SEM 83- LECTURE 1

DESIGN MANAGEMENT
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MATERIAL BY: RANIA EZZAT & SARA AHMED PRESENTED BY: NASHWA MAHMOUD
Today’s Topics
What is Design Management?
What is Entrepreneurship?
Success Stories
DESIGN MANAGEMENT
is the business side of design
DESIGN MANAGEMENT
is the business side of design

Let’s break it down:

DESIGN MANAGEMENT
is the business side of design

Let’s break it down:

Design is a people-centered, problem-solving process.
It is both a ‘verb’ (to plan, to create or to advice) and a
noun (a form and function). It is an outline, sketch, or
plan, to be executed or constructed.

Management deals with the people and processes

involved in managing, organizing, controlling and
administering a business.
DESIGN MANAGEMENT
is the business side of design

Let’s break it down:

Design is a people-centered, problem-solving process.
It is both a ‘verb’ (to plan, to create or to advice) and a
noun (a form and function). It is an outline, sketch, or
plan, to be executed or constructed.

Management deals with the people and processes

involved in managing, organizing, controlling and
administering a business.
Design management is about the successful
management of the people, projects, processes and
procedures behind the design of our everyday products,
services, environments and experiences.
DESIGN MANAGEMENT
Is the art and science of empowering design to
enhance collaboration and between “design” and
“business” to improve design effectiveness.

IT IS ABOUT:
How we manage the relationships between
people, clients, the design consultancies, the
stakeholders and end-users or customers.
How we organize the teams, the processes and
procedures of any design project.
Design does not operate
in isolation from other
disciplines and professions
Design management offers an inter-disciplinary
and collaborative framework seeks to link:

design+ innovation+
technology+ management +
customers
CLASH OF CULTURES:
Design and business have their own distinct cultures:
their own beliefs, values and assumptions about how they
measure success and what matters to them. This can
sometimes create a ‘clash of cultures’.
CLASH OF CULTURES:
Design and business have their own distinct cultures:
their own beliefs, values and assumptions about how they
measure success and what matters to them. This can
sometimes create a ‘clash of cultures’.

Designers need to be aware of standard business and

management processes and practices, and the dependent
ways in which different enterprises relate and operate.

Business needs an appreciation of discipline- specific and

inter-disciplinary design processes and practices, and their
potential for enabling change
Entrepreneurship
Entrepreneurship
The activity of setting up a business or businesses,
taking on financial risks in the hope of profit.

The capacity and willingness to develop, organize and

manage a business venture along with any of its risks
in order to make a profit.
What It Means to Be an
Entrepreneur?
What It Means to Be an
Entrepreneur?
1- Autonomy

Entrepreneurs want to be their own bosses, set their own

goals, control their own progress and run their businesses
how they see fit
2- Purpose
Many entrepreneurs have a clear vision of what they
want to achieve and feel compelled to work to make
that happen.
3- Flexibility

Not everyone fits into the rigidity of a traditional

corporate culture.
Entrepreneurs are often looking to free themselves
from these constraints, find a better work-life
balance, or work at times and in ways that may be
unconventional
4- Financial success
Most entrepreneurs realize they aren’t going to be
overnight billionaires, but that doesn’t mean they
aren’t at least a little bit seduced by the potential
of making a ton of money.
Some may want to establish a financial safety net
for themselves and their families, while others are
looking to make a huge profit by creating the next
big thing
Creative ideas that turned into a profitable business
Shaimaa Kamal
The designer of the “Wing Sofa”
She won the award of designing
the international products in 2016
London – United Kingdom
She was awarded by the Egyptian
government in the international
youth forum
Her design was inspired from the
ancient Egyptian Art.
It was chosen to be the best
furniture unit around the world.
She established her own business
that is called “Shosha Kamal
design house” for designing
furniture and lightning units.
OKHTIEN
Aya & Mounaz
Their fascination with fashion
began at a young age with Aya
studying communication and
media arts along with digital
arts and design at the American
University of Cairo.
Her sister Mounaz, studied
marketing and art at the same
institution. As well as this, Mounaz
is a highly skilled painter and has
exhibited her work in galleries in
Egypt and Paris.
Each Okhtein products have a humanitarian approach the 2 sisters had
a desire to incorporate more handmade embroidery and straw into their
leatherwork. This led to a collaboration with several local NGOs that
work to provide assistance to skilled female workers who have faced
considerable financial hardship. .- Okhtein stands apart as a luxury brand
that is truly committed to supporting the cultural value of Egyptian
craftsmanship and to giving back to those in need while promoting
innovative, cutting-edge design on an international scale.
Their signature and
cutting-edge designs
have soon
become celebrity
favorites like
Beyonce, Emma
Watson
Azza Fahmy
Egyptian jewelry designer and the
founder of the design house “Azza
Fahmy Jewelry.”

An Egyptian women succeeding

in the male-dominated business at
the time.

Over the past 50 years, she has

built an internationally known
family-owned jewelry brand.

The company today produces

40,000 pieces a year, ranging
in price from several hundred to
thousands of dollars
Her work is inspired from various
aspects of the Egyptian culture
and history.
Turning the craft into a global
brand wasn’t easy:
• Training in a workshop in khan el
Khalili.
• Structuring a business and
Putting together a team.
• Finding sources of inspiration.
• Finding appropriate material.
• Involving her daughters from a
young age.
• Being strategic over the
years, with collaborations that
raised her profile, like “Julien
Macdonald” in 2006, who
worked for “Coco Chanel” and
“Givenchy” as well as his own
label, and one in 2010, with
Preen. Her work has also been
featured in Egyptian films.
• The company is known for its metal
mix of 18-karat gold and sterling
silver.
• The stones—bright turquoise, brilliant
amethysts, diamonds and others are
handpicked from India by Amina.
• A collection usually takes from six
to eight months to create. Some
collections, like one based on styles
of the Pharaohs, take longer. Fahmy
said she researched the collars and
wide cuffs for eight years.
• In 2013 Fahmy founded ‘The
Design Studio by Azza Fahmy’,
in partnership with Alchimia,
Contemporary Design School in
Florence
Today many celebrities and royals wear Azza Fahmy jewelry, From
pharaconic collars to twisting serpents, Azza Fahmy pieces have been
spotted on celebrities such as Naomi Campbell and Queen Rania of
Jordan.
Tutorial 1
Think about any project that you want to work in

Write the following to be disscussed

A- project Name:
B- Project idea
C- Your dreams in this project to make it a successful one in
the future
D- What is your plan to be an enterprenure in your project
E- SWOT analysis

Tutorial mark : 10 marks

ANY QUESTIONS?