Course Materials

 Reading List
o "Digital Marketing for Dummies" by Ryan Deiss and Russ Henneberry.
o "Content Chemistry: An Illustrated Handbook for Content Marketing" by
Andy Crestodina.
 Handouts and Worksheets
o SEO checklist.
o Content calendar template.
o Email marketing campaign planner.

Assessment and Certification

 Assessment Methods
o Participation in practical exercises.
o Completion of worksheets and assignments.
o A final project creating a digital marketing plan.
 Certification
o Participants who complete all modules and assessments will receive a
Certificate of Completion in Digital Marketing.

Additional Resources
 Online Articles and Videos
o Moz Blog for SEO insights.
o HubSpot Academy for digital marketing courses.
 Workshops and Webinars
o Live webinars with digital marketing experts.
o Access to recorded sessions for further learning.

Instructor Information
 Instructor Name
o Brief biography and credentials.
o Contact information for questions and support.

Feedback and Evaluation

 Course Feedback
o Participants are encouraged to provide feedback on each module.
 Evaluation Forms
o End-of-course evaluation to assess the effectiveness of the training and gather
suggestions for improvement.