uest|onna|re on Choco|ates

Sr no of CuesLlonnalre__________

Cood Mornlng/ AfLernoon/Lvenlng l am Mr/ Ms _____________________ a sLudenL of lLS
ManagemenL college 8esearch cenLer We are conducLlng a survey on ChocolaLes l would be graLeful
lf you can spare abouL 10 mlnuLes for me lnformotion qiven by you wi// be kept confidentio/

Respondent No.:
Name of the Respondent
Location
Telephone/Mobile No.

1 Can you please Lell me do you eaL ChocolaLes? (1lck ApproprlaLe answer)

?LS 1
nC 2

(ll AnSWL8 lS 'NC' 1PLn CC 1C ULS1ICN23)

2 WhaL ls Lhe purpose of eaLlng chocolaLe?

Ln[oymenL 1
SLress 8ellef 2
Snacklng 3
1o Share 4
Any CLher_______________________
(Speclfy)
3


3 Whlch dlfferenL brands of chocolaLes can you Lhlnk of?

1) 3)
2) 6)
3) 7)
4) 8)

4 Whlch brands of chocolaLe do you frequenLly consume?

1) 3)
2) 6)
3) 7)
4) 8)


3 Pow ofLen do you eaL ChocolaLes? (1lck ApproprlaLe answer)

ually (1)
34 days a week (2)
Cnce a week (3)
Cnce a MonLh (4)
Cccaslonally (3)


6 Whlch ChocolaLe do you llke mosL and why? ( lease glve only one brand name one reason
why you llke LhaL chocolaLe)



7 ln whaL form do you consume ChocolaLe?
ure ChocolaLe 1
MelLed 8everages 2
1offee 3
Cake asLrles 4
Wafer 8lsculLs 8akes 8lsculLs 3
8 When you eaL chocolaLe whaL klnd do you prefer mosL? (1lck only one answer)

WhlLe ChocolaLe 1
Mllk ChocolaLe 2
uark ChocolaLe 3
llavoured ChocolaLe 4

9 WhaL conLenL would you prefer ln lL?
lrulL and nuL 1
Almond 2
Caramel 3
MlnL 4

10 uo you eaL chocolaLe on any speclflc occaslon

?LS 1
nC 2

(ll 1PL AnSWL8 lS 'NC' ASk 11 C8 LLSL CC 1C 12)

11 Why you don'L eaL chocolaLe on any speclflc occaslon?



12. f yes, for which occasions would you like to buy chocolate?
lesLlvals
1
lrlendshlp uay
2
valenLlne's uay
3
8lrLhday
4
AchlevemenL
5
CLhers________________________ ___(Speclfy)
6


13 Would you llke Lo glfL chocolaLes?

?LS 1
nC 2

( ll 1PL AnSWL8 lS 'NC' ASk 14 C8 LLSL CC 1C 1S)

14 Why you don'L llke Lo glfL chocolaLes?




15. f yes, on which occasions would you like to gift chocolate?
lesLlvals
1
lrlendshlp uay
2
valenLlne's uay
3
8lrLhday
4
AchlevemenL
5
CLhers________________________ ___(Speclfy)
6


16 Would you prefer chocolaLe over LradlLlonal sweeLs or MlLhal?

?LS 1
nC 2

( ll 1PL AnSWL8 lS nC ASk C17 C8 LLSL CC 1C C 18)

17 Why you don'L prefer chocolaLes over 1radlLlonal sweeL or MlLhal?



18 ll yes on whlch occaslons you prefer chocolaLe over LradlLlonal SweeL?
lesLlvals
1
lrlendshlp uay
2
valenLlne's uay
3
8lrLhday
4
AchlevemenL
5
CLhers________________________ ___(Speclfy)
6

19 lease rank followlng chocolaLe brands accordlng Lo your preference 1he mosL preferred brand
wlll geL rank 1 second mosL wlll geL rank 2 and so on






rand Name kank
Amul
Cadbury
lerrero 8ocher
nesLle
Snlckers
1oblerone
20 Pow lmporLanL are Lhe followlng parameLers Lo you when you chose Lo go Lo a parLlcular
chocolaLe?
1 LeasL lmporLanL 2 unlmporLanL 3 nelLher lmporLanL nor unlmporLanL
4 lmporLanL 3 very lmporLanL and
Pow SaLlsfled you are on Lhe followlng parameLers wlLh your mosL favorlLe brand of
chocolaLe?
1 very ulssaLlsfled 2 ulssaLlsfled 3 nelLher SaLlsfled nor ulssaLlsfled 4 SaLlsfled 3 very
SaLlsfled
Serv|ce
Importance Satisfaction
1asLe
CuallLy
CuanLlLy
rlce
Calorles
8rand name
lngredlenLs/llavors
ackaglng
AdverLlsemenL


2 Whlch of Lhe followlng emoLlons do you connecL wlLh chocolaLe?
Papplness 1
Sadness 2
AchlevemenL 3
1enslon 4

3 1he world wlLhouL chocolaLes would be llke ____________.
nlghL wlLhouL sLars 1
Wlll accepL Lhe change 2
Who cares!! 3
lmposslble Lo dlgesL 4
CLhers_______________ (Speclfy) 3


4 What is your occupation?

8uslness 1
Pousewlfe 2
Servlce 3
SLudenL 4
Worklng rofesslonal 3


5 What is your monthly income?

Less than 15,000 1
15,000 to 30,000
2
30,000 to 50,000
3
More than 50,000
4


For students: How much pocket money do you get?


LNDLk AL



MAkI1AL S1A1US

1PAnk ?Cu!
MALL 1
lLMALL 2
313 1
1624 2
2333 3
3630 4
30 Above 3
Marrled 1
Slngle 2