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Tech Innovate.docx
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Tech Innovate - Pioneering Digital Solutions

Group Members

Instititution

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Tech Innovate - Pioneering Digital Solutions

Introduction

Tech Innovate a Pioneering Digital Solutions company founded in 2020 by Sarah and

Alex based in Vancouver BC, Canada, focusing on the sale of firewall software targeting

financial companies that are of need of firewall software such as FortiGate, Palo Alto

Networks Cloud NGFW, Netgate pfSense and SonicWall is a partnership company that

specializes in developing cutting-edge digital solutions for various industries. Their rapid

success has been driven by a strong focus on innovation and the harnessing of emerging

technologies such as AI, blockchain, and IoT to create impactful digital products. This case

study explores how Tech Innovate’s unwavering commitment to innovation and their

strategic use of emerging technologies played a pivotal role in their journey.

Executive Summary

Tech Innovate, a partnership company with aspirations of IT Knowledge with success

that has been driven by a strong focus on innovation and the harnessing of emerging

technologies such as AI, blockchain, and IoT to create impactful digital products. This case

study explores how Tech Innovate's unwavering commitment to innovation and their

strategic use of emerging technologies played a pivotal role in their journey. The target

market are small and large firms that tends to foster the IT knowledge in to their plan, and in

need to their products which are deemed as currently a market gap in the industry (Neeta

Baporikar, 2022).

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The company will be dealing as manufacturing as well as wholesale since it will be

doing its products’ manufacture and procurement within the organization and to external

financial firms. On marketing, the focus will be on various social media platforms, online

platforms and partnerships with home improvement retailers to reach out target audiences

and potential clients (Process, 2023).

The key factors of Tech Innovate’s success are to; foster continuous innovation and

product development to help most financial institutions improve in their performance. As if

this is not enough, they have a vision to build a strong brand recognition and customer trust

and ensure effective marketing and distribution channels with efficient technical support.

As at the beginning, the management of Tech Innovate consists of experienced

professionals with backgrounds in product development, marketing and finance. Recruitment

f support staff to assist in supporting the company in its operation will be considered as time

elapses.

The initial funding of the company’s operation will be sourced from various sources;

personal savings of the investors and venture capital. These funds will be allocated towards

product development, marketing and operational expenses.

Based on the projection conservative estimates, the anticipated revenue was matched for at

least three years, an estimate of ksh $230,175.80 was estimated as the revenue for the first

year. An increment of 61% to $ 587,225.70 was estimated as of the second year. Profit

margin pattern was seen to be increasing each and every quarter of the year, an

indication of good progress of the teams’ focusses, this will be of good success to the

investors.

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The growth strategy of Tech Innovate includes expanding product offerings,

entering new markets and forming strategic partnerships. In the long term, the

shareholders aim to be acquired by larger technology company or pursue an initial

public offering (IPO) to provide liquidity for investors (Patel, 2024).

References

Neeta Baporikar. (2022). Innovation Management Case Study. ResearchGate;

IGIGlobal.https://www.researchgate.net/publication/364403068_Innovation_Manage

ment_Case_Study

Process, T. (2023). Procurement: What it is, Types, Process (2023 Update).

Beroeinc.com. https://www.beroeinc.com/procurement/

Patel, K. (2024, January 6). Acquisition as a Growth Strategy: High-Growth

Approach (2024). Dealroom.net; DealRoom. https://dealroom.net/blog/mergers-and-

acquisitions-as-a-business-growth-strategy.

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