Bahir Dar University

College of Business and Economics

Department of Tourism and Hotel Management
Course Guide Book
Course Title
Tourist Behavior
Course Code ToHM 3034
Program The Degree of Bachelor of Arts in Tourism and Hotel Management
Module Name Marketing and Communication in Tourism and Hotel Management

Module No. 03
Course Lecturer Name: Endalamaw Kindie (MA, PhD Fellow)
Office location:
Mobile: ; e-mail: endalamawk@gmail.com
Consultation Hours:
Instructor/Tutor Name:
Office location:
Mobile: ; e-mail:
Consultation Hours:
Credit Points 3 ECTS (2 Cr Hrs)
Contact Hours (per Lecture Tutorial Lab/Practical Home Study Total
semester) 32 0 0 52 84
Lecture days, Hours To be posted
& Room:
Tutorial/Lab days & To be posted
Hours
Target Group:
Year /Semester
Pre-requisites if any None
Status of the course Compulsory
Course Description: This course is designed to help students understand tourist behavior, factors
affecting tourist behavior, destination image formation, and travel decision model, determinants of tourist
behavior, factors influence and tourist behavior modeling.
COURSE OBJECTIVES
At the end of the course, the students should be able to:
• Understand tourist behaviour
• Identify factors affecting tourist behaviour
• Understand destination image formation
• Be familiar with travel decision making
• Know how the determinants of tourist behaviour….
• Understand tourist behaviour modelling and factor influence
•

1
 Schedu Content Lecture Teachers Students Task
le Task
Chapter 1: Introduction to Tourist Deliverin • Attend the lesson
Behavior g lecture, •
Week 1-2

Listen and take short notes,

1.1 Meaning and concept of Tourist & reading • Asking and answering questions,
behaviour materials
1.2 Importance of understanding of • Participating in group
tourist behaviour discussions
Chapter 2: Factors affecting tourist Deliverin • Attend the lesson
Week 3-4

behavior g lecture, • Listen and take short notes,

& reading • Asking and answering questions,
materials
• Participating in group
discussions
Chapter 3: Determinants of tourist Deliverin • Attend the lesson
behavior and Evaluation of g lecture, • Listen and take short notes,
Alternatives & reading • Asking and answering questions,
4.1 Environmentaldeterminants of tourist materials
behaviour • Participating in group
Week 9

discussions
4.1.1 cross-cultural
differences/understanding in
tourist behaviour
4.1.2 the role of media products on
consumer behaviour in tourism

Chapter 4: Tourist behavior modeling Deliverin • Attend the lesson

Week 12-13

5.1 Pre-decision and decision modelling g lecture, • Listen and take short notes,
5.2 Post-visit evaluation & reading • Asking and answering questions,
5.3 Future decision-making materials
• Participating in group
discussions
Chapter 5: factors influencing on Deliverin • Attend the lesson
tourist buying behavior g lecture, • Listen and take short notes,
Week 14-15

6.1 buyer's personal characteristics & reading • Asking and answering questions,
6.2 buyer's psychological/internal materials
• Participating in group
characteristics discussions
6.3 Cultural factors
6.4 Social factors
6.5 Economic factors
Week Final Exam
16
Schedu Practical/ Tutorial if any Not
le required.

Teaching and learning Methods

In this course, the following teaching and learning methods will be used:
• Class room lecture along with active student participation
• Demonstration
• Individual and group discussion
• Term paper and presentation

2
 • Case study and presentation
Assessment methods and plan:
• Quiz 10%
• Test 15%
• Mid exam 25%
• Final Exam 50%
References:
• Handbook of Tourist Behavior: Theory & Practice Routledge Advances in Tourism; Kozak, M.; Decrop,
Alain: Taylor & Francis Routledge, 2006
• Global consumer behavior; Chantal Ammi, 2002
• Kozack, M. (2016). Tourist behaviour. Place of publication not identified: Cabi Publishing.
• Tourism Behavior,Travellers’ Decisions and Actions Roger St George March; University of New South
Wales, Australiaand Arch G. Woodside; Boston College, USA; CABI, 2005
• Vacation Decision Making; Alain Decrop;University of Namur, Belgium;
CABIInternationalTourism:Cultures and Behavior/ Yvette Reisinger, 2000

COURSE POLICY:
In this course, students are expected to attend at least 85% of the lecture, fulfil all the assessments, abide to
the instructions of the course instructor, attentively comply with the class room rules and norms (reach on
time, bring the necessary learning materials, appropriate dressing, discipline, etc) and active participation
in the class room discussion and group work. Failure to take any assessment and examination will not be
reconsidered unless the student supplements the application together with written evidence from any legal
body. Student academic dishonesty is punishable based on the university’s legislation

Approved
Name of Instructor: ________________________ ____ Signature: _____________
Name of Chair Holder: ______________________ _____ Signature: ______________
Name of Department Head: ________________________ Signature: _____________