WHAT WE ARE

Why?
We are interested in developing the DiabeTech’s concept because we believe that DiabeTech is helpful to diabetic patients
by providing a more comfortable, convenient, and user-friendly solution for continuous glucose monitoring. By creating
this platform, it will not only assists in accurate data collection but also supports patients in their journey toward better
health and well-being, ultimately making diabetes management a less burdensome task.

What?
DiabeTech is a non-invasive wearable device created for diabetic patients to monitor their blood glucose
levels without the need for blood pricks or invasive procedures. Traditional CGM (Continuous glucose
monitoring) devices are implanted beneath the skin, which makes them inconvenient, invasive, and
sometimes painful.

How?
Our Start Up, Diabetech provides a more user-friendly and convenient way to monitor glucose levels. This device monitors a
person’s blood glucose levels, stores the data, and provides links to color-coded graphs via DiabeTech application. By
creating a centralized platform, users can effortlessly keep an occasional eye on their glucose levels. To further promote
our platform, we also look into possibilities for advertising with medical diagnostic facilities.
 Painless
Convenient
Empowering
MARKET SIZE
International Diabetes Federation (IDF)
Diabetes in The Philippines (2021) 4,303,899
Total cases of diabetes in Philippines

380,794
Newly-identified in Region X

168,956
Newly-identified in CDO
VALUE PROPOSITION CANVAS
Gain creators Gains

DiabeTech's continuous monitoring feature Customers desire better control over their
provides customers with real-time data on their diabetes. They hope that the continuous
blood glucose levels and allows users to access monitoring and accessible data will help
their blood glucose data, view trends through them make informed decisions about their
DiabeTech is non-
color-coded graphs, and make informed diet, medication, and lifestyle choices,
invasive wearable
leading to improved disease
Products & services

device designed to be decisions about their diabetes management.

worn comfortably by management. These customers are
interested in a monitoring

Customer jobs
diabetic patients to
continuously monitor solution that is easy to
their glucose levels. use and doesn't disrupt
their daily routines. They
DiabeTech provides a user-
friendly mobile application seek a more convenient
that connects to the wearable and user-friendly option
device application allows for tracking their blood
users to access their blood glucose levels.
glucose data. There could be anxiety related to the
DiabeTech's commitment to accuracy and accuracy and reliability of the non-invasive
reliability in monitoring can reduce the monitoring method, especially if they have
perceived risk of inaccurate glucose
been accustomed to traditional methods
readings, ensuring that users can trust the
and are concerned about any potential
data for their health decisions.
differences in results.

Pain relievers Pains

Value proposition Customer segments

The care you deserve, the
technology that you need
OUR BEST Non-Invasive
Technology
Convenience
and Ease of Use
FEATURES It enhances user comfort and
convenience.
Offers user-friendly application to
make it a more convenient

Continuous Data Analysis and

Monitoring Predictive Insights
Offers a real-time view of glucose understand their glucose patterns
fluctuations throughout the day and and make proactive adjustments
night.

Personalized Data Storage and

Notifications Visualization
Alert users to critical blood glucose Easy access for users to track
level fluctuations and understand their
glucose trends.
COMPETITOR ANALYSIS
AFFORDABLE

INCONVENIENT CONVENIENT

EXPENSIVE
Designed for: DiabeTech
Key Partners
Healthcare Professionals
Diabetes Associations and Patient
Support Groups
Retailers and Distributors
Government Health Agencies
Marketing and Advertising
Agencies
Cost Structure
Research and Development (R&D)
Expenses
Manufacturing and Production Costs
Regulatory Compliance and Certification
Costs
Marketing and Promotion Expenses
Designed By: Kraft Engine
Key Activities
Conceptualization and Research
Product Design
Marketing and Promotion
Partnership Management
Logistics and Distribution
Key Resources
Human Capital
Intellectual Property
Manufacturing Infrastructure
Regulatory Compliance and
Certification
Educational Content
Partnership Network
Financial Resources
Distribution and Logistics Expenses
Personnel and Human Resources Costs
Office and Infrastructure Expenses
BUSINESS MODEL CANVAS
Value Propositions Customer Relationship Customer Segments
DiabeTech eliminates the Personal Assistance
Diabetic Patients
inconvenience of frequent blood Collaborative Relationships
Caregivers and Family
pricks and offers a more user- Sponsorship and Participation
Members
friendly solution for monitoring
Data Sharing and Research
Healthcare Professionals
glucose levels on a daily basis.
Collaboration
A wearable device that is
Pharmacies and Retailers
Exclusive Offers and Loyalty
comfortable, discreet, and suitable General Consumers and the
Programs
for all-day wear. Public
Access to DiabeTech application
that stores and visualizes the
Channels
collected data in easy-to-read,
color-coded graphs, providing a
Online Sales Channels
clear picture of blood glucose
Retail Partnerships
trends over time.
Healthcare Professionals
Our optical sensor technology
ensures accurate glucose level Online Marketing Channels
readings, giving users peace of Partnerships
mind and confidence in their
monitoring results.
Revenue Stream
PremiuSubscription fees Distribution and Reseller Agreements
Data Licensing fees revenue
Collaborations with Health Insurance
Providers revenue
Sponsored Content and Advertising
revenues
REVENUE MODEL
ASSUMED MARKET
SIZE
DIABETECH 150,000
per unit/device

4999 ASSUMED USER GROWTH

PER YEAR IN PH

14,000

ASSUMED MARKET
SIZE
150,000
REVENUE MODEL
FREE
Limited amount of data storage
Access to real-time glucose trends
Basic alerts for glucose fluctuations
PREMIUM
99
Unlimited amount of data storage
Advanced data analysis tools
Customized alerts for glucose
fluctuations
Access to new features and updates
Enjoy an ad-free experience
 KEY CUSTOMER PROFILE
Name: Marcia P. Palacio
Age: 59
Status: Married
Location: Block 6 Buena Oro Macasandig
Role: Mother
FRUSTRATIONS:
Experienced Type 1 Diabetes for 19 years. Stress and fear of needle when taking blood samples
during glucose monitoring and the pain induced by invasive treatment of daily insulin
injections .
BEHAVIORS:
Trying to bear the pain of diabetes by injuring insulin shots and glucose monitoring in traditional
manner
VALUES AND MOTIVATIONS:
To keep oneself healthy and to prolong life by being active doing exercises and by following the
doctors advises when it comes to health. Looking forward to new inventions and innovations
regarding non-invasive glucose monitoring technologies.
 KEY CUSTOMER PROFILE
Name: Maria Risa Navarro
Age: 59
Status: Married
Location:
Role: Mother
FRUSTRATIONS:
Diagnosed with Type 1 Diabetes for 4 years. Experience swelling due to unhealed injection
wounds/blown vein everytime getting some insulin shots and monitoring glucose levels using
traditional methods.

BEHAVIORS:
Decreased the amount of glucose monitoring and insulin shots due to the said frustrations .

VALUES AND MOTIVATIONS:

To get to live longer. Would be grateful if more convenient method of glucose monitoring is
presented.
WHAT WE
NEED

10M in funds

Expenses on the development

of DiabeTech medical device.
RESEARCH AND PARTNERSHIP WITH INVESTORS
Salary for developers. DEVELOPMENT (R&D) HEALTHCARE
TEAM PROFESSIONALS
 THE TEAM

Mary Ann Sudario
Hustler
The leader of the team (i.e. the CEO), the
one who builds the team, ignites their
passion, manages projects, updates the
business model, forms partnerships and
guides the team along the validation path
while cementing its culture.
Rosselle Medalla Japheth Jones Landar Lovelle Paglinawan
Hispter Hacker
The designer of the team that follows the The back-end, front-end or “full-stack”
best practices in brand identity building, developer (i.e. the chief technology officer
user experience, information architecture or chief technologist) who can create the
and wire framing, while constantly algorithms, intellectual property and
informing the customer archetype. resulting technology that your customers
want via the insights drawn from the
discovery process.
Hacker
The back-end, front-end or “full-stack”
developer (i.e. the chief technology officer
or chief technologist) who can create the
algorithms, intellectual property and
resulting technology that your customers
want via the insights drawn from the
discovery process.
Contact Us

0936-749-1805

kraftengine.com

Cagayan De Oro, Philippines

www.kraftengine.com
THANK YOU