LESSON NOTES

Lower Advanced S1 #4
Facing a Tough English Audience

CONTENTS
2 English
2 Vocabulary
3 Sample Sentences
4 Vocabulary Phrase Usage
4 Grammar
7 Cultural Insight

# 4
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 ENGLISH

1. WOMAN: Hello?

2. CODY: Hello ma'am. It is ma'am, right?

3. WOMAN: Yes.

4. CODY: My name is Cody, and I'm calling about a special discount for our
Preferred Member card holders. You do have a Preferred Member
card, don't you?

5. WOMAN: Yes, I do.

6. CODY: I know you're busy, ma'am, so I'll be quick about this. We've got an
offer where customers, such as yourself, can enjoy a forty percent
discount on shampoo and conditioner from Garnier. Is that
something that would interest you?

7. WOMAN: No.

8. CODY: Remember, ma'am, that this discount is completely free for existing
Preferred Card members. All I need is your authorization and you'll
have the discount on your next purchase. Could I have your
permission, ma'am, to authorize your card?

9. WOMAN: No.

10. CODY: Connected with this discount we also have...

11. (Woman hangs up)

12. CODY: Thank you, ma'am, for you time. Have a good evening.

VOCABULARY

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 V oc abular y English C lass

better, greater, or otherwise

special different from what is usual adjective

to cause curiosity or attention

interest in someone verb

discount at a reduced price noun

a card used to purchase

credit card things on credit noun

individuals, things, or
members organizations belonging to a noun
larger group

correct free from error adjective

agreement or transaction
deal between people noun

European beauty products

Garnier company proper noun

official permission to act in a

authorization certain way or take a course noun
of action

connected joined or linked together adjective

person who buys something

customer from another person or noun
business

SAMPLE SENTENCES

She is such a special person. I thought this movie might interest you.

The discount store was around the corner. The discount tickets were sold only for a
limited time.

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I'll pay for it with my credit card. Are you a member of this organization?

I got nine of the ten answers correct on the It was an unfair deal, but they didn't have a
test. choice.

The deal was that she would pay for lunch I always buy Garnier products.
and he would pay for dinner.

You’ll need to get authorization for that. Are you connected to the Internet?

The Internet makes it easy to stay The waiter was very polite to the
connected. customers.

VOCABULARY PHRASE USAGE

"ma'am"
"Ma'am" is a shortened form of the word "Madam." In conversation, the term "ma'am" is
typically referred to "madam," even though "madam" is the complete word.

The history is a bit beyond the scope of this lesson. However, we can use the term "madam" to
refer to a woman who runs a brothel. In contrast, the word "ma'am" cannot. Outside of that, the
meanings are identical.

For Example:

1. "Thank you, ma'am, for your time."

"I know you're busy, but"

The phrase "I know you're busy, but" is a polite phrase. It is an introductory phrase that we use
to recognize that you are interrupting another person or that you are requesting something of
that person that may not be easy for him or her to do and that may take a considerable amount
of his or her time.

GRAMMAR

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The Focus of This Lesson Is Uses of the Verb "to Have."
"You do have a Preferred Member card, don't you?"

We use the verb "to have" in a number of different ways in English.

"To Have": Main Verb

We use "to have" as a main verb to indicate possession of objects, characteristics,

relationships, or other qualities.

For Example:

1. "She has three poems by Robert Frost."

2. "Austin has a lot of free time on Tuesdays."

"Have Got"

We also use "have got," especially in British English, to indicate possession of objects,
characteristics, relationships, or other qualities.

For Example:

1. "She's got some friends in Ireland."

2. "Alisha has got three cousins."

We can also use "to have" as a main verb to express a number of actions, including the
following:

1. "have a bath, wash, shower," etc.

2. "have time available"

3. "have a walk, hike, ride," etc.

4. "have breakfast, lunch, dinner"

5. "have questions"

6. "have a discussion, fight, argument," etc.

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7. "have fun"

8. "have a party"

For Example:

1. "Eric is having a shower at the moment."

2. "They are going to have a party next month."

3. "She usually has lunch at two o'clock."

"To Have" As an Auxiliary Verb

We can also use "have" as an auxiliary verb in the perfect tenses. Remember that the auxiliary
verb takes the conjugation, so the verb "have" will change depending on the tense.

For Example:

1. "He has been to Georgia twice."

2. "Jane had been working for two hours when he telephoned."

"To Have Something Happen/Happening"

Experiences: "have" + object(s) + -base form of verb/-ing form

We use this form to speak about experiences that have happened or to speak about
experience in general.

For Example:

1. "We have people visit us all the time."

2. "Jessica had her children playing at the park."

To Have Something Done

Arrangements: "have" + object(s) + past participle

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We use this form to speak about something that you arrange to have done for you. This form is
also known as the causative "have" because it expresses something that someone else causes
to happen.

For Example:

1. "He had them delivered to his office."

2. "They had Jonathan promoted to manager."

"To Have to Do": The Modal Form of "to Have"

There is also the modal form of "to have" that we express as "to have to do something." Here
the idea is an action or routine that requires someone to act. We use "to have to do
something" to speak about our responsibilities in life.

We use "will have to do something" to speak about future obligations and we use "had to do
something" to speak about past obligations. The negative form "don't/didn't have to do
something" refers to an action which is not required someone, but possible nonetheless.
"Mustn't," on the other hand, refers to something that is prohibited.

For Example:

1. "We don't have to work hard on Sundays." (present tense)

2. "Natalie had to explain the situation to Benjamin." (past tense)

3. "Marie will have to decide whether she wants to marry him." (future tense)

CULTURAL INSIGHT

Telemarketing

By definition, a sale is the act of selling a product or service in return for money or some other
kind of compensation. We can also define it as the completion of a commercial activity.

In every sale, there is a seller, sometimes called a salesperson, and a buyer or purchaser.

There is a distinction between "inside sales" and "outside sales." The main distinction is that
"inside sales" occur while the buyer and the seller are physically located at the place of
business. And "outside sale" is defined in the Fair Labor Standards Act as "products, services,
or facilities sold to customers that are physically away from the place of business."

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This is where telemarketing comes in. Since the invention of the telephone, long-distance
sales have become more and more common. In telemarketing, calling someone and trying
to sell them something is called "outbound sales."

Our tip here is to say no three times. I was a telemarketer for a short period of time, and the
training standard is to not take no for an answer but to take three nos as an answer.

This is part of training in part of quality control. If the telemarketer does not continue after your
first and second "no," he or she can receive pay deductions and other penalties. They are
required to keep trying until all three nos have been given.

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