DOMINANCE

Established in 2018, Outdoor Lifestyle

eCommerce business generates $200,000

revenue at an impressive profit margin

of 20%. continuous YOY growth

in Revenue

About the business:

Dominance is a thriving eCommerce based business that operates in the Sports

& Outdoors industry in Pakistan. Established in 2018, the company has built a
loyal customer base of 70,000 + customers and a reputation for high-quality
products, exceptional customer service & reasonable pricing. With an impressive
revenue of ~ $200,000 annually and a profit margin of 20%+, Dominance is a
profitable and sustainable business.

Key points:

• Local procurement , low cost labour, experience of more than 4 years, so

no dependence on import for finished goods
• Omni-channel approach multiple sales channels, Shopify store + Daraz
(market place) + Carrefour ( 6 physical stores ) + Specialized Stores
• Brand Patent available with logo copyright

Financials:

1. Customer return rate less than 2%

2. YOY Topline growth 2021 : 30 mio : 2022: 49 mio 2023: 46 Mio
 3. Split of revenue between channels, Shopify(60%), Daraz(20%), Offline -
Carrefour (15%) , export (5%)
4. Facebook followers Organic : 55,000+ and growing
5. Insta followers : 14,100+ and growing
6. Email subscriber list of 75K+ and growing
7. Satisfied customer : 90%+

Reason for selling: Want to sell this business due to personal reasons as the
owner is planning to work on new non-profit startup with VCs