Jun-24

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2 3 4

PRIDE MONTH CAMPAIGN PRIDE MONTH CAMPAIGN PRIDE MONTH CAMPAIGN

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SUNDAY MONDAY TUESDAY

30

CAMPAIGN RAINBOW POP

GOALS Promote inclusivity and gender equality within the Pop Mart Brand
Increase brand awareness and engagement with the LGBTQ+ audience
Drive sales of limited-edition Pride-themed blindboxes and collectibles (Cheer-UP Bab

PLATFORMS Instagram
TikTok
YouTube
Twitter
Shopee
Lazada

Social Media Hashtags #RainbowPop

#LoveisLove
#CheerUPBaby

Content Keywords

Content Pillars User-Generated Content: Encourage customer participation and storytelling

Collaborations and Events: Highlight Partnerships with LGBTQ+ artists and live events
Product Launch: Promote the limited edition Pride Blind Boxes series (Cheer-up Baby D
Jun-24

WEDNESDAY THURSDAY FRIDAY

Campaign Announcement Video

PRIDE MONTH CAMPAIGN

WEDNESDAY THURSDAY FRIDAY

5 6 7

PRIDE MONTH CAMPAIGN PRIDE MONTH CAMPAIGN PRIDE MONTH CAMPAIGN

WEDNESDAY THURSDAY FRIDAY

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PRIDE MONTH CAMPAIGN PRIDE MONTH CAMPAIGN PRIDE MONTH CAMPAIGN

WEDNESDAY THURSDAY FRIDAY

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PRIDE MONTH CAMPAIGN PRIDE MONTH CAMPAIGN PRIDE MONTH CAMPAIGN

 WEDNESDAY THURSDAY FRIDAY
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PRIDE MONTH CAMPAIGN PRIDE MONTH CAMPAIGN PRIDE MONTH CAMPAIGN

WEDNESDAY THURSDAY FRIDAY

hin the Pop Mart Brand

with the LGBTQ+ audience
blindboxes and collectibles (Cheer-UP Baby Dolls)

mer participation and storytelling

erships with LGBTQ+ artists and live events
n Pride Blind Boxes series (Cheer-up Baby Dolls)
 KEY:
CAMPAIGN
Website Post
Video
Photo
Promotion

SATURDAY
1
Campaign Announcement Video

PRIDE MONTH CAMPAIGN

SATURDAY
8

PRIDE MONTH CAMPAIGN

SATURDAY
15

SATURDAY
22
SATURDAY
29

SATURDAY
 TIME
SUNDAY MONDAY
AM

PM
 JUNE 2024 CONTENT CALENDAR
DATES

TUESDAY WEDNESDAY
ONTENT CALENDAR

THURSDAY FRIDAY
 THEMES
1
SATURDAY "Sunshine in a Box"
[Instagram]
Photo of a cozy indoor set-up with Hirono

Caption: "Create your own sunshine with PopMart"

#PopMart 22 PRIDE

[Facebook]
Short blog post exploring the concept of finding joy and inspiration during rainy days. Share how PopMart Figures ca
e how PopMart Figures can bring a touch of sunshine to your mood.
"What's on your Shelfie?" Challenge: Fans to share photos of their PopMart Collections on social media using hashtags #PopMartShelfie
Unboxing Party Host a livestream event in Shopee where influencers or fans can unbox new Popmart Releases with discounts a
Design your Dream PopmartEncourage user-generated content by letting fans design their own PopMart figures with the hashtag #MyPopM
PopMart Fan Art Showcase Run a hashtag ccampaign highlighting fan art inspired by PopMart figures
Meet the Artist Workshops Organize workshops or events where fans can meet and interact with PopMart designers and artists
Pop-Up Installations Organize pop-up installations in malls for customer interaction and product showcase
ia using hashtags #PopMartShelfie
Popmart Releases with discounts and free shipping
figures with the hashtag #MyPopMart

art designers and artists

CONTENT TYPE TITLE

Website Page The Return on Investment of Using HubSpot

Blog Post The Ultimate Social Media Holiday Calendar for 2019 [Template]

Template The Social Media Content Calendar Template

Website Page HubSpot Social Media Inbox Tool

LINK

https://www.hubspot.com/roi

https://blog.hubspot.com/marketing/social-media-holiday-calendar-2017

https://offers.hubspot.com/social-media-content-calendar

https://www.hubspot.com/products/marketing/social-inbox
INTERESTING SNIPPET IMAGE EXPIRATION

In 2015, an MIT Sloan MBA student

completed a research study on the
ROI of using HubSpot's marketing
software. Highlights include: 3.15x
more visitors per month within one
year, 4.77x more leads per month
within one year, and 72% of
customers saw an increase in sales
revenue within one year. TBD N/A

Plan your social media posts for the

biggest digital days of the year. Learn
more about 2019's social media
holidays. TBD 12/31/2019

Download this template to plan a

year's worth of social posts and
campaigns. TBD N/A

Spend more time connecting with the

people who matter most with time-
saving tools that help you prioritize
your social interactions. TBD N/A
DAY DATE TIME MESSAGE
MONDAY
1/2/2023 9:00:00 Don’t batch and blast. HubSpot’s social media p
1/2/2023 12:00:00 Free Twitter Kit for Businesses
1/2/2023 15:00:00 Featured Blog: What is Twitter?
1/2/2023 17:00:00
TUESDAY
1/3/2023 9:00:00
1/3/2023 12:00:00
1/3/2023 15:00:00
1/3/2023 17:00:00
WEDNESDAY
1/4/2023 9:00:00
1/4/2023 12:00:00
1/4/2023 15:00:00
1/4/2023 17:00:00
THURSDAY
1/5/2023 9:00:00
1/5/2023 12:00:00
1/5/2023 15:00:00
1/5/2023 17:00:00
FRIDAY
1/6/2023 9:00:00
1/6/2023 12:00:00
1/6/2023 15:00:00
1/6/2023 17:00:00
SATURDAY
1/7/2023 9:00:00
1/7/2023 12:00:00
1/7/2023 15:00:00
1/7/2023 17:00:00
SUNDAY
1/8/2023 9:00:00
1/8/2023 12:00:00
1/8/2023 15:00:00
1/8/2023 17:00:00
LINK CAMPAIGN

https://www.hubspot.com/products/Social Inbox
https://offers.hubspot.com/how-to-use-twitter-for-business
Twitter
https://blog.hubspot.com/marketing/Twitter
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DAY DATE TIME MESSAGE
Saturday
1/2/2023 9:00:00 Don’t batch and blast. HubSpot’s social media p
1/2/2023 12:00:00 How to Use Facebook: A Beginner’s Guide
1/2/2023 15:00:00
1/2/2023 17:00:00
SUNDAY
1/3/2023 9:00:00
1/3/2023 12:00:00
1/3/2023 15:00:00
1/3/2023 17:00:00
WEDNESDAY
1/4/2023 9:00:00
1/4/2023 12:00:00
1/4/2023 15:00:00
1/4/2023 17:00:00
THURSDAY
1/5/2023 9:00:00
1/5/2023 12:00:00
1/5/2023 15:00:00
1/5/2023 17:00:00
FRIDAY
1/6/2023 9:00:00
1/6/2023 12:00:00
1/6/2023 15:00:00
1/6/2023 17:00:00
SATURDAY
1/7/2023 9:00:00
1/7/2023 12:00:00
1/7/2023 15:00:00
1/7/2023 17:00:00
SUNDAY
1/8/2023 9:00:00
1/8/2023 12:00:00
1/8/2023 15:00:00
1/8/2023 17:00:00
LINK CAMPAIGN

https://www.hubspot.com/products/Social Inbox
https://blog.hubspot.com/marketin Facebook
IMAGE

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DAY DATE TIME CAPTION
MONDAY
1/2/2023 8:00:00 Are you trying to build your brand on Instagram?
1/2/2023 10:00:00 Instagram Marketing: How to Create Captivatin
TUESDAY
1/3/2023 8:00:00
1/3/2023 10:00:00
WEDNESDAY
1/4/2023 8:00:00
1/4/2023 10:00:00
THURSDAY
1/5/2023 8:00:00
1/5/2023 10:00:00
FRIDAY
1/6/2023 8:00:00
1/6/2023 10:00:00
SATURDAY
1/7/2023 8:00:00
1/7/2023 10:00:00
SUNDAY
1/8/2023 8:00:00
1/8/2023 10:00:00
LINK FOR BIO CAMPAIGN

https://blog.hubspot.com/marketiHow-to
https://www.hubspot.com/instagram-marketing
Instagram
IMAGE

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