Green University of Bangladesh

Department of Computer Science and Engineering (CSE)

Faculty of Sciences and Engineering
Semester: (Spring, Year: 2024), B.Sc. in CSE (Day)

ASSIGNMENT
Course Title: Software Engineering
Course Code: CSE 313 Section: 221 D15

Lab Project Name: Driving Digital Innovation and Affordability: A

Comparative Study of Banglalink and Teletalk in Bangladesh's
Telecommunication Sector.

Student Details
Name ID
1. Akram Muhammad Anzum 221002350

Submission Date : 11.06.2023

Course Teacher’s Name : Mr. Mozdaher Abdul Quader
Lecturer, Green University of Bangladesh

For Teachers use only: Don’t Write Anything inside this box]

Assignment Status

Marks: ………………………………… Signature: .....................

Comments: .............................................. Date: ..............................
 CASE STUDY
Title:

Driving Digital Innovation and Affordability: A Comparative Study of Banglalink

and Teletalk in Bangladesh's Telecommunication Sector

Objective:

To enhance research and analytical skills related to

software/applications/telecommunication products by conducting a case study on
two leading companies in Bangladesh: Banglalink Digital Communications Ltd.
and Teletalk Bangladesh Ltd.

Introduction

The telecommunication sector in Bangladesh is marked by rapid technological

advancements and increasing user demands for digital services. This case study
focuses on Banglalink Digital Communications Ltd. and Teletalk Bangladesh Ltd.,
analyzing their software applications and strategic approaches in the market.

Company Profiles

Banglalink Digital Communications Ltd.

 Overview: Banglalink is one of the leading telecommunications service

providers in Bangladesh, known for its innovative solutions and strong
market presence.
 Products and Services: Offers a wide range of voice, data, and digital
services, including mobile financial services and various lifestyle
applications.
Teletalk Bangladesh Ltd.

 Overview: Teletalk is the only state-owned mobile network operator in

Bangladesh, focusing on affordable services and extensive network
coverage.
 Products and Services: Provides voice and data services, digital financial
services, and applications aimed at enhancing user experience.

Research Methodology

The research was conducted through a combination of primary and secondary data
collection methods. Primary data was gathered via interviews and surveys with
users and industry experts, while secondary data was sourced from company
reports, industry publications, and online resources.

Analysis

1. Product Portfolio

Banglalink Digital Communications Ltd.

 MyBL App: A comprehensive self-service app that enables users to manage

accounts, purchase packages, and access various digital services.
 Toffee: A streaming platform offering live TV, movies, and other
entertainment content.
 Banglalink MFS: A mobile financial service platform that facilitates
payments, transfers, and other financial transactions.

Teletalk Bangladesh Ltd.

 MyTeletalk App: An all-in-one application for account management,

recharges, and access to exclusive offers.
 Teletalk E-Recharge: A digital wallet service providing financial services
such as money transfer, bill payments, and more.
 Teletalk Health: An application offering telemedicine services and health-
related information.
2. Market Strategies

Banglalink Digital Communications Ltd.

 Digital Innovation: Focuses on digital innovation to enhance customer

experience and introduce new services.
 Partnerships: Collaborates with various technology companies to expand
service offerings and improve network quality.
 Customer Engagement: Utilizes data analytics to understand customer
preferences and tailor services accordingly.

Teletalk Bangladesh Ltd.

 Affordability: Prioritizes affordable pricing to make services accessible to a

wider audience, particularly in rural areas.
 Government Support: Leverages government support to expand network
infrastructure and service reach.
 Community Focus: Engages in community-oriented initiatives to build a
loyal customer base and enhance brand reputation.

3. User Experience

Banglalink Digital Communications Ltd.

 User Interface: The MyBL app is praised for its intuitive interface and
seamless performance.
 Customer Support: Provides robust customer support through multiple
channels, including digital platforms.

Teletalk Bangladesh Ltd.

 Service Accessibility: The MyTeletalk app is valued for its accessibility and
regular updates based on user feedback.
 Telemedicine Services: The Teletalk Health app is particularly appreciated
for its contribution to healthcare accessibility, especially in remote areas.
Findings and Discussion

 Adoption of Digital Services: Both companies have effectively integrated

digital services into their offerings, with high adoption rates among users.
 Strategic Differentiation: Banglalink's focus on digital innovation and
partnerships, and Teletalk's emphasis on affordability and community
engagement, have set them apart in the competitive market.
 Challenges: Both companies face challenges such as regulatory changes,
market competition, and the need for continuous innovation to meet
evolving customer demands.

Conclusion

Banglalink Digital Communications Ltd. and Teletalk Bangladesh Ltd. have

played significant roles in advancing the telecommunication sector in Bangladesh.
Their focus on digital services, user engagement, and strategic differentiation has
established them as key players in the industry. Continued investment in
technology and customer-centric strategies will be essential for their sustained
success.

Recommendations

 Enhanced Digital Integration: Both companies should continue to

incorporate advanced digital technologies like AI and IoT to offer more
personalized and efficient services.
 Customer Education: Initiatives to educate customers about the benefits
and uses of digital services can enhance adoption rates.
 Sustainability Focus: Integrating sustainability into business models can
not only improve brand image but also contribute to long-term success.

References

1. Annual Reports of Banglalink Digital Communications Ltd. and Teletalk

Bangladesh Ltd.
2. Industry Publications and Market Research Reports.
3. Interviews with Industry Experts and Customer Surveys.