 36.84% 53.33% 46.77%

Illuminate Your Outdoor or Camping

Adventure 61 19 21 27
35.47% 25.00% 46.67% 43.55%
B B
Built for outdoor 44 16 13 19
25.58% 21.05% 28.89% 30.65%

3-Mode Camping Lights 68 37 17 18

39.53% 48.68% 37.78% 29.03%
D

768Wh, 1600W - Power for All Gear 64 29 20 23

37.21% 38.16% 44.44% 37.10%

HyperFlash AC Recharging 37 10 13 18
21.51% 13.16% 28.89% 29.03%
B B
10 ports with High Output 46 14 13 22
26.74% 18.42% 28.89% 35.48%
B
EV-class LiFePO4 Batteries 37 16 10 16
21.51% 21.05% 22.22% 25.81%

Sigma 517 205 151 206

300.58% 269.74% 335.56% 332.26%
Table 26
Q22_1: Which of the following aspects of the commercial do you remember the most? - C800 products

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen

C800 products advertisement before 172 76 45 62
100.00% 100.00% 100.00% 100.00%

Full Power to Light Your Way 32 12 6 15

18.60% 15.79% 13.33% 24.19%

The first Portable Power station with

camping Lights 35 12 11 15
20.35% 15.79% 24.44% 24.19%

Illuminate Your Outdoor or Camping

Adventure 21 6 5 12
12.21% 7.89% 11.11% 19.35%
B
Built for outdoor 9 3 3 4
5.23% 3.95% 6.67% 6.45%

3-Mode Camping Lights 25 20 2 3

14.53% 26.32% 4.44% 4.84%
CD

768Wh, 1600W - Power for All Gear 28 12 12 7

16.28% 15.79% 26.67% 11.29%
D
HyperFlash™ AC Recharging 2 2 0 0
 1.16% 2.63% - -

10 ports with High Output 13 4 5 5

7.56% 5.26% 11.11% 8.06%

EV-class LiFePO4 Batteries 7 5 1 1

4.07% 6.58% 2.22% 1.61%

Sigma 172 76 45 62
100.00% 100.00% 100.00% 100.00%

Table 27
Q19_2: Have you seen this advertisement/picture/post anywhere recently? - C series activities

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents - C series

activities 355 165 100 121
100.00% 100.00% 100.00% 100.00%

I have seen it before 159 77 37 57

44.79% 46.67% 37.00% 47.11%

I haven't seen it before 174 80 56 57

49.01% 48.48% 56.00% 47.11%
I don't remember 22 8 7 7
6.20% 4.85% 7.00% 5.79%

Sigma 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Table 28
Q20_2: Where did you see the commercial? - C series activities

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen C

series activities advertisement
before 159 77 37 57
100.00% 100.00% 100.00% 100.00%

Search engines 21 10 6 8
13.21% 12.99% 16.22% 14.04%

Facebook or Instagram or Twitter 48 18 13 23

30.19% 23.38% 35.14% 40.35%
B
TikTok 40 19 9 18
25.16% 24.68% 24.32% 31.58%
YouTube 82 29 24 37
51.57% 37.66% 64.86% 64.91%
B B
Brand's official websites 41 21 5 17
25.79% 27.27% 13.51% 29.82%

Brand's E-mail promotions 18 9 2 7

11.32% 11.69% 5.41% 12.28%

Brand community and forums 29 21 3 7

18.24% 27.27% 8.11% 12.28%
CD
Outdoor/overlanding/travelling
websites, forums and blogs 27 13 5 12
16.98% 16.88% 13.51% 21.05%

Tech review websites, forums and

blogs 19 11 1 7
11.95% 14.29% 2.70% 12.28%

Manufacturer events and industry

exhibitions(IFA) 19 13 1 6
11.95% 16.88% 2.70% 10.53%
C
Recommendation from family,
friends, or colleagues 26 15 2 11
16.35% 19.48% 5.41% 19.30%

Amazon and other online

retailers(bestbuy/target/walmart
and etc.) 49 29 5 17
30.82% 37.66% 13.51% 29.82%
C
Offline retailers(homedepot,Shop
solar kits,Costco Special
Event,MightGenerators) 27 16 4 10
16.98% 20.78% 10.81% 17.54%

Sigma 446 224 80 180

280.50% 290.91% 216.22% 315.79%
Table 29
Q21_2: What do you recall from the commercial among the following options? - C series activities

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen C

series activities advertisement
before 159 77 37 57
100.00% 100.00% 100.00% 100.00%

Full Power to Light Your Way 85 45 23 23

53.46% 58.44% 62.16% 40.35%
D D
The first Portable Power station with
camping Lights 59 30 11 25
37.11% 38.96% 29.73% 43.86%

Illuminate Your Outdoor or Camping

Adventure 61 22 16 26
38.36% 28.57% 43.24% 45.61%
B
Built for outdoor 39 11 8 21
24.53% 14.29% 21.62% 36.84%
B
3-Mode Camping Lights 54 28 11 18
33.96% 36.36% 29.73% 31.58%

768Wh, 1600W - Power for All Gear 51 24 12 20

 32.08% 31.17% 32.43% 35.09%

HyperFlash™ AC Recharging 43 16 9 22
27.04% 20.78% 24.32% 38.60%
B
10 ports with High Output 45 20 12 18
28.30% 25.97% 32.43% 31.58%

EV-class LiFePO4 Batteries 37 17 8 15

23.27% 22.08% 21.62% 26.32%

None of the above 2 1 1 0

1.26% 1.30% 2.70% -

Sigma 476 214 111 188

299.37% 277.92% 300.00% 329.82%

Table 30
Q22_2: Which of the following aspects of the commercial do you remember the most? - C series activities

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen C

series activities advertisement
before 159 77 37 57
 100.00% 100.00% 100.00% 100.00%

Full Power to Light Your Way 41 19 10 13

25.79% 24.68% 27.03% 22.81%

The first Portable Power station with

camping Lights 15 11 4 2
9.43% 14.29% 10.81% 3.51%
D
Illuminate Your Outdoor or Camping
Adventure 24 8 8 10
15.09% 10.39% 21.62% 17.54%

Built for outdoor 17 4 3 10

10.69% 5.19% 8.11% 17.54%
B
3-Mode Camping Lights 18 14 3 3
11.32% 18.18% 8.11% 5.26%
D

768Wh, 1600W - Power for All Gear 22 10 4 10

13.84% 12.99% 10.81% 17.54%

HyperFlash™ AC Recharging 5 1 0 4
3.14% 1.30% - 7.02%

10 ports with High Output 10 6 2 2

6.29% 7.79% 5.41% 3.51%

EV-class LiFePO4 Batteries 5 3 2 3

3.14% 3.90% 5.41% 5.26%

None of the above 2 1 1 0

1.26% 1.30% 2.70% -

Sigma 159 77 37 57
100.00% 100.00% 100.00% 100.00%
Table 31
Q19_3: Have you seen this advertisement/picture/post anywhere recently? - Ecoflow delta pro ultra

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents - Ecoflow

delta pro ultra 355 165 100 121
100.00% 100.00% 100.00% 100.00%

I have seen it before 143 71 38 45

40.28% 43.03% 38.00% 37.19%

I haven't seen it before 176 80 52 64

49.58% 48.48% 52.00% 52.89%

I don't remember 36 14 10 12
10.14% 8.48% 10.00% 9.92%

Sigma 355 165 100 121

100.00% 100.00% 100.00% 100.00%
Table 32
Q20_3: Where did you see the commercial? - Ecoflow delta pro ultra

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen

Ecoflow delta pro ultra
advertisement before 143 71 38 45
100.00% 100.00% 100.00% 100.00%

Search engines 25 14 8 9
17.48% 19.72% 21.05% 20.00%

Facebook or Instagram or Twitter 62 19 19 30

43.36% 26.76% 50.00% 66.67%
B B
TikTok 31 12 6 17
21.68% 16.90% 15.79% 37.78%
BC
YouTube 66 27 18 28
46.15% 38.03% 47.37% 62.22%
B
Brand's official websites 31 20 6 9
21.68% 28.17% 15.79% 20.00%

Brand's E-mail promotions 12 8 3 3

8.39% 11.27% 7.89% 6.67%

Brand community and forums 28 20 3 6

19.58% 28.17% 7.89% 13.33%
C
Broadcast or cable TV networks 23 15 6 6
16.08% 21.13% 15.79% 13.33%

Outdoor / Travel / Van life websites

or forums 21 8 5 11
14.69% 11.27% 13.16% 24.44%
Tech review websites, forums and
blogs 19 9 3 7
13.29% 12.68% 7.89% 15.56%

Manufacturer events and industry

exhibitions(IFA) 14 6 2 7
9.79% 8.45% 5.26% 15.56%

Recommendation from family,

friends, or colleagues 21 15 3 4
14.69% 21.13% 7.89% 8.89%

Amazon and other online

retailers(bestbuy/target/walmart
and etc.) 51 33 7 15
35.66% 46.48% 18.42% 33.33%
C
Offline retailers(homedepot,Shop
solar kits,Costco Special
Event,MightGenerators) 20 12 7 5
13.99% 16.90% 18.42% 11.11%

Sigma 424 218 96 157

296.50% 307.04% 252.63% 348.89%

Table 33
Q21_3: What do you recall from the commercial among the following options? - Ecoflow delta pro ultra

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

TOTAL
 High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen

Ecoflow delta pro ultra
advertisement before 143 71 38 45
100.00% 100.00% 100.00% 100.00%

Whole-home backup solution 73 36 21 23

51.05% 50.70% 55.26% 51.11%

5.6-16.8kW solar input 46 22 16 16

32.17% 30.99% 42.11% 35.56%

7.2-21.6kW output to power every

home appliance 59 25 16 24
41.26% 35.21% 42.11% 53.33%

6-90kWh storage for one-month-

long backup 52 16 14 26
36.36% 22.54% 36.84% 57.78%
B
Advanced energy management 75 33 21 25
52.45% 46.48% 55.26% 55.56%

Versatile charging options 65 29 18 22

45.45% 40.85% 47.37% 48.89%

Proprietary ventilation tech 45 21 10 15

31.47% 29.58% 26.32% 33.33%

0 dB, under 2000W 42 19 15 15

29.37% 26.76% 39.47% 33.33%

0-ms Downtime, online UPS 38 12 12 16

26.57% 16.90% 31.58% 35.56%
B

Sigma 495 213 143 182

346.15% 300.00% 376.32% 404.44%
Table 34
Q22_3: Which of the following aspects of the commercial do you remember the most? - Ecoflow delta pro ultra

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen

Ecoflow delta pro ultra
advertisement before 143 71 38 45
100.00% 100.00% 100.00% 100.00%

Whole-home backup solution 35 24 8 7

24.48% 33.80% 21.05% 15.56%
D
5.6-16.8kW solar input 9 5 4 0
6.29% 7.04% 10.53% -
D
7.2-21.6kW output to power every
home appliance 22 11 6 7
15.38% 15.49% 15.79% 15.56%

6-90kWh storage for one-month-

long backup 19 7 2 10
13.29% 9.86% 5.26% 22.22%
C
Advanced energy management 18 5 6 7
12.59% 7.04% 15.79% 15.56%

Versatile charging options 19 6 7 7

 13.29% 8.45% 18.42% 15.56%

Proprietary ventilation tech 7 4 0 3

4.90% 5.63% - 6.67%

0 dB, under 2000W 11 7 4 4

7.69% 9.86% 10.53% 8.89%

0-ms Downtime, online UPS 3 2 1 0

2.10% 2.82% 2.63% -

Sigma 143 71 38 45
100.00% 100.00% 100.00% 100.00%

Table 35
Q19_4: Have you seen this advertisement/picture/post anywhere recently? - F3800 stand-alone

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents - F3800 stand-

alone 355 165 100 121
100.00% 100.00% 100.00% 100.00%

I have seen it before 171 81 47 56

48.17% 49.09% 47.00% 46.28%
I haven't seen it before 158 76 47 53
44.51% 46.06% 47.00% 43.80%

I don't remember 26 8 6 12
7.32% 4.85% 6.00% 9.92%

Sigma 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Table 36
Q20_4: Where did you see the commercial? - F3800 stand-alone

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen

F3800 stand-alone advertisement
before 171 81 47 56
100.00% 100.00% 100.00% 100.00%

Search engines (Google, Bing, etc.) 29 15 9 9

16.96% 18.52% 19.15% 16.07%

Facebook or Instagram 40 16 10 17
23.39% 19.75% 21.28% 30.36%
TikTok 29 13 8 12
16.96% 16.05% 17.02% 21.43%

YouTube 63 24 19 26
36.84% 29.63% 40.43% 46.43%
B
Brand's official websites 47 27 10 13
27.49% 33.33% 21.28% 23.21%

Brand's E-mail promotions 26 10 6 11

15.20% 12.35% 12.77% 19.64%

Brand's community and forums 34 26 5 4

19.88% 32.10% 10.64% 7.14%
CD
Broadcast or cable TV networks 28 11 5 15
16.37% 13.58% 10.64% 26.79%
C
Tech review websites, forums, and
blogs 28 14 7 11
16.37% 17.28% 14.89% 19.64%

Manufacturer events and industry

exhibitions (CES, Electrify Expo, RE+,
etc.) 22 9 3 11
12.87% 11.11% 6.38% 19.64%

Amazon and other online

retailers(bestbuy/target/walmart
and etc.) 65 36 6 26
38.01% 44.44% 12.77% 46.43%
C C
Outdoor / Travel / Van life websites
or forums 25 9 9 12
14.62% 11.11% 19.15% 21.43%

Recommendation from family,

friends, or colleagues 17 9 3 6
9.94% 11.11% 6.38% 10.71%

Sigma 453 219 100 173

264.91% 270.37% 212.77% 308.93%
Table 37
Q21_4: What do you recall from the commercial among the following options? - F3800 stand-alone

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen

F3800 stand-alone advertisement
before 171 81 47 56
100.00% 100.00% 100.00% 100.00%

Minimum effort, maximum power 63 18 17 32

36.84% 22.22% 36.17% 57.14%
BC
The most accessible home power
system 67 32 16 23
39.18% 39.51% 34.04% 41.07%

Whole-home backup solution 60 36 11 17

35.09% 44.44% 23.40% 30.36%
C
Whole-home energy cycling 49 29 11 15
28.65% 35.80% 23.40% 26.79%

6000W AC output, 120V/240V dual-

voltage 76 31 26 24
44.44% 38.27% 55.32% 42.86%
Directly charge your EV 35 14 9 14
20.47% 17.28% 19.15% 25.00%

3.84kWh in one unit, expandable up

to 53.88kWh 60 29 17 20
35.09% 35.80% 36.17% 35.71%

Directly power your RV 47 21 11 19

27.49% 25.93% 23.40% 33.93%

2400W max solar recharge 56 29 20 14

32.75% 35.80% 42.55% 25.00%

Sigma 513 239 138 178

300.00% 295.06% 293.62% 317.86%

Table 38
Q22_4: Which of the following aspects of the commercial do you remember the most? - F3800 stand-alone

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen

F3800 stand-alone advertisement
before 171 81 47 56
100.00% 100.00% 100.00% 100.00%
Minimum effort, maximum power 17 2 6 9
9.94% 2.47% 12.77% 16.07%
B B
The most accessible home power
system 24 9 2 14
14.04% 11.11% 4.26% 25.00%
BC
Whole-home backup solution 16 10 4 5
9.36% 12.35% 8.51% 8.93%

Whole-home energy cycling 22 18 4 3

12.87% 22.22% 8.51% 5.36%
D
6000W AC output, 120V/240V dual-
voltage 46 21 17 10
26.90% 25.93% 36.17% 17.86%
D
3.84kWh in one unit, expandable up
to 53.88kWh 20 9 6 6
11.70% 11.11% 12.77% 10.71%

Directly power your RV 9 4 1 4

5.26% 4.94% 2.13% 7.14%

2400W max solar recharge 17 8 7 5

9.94% 9.88% 14.89% 8.93%

Sigma 171 81 47 56
100.00% 100.00% 100.00% 100.00%

Table 39
Q19_5: Have you seen this advertisement/picture/post anywhere recently? - F3800 system
Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents - F3800

system 355 165 100 121
100.00% 100.00% 100.00% 100.00%

I have seen it before 163 73 44 55

45.92% 44.24% 44.00% 45.45%

I haven't seen it before 165 80 51 56

46.48% 48.48% 51.00% 46.28%

I don't remember 27 12 5 10
7.61% 7.27% 5.00% 8.26%

Sigma 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Table 40
Q20_5: Where did you see the commercial? - F3800 system

Proportions/Means: Columns Tested (5% risk level) - B/C/D

 Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen

F3800 system advertisement before 163 73 44 55
100.00% 100.00% 100.00% 100.00%

Search engines (Google, Bing, etc.) 35 16 12 11

21.47% 21.92% 27.27% 20.00%

Facebook or Instagram 48 21 14 18
29.45% 28.77% 31.82% 32.73%

TikTok 35 19 7 9
21.47% 26.03% 15.91% 16.36%

YouTube 68 21 20 31
41.72% 28.77% 45.45% 56.36%
B
Brand's official websites 38 25 6 10
23.31% 34.25% 13.64% 18.18%
CD
Brand's E-mail promotions 25 11 4 12
15.34% 15.07% 9.09% 21.82%

Brand's community and forums 28 18 5 8

17.18% 24.66% 11.36% 14.55%

Broadcast or cable TV networks 37 16 6 17

22.70% 21.92% 13.64% 30.91%
C
Tech review websites, forums, and
blogs 25 13 5 10
15.34% 17.81% 11.36% 18.18%

Manufacturer events and industry

exhibitions (CES, Electrify Expo, RE+,
etc.) 20 9 4 8
12.27% 12.33% 9.09% 14.55%
Amazon and other online
retailers(bestbuy/target/walmart
and etc.) 46 25 8 16
28.22% 34.25% 18.18% 29.09%

Outdoor / Travel / Van life websites

or forums 20 4 4 13
12.27% 5.48% 9.09% 23.64%
B
Recommendation from family,
friends, or colleagues 39 20 7 12
23.93% 27.40% 15.91% 21.82%

Sigma 464 218 102 175

284.66% 298.63% 231.82% 318.18%

Table 41
Q21_5: What do you recall from the commercial among the following options? - F3800 system

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen

F3800 system advertisement before 163 73 44 55
100.00% 100.00% 100.00% 100.00%
Minimum effort, maximum power 59 21 11 28
36.20% 28.77% 25.00% 50.91%
BC
The most accessible home power
system 66 25 20 27
40.49% 34.25% 45.45% 49.09%

Whole-home backup solution 78 42 15 25

47.85% 57.53% 34.09% 45.45%
C
Whole-home energy cycling 60 29 15 21
36.81% 39.73% 34.09% 38.18%

6000W AC output, 120V/240V dual-

voltage 54 19 20 21
33.13% 26.03% 45.45% 38.18%
B
Directly charge your EV 40 15 13 17
24.54% 20.55% 29.55% 30.91%

3.84kWh in one unit, expandable up

to 53.88kWh 55 18 18 25
33.74% 24.66% 40.91% 45.45%
B
Directly power your RV 43 12 11 20
26.38% 16.44% 25.00% 36.36%
B
2400W max solar recharge 54 21 21 16
33.13% 28.77% 47.73% 29.09%
B
None of the above 2 1 0 1
1.23% 1.37% - 1.82%

Sigma 511 203 144 201

313.50% 278.08% 327.27% 365.45%
Table 42
Q22_5: Which of the following aspects of the commercial do you remember the most? - F3800 system

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen

F3800 system advertisement before 163 73 44 55
100.00% 100.00% 100.00% 100.00%

Minimum effort, maximum power 25 8 4 13

15.34% 10.96% 9.09% 23.64%

The most accessible home power

system 21 10 6 7
12.88% 13.70% 13.64% 12.73%

Whole-home backup solution 29 19 6 7

17.79% 26.03% 13.64% 12.73%

Whole-home energy cycling 18 10 3 5

11.04% 13.70% 6.82% 9.09%

6000W AC output, 120V/240V dual-

voltage 20 8 6 7
12.27% 10.96% 13.64% 12.73%

Directly charge your EV 10 4 3 4

6.13% 5.48% 6.82% 7.27%

3.84kWh in one unit, expandable up

to 53.88kWh 15 6 5 6
9.20% 8.22% 11.36% 10.91%
Directly power your RV 8 2 4 2
4.91% 2.74% 9.09% 3.64%

2400W max solar recharge 15 5 7 3

9.20% 6.85% 15.91% 5.45%

None of the above 2 1 0 1

1.23% 1.37% - 1.82%

Sigma 163 73 44 55
100.00% 100.00% 100.00% 100.00%

Table 43
Q19_6: Have you seen this advertisement/picture/post anywhere recently? - Jackery explorer 1000

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents - Jackery

explorer 1000 355 165 100 121
100.00% 100.00% 100.00% 100.00%

I have seen it before 145 71 34 49

40.85% 43.03% 34.00% 40.50%

I haven't seen it before 186 86 61 61

 52.39% 52.12% 61.00% 50.41%

I don't remember 24 8 5 11
6.76% 4.85% 5.00% 9.09%

Sigma 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Table 44
Q20_6: Where did you see the commercial? - Jackery explorer 1000

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen

Jackery explorer 1000 advertisement
before 145 71 34 49
100.00% 100.00% 100.00% 100.00%

Search engines 27 11 7 11
18.62% 15.49% 20.59% 22.45%

Facebook or Instagram or Twitter 44 14 9 27

30.34% 19.72% 26.47% 55.10%
BC
TikTok 27 10 1 16
 18.62% 14.08% 2.94% 32.65%
BC
YouTube 59 20 16 27
40.69% 28.17% 47.06% 55.10%
B
Brand's official websites 33 24 3 7
22.76% 33.80% 8.82% 14.29%
CD
Brand's E-mail promotions 25 11 2 13
17.24% 15.49% 5.88% 26.53%
C
Brand community and forums 27 20 4 5
18.62% 28.17% 11.76% 10.20%
D
Broadcast or cable TV networks 27 14 5 10
18.62% 19.72% 14.71% 20.41%

Outdoor / Travel / Van life websites

or forums 24 7 6 13
16.55% 9.86% 17.65% 26.53%
B
Tech review websites, forums and
blogs 23 15 6 5
15.86% 21.13% 17.65% 10.20%

Manufacturer events and industry

exhibitions(IFA) 19 9 5 7
13.10% 12.68% 14.71% 14.29%

Recommendation from family,

friends, or colleagues 20 10 4 7
13.79% 14.08% 11.76% 14.29%

Amazon and other online

retailers(bestbuy/target/walmart
and etc.) 48 26 8 16
33.10% 36.62% 23.53% 32.65%

Offline retailers(homedepot,Shop
solar kits,Costco Special
Event,MightGenerators) 22 8 4 13
15.17% 11.27% 11.76% 26.53%
B
Other 1 0 1 0
0.69% - 2.94% -
Sigma 426 199 81 177
293.79% 280.28% 238.24% 361.22%

Table 45
Q21_6: What do you recall from the commercial among the following options? - Jackery explorer 1000

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: Respondents who have seen

Jackery explorer 1000 advertisement
before 145 71 34 49
100.00% 100.00% 100.00% 100.00%

Ultra-long standby battery 45 22 8 18

31.03% 30.99% 23.53% 36.73%

3 easy recharging methods 51 27 6 21

35.17% 38.03% 17.65% 42.86%
C C
Lightweight and compact 74 41 13 24
51.03% 57.75% 38.24% 48.98%

46.5dB quiet power supply 47 21 12 21

32.41% 29.58% 35.29% 42.86%
Warranty: 6 months 33 19 5 9
22.76% 26.76% 14.71% 18.37%

Intelligent BMS technology 41 20 10 16

28.28% 28.17% 29.41% 32.65%

Working temperature: 14-104? 36 15 9 17

24.83% 21.13% 26.47% 34.69%

1002Wh, 1000W (2000W Surge

Power) Output 65 28 16 27
44.83% 39.44% 47.06% 55.10%

Supports 8 Devices Simultaneously 53 25 13 20

36.55% 35.21% 38.24% 40.82%

None of the above 1 0 1 0

0.69% - 2.94% -

Sigma 446 218 93 173

307.59% 307.04% 273.53% 353.06%

Table 46
Q22_6: Which of the following aspects of the commercial do you remember the most? - Jackery explorer 1000

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
 A B C D

Base: Respondents who have seen

Jackery explorer 1000 advertisement
before 145 71 34 49
100.00% 100.00% 100.00% 100.00%

Ultra-long standby battery 15 10 0 5

10.34% 14.08% - 10.20%
C
3 easy recharging methods 14 9 1 4
9.66% 12.68% 2.94% 8.16%

Lightweight and compact 25 14 8 3

17.24% 19.72% 23.53% 6.12%
D D
46.5dB quiet power supply 9 4 1 4
6.21% 5.63% 2.94% 8.16%

Warranty: 6 months 8 4 2 2
5.52% 5.63% 5.88% 4.08%

Intelligent BMS technology 9 6 2 2

6.21% 8.45% 5.88% 4.08%

Working temperature: 14-104 8 1 3 6

5.52% 1.41% 8.82% 12.24%
B
1002Wh, 1000W (2000W Surge
Power) Output 42 20 12 16
28.97% 28.17% 35.29% 32.65%

Supports 8 Devices Simultaneously 14 3 4 7

9.66% 4.23% 11.76% 14.29%

None of the above 1 0 1 0

0.69% - 2.94% -

Sigma 145 71 34 49
100.00% 100.00% 100.00% 100.00%
Table 47
Q23: Which of the following best describes your situation when shopping for a portable power station?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 355 165 100 121

100.00% 100.00% 100.00% 100.00%

I just need a product that can do the

basics, and affordability is important
to me. 36 20 7 12
10.14% 12.12% 7.00% 9.92%

I will plan what to buy by carefully

comparing the features and prices of
each product, and then choosing the
most cost-effective one. 89 46 22 26
25.07% 27.88% 22.00% 21.49%

The appearance of a product is

important to me because I prefer
unique or special designs. 16 7 4 7
4.51% 4.24% 4.00% 5.79%

I care more about quality than price,

and I will prioritize products from
trustworthy big brands with good
reviews. 74 40 24 18
 20.85% 24.24% 24.00% 14.88%

I pursue novel experiences and

feelings, so I am willing to try new
products that have just been
launched. 61 14 26 27
17.18% 8.48% 26.00% 22.31%
B B

I give priority to the

features/technical parameters of a
product because I am looking for
products with the best performance. 79 38 17 31
22.25% 23.03% 17.00% 25.62%

Sigma 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Table 48
Q24: What do you mostly use portable power stations for?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 355 165 100 121

100.00% 100.00% 100.00% 100.00%
RV life 50 15 8 28
14.08% 9.09% 8.00% 23.14%
BC
Outdoor adventures 139 63 52 39
39.15% 38.18% 52.00% 32.23%
BD
Tent camping or car camping 120 53 37 39
33.80% 32.12% 37.00% 32.23%

Fishing or hunting 64 24 24 20
18.03% 14.55% 24.00% 16.53%

Off-grid living (Tiny house) 28 15 6 9

7.89% 9.09% 6.00% 7.44%

DIY projects with power tools 108 48 27 45

30.42% 29.09% 27.00% 37.19%

Backyard party or tailgate party 70 31 22 25

19.72% 18.79% 22.00% 20.66%

Emergency power for blackouts 114 57 28 40

32.11% 34.55% 28.00% 33.06%

Home power system 85 45 16 33

23.94% 27.27% 16.00% 27.27%
C C
Uninterruptable power for desktop,
CPAP, or aquarium tank 41 18 9 17
11.55% 10.91% 9.00% 14.05%

Professional field work

(photography, construction etc) 35 15 9 13
9.86% 9.09% 9.00% 10.74%

Off-grid field works 32 19 9 7

9.01% 11.52% 9.00% 5.79%

Outdoor events (music festivals,

beach outings, etc.) 104 49 40 24
29.30% 29.70% 40.00% 19.83%
D

Sigma 990 452 287 339

 278.87% 273.94% 287.00% 280.17%

Table 49
Q25: What do you mostly use for your portable power station?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 355 165 100 121

100.00% 100.00% 100.00% 100.00%

RV life 35 7 10 20
9.86% 4.24% 10.00% 16.53%
B
Outdoor adventures 135 58 46 41
38.03% 35.15% 46.00% 33.88%

Tent camping or car camping 108 55 37 24

30.42% 33.33% 37.00% 19.83%
D D
Fishing or hunting 66 30 24 15
18.59% 18.18% 24.00% 12.40%
D
Off-grid living (Tiny house) 37 22 7 11
10.42% 13.33% 7.00% 9.09%

DIY projects with power tools 95 37 22 47

 26.76% 22.42% 22.00% 38.84%
BC
Backyard party or tailgate party 57 27 13 20
16.06% 16.36% 13.00% 16.53%

Emergency power for blackouts 104 45 27 44

29.30% 27.27% 27.00% 36.36%

Home power system 82 41 21 27

23.10% 24.85% 21.00% 22.31%

Uninterruptable power for desktop,

CPAP, or aquarium tank 35 15 12 11
9.86% 9.09% 12.00% 9.09%

Professional field work

(photography, construction etc) 40 16 9 19
11.27% 9.70% 9.00% 15.70%

Off-grid field works 30 17 9 9

8.45% 10.30% 9.00% 7.44%

Outdoor events (music festivals,

beach outings, etc.) 99 45 34 26
27.89% 27.27% 34.00% 21.49%
D

Sigma 923 415 271 314

260.00% 251.52% 271.00% 259.50%

Table 50
Q26: What devices or equipment do you charge using portable power stations?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

 Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Personal electronic devices (phone,

tablet, etc.) 253 117 84 79
71.27% 70.91% 84.00% 65.29%
BD
Small home appliances (lamp,
router, fan, etc.) 221 102 68 74
62.25% 61.82% 68.00% 61.16%

Kitchen appliances (microwave, air

fryer, electric skillet, electric kettle,
etc.) 157 68 48 59
44.23% 41.21% 48.00% 48.76%

Power tools (power drill, power saw,

power hammer, etc.) 206 95 57 78
58.03% 57.58% 57.00% 64.46%

Backyard tools (corded string

trimmer, corded mower, etc.) 142 59 35 62
40.00% 35.76% 35.00% 51.24%
BC

Entertainment devices (TV, speaker,

projector, gaming console, etc.) 208 85 66 75
58.59% 51.52% 66.00% 61.98%
B

Sigma 1187 526 358 427

334.37% 318.79% 358.00% 352.89%
Table 51
Q27: What is your current marital status?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Not married, living alone 23 15 9 6

6.48% 9.09% 9.00% 4.96%

Not married, living with a partner 8 6 2 1

2.25% 3.64% 2.00% 0.83%

Not married, living with parents 5 1 2 2

1.41% 0.61% 2.00% 1.65%

Married without children, living with

a partner 26 15 4 9
7.32% 9.09% 4.00% 7.44%

Married with children, living with a

partner and children 266 107 79 99
74.93% 64.85% 79.00% 81.82%
B B
Married with children, living with
parents, spouse, and children 20 15 2 4
5.63% 9.09% 2.00% 3.31%
C
Divorced / Separated 1 1 1 0
 0.28% 0.61% 1.00% -

Other 6 5 1 0
1.69% 3.03% 1.00% -

Sigma 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Table 52
Q28: What is your occupation?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Government employee 18 10 2 6
5.07% 6.06% 2.00% 4.96%

Corporate employee 121 52 44 37

34.08% 31.52% 44.00% 30.58%
BD
Professional (Doctor, Lawyer,
Accountant, Professor, etc.) 56 33 12 13
15.77% 20.00% 12.00% 10.74%
 D
Shop / Business owner 5 1 2 3
1.41% 0.61% 2.00% 2.48%

Service worker (Tourism, Hospitality,

Retail, etc.) 6 4 0 2
1.69% 2.42% - 1.65%

Technician / Engineer 46 22 18 13
12.96% 13.33% 18.00% 10.74%

Teacher 18 3 4 12
5.07% 1.82% 4.00% 9.92%
B
Police / Fire services 1 0 1 0
0.28% - 1.00% -

Armed forces 2 1 1 1
0.56% 0.61% 1.00% 0.83%

Crafts / Skilled worker 23 12 4 8

6.48% 7.27% 4.00% 6.61%

Construction / Plant /
Transportation worker 24 9 4 13
6.76% 5.45% 4.00% 10.74%

Farmer / Rancher 3 2 1 2
0.85% 1.21% 1.00% 1.65%

Student 4 3 2 1
1.13% 1.82% 2.00% 0.83%

Housewife / Stay-at-home parent 2 2 0 0

0.56% 1.21% - -

Retired 3 3 0 0
0.85% 1.82% - -

Unemployed 5 0 3 2
1.41% - 3.00% 1.65%
B
Other 18 8 2 8
5.07% 4.85% 2.00% 6.61%
Sigma 355 165 100 121
100.00% 100.00% 100.00% 100.00%

Table 53
Q29: What is your highest level of education?

Proportions/Means: Columns Tested (5% risk level) - B/C/D

Capability 2

High 2,000Wh
-
Low 199wh or Mid 1,000Wh 2,999Wh/3000
TOTAL less ~999wh - 1,999Wh Wh or more
A B C D

Base: All Respondents 355 165 100 121

100.00% 100.00% 100.00% 100.00%

Middle school 1 1 0 0
0.28% 0.61% - -

High school 51 33 12 11
14.37% 20.00% 12.00% 9.09%
D

Undergraduate Degree (Bachelor's) 256 97 72 103

72.11% 58.79% 72.00% 85.12%
B BC
Postgraduate Degree (Master's or
higher) 47 34 16 7
13.24% 20.61% 16.00% 5.79%
D D
Sigma 355 165 100 121
100.00% 100.00% 100.00% 100.00%
Table 1
Table 2
Table 3
Table 4
Table 5
Table 6
 Table 7

t 24 months?
Table 8

Table 9
Table 10
Table 11
 Table 12

nd? They could be any brand of portable power stations.

Table 13
 Table 14

E brand first comes to your mind? / What other brands of portable power stations can you think of?
Table 15
 Table 16

brand first comes to your mind? /

portable power station brands have you heard of?
Table 17
 Table 18

sing or would consider purchasing again?

 Table 19

eir manufacturer's suggested retail price (MSRP), which brand(s) would you prefer to purchase?
Table 20
the past 24 months?
Table 21
Table 22
Table 23
Table 24
Table 25
 Table 26

C800 products
Table 27
Table 28
Table 29
 Table 30

C series activities
 Table 31

lta pro ultra

Table 32
 Table 33

delta pro ultra

 Table 34

Ecoflow delta pro ultra

Table 35
Table 36
Table 37
 Table 38

F3800 stand-alone
Table 39
Table 40
Table 41
 Table 42

F3800 system
Table 43
Table 44
 Table 45

explorer 1000
 Table 46

Jackery explorer 1000

 Table 47

power station?
Table 48
Table 49
Table 50
Table 51
Table 52
Table 53