Statement

Our customers need a better way to manage their skincare routines because
they want a simpler and more effective way to achieve healthier skin without the
confusion of complicated regimens and potentially harmful ingredients.

Thinking Seeing

 I hope these organic ingredients  Natural and organic ingredients

will improve my skin's health. prominently displayed on product labels.
 I'm curious if this product will be  Influencers or testimonials endorsing the
effective for my specific skin brand's products on social media
concerns. platforms.

Doing Feeling
 Researches ingredients to ensure  Empowered by making healthier choices
they're truly organic and natural. for their skin.
 Reads reviews and testimonials to  Relieved to find products that align with
their values.
gauge the effectiveness of the
 Excited to see positive changes in their
products.
skin's appearance and texture.
 Shares their skincare routine and
product recommendations with
friends and family.

Take some notes here about how you plan to collect the information you’ll need
for your empathy map:

 Used Instagram to collect reviews of various customers

 Used Google to get understanding of customer
Client Avatar

Name: Sarah, the Conscious Skincare Enthusiast

Demographics:

 Age: 26
 Gender: Female
 Occupation: IT developer
 Location: Urban area , India

Background:

Sarah is a health-conscious individual who values natural and sustainable living.

She leads a busy lifestyle, juggling her demanding job with maintaining a healthy
work-life balance. Sarah is passionate about skincare and invests time and effort
into researching products that align with her values and deliver results.

Goals and Motivations:

1. Achieve healthy skin

2. Simplify skincare routine
3. Sustainability
4. Educate herself

Challenges:

1. Time Constraints
2. Ingredient Awareness
3. Skin Concerns

Behaviors:

1. Research-Oriented
2. Socially Active
3. Eco-Conscious Consumer
4. Product Experimentation
 Experience Map
The buyer's journey consists of three stages: Awareness, Consideration, and
Decision.

1. Awareness Stage:

 Goal: Introduce Sarah to our brand and educate her about skincare issues
and solutions.

High Five Content:

 Educational Blog Post Series

 Social Media Infographics
 Introduction Video
 Free E-book or Guide
 Email Newsletter

2. Consideration Stage:

 Goal: Help Sarah evaluate different skincare solutions and understand why
our products are the best fit for her needs.

High Five Content:

 Comparison Blog Post

 Product Demo Videos
 Customer Testimonials and Case Studies
 Ingredients Deep Dive

3. Decision Stage:

 Goal: Convince Sarah to make a purchase and become a loyal customer.

High Five Content:

 Limited-Time Offers or Discounts

  Product Reviews and Comparisons
 Virtual Try-On or Sample Kits
 Personalized Recommendations
 Sustainability Impact Report

key insights based on Sarah's buyer journey as a Conscious Skincare Enthusiast:

1. Research-Oriented Decision Making: Understanding Sarah's Preference for

Informed Choices
2. Sustainability Matters: Why Ethical Practices Are Crucial to Sarah's Skincare
Journey
3. Balancing Busy Lifestyles: Crafting Convenient Skincare Solutions for Sarah
4. Influence of Social Media: Leveraging Trusted Sources in Sarah's Purchase
Decisions
5. Personalization Builds Trust: Tailoring Recommendations to Sarah's
Skincare Needs