Professional Documents
Culture Documents
Chapter 9 KEY
Chapter 9 KEY
Chapter 9 KEY
MULTIPLE CHOICE
2. A company might prepare a proposal for which of the following reasons? (đề nghị thầu)
a. To show its compliance with Homeland Security rules and regulations
b. To solicit competitive bids for a new building
c. To inform company shareholders of an attempted hostile takeover
d. To bid for a contract to retrofit a local bridge
3. An RFP (request for proposal) /đề nghị mời thầu/ can best be defined as
a. a document that solicits competitive bids on a project.
b. an offer to provide a service, sell equipment, or solve a problem.
c. an internal report justifying a request for additional staffing and equipment.
d. a persuasive sales presentation emphasizing benefits for the reader.
a. Executive summary is the most important section of the business plan and is written for manager
or executive.
b. To show you are knowledgeable in the field, you should prepare executive using as many jargons
(từ chuyên ngành) or technical terms as possible so as to impress your boss.
c. Executive summary highlights the proposal or business plan and is written for manager r execu-
tives, so it should be less technically oriented.
d. The length of executive summary is suggested to be no more than one-tenth of the business plans
or not more than a couple of pages for lengthy business plans.
TRUE/FALSE
Guffey, Du-Babcock, and Loewy | Essentials of Business Communication, 3rd Asia Edition
© 2016 Cengage Learning ● All Rights Reserved
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2. Proposals may be internal or external, but most proposals are external.
ANS: T
3. I
4. It is advisable to write the executive summary as the last step of the business proposal process.
ANS: T
5. The ideal length of the executive summary should be at least 5 pages. =>1-2 para, less than one page
ANS: F
6. External proposals may be solicited or unsolicited, but most proposals are unsolicited.
ANS: F
7. Unsolicited proposals tend to face more direct competition from other sellers.
ANS: T
9. The main differences between formal and informal proposals are tone and language use.
ANS: F
10. Like proposals and informal reports, formal reports begin with a definition of the project.
ANS: T
Guffey, Du-Babcock, and Loewy | Essentials of Business Communication, 3rd Asia Edition
© 2016 Cengage Learning ● All Rights Reserved
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